Marketing UsingDigital Storytelling              Rhonda Carrier Interactive Connections Conference 2012
Prayer for the Internet Almighty and eternal God, who created us in Thy image  and bade us to seek after all that is good...
Incarnation Catholic School, Tampa, FL
Storytelling at No Cost Email Website Blog – personal reflection and perspective Facebook Animoto – video slideshows...
Power of a Website to Market:   Window to the School
Power of Storytelling:A Graduation Speech
Seth Godin saysMarketing is the art of telling a story to a consumer that   they want to hear.You have to have something t...
Who are we? What do we do?
WeEvangelize, Catechize, Educate
Our ICS storyIn keeping with our tradition,we at Incarnation Catholic School: Inspire life-long learning; Challenge each...
Defining Markets & Strategies:     Different Viewpoints
Problem: Additional children?
Internal Market:Current Families
External Market:Children We Could Serve.
Pope Benedict:The Digital Continent            “I would like then to            invite            Christians, confidentl ...
Modern Day Missionaries “St. Paul knew that to preach in person is best.  However, he also realized that a letter read in...
Distribute our story? Email Website Blog Facebook
Step 1: Principal’s Weekly email           to Parents
Step 2: Website Animates &      Tells Our Story
Home Page Blog-like Format:    Refreshed Weekly
Step 3: Principal’s Blog Links from web&FB
Step 4: Facebook Versions with      2-way Responses
Using Social Networking View Social  Networking in Plain  English     http://youtu.be/6a_KF7TYKVc
What is the Message?          Who is the Audience? Who created the message? What is the target audience? Why is this me...
Other Storytelling Tools             Animoto             Vimeo
Video Slideshows on Animoto View Catholic Saints     http://animoto.com/play/XjZC7dXqOBa7Cn      HZPJxBVw View Search f...
Animoto how to: Select Style
Animoto how to:Import Photos, Select Music
Be authentic.         Connect emotionally. “The truth of the Gospel is not something to be  consumed or used superficiall...
ICS Videos on Vimeo Kindergarten Angels      http://vimeo.com/29789754 Blessing for Grade 2      http://vimeo.com/2391...
Movies in Vimeo Use the best quality camera available Use a tripod. Edit. Start filming before it starts. Import to Vi...
Vimeo how to:Create & Edit Movies, Import
Vimeo how to:Control Privacy
Vimeo how to:Download or Share
Be Professional.         Look Professional. Poor communication is one of the most common problems within parish communiti...
Kodak Top TenPhotographic Tips          Down at their level          Plain background          Flash indoors          ...
Deconstruction:   Assess the technical elements number of shots             sound track length of each shot         ba...
How successful are we? “The viral success of a story depends on the willingness of a potential audience to copy and paste...
Seth Godin asks,       “1st thing in the morning?” “Do you check your email or traffic stats or messages  or Facebook? Y...
Not a Popularity Contest “The task of witnessing to the Gospel in the digital era  calls for everyone to be particularly ...
Evangelize, Catechize, Educate 1         Child at a Time
Recommendations1.   * Clearly identify your story.   1.   Secure the assets you                                           ...
Thank-you
ICS Resources ICS Website   http://www.icstampa.org/ ICS Facebook   https://www.facebook.com/icstampa.org ICS Wikispa...
Other Sample ICS Stories Vimeo: includes links to science videos.   Vimeo: Hail Mary Full of Grace   Vimeo: Incarnation...
Recommended Websites Catholics Come Home Message from Pope Bennedict XVI: 45th World  Communication Day Prayer for the ...
Recommended Books The Church and New Media by Brandon Vogt Tribes by Seth Godin The Mac is not a Typewriter or The PC i...
Marketing Using Digital Storytelling
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Marketing Using Digital Storytelling

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Presented at Interactive Connections 2012 Conference in Orlando.
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  • http://www.acsamman.edu.jo/
  • Quotes from Seth Godin: http://advertisingadvice.blogspot.com/2008/06/definition-of-marketing-art-of-telling.html Author of Tribes
  • The best customesr are the one you already have! It is better and cheaper to keep the customers you already have than to find new ones.
  • Let the rest of the world know who you are, what you do and why they would want to be a part of your community!
  • HIS HOLINESS POPE BENEDICT XVI 45th WORLD COMMUNICATIONS DAY
  • The Church and New Media p. 90
  • Have been a webmaster since 90’s. At CA spent 2 years preparing for design of new website. Spent time researching and looking at well-designed school websites, so at ICS I knew what tabs were probably best for the school.
  • HIS HOLINESS POPE BENEDICT XVI: 45th WORLD COMMUNICATIONS DAY
  • The Church and New Media p. 130
  • http://www.kodak.com/global/en/corp/top10tips/index.jhtml
  • The Church and New Media, p. 88
  • The Church and New Media, p. 88
  • Email of 1/14/2012
  • HIS HOLINESS POPE BENEDICT XVI 45th WORLD COMMUNICATIONS DAY
  • The Church and New Media, p. 133
  • Marketing Using Digital Storytelling

    1. 1. Marketing UsingDigital Storytelling Rhonda Carrier Interactive Connections Conference 2012
    2. 2. Prayer for the Internet Almighty and eternal God, who created us in Thy image and bade us to seek after all that is good, true and beautiful, especially in the divine person of Thy Only- begotten Son, our Lord Jesus Christ, grant, we beseech Thee, that, through the intercession of Saint Isidore, Bishop and Doctor, during our journeys through the internet we will direct our hands and eyes only to that which is pleasing to Thee and treat with charity and patience all those souls whom we encounter. Through Christ our Lord. Amen. by Fr. John Zuhlsdorf
    3. 3. Incarnation Catholic School, Tampa, FL
    4. 4. Storytelling at No Cost Email Website Blog – personal reflection and perspective Facebook Animoto – video slideshows Vimeo – for videos
    5. 5. Power of a Website to Market: Window to the School
    6. 6. Power of Storytelling:A Graduation Speech
    7. 7. Seth Godin saysMarketing is the art of telling a story to a consumer that they want to hear.You have to have something that they want – you can’t force it on them.You have to be authentic, you have to tell them the truth.Your story has to be so remarkable that people want to tell it to other people.
    8. 8. Who are we? What do we do?
    9. 9. WeEvangelize, Catechize, Educate
    10. 10. Our ICS storyIn keeping with our tradition,we at Incarnation Catholic School: Inspire life-long learning; Challenge each individual to be a disciple of Christ; and Strive to live our Catholic faith through service to each other and the community.
    11. 11. Defining Markets & Strategies: Different Viewpoints
    12. 12. Problem: Additional children?
    13. 13. Internal Market:Current Families
    14. 14. External Market:Children We Could Serve.
    15. 15. Pope Benedict:The Digital Continent  “I would like then to invite Christians, confidentl y and with an informed and responsible creativity, to join the network of relationships which the digital era has made possible.
    16. 16. Modern Day Missionaries “St. Paul knew that to preach in person is best. However, he also realized that a letter read in a church assembly and then repeatedly copied is more effective in spreading the message of Christ.” “Although St. Paul did not use the term “media”, he certainly realized that there was a desire and a demand within the Church for written documents that could be copied and distributed.”
    17. 17. Distribute our story? Email Website Blog Facebook
    18. 18. Step 1: Principal’s Weekly email to Parents
    19. 19. Step 2: Website Animates & Tells Our Story
    20. 20. Home Page Blog-like Format: Refreshed Weekly
    21. 21. Step 3: Principal’s Blog Links from web&FB
    22. 22. Step 4: Facebook Versions with 2-way Responses
    23. 23. Using Social Networking View Social Networking in Plain English  http://youtu.be/6a_KF7TYKVc
    24. 24. What is the Message? Who is the Audience? Who created the message? What is the target audience? Why is this message being sent? How might different people understand this message differently? What values, lifestyles and points of view are represented in, or omitted from, this message? What creative techniques are used to attract attention?
    25. 25. Other Storytelling Tools Animoto Vimeo
    26. 26. Video Slideshows on Animoto View Catholic Saints  http://animoto.com/play/XjZC7dXqOBa7Cn HZPJxBVw View Search for the Christ Child  http://animoto.com/play/YTFXtQI8shVLjCW qXUkuDg
    27. 27. Animoto how to: Select Style
    28. 28. Animoto how to:Import Photos, Select Music
    29. 29. Be authentic. Connect emotionally. “The truth of the Gospel is not something to be consumed or used superficially; rather it is a gift that calls for a free response. Even when it is proclaimed in the virtual space of the web, the Gospel demands to be incarnated in the real world and linked to the real faces of our brothers and sisters, those with whom we share our daily lives. Direct human relations always remain fundamental for the transmission of the faith!”
    30. 30. ICS Videos on Vimeo Kindergarten Angels  http://vimeo.com/29789754 Blessing for Grade 2  http://vimeo.com/23912672 Fr. Michael’s Jubilee  http://vimeo.com/23405623 ICS Field Day  http://vimeo.com/24933508
    31. 31. Movies in Vimeo Use the best quality camera available Use a tripod. Edit. Start filming before it starts. Import to Vimeo. Takes 30 minutes before it is approved. Make sure you have permission to use people in anything posted online or printed. Vimeo has less distractions than Youtube.
    32. 32. Vimeo how to:Create & Edit Movies, Import
    33. 33. Vimeo how to:Control Privacy
    34. 34. Vimeo how to:Download or Share
    35. 35. Be Professional. Look Professional. Poor communication is one of the most common problems within parish communities. And as the Vatican reminds us, if New Media is used wisely, it can become “a valid and effective instrument for authentic and profound evangelization and communion.”
    36. 36. Kodak Top TenPhotographic Tips  Down at their level  Plain background  Flash indoors  Vertical also  Lock the focus  Move from the middle  Know the flash range  Be the picture director  Watch the light
    37. 37. Deconstruction: Assess the technical elements number of shots  sound track length of each shot  backgrounds camera angle of each  lighting for each shot shot & location of the camera for each  visual transitions effects of close-  special effects or animation up/medium/long shots framing (rule of thirds)  script/message
    38. 38. How successful are we? “Going viral is the phenomenon by which unknown information becomes commonly known through a repeatable medium.” “Just as a virus enters a living body and then rapidly reproduces itself millions of times over so also a message has the potential to rapidly reproduce itself within a culture.”
    39. 39. How successful are we? “The viral success of a story depends on the willingness of a potential audience to copy and paste that information through their own media outlets.”  Kindergarten Angels viewed 294 times  Fr. Michael’s Jubilee viewed 233 times  Field Day viewed 342 times
    40. 40. Seth Godin asks, “1st thing in the morning?” “Do you check your email or traffic stats or messages or Facebook? You’ve surrendered not only a block of time but your freshest, best chance to start something new. Your goal is to be the first thing people do when they start their day. If you’re seeking to make a difference, the first thing you do should be to lay tracks to accomplish your goals, not to hear how others have reacted/responded/insisted to what happened yesterday.”
    41. 41. Not a Popularity Contest “The task of witnessing to the Gospel in the digital era calls for everyone to be particularly attentive to the aspects of that message which can challenge some of the ways of thinking typical of the web. First of all, we must be aware that the truth which we long to share does not derive its worth from its “popularity” or from the amount of attention it receives. We must make it known in its integrity, instead of seeking to make it acceptable or diluting it. It must become daily nourishment and not a fleeting attraction.”
    42. 42. Evangelize, Catechize, Educate 1 Child at a Time
    43. 43. Recommendations1. * Clearly identify your story. 1. Secure the assets you need.2. * Define your market. 2. Begin with a few initiatives.3. Establish a New Media group. 3. Commit to helping parishes, schools.4. Evaluate current strengths and gaps. 4. Sponsor and host gatherings.5. Create New Media partnerships. 5. Make it multilingual.
    44. 44. Thank-you
    45. 45. ICS Resources ICS Website  http://www.icstampa.org/ ICS Facebook  https://www.facebook.com/icstampa.org ICS Wikispaces  http://icstampa.wikispaces.com/home ICS Blogs  http://icscatholicedu.blogspot.com/  http://rcarrier.edublogs.org/
    46. 46. Other Sample ICS Stories Vimeo: includes links to science videos.  Vimeo: Hail Mary Full of Grace  Vimeo: Incarnation Grade 3 on All Saints Day  Vimeo: Kindergarten Sings Good-bye Wikispaces: Grade 5 Science  Wikispaces Grade 5 Science e-journals Wikispaces: Grade 3 Saints Presentations
    47. 47. Recommended Websites Catholics Come Home Message from Pope Bennedict XVI: 45th World Communication Day Prayer for the Internet – Fr. Z’s Blog CommonCraft.com for tutorials Kodak Top Ten Tips Animoto.com and Animoto tutorial Vimeo.com
    48. 48. Recommended Books The Church and New Media by Brandon Vogt Tribes by Seth Godin The Mac is not a Typewriter or The PC is not a Typewriter by Robin Williams or Beyond the Mac is Not a Typewriter by Robin Williams The Nondesigner’s Design Book by Robin Williams

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