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So lo mo m2m webster oct 6_2011

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Presentation to Webster University Business School on convergence of social, local and mobile platforms.

Presentation to Webster University Business School on convergence of social, local and mobile platforms.

Published in: Business, News & Politics
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Transcript

  • 1. So LO MO
    What every business needs to know about new marketing Strategy
    Ralph Sherman @ Madison2main
  • 2. Social-local-mobile
    Term first coined by John Doerr, famed internet start-up investor at Kleiner Perkins Caufield & Byers.
    Describes the major levers in building successful businesses in the next decade.
  • 3. Drivers of SO-LO-MO
    Social Networks:
    Inter-dependent Communities
    of Interest
    Main Street:
    Local, Shared,
    Accountable Media
    Smartphones
    Instant Empowerment
    & Scale
  • 4. SOCIAL:
    Participation
    Juggernaut
    60 seconds of
    Social Media sharing—
    constant conversation is changing behavior,
    “democratizing” brands, consideration and purchasing.
  • 5. Apps Transforming Purchase Behavior—Not just eyeballs but sales
  • 6. Local: New Media is new “point of Sale”
    Old Media:
    Awareness (Reach)
    Attitude (Brand)
    Action (Push- Not Interactive)
    New Media:
    Shared (Targeted)
    Rated (Trusted)
    Anywhere (Interactive)
    “Participating”
    “Broadcasting”
  • 7. Local: Enablement/Activation tools growing
    Tech Device Penetration & Expanded Demographics: Smartphones everywhere and people who know how to use them
    Apps That Make Money:
    Many more proven models for monetizing search, visits and clicks
    QR (Quick Response) Codes: Scan for “real-time” info and options (e.g., compare, share, activate)
    Targeted Data:
    Sites getting better at capturing, packaging
    and selling detailed customer data
  • 8. Mobile: More Than just phones
  • 9. Mobile: Usage Behavior is changing
  • 10. Mobile: Everyplace is a Retail storefront
    Square Credit Card Reader
  • 11. Mobile: FB As Your Virtual Store (And someone is Always There)
  • 12. Mobile: Integration Point For New marketing Strategy
  • 13. Mobile: Superman of Accountable Media
  • 14. So-lo-mo: Conclusions
    • Markets have always responded to innovation, scale, convenience and affordability—SOLOMO strategy touches each platform
    • 15. “Real-time” is a powerful consumer and seller “button”
    • 16. Referral, testimony remains a powerful driver for B2B and B2C marketing—new media dramatically expands its value
    • 17. Smartphone penetration is rapidly reaching the “tipping point”– content and app innovation is just beginning
    • 18. “Old” media is not dead—Reach remains powerful dynamic, but targeting efficiency of new media requires careful integration of platforms and tactics
  • Thanks For Listening.
    Ralph Sherman
    www.madison2main.com
    madison2main/RalphSherman
    http://www.linkedin.com/in/ralphsherman

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