Quotes from Seth Godin: http://advertisingadvice.blogspot.com/2008/06/definition-of-marketing-art-of-telling.html Author of Tribes
The best customesr are the one you already have! It is better and cheaper to keep the customers you already have than to find new ones.
Let the rest of the world know who you are, what you do and why they would want to be a part of your community!
HIS HOLINESS POPE BENEDICT XVI 45th WORLD COMMUNICATIONS DAY
The Church and New Media p. 90
Have been a webmaster since 90’s. At CA spent 2 years preparing for design of new website. Spent time researching and looking at well-designed school websites, so at ICS I knew what tabs were probably best for the school.
HIS HOLINESS POPE BENEDICT XVI: 45th WORLD COMMUNICATIONS DAY
Prayer for the Internet Almighty and eternal God, who created us in Thy image and bade us to seek after all that is good, true and beautiful, especially in the divine person of Thy Only- begotten Son, our Lord Jesus Christ, grant, we beseech Thee, that, through the intercession of Saint Isidore, Bishop and Doctor, during our journeys through the internet we will direct our hands and eyes only to that which is pleasing to Thee and treat with charity and patience all those souls whom we encounter. Through Christ our Lord. Amen. by Fr. John Zuhlsdorf
Seth Godin saysMarketing is the art of telling a story to a consumer that they want to hear.You have to have something that they want – you can’t force it on them.You have to be authentic, you have to tell them the truth.Your story has to be so remarkable that people want to tell it to other people.
Our ICS storyIn keeping with our tradition,we at Incarnation Catholic School: Inspire life-long learning; Challenge each individual to be a disciple of Christ; and Strive to live our Catholic faith through service to each other and the community.
Defining Markets & Strategies: Different Viewpoints
Pope Benedict:The Digital Continent “I would like then to invite Christians, confidentl y and with an informed and responsible creativity, to join the network of relationships which the digital era has made possible.
Modern Day Missionaries “St. Paul knew that to preach in person is best. However, he also realized that a letter read in a church assembly and then repeatedly copied is more effective in spreading the message of Christ.” “Although St. Paul did not use the term “media”, he certainly realized that there was a desire and a demand within the Church for written documents that could be copied and distributed.”
Step 4: Facebook Versions with 2-way Responses
Using Social Networking View Social Networking in Plain English http://youtu.be/6a_KF7TYKVc
What is the Message? Who is the Audience? Who created the message? What is the target audience? Why is this message being sent? How might different people understand this message differently? What values, lifestyles and points of view are represented in, or omitted from, this message? What creative techniques are used to attract attention?
Be authentic. Connect emotionally. “The truth of the Gospel is not something to be consumed or used superficially; rather it is a gift that calls for a free response. Even when it is proclaimed in the virtual space of the web, the Gospel demands to be incarnated in the real world and linked to the real faces of our brothers and sisters, those with whom we share our daily lives. Direct human relations always remain fundamental for the transmission of the faith!”
ICS Videos on Vimeo Kindergarten Angels http://vimeo.com/29789754 Blessing for Grade 2 http://vimeo.com/23912672 Fr. Michael’s Jubilee http://vimeo.com/23405623 ICS Field Day http://vimeo.com/24933508
Movies in Vimeo Use the best quality camera available Use a tripod. Edit. Start filming before it starts. Import to Vimeo. Takes 30 minutes before it is approved. Make sure you have permission to use people in anything posted online or printed. Vimeo has less distractions than Youtube.
Be Professional. Look Professional. Poor communication is one of the most common problems within parish communities. And as the Vatican reminds us, if New Media is used wisely, it can become “a valid and effective instrument for authentic and profound evangelization and communion.”
Kodak Top TenPhotographic Tips Down at their level Plain background Flash indoors Vertical also Lock the focus Move from the middle Know the flash range Be the picture director Watch the light
Deconstruction: Assess the technical elements number of shots sound track length of each shot backgrounds camera angle of each lighting for each shot shot & location of the camera for each visual transitions effects of close- special effects or animation up/medium/long shots framing (rule of thirds) script/message
How successful are we? “Going viral is the phenomenon by which unknown information becomes commonly known through a repeatable medium.” “Just as a virus enters a living body and then rapidly reproduces itself millions of times over so also a message has the potential to rapidly reproduce itself within a culture.”
How successful are we? “The viral success of a story depends on the willingness of a potential audience to copy and paste that information through their own media outlets.” Kindergarten Angels viewed 294 times Fr. Michael’s Jubilee viewed 233 times Field Day viewed 342 times
Seth Godin asks, “1st thing in the morning?” “Do you check your email or traffic stats or messages or Facebook? You’ve surrendered not only a block of time but your freshest, best chance to start something new. Your goal is to be the first thing people do when they start their day. If you’re seeking to make a difference, the first thing you do should be to lay tracks to accomplish your goals, not to hear how others have reacted/responded/insisted to what happened yesterday.”
Not a Popularity Contest “The task of witnessing to the Gospel in the digital era calls for everyone to be particularly attentive to the aspects of that message which can challenge some of the ways of thinking typical of the web. First of all, we must be aware that the truth which we long to share does not derive its worth from its “popularity” or from the amount of attention it receives. We must make it known in its integrity, instead of seeking to make it acceptable or diluting it. It must become daily nourishment and not a fleeting attraction.”
Evangelize, Catechize, Educate 1 Child at a Time
Recommendations1. * Clearly identify your story. 1. Secure the assets you need.2. * Define your market. 2. Begin with a few initiatives.3. Establish a New Media group. 3. Commit to helping parishes, schools.4. Evaluate current strengths and gaps. 4. Sponsor and host gatherings.5. Create New Media partnerships. 5. Make it multilingual.
Other Sample ICS Stories Vimeo: includes links to science videos. Vimeo: Hail Mary Full of Grace Vimeo: Incarnation Grade 3 on All Saints Day Vimeo: Kindergarten Sings Good-bye Wikispaces: Grade 5 Science Wikispaces Grade 5 Science e-journals Wikispaces: Grade 3 Saints Presentations
Recommended Websites Catholics Come Home Message from Pope Bennedict XVI: 45th World Communication Day Prayer for the Internet – Fr. Z’s Blog CommonCraft.com for tutorials Kodak Top Ten Tips Animoto.com and Animoto tutorial Vimeo.com
Recommended Books The Church and New Media by Brandon Vogt Tribes by Seth Godin The Mac is not a Typewriter or The PC is not a Typewriter by Robin Williams or Beyond the Mac is Not a Typewriter by Robin Williams The Nondesigner’s Design Book by Robin Williams