The Internet of Things
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A short dive into the fun world of 'digital physical' - the world of Internet of Things and how it's relevant to your brand.

A short dive into the fun world of 'digital physical' - the world of Internet of Things and how it's relevant to your brand.

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The Internet of Things Presentation Transcript

  • 1. A look quick look into the world of digital physical and it’s meaning for your brand.INTERNET OFTHINGS Presentation by @rhyshillman, Digital Strategist at GPY&R Melbourne.
  • 2. Oh No! Anotheradvertisingbuzzword.... RUNAND HIDE!
  • 3. Well to be fair, it has been around since 1999,first coined by Kevin Ashton. Don’t recognise the name? Well Kevin was THE dude behind RFID (Radio-Frequency Identification).
  • 4. “ So, since Ashton coined the term, who better to simply explain it? The Internet of Things is a termthat describes where the Internet is connected to the physical world via ubiquitous sensors “
  • 5. It’s been around for 10+ years, if you stilldon’t like the phrase, well... this is me rightnow....
  • 6. Cool, so we’ve dealt with the phrase... So howabout we put a little thought into how TheInternet of Things is currently being used.
  • 7. “PARKSIGHT”
  • 8. ISSUEParking is a problem in LA (most bigcities, but it’s launched here) and itis having an adverse effect onclimate change...
  • 9. INSIGHT“45% of surveyed drivers werecircling blocks, looking forstreet parking” - NYU Study.If you can reduce the hassle involved withgetting a car-park, you are reducing theoverall time a vehicle is running.Therefore contributing less greenhousegasses into the atmosphere...
  • 10. SOLUTIONStreetLine worked with Cisco to develop‘ParkSight’. A mobile app that usedindustry leading sensor technology toprovide realtime data straight to yourmobile phone.Helping drivers easily locate open parkingspaces, reducing overall engine run-time.
  • 11. SOLUTIONStreetLine worked with Cisco to develop‘ParkSight’. A mobile app that usedindustry leading sensor technology toprovide realtime data straight to yourmobile phone.Helping drivers easily locate open parkingspaces, reducing overall engine run-time.
  • 12. SOLUTIONStreetLine worked with Cisco to develop‘ParkSight’. A mobile app that usedindustry leading sensor technology toprovide realtime data straight to yourmobile phone.Helping drivers easily locate open parkingspaces, reducing overall engine run-time.
  • 13. “TWINE”
  • 14. ISSUEWhile technology such as our mobilephones, cars & computers have evolvedrapidly over the last 20 years, otherimportant every day products haven’t.
  • 15. INSIGHTIn an ever busy life, consumers demandtools that streamline their every day taskswithout having a masters degree inelectronic engineering.We can get an alert on our phone aboutthe news, bills, or who’s posted on ourFacebook wall - But what about whenwe’ve left the garage door open or you’vegot a leak in your plumbing?
  • 16. SOLUTION“Twine” - A new Digital Physical adaptioncreated to keep you connected.With the ability to detect temperature,orientation, magnetic switch, moistureand breakouts, which once set off willalert you via anything from email, throughto text. You now have digital accessibilityto your truly ‘smart’ house
  • 17. SOLUTION“Twine” - A new Digital Physical adaptioncreated to keep you connected.With the ability to detect temperature,orientation, magnetic switch, moistureand breakouts, which once set off willalert you via anything from email, throughto text. You now have digital accessibilityto your truly ‘smart’ house
  • 18. SO WHAT ELSE IS OUT THERE?
  • 19. “IFTTT”IFTTT (If This Then That) is a social service tool,allowing you to make simple connectionsbetween your digital lives via API hook-ups.A trigger (for example a new article on BuzzFeedis posted) occurs, you can then set up one ofhundreds of actions on another platform, soevery time there is a new article it automaticallytweets for you or stores on Pocket to read later...RSS Feed on steroids!
  • 20. “IFTTT”IFTTT (If This Then That) is a social service tool,allowing you to make simple connectionsbetween your digital lives via API hook-ups.A trigger (for example a new article on buzzFeedis posted) occurs, you can then set up one ofhundreds of actions on another platform, soevery time there is a new article it automaticallytweets for you or stores on Pocket to read later...RSS Feed on steroids!
  • 21. “NO PLACE LIKE HOME”Remember Dorothy’s infamous red shoes thatcould take her home from anywhere at the clickof a heel?Well, Dominic Wilcox made these usingimbedded GPS and LED technology. Combiningfor the ability to guide you back to your pre-set‘home’ destinationWhile not the most overly useful tool whencompared to a Mobile phone in 2012, it’s still anexciting new little prototype, combining existingtech to make something new and interesting.
  • 22. “NO PLACE LIKE HOME”Remember Dorothy’s infamous red shoes thatcould take her home from anywhere at the clickof a heel?Well, Dominic Wilcox made these usingimbedded GPS and LED technology. Combiningfor the ability to guide you back to your pre-set‘home’ destinationWhile not the most overly useful tool whencompared to a Mobile phone in 2012, it’s still anexciting new little prototype, combining existingtech to make something new and interesting.
  • 23. BUT WHAT’S STOPPING INTERNET OF THINGSTAKING OVER THE WORLD?
  • 24. The challenge for The Internet of Thingsservice providing products, is that majorclients need the bravado to adopt them, commercialisation is key to evolution!
  • 25. THIS IS ALL COOL ANDWHATEVER... BUT HOW IS ITRELEVANT TO MY BRAND?
  • 26. The Internet of Things gives brands the ability to connect human acts, nature, machines,objects and information in both physical and virtual spaces. Talking, interacting and empowering the end user.
  • 27. Instead of talking to potential users like kids, give them some utility based content that they can engage with, feel a part of, and overall bring them closer to your brand. Seriously, I’m not going to go on about it asit’s old news now, but look what R/GA & Nikedid with their Fuel Band... It’s all there for you, dive in and start having a play.
  • 28. SO WHAT DOES THE FUTURE HOLD?...
  • 29. SO WHAT DOES THE FUTURE HOLD?... YOU TELL ME.
  • 30. SO WHAT DOES THE FUTURE HOLD?... YOU TELL ME. ASSESS YOUR ISSUE,INSIGHT AND OPPORTUNITY THEN GO GET DIGITALLY CREATIVE.
  • 31. come chatwith me on twitter. www.twitter.com/rhyshillman @rhyshillmanthis is me, coolin’.