Maximizing Linked In


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Maximizing Linked In

  1. 1. Maximizing LinkedIn for theJob SearchPresented by Robert RhodesContributions from the Community Career Center, Naperville IL(Updated 12/2012)
  2. 2. What is LinkedIn?• LinkedIn is an interconnected network of professionals• You can find, be introduced to, and collaborate with professionals• Over 100 million professionals are on LinkedIn
  3. 3. What is LinkedIn?• Professionals from every Fortune 500 company are represented on LinkedIn• Half of members are outside the US• LinkedIn is in several languages
  4. 4. What can LinkedIn do for me?• Increase visibility so you will be found• Find other professionals• Network• Research companies• Ask for assistance from connections
  5. 5. ConnectionsNetworking - Everyone is connected. Six degrees of separation.
  6. 6. Connections• Former co-workers and supervisors• Friends/associates• Connections of connections• Virtual connections
  7. 7. Connecting with Connections‘Connections
  8. 8. Where do you start?• Build a detailed profile• Send invitations to fellow networkers• Join professional and alumni groups• Request recommendations
  9. 9. Your Profile• Name and professional photo• Summary statement loaded with key words for your profession• All former positions and education• Contact information, including phone number and e-mail
  10. 10. Maximizing Your Network• LI was originally designed as a way to network with people you know• Overtime, LinkedIn evolved to a network of trusted contacts and their contacts• LinkedIn now accepts the concept of virtual contacts, in my opinion• LinkedIn is divided into 1st level, 2nd level and 3nd level contacts
  11. 11. Maximizing Your Network• 1st level contacts - Direct contacts• 2nd level contacts - Your direct contacts’ 1st level contacts• 3nd level contacts - Direct contacts of your 2nd level contacts
  12. 12. How to Maximize Your NetworkInvitations• Customize invitations Examples: • Met you at the job club • We belong to Greater Naperville LI group• Do not send standard invitation• If you don’t want to connect, better option is to press Ignore• Do not use the spam option
  13. 13. How to Maximize Your NetworkGroups• Groups are important for exposure• Want to join numerous groups and participate in these groups• Can join up to 50 different groups• Good way to meet contacts• Some groups have in-person meetings
  14. 14. How to Maximize Your NetworkLIONs• Connect with a LION or LinkedIn Open Networker• LIONs have over 500 contacts and are usually willing to accept invitations• There is an option to disconnect without their knowledge• LIONs increase your number of 2nd level connections
  15. 15. How to Maximize Your NetworkIntroductions• Your direct contact can introduce you to a 2nd level contact• Introductions are a way to be introduced to a contact that could help you• Contact your connection via e-mail before ask for an Introduction• If you want to use Introductions, you must be willing to introduce others
  16. 16. How to Maximize Your NetworkRecommendations• Recommendations are important for your profile since they make it believable• Need at least 3 recommendations for 100% LinkedIn rating• Best recommendations are from former managers or co-workers• Don’t ask someone you do not know to write you a recommendation
  17. 17. How to Maximize Your NetworkSkills Endorsements• New feature on LinkedIn to endorse specific skills
  18. 18. LinkedIn Resources• Understanding, Leveraging and Maximizing LinkedIn by Neal Schaffer Book (For purchase on• Windmill Networking Blog Bcl• 10 Ways to use LinkedIn Blog Ask Bob About LinkedInSend me questions at