Reddit & Digital Strategy

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A short, lighthearted dive into how your brand can benefit from Reddit in its Digital Strategy.

A short, lighthearted dive into how your brand can benefit from Reddit in its Digital Strategy.

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  • 1. REDDIT & DIGITAL STRATEGYLEARNING HOWTO NAVIGATETHE FRONTPAGE OF THEINTERNET.A LIGHT HEARTED PRESENTATIONBY RHYS HILLMAN, DIGITAL STRATEGISTAT GEORGE PATTERSON Y&R.
  • 2. WHAT IS THISREDDIT THINGPEOPLE GO ONABOUT? Reddit is the worlds leading truly social news site. Users register with complete anonymity. Once registered you are eligible to submit links. You also gain access to vote up or down on other users posts. Your vote dictates a links rank amongst all the other submissions. The most up-voted links make their way onto the front page. This front page is essentially the front page of the internet...
  • 3. WHAT IS THISREDDIT THINGPEOPLE GO ONABOUT?Beyond the ‘Front Page’ there is an infinite system of ‘sub’ Reddits,these are user submitted sections about literally ANYTHING.If discussing Corgi’s is your thing, then /r/corgi exists for your needs.This is the brilliance of Reddit, anyone can create their own digitalhome... and any submission has a chance at making the front page,making their normally ‘niche’ submission visible to the mainstream.
  • 4. OMG, AM IGOING TO GETA VIRUS?! Remember when people didn’t trust Wikipedia, because it was on this crazy thing called ‘the internet’? Well turns out it’s now the most peer reviewed source of information in the world... This is the same with Reddit, any outlandish claim is peer reviewed at an unbelievable pace - by thousands upon thousands of users. As much as Reddit can be the wild west of the internet, its sheer numbers of morally judging and self moderating users put a stop to just about any malicious behaviour.
  • 5. THE REDDIT YOUOFTEN SEE INMAINSTREAMPRESS ISNT ALLTRUE. It’s easy to sit back and write-off Reddit users as ‘trolls’, common perception of its users is constantly hurt by journalistic organisations looking for a quick-win headline. But you dig a little deeper and they’ve done so much good for the ‘under-dogs’ no one else would help.... From the School Bus Monitor, overnight Bone Marrow transfer funds, through to Haiti earthquake fundraising, they’re always up to lend a genuine hand. http://www.fastcompany.com/3000145/reddit-getting-dwolla-and-stripe-powered-fundraising-button
  • 6. THE REDDITHIVE-MIND INEFFECT, ANINTERESTINGEXAMPLE. Not only is Reddit capable of world wide press through its helpful network, it is also a hive of some brilliant minds. Here’s an example of the powerful hive-mind at work; Spend 15 minutes reading the now infamous “Homeless man $50” saga.... http://www.reddit.com/r/AskReddit/comments/weo8j/today_a_homeless_looking_man_handed_me_50_and/? utm_source=dlvr.it&utm_medium=feed
  • 7. SO NOW YOU KNOWWHAT REDDIT’S DEAL IS,LETS APPLY IT TO SOMEDIGITAL STRATEGY.
  • 8. OK RHYS, SOHOW IS THISRELEVANT TOME?I’m sure you’ve all read Mashable? Well, take a guess at how theygot most of their content on their front page right now?.... Yep,Reddit. Gawker, Buzzfeed and Shock Mansion, etc. are all the same.Brands online need to move at online speeds, you cannot postoutdated material, old news is defined by less than 2 days in thedigital space. You want positive engagement?, you want increasedengagement? - be one of the trendsetters, go to the source.Reddit is full of bite size, shareable content for brand social pages -from humorous images, through to information on the latest andgreatest invention from the actual person who may have created it(/r/IAmA).
  • 9. OK RHYS, SOHOW IS THISRELEVANT TOME?Be active or at least view regularly Sub Reddits that are relevant toyour brand.It’s not all about getting the newest ‘meme’ or trend for your brandpage, Reddit is also a valuable tool for online sentiment. Think aboutit, you’ve got a platform with hundreds of thousands of peopleposting their opinions, and the most popular opinions are voted tothe top for easy reading... They’re doing the work for you!Reddit provides a platform for your brand to become a trendsetter,bold content for your brands Digital Strategy.
  • 10. WELL IF YOU’RESO PRO AT THIS,HOW ABOUTSOME TIPS,HEY?! You don’t need to have an account to browse. DO NOT delve into some of the.... more questionable Reddits. It does have a dark side, this is the internet after all. Invest some regular time into Reddit at the start, like all platforms it takes time to truly learn the ropes. DO NOT ASTROTURF CONTENT - Reddit is fiercely self moderated by its users, if they smell a fake (and they will), you are in e-trouble. Bring Reddit in as part of your content strategy mix, don’t rely on it 100%, but don’t neglect it, you need to find the right mix for your brand and current workload.
  • 11. WANT SOME MORE TIPS?FOLLOW ME ON TWITTER: @RHYSHILLMAN