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Apple, iTunes and the Network Economy
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Apple, iTunes and the Network Economy

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  • 1. APPLE IN The Network Economy
  • 2. There are few examples ofcommercial enterprisesmaking better use of thenetwork economy than Apple.
  • 3. The interoperability of Apple’s iTunes andMicrosoft’s Windows helped iTunesbecome ubiquitous
  • 4. The exponential growth ofusers in the iTunes store is inline with increase in musicavailable and increase indevices interoperable withiTunes.
  • 5. Kelly’s Law of Plentitude “more gives more” isparticularly applicable to the Apple and iTunes storyand this effect of more users breeding more users in anexponential manner is a fundamental basis for thesuccess of iTMS and Apple in general.
  • 6. The Law of Inverse Pricing hasnot held true for the iTunesstore with prices actuallyincreasing over time.
  • 7. Kelly’s Law of Allegianceat work: brand loyalty iskey to the success ofApple.
  • 8. The App Store for theiPhone and later the iPadwas modelled on theiTunes Store and wasevidence of instantscalability.
  • 9.  For a reference list see http://nemsow.com/vandelay/ The Network Economy