Apple, iTunes and the Network EconomyPresentation Transcript
APPLE IN The Network Economy
There are few examples ofcommercial enterprisesmaking better use of thenetwork economy than Apple.
The interoperability of Apple’s iTunes andMicrosoft’s Windows helped iTunesbecome ubiquitous
The exponential growth ofusers in the iTunes store is inline with increase in musicavailable and increase indevices interoperable withiTunes.
Kelly’s Law of Plentitude “more gives more” isparticularly applicable to the Apple and iTunes storyand this effect of more users breeding more users in anexponential manner is a fundamental basis for thesuccess of iTMS and Apple in general.
The Law of Inverse Pricing hasnot held true for the iTunesstore with prices actuallyincreasing over time.
Kelly’s Law of Allegianceat work: brand loyalty iskey to the success ofApple.
The App Store for theiPhone and later the iPadwas modelled on theiTunes Store and wasevidence of instantscalability.
For a reference list see http://nemsow.com/vandelay/ The Network Economy