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Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
Maximizing LinkedIn for the Job Search
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Maximizing LinkedIn for the Job Search

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Presentation on increasing exposure on LinkedIn

Presentation on increasing exposure on LinkedIn

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  • 1. Maximizing LinkedIn for the Job Search <ul><li>Presented by Robert Rhodes </li></ul><ul><li>Contributions from Tom Harris, R. David Rahn and Colleen Johnson from the Community Career Center, Naperville IL </li></ul>
  • 2. What is LinkedIn? <ul><li>LinkedIn is an interconnected network of professionals </li></ul><ul><li>You can find, be introduced to, and collaborate with professionals </li></ul><ul><li>Over 60 million professionals are on LinkedIn </li></ul>
  • 3. What is LinkedIn? <ul><li>Professionals from every Fortune 500 company are represented on LinkedIn </li></ul><ul><li>A new member joins LinkedIn every second </li></ul><ul><li>Half of the members are outside the US </li></ul><ul><li>LinkedIn is in several languages, but not in Japan or China yet </li></ul>
  • 4. What can LinkedIn do for me? <ul><li>Increase your visibility so that you will be found </li></ul><ul><li>Find other professionals </li></ul><ul><li>Network </li></ul><ul><li>Research companies </li></ul><ul><li>Ask for assistance from connections </li></ul>
  • 5. Connections <ul><li>Networking - Everyone is connected. Six degrees of separation. </li></ul>
  • 6. Connections <ul><li>Former co-workers and supervisors </li></ul><ul><li>Friends/associates </li></ul><ul><li>Connections of connections </li></ul><ul><li>Virtual connections </li></ul>
  • 7. Connecting with Connections‘ Connections
  • 8. Where do you start? <ul><li>Build a detailed profile </li></ul><ul><li>Send invitations to fellow networkers </li></ul><ul><li>Join professional and alumni groups </li></ul><ul><li>Request recommendations </li></ul>
  • 9. Your Profile <ul><li>Name and professional photo </li></ul><ul><li>Summary statement loaded with key words for your profession </li></ul><ul><li>All former positions and education </li></ul><ul><li>Contact information, including phone number and e-mail </li></ul>
  • 10. Maximizing Your Network <ul><li>LI was originally designed as a way to network with people you know </li></ul><ul><li>Overtime, LinkedIn evolved to a network of trusted contacts and their contacts </li></ul><ul><li>LinkedIn now accepts the concept of virtual contacts, in my opinion </li></ul><ul><li>LinkedIn is divided into 1st level, 2nd level and 3nd level contacts </li></ul>
  • 11. Maximizing Your Network <ul><li>1st level contacts - Direct contacts </li></ul><ul><li>2nd level contacts - Your direct contacts’ 1st level contacts </li></ul><ul><li>3nd level contacts - Direct contacts of your 2nd level contacts </li></ul><ul><li>Have 155 direct or 1st level contacts </li></ul><ul><li>42,000 - 2nd level contacts </li></ul><ul><li>3.3 million - 3nd level contacts </li></ul>
  • 12. How to Maximize Your Network <ul><li>Invitations </li></ul><ul><li>Customize invitations </li></ul><ul><li>Examples </li></ul><ul><ul><li>Met you at Comm. Methodist Job Club </li></ul></ul><ul><ul><li>Noticed we both belong to the Greater Naperville LI group and are in the same profession </li></ul></ul><ul><li>Don’t send the standard invitation </li></ul><ul><li>Don’t send invitations to someone not currently on LinkedIn </li></ul>
  • 13. How to Maximize Your Network <ul><li>Invitations (continued) </li></ul><ul><li>Want to avoid receiving I Don’t Knows or IDKs </li></ul><ul><li>Five IDKs and invitations are restricted </li></ul><ul><li>If you don’t want to connect, better option is to archive the invitation </li></ul><ul><li>Do not IDK someone, they will remember you in a bad way </li></ul><ul><li>Absolutely do not use the spam option for invitations </li></ul>
  • 14. How to Maximize Your Network <ul><li>Groups </li></ul><ul><li>Groups are important for exposure </li></ul><ul><li>Want to join numerous groups and participate in these groups </li></ul><ul><li>Can join up to 50 different groups </li></ul><ul><li>Groups allow you to send invitations to other members without their e-mail </li></ul><ul><li>Good way to meet contacts </li></ul><ul><li>Some groups have in-person meetings </li></ul>
  • 15. How to Maximize Your Network <ul><li>LIONs </li></ul><ul><li>Connect with a LION or LinkedIn Open Networker </li></ul><ul><li>LIONs have over 500 contacts and are usually willing to accept invitations </li></ul><ul><li>Most LIONs are great, a few are trying to sell you something </li></ul><ul><li>There is an option to disconnect without their knowledge </li></ul><ul><li>LIONs increase your number of 2nd level connections </li></ul>
  • 16. How to Maximize Your Network <ul><li>Introductions </li></ul><ul><li>Your direct contact can introduce you to a 2nd level contact </li></ul><ul><li>Introductions are a way to be introduced to a contact that could help you </li></ul><ul><li>Contact your connection via e-mail before ask for an introduction </li></ul><ul><li>Don’t ask for an introduction from a new contact </li></ul><ul><li>If you want to use Introductions, you must be willing to introduce others </li></ul>
  • 17. How to Maximize Your Network <ul><li>Recommendations </li></ul><ul><li>Recommendations are important for your profile since they make it believable </li></ul><ul><li>Need at least 3 recommendations for 100% LinkedIn rating </li></ul><ul><li>Best recommendations are from former managers or co-workers </li></ul><ul><li>Don’t ask someone you do not know to write you a recommendation </li></ul>
  • 18. LinkedIn Resources <ul><li>Understanding, Leveraging and Maximizing LinkedIn by Neal Schaffer Book (For purchase on Amazon.com) </li></ul><ul><li>Windmill Networking Blog </li></ul><ul><li>http://windmillnetworking.com/blog/#axzz0iudyG Bcl </li></ul><ul><li>10 Ways to use LinkedIn Blog </li></ul><ul><li>http://blog.guykawasaki.com/2009/02/10-ways-to-use.html </li></ul><ul><ul><li>Questions? Ask Bob About LinkedIn </li></ul></ul><ul><ul><li>Send me questions at rhodesone1@gmail.com </li></ul></ul>

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