Where do you start?• Build a detailed profile• Send invitations to fellow networkers• Join professional and alumni groups• Request recommendations
Your Profile• Name and professional photo• Summary statement loaded with key words for your profession• All former positions and education• Contact information, including phone number and e-mail
Maximizing Your Network• LI was originally designed as a way to network with people you know• Overtime, LinkedIn evolved to a network of trusted contacts and their contacts• LinkedIn now accepts the concept of virtual contacts, in my opinion• LinkedIn is divided into 1st level, 2nd level and 3nd level contacts
Maximizing Your Network• 1st level contacts - Direct contacts• 2nd level contacts - Your direct contacts’ 1st level contacts• 3nd level contacts - Direct contacts of your 2nd level contacts
How to Maximize Your NetworkInvitations• Customize invitations Examples: • Met you at the job club • We belong to Greater Naperville LI group• Do not send standard invitation• If you don’t want to connect, better option is to press Ignore• Do not use the spam option
How to Maximize Your NetworkGroups• Groups are important for exposure• Want to join numerous groups and participate in these groups• Can join up to 50 different groups• Good way to meet contacts• Some groups have in-person meetings
How to Maximize Your NetworkLIONs• Connect with a LION or LinkedIn Open Networker• LIONs have over 500 contacts and are usually willing to accept invitations• There is an option to disconnect without their knowledge• LIONs increase your number of 2nd level connections
How to Maximize Your NetworkIntroductions• Your direct contact can introduce you to a 2nd level contact• Introductions are a way to be introduced to a contact that could help you• Contact your connection via e-mail before ask for an Introduction• If you want to use Introductions, you must be willing to introduce others
How to Maximize Your NetworkRecommendations• Recommendations are important for your profile since they make it believable• Need at least 3 recommendations for 100% LinkedIn rating• Best recommendations are from former managers or co-workers• Don’t ask someone you do not know to write you a recommendation
How to Maximize Your NetworkSkills Endorsements• New feature on LinkedIn to endorse specific skills
LinkedIn Resources• Understanding, Leveraging and Maximizing LinkedIn by Neal Schaffer Book (For purchase on Amazon.com)• Windmill Networking Bloghttp://windmillnetworking.com/blog/#axzz0iudyG Bcl• 10 Ways to use LinkedIn Bloghttp://blog.guykawasaki.com/2009/02/10-ways-to-use.htmlQuestions? Ask Bob About LinkedInSend me questions at firstname.lastname@example.org
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