Startup Wednesday 4: Websites

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Startup Wednesday 4: Websites

  1. 1. Session 4 Websites
  2. 2. Q: When should you create your website? Now When you have a business idea During the pre-launch phase When you launch
  3. 3. Why you need a website <ul><li>To sell products and services from directly </li></ul><ul><li>As an electronic ‘brochure’ </li></ul><ul><li>To connect with your customers </li></ul><ul><ul><li>And allow them to contact you </li></ul></ul><ul><li>To make your business ‘real’ </li></ul><ul><li>To let potential business partners know you are serious – a virtual business card </li></ul>
  4. 4. Types of website Basic Standard Advanced Weebly Wordpress Bespoke Very easy to set up, supports blogging, online shop, customisable design Highly extensible, self-editable, thousands of plugins available, highly customisable design, standard platform which many web developers understand Custom developed ‘skin’ or extended site based on Wordpress platform Custom designed website built from the ground up, difficult to change web developers, limitless possibilities Free £500 to £5000 £20,000 or more Setup cost Type Platform Comments Intermediate
  5. 5. Who should develop which site? Friend Contractor CTO Employee Advanced You Advanced Intermediate Advanced Intermediate Basic Standard Standard Intermediate
  6. 6. Finding a web developer <ul><li>Short term relationship </li></ul><ul><ul><li>E.g., for custom website ‘skin’ design </li></ul></ul><ul><ul><li>Use a standard platform (Wordpress) to ensure you can change developer </li></ul></ul><ul><ul><li>http:// codepoet.com / </li></ul></ul><ul><li>Long term relationship </li></ul><ul><ul><li>More advanced sites and bespoke sites </li></ul></ul><ul><ul><li>Usually pay contractors 30-50% upfront, rest on completion </li></ul></ul><ul><ul><li>Ending this relationship can be painful! </li></ul></ul>
  7. 7. Using social media <ul><li>Having a website doesn’t mean anyone will visit it, so you have to bring people in! </li></ul><ul><li>Create a Facebook page </li></ul><ul><ul><li>www.facebook.com/pages </li></ul></ul><ul><li>Create a Twitter account </li></ul><ul><ul><li>www.twitter.com </li></ul></ul><ul><li>Connect your blog to Facebook and Twitter using Twitterfeed http:// twitterfeed.com </li></ul><ul><li>Write blog posts regularly </li></ul><ul><li>Use old media (business cards, flyers etc) </li></ul><ul><ul><li>More on 26 Jan </li></ul></ul>
  8. 8. Q: When should you create your website? Now When you have a business idea During the pre-launch phase When you launch
  9. 9. Now? OK, let’s do it!

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