Hungr.ie

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The goal of the project was to implement a complete ordering system that can let restaurants provide their menus online to their potential customers and then also let their customers order from these menus provided, which will then notify the relevant restaurant of their order. The system is able to register restaurants and then allow them to add menus, menu items and other relevant ordering information while also receiving notification when a customer orders with them.
In order to achieve this functionality we had to implement a RESTful API, a database for storing restaurant and customer information, also an android and web application for allowing customers to make orders and finally a dashboard for restaurants to manage their account and be aware of orders made with them.

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Hungr.ie

  1. 1. Hungr.ie GLOBAL FOOD ORDERING SERVICE
  2. 2. Hungr.ie  Massive growth in online food ordering with companies like just-eat (worth ~700M)  We offer an alternative that has the advantage of being free and global Customer orders food at Hungr.ie Hungr.ie forwards order to restaurant Restaurant receives order and prepares food
  3. 3. The Team  The team is highly international and much quicker than the market leader to build a global solution Florian Rhinow, C E O & C O O Experienced Consultant Colin Hardy, C F O Knowledgeable in Statistics Pablo Porto, C T O Experienced Software Developer Seamus McGonigle, C M O Experienced in Food Industry
  4. 4. Solution Competitors Problem: No universal Solution Just-eat, UK, Ireland Business model •Raised $64M in April 2012 •Sales rep convince restaurants into contracts with commission fees Delivery Hero, Germany •Raised $50M in Aug. 2012 Average Commission Fee Seamless, East Coast, US •10-15% per Order •Big Restaurants pay 4figure amount •Raised $50M in June 2011 Number of Restaurants GrubHub, West Coast, US •Raised $50M in Sept. 2011 •Big cities: 75% •Small cities: 15% Solution: Free Service for Restaurants and Customers • Scales very fast • No sales rep needed • Capture untapped markets • Market leader in small cities
  5. 5. Unique Business Model  Business Model  Restaurants purchase top two spots in our search engine ranking in their region Revenue Year 1 1-Year Goal: 0.5% of target market 2,500 Restaurants AVG 1% buy top spot in our search engine ranking 25 Restaurants buy spot per hour Average cost of a top spot costs is 0.85€ p. hour  The cost of ads on the top spot is based on bidding (~0.85€ p. hour on average)  442M people & 1M Restaurants in target market 180,000€
  6. 6. Current Technology  Hungr.ie will offer a mobile application  People want an app, while competitors such as just.eat.ie do not offer one:
  7. 7. Financial Projection Year 1 Goal: 0.5% of Restaurants Year 2 •2,500 Restaurants AVG Revenue Goal: 1.5% of Restaurants Year 3 •180,000€ Costs •7,500 Restaurants AVG Revenue Goal: 4.5% of Restaurants •Marketing: 200,000€ •Other: 50,000€ Net-profit •540,000€ Costs •-70,000€ p. Year •Marketing: 500,000€ •Other: 60,000€ Net-profit •-20,000€ p. Year Year 4 •22,500 Restaurants AVG Goal: 7.5% of Restaurants Revenue •37,500 Restaurants AVG •1,620,000€ Revenue Costs •2,700,000€ •Marketing: 1,200,000€ Costs •Other: 70,000€ Net-profit •Marketing: 1,400,000€ •Other: 90,000€ •350,000€ p. Year Net-profit •1,210,000€ p. Year
  8. 8. st 1 Year Financial Overview Revenue Expenses Amount of restaurants in target market 1 Million Restaurants Server Costs 15.000€ 1-Year Goal: 0.5% of target market 2,500 Restaurants AVG 1% buy top spot in our search engine ranking Salaries 35.000€ 25 Restaurants Average Cost of one of the top spots is 0.85€ Marketing 200.000€ 186,150€ 250,000€
  9. 9. Hungr.ie FLORIAN RHINOW - RHINOWF@TCD.IE COLIN HARDY - HARDYCE@TCD.IE SEAMUS MCGONIGLE - MCGONIS@TCD.IE PABLO PORTO PORTOVEP@TCD.IE -

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