The Future of Media Presentation

Slide 1: The Future of Media - ‘Media Nation’ A Presentation to the Toronto Association of Law Librarians March 22, 2007

Slide 2: Today

Slide 3: Today 1. Introduction

Slide 4: Today 1. Introduction 2. How Did We Get Here?

Slide 5: Today 1. Introduction 2. How Did We Get Here? 3. The Future of Media

Slide 6: Today 1. Introduction 2. How Did We Get Here? 3. The Future of Media 4. Some Challenges

Slide 7: 1. ntroduction I

Slide 8: www.hyndmanlaw.com

Slide 9: www.robhyndman.com

Slide 10: www.meshconference.com

Slide 11: 4 laptops, no newspapers

Slide 12: 4 laptops, no newspapers •May 18, 2007

Slide 13: 4 laptops, no newspapers •May 18, 2007 •Tinto, on Roncesvalles, for brunch

Slide 14: 4 laptops, no newspapers •May 18, 2007 •Tinto, on Roncesvalles, for brunch •No newspapers

Slide 15: 4 laptops, no newspapers •May 18, 2007 •Tinto, on Roncesvalles, for brunch •No newspapers •Free wireless + 4 laptops

Slide 16: 4 laptops, no newspapers •May 18, 2007 •Tinto, on Roncesvalles, for brunch •No newspapers •Free wireless + 4 laptops •Headphones

Slide 17: 4 laptops, no newspapers •May 18, 2007 •Tinto, on Roncesvalles, for brunch •No newspapers •Free wireless + 4 laptops •Headphones •iTunes, blogs, chat, YouTube

Slide 18: 4 laptops, no newspapers •May 18, 2007 •Tinto, on Roncesvalles, for brunch •No newspapers •Free wireless + 4 laptops •Headphones •iTunes, blogs, chat, YouTube •(No Canadian content)

Slide 19: 4 laptops, no newspapers •May 18, 2007 •Tinto, on Roncesvalles, for brunch •No newspapers •Free wireless + 4 laptops •Headphones •iTunes, blogs, chat, YouTube •(No Canadian content) •All < 40

Slide 20: Message:

Slide 21: We are standing on the threshold of a revolution - a profound transformation in the way we create and consume media

Slide 22: It is going to change everything.

Slide 23: Why?

Slide 24: •Media production is being democratized

Slide 25: •Media production is being democratized •Media production is being atomized

Slide 26: •Media production is being democratized •Media production is being atomized •Media formats are converging

Slide 27: •Media production is being democratized •Media production is being atomized •Media formats are converging •Media is becoming social

Slide 28: •Media production is being democratized •Media production is being atomized •Media formats are converging •Media is becoming social •Media can be distributed from anywhere

Slide 29: •Media production is being democratized •Media production is being atomized •Media formats are converging •Media is becoming social •Media can be distributed from anywhere •Media can be consumed everywhere

Slide 30: •Media production is being democratized •Media production is being atomized •Media formats are converging •Media is becoming social •Media can be distributed from anywhere •Media can be consumed everywhere •Media is becoming hyperlocal

Slide 31: •Media production is being democratized •Media production is being atomized •Media formats are converging •Media is becoming social •Media can be distributed from anywhere •Media can be consumed everywhere •Media is becoming hyperlocal •Media is narrowcasting

Slide 32: •Media production is being democratized •Media production is being atomized •Media formats are converging •Media is becoming social •Media can be distributed from anywhere •Media can be consumed everywhere •Media is becoming hyperlocal •Media is narrowcasting •Media has utility: search and linking

Slide 33: •Media production is being democratized •Media production is being atomized •Media formats are converging •Media is becoming social •Media can be distributed from anywhere •Media can be consumed everywhere •Media is becoming hyperlocal •Media is narrowcasting •Media has utility: search and linking •Media reproduction has zero marginal cost

Slide 34: 2. How did we get here?

Slide 35: In the Beginning, there was the Book

Slide 36: Yet another revolution

Slide 37: And then there was the newspaper ...

Slide 38: “Check it out,” I said, “It’s a different kind of news delivery technology. It’s called a news- paper.”

Slide 39: “How does it work?” he asked.

Slide 40: “They have giant printers in Denver that print up thousands of these every day with news that was current as of something called ‘press time,’ and then they truck them out to towns, divide the truckloads into cars, and drop them on subscribers’ doorstep.”

Slide 41: “You paid for this?…” he frowned, shaking his head. “How do you search it?”

Slide 42: “It’s not really searchable, but it’s scannable. See, you can open up the pages wide and see lots of stories.”

Slide 43: “Looks like mostly ads.” ... - Amy Gahran, PoynterOnline.org

Slide 44: And then there was film ...

Slide 45: Newsreel

Slide 46: And then there was ... “Internet” (1993)

Slide 47: CBC on “Internet”

Slide 48: Old Media:

Slide 49: • Based on geographical monopolies, gov’t licences and high barriers to entry (equipment, cable infrastructure, broadcasting)

Slide 50: • Based on geographical monopolies, gov’t licences and high barriers to entry (equipment, cable infrastructure, broadcasting) • High production costs

Slide 51: • Based on geographical monopolies, gov’t licences and high barriers to entry (equipment, cable infrastructure, broadcasting) • High production costs • High distribution costs

Slide 52: • Based on geographical monopolies, gov’t licences and high barriers to entry (equipment, cable infrastructure, broadcasting) • High production costs • High distribution costs • Defined schedules

Slide 53: • Based on geographical monopolies, gov’t licences and high barriers to entry (equipment, cable infrastructure, broadcasting) • High production costs • High distribution costs • Defined schedules • Centralized editing

Slide 54: • Based on geographical monopolies, gov’t licences and high barriers to entry (equipment, cable infrastructure, broadcasting) • High production costs • High distribution costs • Defined schedules • Centralized editing • Limited functionality and useability; one dimensional

Slide 55: • Based on geographical monopolies, gov’t licences and high barriers to entry (equipment, cable infrastructure, broadcasting) • High production costs • High distribution costs • Defined schedules • Centralized editing • Limited functionality and useability; one dimensional • Difficult to share

Slide 56: • Based on geographical monopolies, gov’t licences and high barriers to entry (equipment, cable infrastructure, broadcasting) • High production costs • High distribution costs • Defined schedules • Centralized editing • Limited functionality and useability; one dimensional • Difficult to share • Often not relevant to “me” - not “my” media

Slide 57: • Based on geographical monopolies, gov’t licences and high barriers to entry (equipment, cable infrastructure, broadcasting) • High production costs • High distribution costs • Defined schedules • Centralized editing • Limited functionality and useability; one dimensional • Difficult to share • Often not relevant to “me” - not “my” media • A few “big” brands, dominating clearly defined different forms of media: newspapers, TV networks, music labels, radio stations ...

Slide 58: • Based on geographical monopolies, gov’t licences and high barriers to entry (equipment, cable infrastructure, broadcasting) • High production costs • High distribution costs • Defined schedules • Centralized editing • Limited functionality and useability; one dimensional • Difficult to share • Often not relevant to “me” - not “my” media • A few “big” brands, dominating clearly defined different forms of media: newspapers, TV networks, music labels, radio stations ... • = concentrated ownership; formulaic content; “mass” media

Slide 59: 3. The Future of Media

Slide 60: •Media production is being democratized •Media production is being atomized •Media formats are converging •Media is becoming social •Media can be distributed from anywhere •Media can be consumed everywhere •Media is becoming hyperlocal •Media is narrowcasting •Media has utility: search and linking •Media reproduction has zero marginal cost

Slide 61: Media production is being democratized

Slide 62: “The people formerly known as the audience” - Jay Rosen, PressThink.com

Slide 63: “Once they were your printing presses; now that humble device, the blog, has given the press to us. That’s why blogs have been called little First Amendment machines. They extend freedom of the press to more actors.”

Slide 64: “Once it was your radio station, broadcasting on your frequency. Now that brilliant invention, podcasting, gives radio to us. And we have found more uses for it than you did.”

Slide 65: “Shooting, editing and distributing video once belonged to you, Big Media. Only you could afford to reach a TV audience built in your own image. Now video is coming into the user’s hands, and audience-building by former members of the audience is alive and well on the Web.”

Slide 66: “You were once (exclusively) the editors of the news, choosing what ran on the front page. Now we can edit the news, and our choices send items to our own front pages.”

Slide 67: “A highly centralized media system had connected people “up” to big social agencies and centers of power but not “across” to each other. Now the horizontal flow, citizen-to-citizen, is as real and consequential as the vertical one.” - Jay Rosen

Slide 68: “Give the people control of media, they will use it. The corollary: Don’t give the people control of media, and you will lose. Whenever citizens can exercise control, they will.” - Jeff Jarvis, BuzzMachine.com

Slide 69: Why does this matter?

Slide 70: “Vote Different”

Slide 71: Anonymously created

Slide 72: March 5 - 22: ~2.3M views on YouTube

Slide 73: “... anybody can do powerful emotional ads .... It will no longer be a top-down candidate message; that's a 20th century broadcast model.” - Simon Rosenberg, New Democratic Network

Slide 75: The tools:

Slide 81: Media production is being atomized

Slide 82: Numbers

Slide 83: Numbers •Technorati: approx 57,000,000 blogs; many not counted; some inactive

Slide 84: Numbers •Technorati: approx 57,000,000 blogs; many not counted; some inactive •YouTube: serves > 100,000,000 videos every day

Slide 85: Numbers •Technorati: approx 57,000,000 blogs; many not counted; some inactive •YouTube: serves > 100,000,000 videos every day •Latest Flickr photo is approx #426,922,000

Slide 86: Numbers •Technorati: approx 57,000,000 blogs; many not counted; some inactive •YouTube: serves > 100,000,000 videos every day •Latest Flickr photo is approx #426,922,000 •Number of MySpace “users” > 100,000,000; active users perhaps approx 50,000,000

Slide 87: Numbers •Technorati: approx 57,000,000 blogs; many not counted; some inactive •YouTube: serves > 100,000,000 videos every day •Latest Flickr photo is approx #426,922,000 •Number of MySpace “users” > 100,000,000; active users perhaps approx 50,000,000 •Number of english Wikipedia articles > 1,690,000

Slide 88: Numbers •Technorati: approx 57,000,000 blogs; many not counted; some inactive •YouTube: serves > 100,000,000 videos every day •Latest Flickr photo is approx #426,922,000 •Number of MySpace “users” > 100,000,000; active users perhaps approx 50,000,000 •Number of english Wikipedia articles > 1,690,000 •In January 2007 Libsyn served > 63,000,000 podcasts

Slide 89: Old Media

Slide 90: New Media

Slide 102: A perfect storm

Slide 103: A perfect storm •Inexpensive tools •Digital cameras •Cameraphones •Camcorders •Blogging platforms •Digital recorders

Slide 104: A perfect storm •Inexpensive tools •Broadband + High penetration of internet •Digital cameras usage •Cameraphones •Camcorders •Blogging platforms •Digital recorders

Slide 105: A perfect storm •Inexpensive tools •Broadband + High penetration of internet •Digital cameras usage •Cameraphones •Web 2.0: Ajax, open API’s •Camcorders •Blogging platforms •Digital recorders

Slide 106: A perfect storm •Inexpensive tools •Broadband + High penetration of internet •Digital cameras usage •Cameraphones •Web 2.0: Ajax, open API’s •Camcorders •Wireless •Blogging platforms •Digital recorders

Slide 107: A perfect storm •Inexpensive tools •Broadband + High penetration of internet •Digital cameras usage •Cameraphones •Web 2.0: Ajax, open API’s •Camcorders •Wireless •Blogging platforms •Inexpensive, powerful •Digital recorders laptops

Slide 108: A perfect storm •Inexpensive tools •Broadband + High penetration of internet •Digital cameras usage •Cameraphones •Web 2.0: Ajax, open API’s •Camcorders •Wireless •Blogging platforms •Inexpensive, powerful •Digital recorders laptops •iPod

Slide 109: Democratization & atomization tap into basic human needs

Slide 110: Democratization & atomization tap into basic human needs • Desire to express oneself

Slide 111: Democratization & atomization tap into basic human needs • Desire to express oneself • For some, digital narcissism

Slide 112: Democratization & atomization tap into basic