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Digipak & CD research

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Florence + the Machine …

Florence + the Machine
Lungs

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  • 1. Rhianna Morse
  • 2. Florence + the Machine are an English indie rock band. Florence and the Machine's sound has been described as a combination of various genres, including rock and soul. The band's music received praise across the music media, especially from the BBC, before they gained mainstream success. Specifically, the BBC played a large part in their rise to prominence by promoting Florence and the Machine as part of BBC Introducing. ORIGIN : London, England GENRES :  Indie rock  Indie pop  Baroque pop  Art rock  Neo soul YEARS ACTIVE : 2007–present LABELS : • Moshi Moshi • IAMSOUND • Universal Island • Universal Republic • Republic ASSOCIATED ACTS :  Kid Harpoon  The xx  The Big Pink  The Horrors  Lightspeed Champion  The Weeknd  Dizzee Rascal  Calvin Harris Members Florence Welch – lead vocals Robert Ackroyd – lead guitar Mark Saunders – bass guitar, percussion Tom Monger – harp Isabella Summers – keyboards Rusty Bradshaw – keyboards, backing vocals Christopher Lloyd Hayden – drums, backing vocals Sam White – backing vocals
  • 3. Timeline Of Albums 6 July 2009 : The band's debut album, LUNGS, was released and held the number 2 position for its first 5 weeks on the UK Albums Chart. 17 January 2010: The album reached the top position, after being on the chart for 28 consecutive weeks. October 2010: The album had been in the top forty in the United Kingdom for sixty-five consecutive weeks, making it one of the best-selling albums of 2009 and 2010. October 2011: The group's 2nd studio album, CEREMONIALS, released , debuted at number 1 in the UK and number 6 in the US. Awards LUNGS won the MasterCard British Album award at the 2010 BRIT Awards. At the 53rd Grammy Awards, Florence and the Machine were nominated for Best New Artist. The band performed at the 2010 MTV Video Music Awards, and the 2010 Nobel Peace Prize Concert. Style and influences Florence and the Machine's style has been described as "dark, robust and romantic". Their music is a mix of "classic soul and midnight-on-the-moors English art rock". Welch stated that her lyrics related to Renaissance artists: "We're dealing with all of the same things they did—love and death, time and pain, heaven and hell.“ Album influences LUNGS :- From 2008, Welch had a relationship with Stuart Hammond, a literary editor; their temporary split provided inspiration for much of the Lungs album. CEREMONIALS :- In 2011 the couple announced that they had broken up by mutual decision because of conflicting career demands; the break-up provided material for Florence and the Machine's 2nd album
  • 4. Front Cover NAME OF THE BAND NAME OF THE ALBUM INDIE ROCK FABRIC IS A LEAFY DESIGN COLOURED DARK GREEN AND BRIGHT GREEN BIRDS FLOWERS FLORENCE WELCH LUNG NECKLACE The font used is tight and loopy to show the band is complex in their music but also free. FRAME When she sings her songs she can’t fully express how she feels to the listeners. The flowers seem to be blooming this suggests that she herself as an artist is blooming in this album Typically shown in a forest type display. Birds are conventionally known as free as they have the ability to fly however in this album art work the are resting on branches, this may suggest that the birds don't necessarily want to be free but want to be with someone. As this album was inspired by Florence's break up. Presenting herself may suggest that this album is personal to her. Only shows the top half of herself so that the album art work displays the lungs. Unconventional to have an album to be called this as normally an album would be named after the favourite song by the artist but the album being called lungs suggest that the songs are initially part of your lungs. People can become breathless either within a relationship or just lost someone or enduring pain. Our lungs are a perminant accessory that we wear everyday in every situation as it has to with out it we could no longer live The dress is revealing to show her skin and the lung necklace, this suggests that in this album she is very open in her emotions and feelings over all herself, therefore revealing her lungs (which keeps her alive) and her skin (which can be easily damaged). CLOTHING Man made fabric instead of a forest setting this suggests that Florence is not free and that she is restricted by her emotions and only some come through. This album was inspired by her break up therefore most of her feelings are man-made. Typically forest colours.
  • 5. Back Cover BACK COVER IS DOMINATED BY A DIAGRAM OF HUMAN LUNGS This image reflects the name of the album is a visual motif seen throughout the digipak THE BACK COVER CONTRASTS WITH AREAS OF COLOUR ON DIGIPAK ESPECIALLY ON THE FRONT CLOVER This visual technique may suggested the music is the most important aspect of the brand, as they really care about the quality of the music more than the more visual aspects that are typically focused on in the mainstream pop genre. BLACK & WHITE Too seem simple The lung diagram however contrasts with this as it is seen as complex organ to allow us to breath so is essential for us to live. SONGS The lung diagram is label with numbers which shows where the songs area apart of the lung. BARCODE Universal Island RECORD LABEL WEBSITE So the audience can access more and learn more about the band FRAME Displayable like a piece of art this suggests that Florence + the machine thinks their music as an art not a way to get lots of money Reflects on the songs and type of music
  • 6. Spin Cover ARTIST so that the audience is aware of who created the album ALBUM name to show that the album is called when the album is put on display. BLACK & WHITE Too display that the album music is simple
  • 7. Inside Panes Cover The image seen on the inside front pane show Florence performing. This image portrays the idea the Florence is an talented and interactive live performer (with the image showing her very close to the audience and her fans) this image show that she is very interested in live, authentic, un mainstream music. The image on the CD itself is very entropic; it is not very clear what the picture shows. However it maybe Florence herself tearing apart a Heart they may suggest that in this album she is exposing her heart from the inside out by herself as she herself is doing this. CD BOOKLET BACKGROUND Same as the front cover , but without Florence this may have been used so that the CD visual, as the CD plays her emotions therefore the image of her is no longer required.
  • 8. The booklet within the Digipak contains entropic images of Florence. The images also come lyrics from the songs on the album, the visual reflect and emphasise the artist's lyrics. The images are very original and eccentric making them a typical visual convention of the indie genre. So that we can see visually what her lyric mean IMAGE IMAGE & LYRICS Booklet FRAME The frame represents that in these images she is displaying her emotions with the image and the lyrics, but again restricted as it is hard to fully show how you feel.

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