So lo mo m2m webster oct 6_2011

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Presentation to Webster University Business School on convergence of social, local and mobile platforms.

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So lo mo m2m webster oct 6_2011

  1. 1. So LO MO<br />What every business needs to know about new marketing Strategy<br />Ralph Sherman @ Madison2main <br />
  2. 2. Social-local-mobile<br />Term first coined by John Doerr, famed internet start-up investor at Kleiner Perkins Caufield & Byers.<br />Describes the major levers in building successful businesses in the next decade.<br />
  3. 3. Drivers of SO-LO-MO<br />Social Networks:<br />Inter-dependent Communities<br />of Interest<br />Main Street:<br />Local, Shared,<br />Accountable Media <br />Smartphones <br />Instant Empowerment<br />& Scale<br />
  4. 4. SOCIAL:<br />Participation <br />Juggernaut<br />60 seconds of <br />Social Media sharing—<br />constant conversation is changing behavior,<br />“democratizing” brands, consideration and purchasing.<br />
  5. 5. Apps Transforming Purchase Behavior—Not just eyeballs but sales<br />
  6. 6. Local: New Media is new “point of Sale”<br />Old Media:<br />Awareness (Reach)<br />Attitude (Brand)<br />Action (Push- Not Interactive)<br />New Media:<br />Shared (Targeted)<br />Rated (Trusted)<br />Anywhere (Interactive)<br />“Participating”<br />“Broadcasting”<br />
  7. 7. Local: Enablement/Activation tools growing <br />Tech Device Penetration & Expanded Demographics: Smartphones everywhere and people who know how to use them<br />Apps That Make Money:<br />Many more proven models for monetizing search, visits and clicks<br />QR (Quick Response) Codes: Scan for “real-time” info and options (e.g., compare, share, activate)<br />Targeted Data:<br />Sites getting better at capturing, packaging <br />and selling detailed customer data <br />
  8. 8. Mobile: More Than just phones<br />
  9. 9. Mobile: Usage Behavior is changing<br />
  10. 10. Mobile: Everyplace is a Retail storefront<br />Square Credit Card Reader<br />
  11. 11. Mobile: FB As Your Virtual Store (And someone is Always There)<br />
  12. 12. Mobile: Integration Point For New marketing Strategy<br />
  13. 13. Mobile: Superman of Accountable Media<br />
  14. 14. So-lo-mo: Conclusions<br /><ul><li>Markets have always responded to innovation, scale, convenience and affordability—SOLOMO strategy touches each platform
  15. 15. “Real-time” is a powerful consumer and seller “button”
  16. 16. Referral, testimony remains a powerful driver for B2B and B2C marketing—new media dramatically expands its value
  17. 17. Smartphone penetration is rapidly reaching the “tipping point”– content and app innovation is just beginning
  18. 18. “Old” media is not dead—Reach remains powerful dynamic, but targeting efficiency of new media requires careful integration of platforms and tactics</li></li></ul><li>Thanks For Listening. <br />Ralph Sherman<br />www.madison2main.com<br />madison2main/RalphSherman<br />http://www.linkedin.com/in/ralphsherman<br />

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