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About Bob Humphreys is IBM Canada’s Country Leader for Demand Programs & Digital Strategy where he is responsible for driving the business pipeline across all of IBM’s lines of business.
Bob has a 20 year history in leading marketing teams across IBM & the consumer packaged goods industry. He has worked in roles as a brand marketer, category management, consultant, strategic planner, market researcher & customer experience evangelist. Of late, Bob has focused on the application of predictive analytics & Big Data to help optimize & transform how his own team generates marketing yield & builds its future competence. Bob has been referenced in a number of articles, the latest being a discus...