Making Money from Cloud Computing Questions & Opinions from the Enterprise Rhys Jones Architect, RBS Global Banking & Mark...
We have questions for Cloud businesses <ul><li>1. What is Cloud Computing? </li></ul><ul><li>2. What are the compelling bu...
What is Cloud Computing? ” “ Gartner defines cloud computing as &quot;a style of computing where massively scalable IT-ena...
What is Cloud Computing? ” “ A form of standardized IT-based capability — such as Internet-based services, software, or IT...
What is Cloud Computing? http://www.wordle.net/ Source: Gartner and Forrester definitions +  Top 8 search results from Goo...
What is Cloud Computing? <ul><li>Cloud Computing is a  business and operating model  for outsourced delivery of IT service...
<ul><li>… and it is enabled by technology  not differentiated by it </li></ul>What is Cloud Computing?
What are the compelling business cases? <ul><li>Lower operating costs </li></ul><ul><li>Lower TCO </li></ul><ul><li>Cost a...
<ul><li>The business cases for adopting Cloud Computing are  not easily derived from   first principles … </li></ul>What a...
<ul><li>...so we need  tailored proposals  that allow us to make like for like comparisons </li></ul>What are the compelli...
How will you address our concerns? <ul><li>Security </li></ul><ul><li>Global coverage </li></ul><ul><li>Interoperability <...
<ul><li>The functional concerns about Cloud Computing are legitimate but  not universally applicable … </li></ul>How will ...
<ul><li>…  the organisational challenges are greater but  lessons learnt from IT outsourcing projects are transferrable </...
<ul><li>A new arms race is underway to prevent “un-controlled” take up of Cloud Computing </li></ul>How will you address o...
What does the “complete” solution look like? <ul><li>Where will I derive value from the new business model?  </li></ul><ul...
<ul><li>Hybrid, multi-vendor models are likely to be the norm for enterprise usage of Cloud Computing… </li></ul>What does...
<ul><li>… so proposals should show where you fit in and who you can partner with </li></ul>What does the “complete” soluti...
Making Money from Cloud Computing Questions & Opinions? Rhys Jones Architect, RBS Global Banking & Markets
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Enterprise Questions For Cloud Computing Vendors

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Presentation I gave at Powered by Cloud, February 2, 2009

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Enterprise Questions For Cloud Computing Vendors

  1. 1. Making Money from Cloud Computing Questions & Opinions from the Enterprise Rhys Jones Architect, RBS Global Banking & Markets
  2. 2. We have questions for Cloud businesses <ul><li>1. What is Cloud Computing? </li></ul><ul><li>2. What are the compelling business cases? </li></ul><ul><li>3. How will you address our concerns? </li></ul><ul><li>4. What does the “complete” solution look like? </li></ul>
  3. 3. What is Cloud Computing? ” “ Gartner defines cloud computing as &quot;a style of computing where massively scalable IT-enabled capabilities are delivered 'as a service' to external customers using Internet technologies.&quot; Cloud Computing: Defining and Describing an Emerging Phenomenon Gartner (June, 20008)
  4. 4. What is Cloud Computing? ” “ A form of standardized IT-based capability — such as Internet-based services, software, or IT infrastructure — offered by a service provider that is accessible via Internet protocols from any computer, is always available and scales automatically to adjust to demand, is either pay-per-use or advertising-based, has Web- or programmatic-based control interfaces, and enables full customer self-service. Forrester Future View: The New Tech Ecosystems of Cloud, Cloud Services, And Cloud Computing Understanding, Segmenting, And Competing In The Next Computing Evolution (August, 20008)
  5. 5. What is Cloud Computing? http://www.wordle.net/ Source: Gartner and Forrester definitions + Top 8 search results from Google “what is cloud computing”
  6. 6. What is Cloud Computing? <ul><li>Cloud Computing is a business and operating model for outsourced delivery of IT services… </li></ul>
  7. 7. <ul><li>… and it is enabled by technology not differentiated by it </li></ul>What is Cloud Computing?
  8. 8. What are the compelling business cases? <ul><li>Lower operating costs </li></ul><ul><li>Lower TCO </li></ul><ul><li>Cost amortization </li></ul><ul><li>Avoidance of significant capital costs </li></ul><ul><li>Opex vs Capex </li></ul>Cost Capability Time Capacity Must demonstrate a tangible business case in excess of what an in-house operating model can deliver <ul><li>Shorter Time to Market </li></ul><ul><li>Elimination of activities </li></ul><ul><li>Configuration : Coding ratio </li></ul><ul><li>Temporary solutions </li></ul><ul><li>Skills we lack </li></ul><ul><li>Improved operating model </li></ul><ul><li>Greater efficiency and effectiveness </li></ul><ul><li>Focus </li></ul><ul><li>Headcount </li></ul><ul><li>Time </li></ul><ul><li>Increased utilisation of resources </li></ul>
  9. 9. <ul><li>The business cases for adopting Cloud Computing are not easily derived from first principles … </li></ul>What are the compelling business cases?
  10. 10. <ul><li>...so we need tailored proposals that allow us to make like for like comparisons </li></ul>What are the compelling business cases?
  11. 11. How will you address our concerns? <ul><li>Security </li></ul><ul><li>Global coverage </li></ul><ul><li>Interoperability </li></ul><ul><li>Vendor long term viability </li></ul><ul><li>SLAs </li></ul><ul><li>Organisational and cultural change is required </li></ul><ul><li>Control and operational processes need to be redesigned </li></ul><ul><li>Who do you fire when it goes wrong? </li></ul><ul><li>Consumerisation of IT </li></ul>Functional concerns are treated too generally. Organisational challenges are significant and overlooked. Functional Concern: Organisational Challenge:
  12. 12. <ul><li>The functional concerns about Cloud Computing are legitimate but not universally applicable … </li></ul>How will you address our concerns?
  13. 13. <ul><li>… the organisational challenges are greater but lessons learnt from IT outsourcing projects are transferrable </li></ul>How will you address our concerns?
  14. 14. <ul><li>A new arms race is underway to prevent “un-controlled” take up of Cloud Computing </li></ul>How will you address our concerns?
  15. 15. What does the “complete” solution look like? <ul><li>Where will I derive value from the new business model? </li></ul><ul><li>What are all the required pieces of the puzzle? </li></ul><ul><ul><li>Provisioning, monitoring, connectivity, security… </li></ul></ul><ul><li>How should I redesign my control and operational processes? </li></ul><ul><ul><li>Which roles change, how do we apply controls? </li></ul></ul><ul><ul><li>Where does the new model necessarily differ from what I do today? </li></ul></ul>Today, moving to the cloud means a multi-vendor solution, and an organisational redesign .
  16. 16. <ul><li>Hybrid, multi-vendor models are likely to be the norm for enterprise usage of Cloud Computing… </li></ul>What does the “complete” solution look like?
  17. 17. <ul><li>… so proposals should show where you fit in and who you can partner with </li></ul>What does the “complete” solution look like?
  18. 18. Making Money from Cloud Computing Questions & Opinions? Rhys Jones Architect, RBS Global Banking & Markets

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