Shakar's Anchillary Research

1. Ancillary Research
Shakar Rai
● A Digipak is the packaging of a CD and its conventions are:
● Album title
● Artist Name/ Logo
● Images
● Album title
● Release date
● How its accessible
Ancillary task must include all of these aspects in order to look professional
Saying this we must also fit in the genre conventions to portray our artist.
Therefore we looked at digipaks and websites of artists similar to us in order to
understand the synergy and how they have built their image and brand identity.

2. Digipak Layout

3. Kanye West- Digipak
A picture of the
Jesus, enables us to
have some sort of
insight regarding the
topic of the music,
simultaneously it
also presents the
Artist's motif; his
concept of him
resembling god.
The tape covering his eyes, suggests the album is
unconventional, it automatically gives off a special feel
towards the artist and the album. It could be presenting the
artist's concept and ideas of his religious faith; that God
doesn't see what he should see, or god is blind?
The black
background and the
red fonts, further
establishes and
intensifies the
mood. A lot of
religious reference,
which further
cements the Artist's
perception
The colour red intensifies the mood, or the vibe of the song,
as red is often a synonymy with powerful force.

4. Selling the Artist,
photo of Kanye West
portraying him as the
owner.
The bar code makes the product
more accessible, as its a good
system of purchasing and
keeping the product in track
Parental Advisory symbol
shows that the target
audience is people over
18

5. Song List
Simple yet effective
way of informing
the consumers of the
songs the album
contains; a great
way of advertising
the album, as it
doesn't look too
complex for the
customers to shy
away from the
product.

6. The magazine
cover further
advertises the
Artist, as the
platform of
advertisement has
expanded. People
are more likely to
notice his presence,
if the advertisement
is in more than one
platform.
The artist is
displayed well in
this magazine
cover, he is
consuming the
space of the
cover,which
clearly signifies
his importance.
Also there's a
reflection of him,
which portrays
his unique
attributes as an
artist.

7. The red colour
establishes the theme
of the music, love,
romance, hatred;
passion.
This symbol
indicates the
audience
target
In the middle of the album
cover, the artist is posing
in a way, which attracts
the audience, as it
intrigues them.
The theme of the
music is set by the
curtains, indicating
that his life's a show,
and he's tired of
playing in that show.
The title is deliberately big and bold
to inform fans that its his show, his
fans will be pleased by the title
“Eminem Show”- as it means its
focused only on him
Eminem Digipak

8. The concept of this
magazine cover is
from a movie
“Clockwork Orange”-
a controversial movie
which was banned by
the government, and
this relates with the
artist as his actions
and his songs are also
considered
controversial
The clockwork orange is a good
concept for the poster as its weird, and
modern day audience prefers weird
and different ideas,we embrace new,
original concepts
The knife
signifies danger,
towards the
audience

9. The main image of the artist who
appears looking at the camera,
displays the artist and his
confidence, as well as indicating
his personality and mind-set
through his facial expression.
There are two other photos of
artist to the right and left, which
indicates the point of his album,
that he has more than one side
to him, what the media presents
is the front and what he is at the
side. His real nature has
disappeared due to “FAME”-
which is his point for his album.
The background is filled
with various artists,
which shows different
elements of him and
his personality. The
whole cover is very
common in the hip hop
genre with appearance
similar to his; caps and
casual clothing. The
images used are very
colourful which attracts
people, especially
those who fit as the
target audience. It
could also be an
attempt to show off
the multiple talent of
the artist and his
artistic nature.
The font used is the same throughout the whole album. The font size is
about 96 puts emphasis on the title “FAME” , standing out from the
background. Many colours are used but due to the white bold font, it really
stands out despite the chaotic nature of the background.

10. The main image of the artist who
appears looking at the camera,
displays the artist and his
confidence, as well as indicating
his personality and mind-set
through his facial expression.
There are two other photos of
artist to the right and left, which
indicates the point of his album,
that he has more than one side
to him, what the media presents
is the front and what he is at the
side. His real nature has
disappeared due to “FAME”-
which is his point for his album.
The background is filled
with various artists,
which shows different
elements of him and
his personality. The
whole cover is very
common in the hip hop
genre with appearance
similar to his; caps and
casual clothing. The
images used are very
colourful which attracts
people, especially
those who fit as the
target audience. It
could also be an
attempt to show off
the multiple talent of
the artist and his
artistic nature.
The font used is the same throughout the whole album. The font size is
about 96 puts emphasis on the title “FAME” , standing out from the
background. Many colours are used but due to the white bold font, it really
stands out despite the chaotic nature of the background.