Initial brief and goal given at the start of the year. As part of the promotional package, I need to create a few different forms of media to successfully make it look realistic. Most importantly a 2 minute long film teaser/trailer This will be filmed with a high definition video camera. When it is all filmed I shall use software like Final Cut Pro to piece it altogether into a plausible trailer. Next will be the promotional magazine front cover for a film magazine. Also I need to create magazine cover for my film. Both these will be taken with a digital camera. This should be edited with software like Photoshop to alter the images in any way possible. After all the photos have been edited I shall piece together all the bits to form my cover
Early on in the year, I decided that the genre I wanted to create a film for was the action/adventure film. All my life I had watched many films of that genre and loved the fast pace of the action as I never knew what was going to happen.Personally I always found the film posters and trailers of this genre to be the ones that caught my attention mostly and that the mainstream way of distributing a film trailer to the public via the screen worked most effective for action/ adventure movies and were the ones I remembered the most after leaving the cinema.After doing a little research into who likes the genre the most, I discovered it was a lot more appealing to a wide range of ages than other types like thriller, historical or horror. Therefore I decided that my age group could be anything from 11 years old onwards. However the age I focused on appealing more to was the teenage/young adult market as many film franchises aimed at them are doing well at the moment. From these decisions I chose the age rayting to be 12A as it seems to be the deafault age rating for the genre
How does my film trailer challenge the conventions of media products?My media courseworks final products tend to conform to the typical conventions of the Action/Adventure genre of film.The trailer is set out in the traditional way a film trailer of this genre is. The first half of the trailer builds up tension and suspense till a certain point before being followed by a series o dramatic shots accompanied by equally dramatic music.I found my chosen piece of music by watching the trailer of of a video game. I liked the music straight away as I felt that the impact it had by drawing me into the action onscreen was very effective. From this point I was curious if I could use this music to have the same effect on the audience of my trailer.The trailer consists of purely basic cuts. This decision was made in order for the short, sharp cuts of the editing to be representative of the fast pace of the footage and the music.
How does my film poster cover challenge the conventions of media products?Initially I spent the majority of my media lessons researching the action/adventure genre. Although the trailers seem to follow a similar pattern of how they are structured, the film posters are less structured to a specific template. The images taken and how they are used to compose the poster are subject to personal preference and what an individual believes conforms to the genre.This greater freedom I had on the poster compared to the magazine and the trailer itself was something I enjoyed. The lower level of strictness the conventions meant that I had more of a clean slate to create exactly how I envisioned my poster to look. Although I wasnt quite sure of how exactly I wanted everything to be laid out in the final draft, from the start I had a clear idea on what I thought would be effective.
How does my magazine front cover challenge the conventions of media products?The magazine front cover could be argued to be slightly unconventional as it doesnt feature the main character as the main focus. Instead the main focus is on a battered looking western-style wanted poster requesting the capture of the main film character.This tie-in to the film could also be argued as an example of a form of convention many film magazines are starting to do more. A new recent way of drawing the readers attention to the magazine is, instead of just featuring a much anticipated film as the main focus of the film, to dedicate the whole front cover to it. This includes redesigning the layout, altering font style, colour and size and sometimes making it holographic. My front cover has followed this trend by having it dedicated solely to my film.
How effective is the combination of your main product and ancillary texts?In my opinion my three forms of media work quite well together. In order to keep them from seeming disjointed I have kept the theme of a Wanted poster heavily present in all of them. Throughout my pieces, I tried to keep a old-fashioned style by creating a parchment looking texture to become my wanted poster featured on the magazine front cover. I wanted the old-fashioned style to stand out when surrounded by other films that focus heavily on looking modern or futuristic in their posters.. In all of my pieces, I kept to a very natural colour scheme by sticking to shades of brown, red, black and grey to order. Brown is a colour whose connotations are that of simplicity, aged things and nature, all things I wanted my magazine cover to show. The red represents the fire and anger that the “government traitors”, the lead group of characters in my trailer feel towards the antagonist group.
What have you learned from audience feedback?All the way through the project I have relied heavily on audience feedback. My decision to make a action/adventure film trailer was made through audience feedback in the form of a survey and online research. When the time came to start to make my three forms of media, I took what I had learned previously and incorporated it into my first drafts.As I experimented with what looked effective and what didnt with each draft, I kept myself open to all feedback I got from people and decided whether it would work well enough or not if incorporated. My final draft of my film poster was amended many, many times in the last few weeks as I, and my audience, did not find it to look quite right.
How has new media technologies been used in the planning and construction stages?Initial planning stageAs previously stated on the previous slide, I used the internet heavily in the initial planning stage. After creating an online survey to see what genres of film the population liked best and for what reasons, I turned to Youtube to watch some trailers of that genre and note down what I liked about them and what emotion it conjured up in me. I did the same for why I didnt like it is that was the case as well. After about 3-4 lessons of doing this I had created a fairly long list of film trailers and where they appeal to the audience. After I had concisely researched film trailers I restarted the process, this time browsing Google for film posters. From this list, I began to devise what I wanted to put in my film trailer and poster.
How has new media technologies been used in the planning and construction stages?Construction stageThe creation of my film poster has been dependent on new media technologies. As I have only used Photoshop for last years coursework, my skill level is very low. Therefore I decided to use Youtube as a resource to teach me how to create certain images with Photoshop. Through using a tutorial, I created a realistic looking Wanted poster, complete with rips around the edges, parchment marks and faded text. Not only was this building my confidence but I was able to have full control over my project that otherwise would possibly of had to be changed to something I could actually do on PhotoshopThe other way I used technology was by using my iphone as a mini camera. If I was walking around and saw something that either inspired me or I wanted to incorporate I would use it to photograph the object then use the trend of convergence media to edit and e-mail it to my computer.
Self-analysed conclusionPersonally I do not feel entirely happy with how my project turned out. Although I am filed with pride when I look at my handiwork and recall all the new skills I used and incorporated into it, I feel like I could of done far better than I did. My lack of familiarity with editing software such as Photoshop and imovie and my lack of knowledge on the subject of photography meant I had a disadvantage from the start.Because I frequently changed film poster and magazine cover to how I wanted them to look, I overlooked the film trailer and how much work that also needed for a good portion of the time. This has led to me being less than satisfied with its outcome. I feel that given more time, I could of smoothed out the issues I have with my trailer and made it better. And more as I imagined to to be initially.
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