WHO’S ONLINE, WHY IT MATTERS, AND HOW TO MAKE IT WORK FOR YOU Using Web 2.0 Social Networking Tools in Your Job Search

THE ESSENCE OF WEB 2.0 IS CONNECTIVITY, ENGAGEMENT THROUGH TECHNOLOGY THAT ENRICHES THE PARTICIPANT’S EXPERIENCE. What Exactly is Web 2.0?

THE ESSENCE OF WEB 2.0 IS CONNECTIVITY, ENGAGEMENT THROUGH TECHNOLOGY THAT ENRICHES THE PARTICIPANT’S EXPERIENCE.

Web 2.0 Elements Web 2.0 goes beyond the “bells and whistles” of yesterday. It encourages participation from visitors that further connects them to the product, service, or individual they are researching. Dynamic content that provides a customized experience Portals Blogs Sites that allow users to add content Other interactive elements Video

Web 2.0 goes beyond the “bells and whistles” of yesterday. It encourages participation from visitors that further connects them to the product, service, or individual they are researching.

Dynamic content that provides a customized experience

Portals

Blogs

Sites that allow users to add content

Other interactive elements

Video

YOU ARE PROVIDED WITH THE TOOLS TO REACH POTENTIAL EMPLOYERS BEYOND THE TRADITIONAL RÉSUMÉ. How Does This Affect Your Job Search Strategy?

YOU ARE PROVIDED WITH THE TOOLS TO REACH POTENTIAL EMPLOYERS BEYOND THE TRADITIONAL RÉSUMÉ.

How Executive Recruiters Find Talent “ Big Brother” is Online. 2008 ExecuNet Job Market Intelligence Report

“ Big Brother” is Online.

Nothing Online is Sacred Have You “Googled” Yourself Today? In higher level positions, it matters to some recruiters how quickly you appear in their search engine reviews. Increasing your web presence will increase your likelihood of coming up towards the top of a Google search. 77% of recruiters run online searches on candidates. 35% have eliminated candidates based on what they found. ExecuNet Report

Have You “Googled” Yourself Today?

In higher level positions, it matters to some recruiters how quickly you appear in their search engine reviews.

Increasing your web presence will increase your likelihood of coming up towards the top of a Google search.

Options, Options, and More Options As connected as you dare to be. Most job search sites include profile creation and tools for relationship building. Many allow you to “push” your content back and forth from one networking site to another. Going beyond your traditional job search sites, such as CareerBuilder, Monster, etc..

As connected as you dare to be.

Most job search sites include profile creation and tools for relationship building.

Many allow you to “push” your content back and forth from one networking site to another.

Going beyond your traditional job search sites, such as CareerBuilder, Monster, etc..

THE BASICS OF RELATIONSHIP BUILDING How to Use Social Networking to Identify Opportunities No one can expect to benefit from a connection without first cultivating a relationship.

THE BASICS OF

RELATIONSHIP BUILDING

Why Online Networking is Effective Think about your personal connections and how they have changed or evolved since networking online. 75% of adults 18-24 have a profile on a social networking site.* 51% of social network users have two or more profiles.* Concept of Six Degrees of Separation …or fewer Deepening existing connections with friends and family Building relationships with casual acquaintances *Pew Internet Project Memo, Amanda Lenhart, January 14, 2009

Think about your personal connections and how they have changed or evolved since networking online.

75% of adults 18-24 have a profile on a social networking site.*

51% of social network users have two or more profiles.*

Concept of Six Degrees of Separation …or fewer

Deepening existing connections with friends and family

Building relationships with casual acquaintances

TIPS AND TRICKS AND WHAT TO COMPLETELY AVOID How to Make Social Networking Work for You

TIPS AND TRICKS AND

WHAT TO COMPLETELY AVOID

Ideas for Enhancing Your Profile Even the small details matter when networking professionally. While you don’t want to overwhelm, you do want to stand out against the rest. Helpful Web Sites: VisualCV.com SlideShare.com Express yourself with clear, yet creative language. Be mindful of keyword selection. Complement your résumé with examples of industry-related projects that you have participated in. Create an online portfolio and dynamic résumé. 1 2 3 Start blogging or participate in industry-related discussions. Some personal insight is okay.

Even the small details matter when networking professionally. While you don’t want to overwhelm, you do want to stand out against the rest.

Helpful Web Sites: VisualCV.com SlideShare.com

Express yourself with clear, yet creative language.

Be mindful of keyword selection.

Complement your résumé with examples of industry-related projects that you have participated in.

Create an online portfolio and dynamic résumé. 1 2 3

Start blogging or participate in industry-related discussions.

Some personal insight is okay.

What to Avoid in Your Online Presence Keep it professional! You would be surprised what employers encounter in their search for the ideal employee. Take the time to clean up your online presentation. Screen names, web, or e-mail addresses that are not professional Inappropriate information and photos in your profile Typos!! Just as important in e-mail correspondence Examples of how online profiles have worked against candidates

Keep it professional! You would be surprised what employers encounter in their search for the ideal employee.

Take the time to clean up your online presentation.

Screen names, web, or e-mail addresses that are not professional

Inappropriate information and photos in your profile

Typos!! Just as important in e-mail correspondence

Examples of how online profiles have worked against candidates

Taking a Deeper Look

WHAT HAPPENS NEXT IS EVEN MORE IMPORTANT! Online Networking Helped You Get in the Door, but…

WHAT HAPPENS NEXT IS EVEN MORE IMPORTANT!

Before, During, & After the Interview Use your online tools to acquaint yourself with both the company and your interviewers. Dress professionally and be mindful of your body language during your interview. Follow-up immediately with a thank you note, preferably handwritten and snail-mailed. Do not use “too” casual language in your e-mail correspondence. Helpful tools: Jigsaw.com

Use your online tools to acquaint yourself with both the company and your interviewers.

Dress professionally and be mindful of your body language during your interview.

Follow-up immediately with a thank you note, preferably handwritten and snail-mailed.

Do not use “too” casual language in your e-mail correspondence.

Helpful tools: Jigsaw.com

The very heart of networking is relationship building, and the investment you make in developing a profound connection with someone will pay dividends, regardless of whether you are on the giving or receiving end. Networking is more than a transaction; it is a lasting bond with a natural ebb and flow. Some of these relationships move to the forefront during certain periods while others retreat to the background, but there is always a sense of reliance, dependability and trust at the foundation. It is my belief that the best relationships cannot be sustained in a simply one-dimensional communication medium, and I have found my association to others deepens when there is dialogue beyond our initial connection point. A LinkedIn invite augmented by a personal email; a Twitter posting followed by a direct message; an in-person meeting fortified by email; or reacquainting with someone from the past with a phone call all seem to solidify my attachment to my "network." Robyn Greenspan Editor-in-Chief, ExecuNet February 23, 2009 In Summary: An Executive’s Perspective

The very heart of networking is relationship building, and the investment you make in developing a profound connection with someone will pay dividends, regardless of whether you are on the giving or receiving end. Networking is more than a transaction; it is a lasting bond with a natural ebb and flow. Some of these relationships move to the forefront during certain periods while others retreat to the background, but there is always a sense of reliance, dependability and trust at the foundation. It is my belief that the best relationships cannot be sustained in a simply one-dimensional communication medium, and I have found my association to others deepens when there is dialogue beyond our initial connection point. A LinkedIn invite augmented by a personal email; a Twitter posting followed by a direct message; an in-person meeting fortified by email; or reacquainting with someone from the past with a phone call all seem to solidify my attachment to my "network." Robyn Greenspan Editor-in-Chief, ExecuNet

February 23, 2009