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Bob Heinlein
Medical Simulation Associates
                 20 Jan 2012
                     TechNet
Speaker Background
     Education
            BS Engineering (Mechanical)
            Masters Business Administration
            Master Science (Acquisition) Logistics Management
            Doctoral Work at UCF, Industrial Engineering (M&S), ABD
     Military
            USAF (Ret O-5) Experience in Flight Ops, Acquisition, OT&E,
             Simulation
            Last USAF Liaison in Orlando prior to AFAMS standup
     Industry
            Experience in Immersive VR, Simulation, Logistics, IT, Program
             Management and Business Development
            Independent consulting since 2008
     MedSim total focus since 2010
     No Clinical Background
1/19/12                       Medical Simulation Associates                   2
About Medical Simulation Associates
     Specializing in connecting the medical simulation
      industry with the defense simulation industry to rapidly
      advance the state of the art and the use of simulation
      technology in healthcare.
     Business Development & Marketing Support
     Medical & Technical SME Support
     Proposal & Program Development Support
     Related Services




1/19/12               Medical Simulation Associates              3
Disclosures

  Recent         MedSim Clients
            General Dynamics Information Technologies,
           Health Solutions Division, Frederick MD
            Hudson Simulation Services, Delmar NY
            CHI Systems, HapMed R&D, Ft Washington PA
            National Center for Simulation, Orlando FL




1/19/12                 Medical Simulation Associates     4
Presentation Context

  Defense simulation & training solution provider
   with interest in Medical Simulation
  FAQ
            Where do I start?
            Where are the customers?
            Who are the players?
            Where is the $$?
            Where can I play?
     MedSim Business Development for dummies
            Based in my experience and perceptions as a newbie to
            medical simulation



1/19/12                      Medical Simulation Associates           5
What is Medical Simulation?
(Some Definitions)
     …a training and feedback method in which learners practice
      tasks and processes in lifelike circumstances.
     …a cross-disciplinary effort that brings together providers,
      including nurses, physicians, and allied health professionals
      across a variety of disciplines with computer scientists,
      researchers, educators, and human factors engineers.
     …an interactive way to further educate and train medical or
      health professionals.
     ...an all-purpose term covering everything from using a block
      of resin or wood for would-be surgeons to get the feel of
      handling a drill to a surgical simulation so sophisticated that
      it reproduces an individual patient's anatomy perfectly


1/19/12                 Medical Simulation Associates                   6
Many Application Areas
     Schoolhouse, Refresher, Skills Maintenance, Re-qualification,
      Certification, Assessment, Training, Education, Practice, Warm-up,
      Rehearsal
     New Equipment, Product Procedure, Process
            FDA Approval, Research and Development, Training
     Architecture and Design of Facilities, People Orientation, HR
     Medical IT applications, Medical Records, Telemedicine
     Medical Scenarios and Simulated Illness
     Team Training and Group Exercises
     Develop & Practice Interview Skills, Cultural Training, Empathy
      Training
     Doctor-Patient Interaction Skills
     Triage/Trauma/Disaster Response
     Rehabilitation/Therapy
     Patient Education & Patient Actor Training
1/19/12                        Medical Simulation Associates               7
Many Users & Domains
     Anesthesia, Radiology, Neurology, Cardiology, Audiology,
      Opthamology, Orthopedics, Urology, Obstetrics and Gynecology,
      Oncology, Proctology…..+++
     Surgeons, Physicians, Nursing, Dental, Pharmacy, Allied Health…
     Emergency Medicine, First Responders, Veterinarians….
     Therapy, Rehabilitation, Psychology, Psychiatry, Mental Health
     Medical Teams & Patient Actors
     Medical Equipment Vendors
     Substance Abuse Education & Rehab
     Special Needs Children/Families
     General Public, Patient, Care Providers, Patient Educators
     Office Staff, Human Resources, Utilization Reviewers, Insurers


1/19/12                 Medical Simulation Associates                   8
Multiple Customer Groups
     151 Medical Schools plus many more education programs
     90 Professional Societies
     400 Teaching Hospitals
            98 Health Systems (National, Regional, Local)
            68 VA Medical Centers, 173 Military Medical Facilities
     Individual Hospitals (hundreds)
     Military Units (medics, combat life savers, etc.) – (thousands)
     First Responder Units – Fire, Police, EMS – (millions)
     Clinicians & Specialists – (millions)
     Commercial Training Providers – (tens)
     Medical Equipment Vendors (hundreds)
     Patients/Consumers – (hundreds of millions)


1/19/12                        Medical Simulation Associates            9
Medical Simulation Clusters

              Seattle
              U Wash ISIS, Simulab,
              Red Llama, Mimic,                                                                      Boston
              Swedish MC, Madigan AMC                                                                CIMIT
                                               Minnesota
                                                                                                     Harvard Mass Gen
                                               CREST (U Minn)
                                                                                                     Brigham Womens
                                               Mayo
                                                                                                     Beth Isreal, MIT
                                               City Health
                                                                                                     Boston Medical,
          San Franisco                         Partners IME
                                                                                                     Draper et.al.
          UC Davis, Travis AFB
                                                                        Ohio             Pittsburg
          Sutter Health      Phoenix                                Cleveland Clinic, WISER (U Pitt.)  DC Area
                           AZTEC (Uof AZ)                           Simbionix,                         SiTEL, USUHS,
                                                                                      SimMedical
                           Banner Health                            Surgical Theater,                  Johns Hopkins
               Stanford
               CISL        Mayo                                     Case Western        NC            Va
                                                                                        Duke          EVMS
               Goodman Sim Center
               Palo Alto VA Sim Group                                                   ARA           ODU
               CAPE                                  Texas                              Therasim      NH Portsmouth
               USC                                   MITIE (Methodist)                  RTI
                                                     Childrens
                                                     Texas A&M HSC       CAMLS – Tampa
                                                                         Mayo, UF CoM - Jacksonville
                                                                         Gordon Center (UM), Ryder Trauma, ATTC- Miami
                                                                               NCSA, VA SimLearn, UCF – Orlando
                                                                               Nemours, PEO STRI - Orlando


                Apologies to anyone that didn’t make the slide!
1/19/12                                 Medical Simulation Associates                                                    10
Multiple Solutions and Technologies
     Human Patient Actors                       Virtual Worlds
      (standardized patients)                    Immersive Virtual Reality
     Virtual Patient Avatars                    Haptic-enabled Devices
     Human Cadavers (whole                      Interactive Courseware
      to individual parts/organs)                Web Based Training
     Live Animals/Animal                        Mobile Devices
      Cadavers (organs)
                                                 Serious Games
     Human Patients
                                                 Video Recording
     Virtual Patients
                                                 Video
     Part task trainers                          Training,Teletraining,
     Mannequins                                  Telementoring, Live
     Human Patient Simulators                    broadcasts, etc.
     Surgical Simulators                        Learning Management
                                                  Systems
1/19/12                  Medical Simulation Associates                        11
Multiple Solutions and Technologies
     Synthetic Cadavers/Tissue                        Projection and Display
     Synthetic Tissue                                  Systems
     Virtual Tissue                                   Wearable Displays and
     Moulage                                           Devices
     Wearable Cut Suits                               Scenario and Simulation
                                                        Control Systems
     Bleed Simulations
                                                       Curriculum Development Tools
     Environmental / Special
                                                       Courseware/ISD Development
      Effects
                                                        Tools
     Imaging
                                                       Electronic Classrooms
     Video/Data Recording
      Systems                                          Interactive 3D
     Performance Assessment                           Instructor Control Systems
      Applications                                     Simulation Centers
     After Action Review/Debrief                      Transportable/Mobile Units
      Systems
1/19/12                 Medical Simulation Associates                                  12
Broad Base of Solution Providers
    Human Patient Actors (standardized patients) -- Usually
     contracted directly with individuals
    Virtual Patient Avatars - Universities (UCF, USC/ICT, UF, etc.)
     Industry - VCom3D, ECS, Breakaway LTD, ARA, Kognito, etc.
    Human Cadavers – Science Care or direct donation to academic
     or research organizations
    “Living” Cadavers - Connecting Cadavers to fluid pumps to
     simulate a living human or animal
    Live Animals/Animal Cadavers – Limited use in medical
     education now, except for combat medics and vets
    Human Patients – Yikes, me and you!
    Virtual Patients - Therasim, Innovation in Learning,
     Healthstream, Decision Simulation, Medbiquitous.org

1/19/12                Medical Simulation Associates               13
Broad Base of Solution Providers
    Part task trainers - Limbs & Things, Simquest, Simulab, Nasco, CHI
     Systems, CAE, etc.
    Specialty trainers - IngMar Medical (respiratory), Ventrioloscope
     (cardiac), MedSim (Ultrasound), CAE (Ultrasound), HAL (UM/Laerdal)
     (cardiac), etc., etc.
    Mannequins - Simulaids, Gaumard, Laerdal, KGS, etc.
    Surgical Trainers - Simbionix, Mentice, Medical Simulation Corp,
     Surgical Science, CAE, Red Llama, Simulated Surgicals, Mimic
    Human Pt. Simulators - CAE/METI, Laerdal, Guamard, Simulaids,
    Virtual Worlds - ECS, VCom3D, Breakaway, ARA, Innovation in
     Learning, SAIC, MYMIC, Kognito
    Immersive Virtual Reality - UCF/IST, Siemens, USUHS
    Haptic-enabled Devices - CHI Systems, Touch of Life, Simbionix,
     Mentis, CAE, Immersion, Medical Simulation Corp, Simulab

1/19/12                Medical Simulation Associates                      14
Broad Base of Solution Providers
    Interactive Courseware/Web Based training – Healthstream, Medical
     Curriculum Technologies, Medical Simulation Corp, Interact Medical,
     Websurg
    Mobile Devices & Apps - VCom3D, ECS, Interact Medical, Websurg… +
     4700 apps on iTunes!
    Serious Games - ECS, VCom3D, Breakaway, ARA, Innovation in Learning,
     SAIC, MYMIC, 360Ed
    Video/Data Recording/AAR- Education Management Solutions, B-Line
     Medical, KbPort, CAE, IVIR
    Video Training, Teletraining, Telementoring, Live broadcasts, etc. –
     Websurg, NCSA (FL Hosp), Universities & Hospital Systems, Websurg,
     iTunes (Yale Health and Medicine, UC Davis Medical School (UCTV), Univ
     of Arizona, Stanford)
    Learning Management Systems – Syberworks, Interact Medical, Medical
     Research Management Healthstream
    Performance/Assessment Applications - IVIR, Design Interactive, Kronos

1/19/12                 Medical Simulation Associates                     15
Broad Base of Solution Providers
    Synthetic Cadavers/Tissue - Syndaver Labs, Operative Experience,
     ASTEC (Univ of AZ), CIRS (imaging)
    Virtual Cadavers/Tissue - U Minn (CREST), Red Llama, Touch of Life,
     Cyber Anatomy, Elsevier, BioDigital
    Moulage – Skedco, Enasco, Military Moulage, Moulage Sciences…
    Wearable Cut Suits – Strategic Operations
    Bleed Simulations – Skedco (wearable), embedded in other products
    Simulated Blood – HPS vendors, multiple sources and varying fidelity
    Environmental / Special Effects – Strategic Ops, KBZfx, Military Wraps….
    Imaging – Digital Art Forms, GE Healthcare, Able Software, Simbionix &
     Surgical Theater (pt. specific), Siemens, Phillips, MedicVision
    Display Systems - Barco, Intevac, VDC, RGB, DP, Panasonic
    Scenario, Instructor and Simulation Control Systems – METI, CAE, B-Line
     Medical, EMS, GDIT, Laerdal
    Curriculum Development – SimMedical, Medical Sim Corp, MCT…

1/19/12                  Medical Simulation Associates                      16
How do I get smarter?




1/19/12      Medical Simulation Associates   17
Multiple Conferences
       Int’l Meeting on Simulation in Healthcare (IMSH) – 27 Jan 12 San Diego (ORL 2013)
       Military Health System Conference (MHS) – 30 Jan 2012 Washington DC
       Medicine Meets Virtual Reality (MMVR) – 9 Feb 2012 Newport Beach CA
       Healthcare Information & Mgmt Systems (HIMSS) – 20 Feb 2012 Las Vegas
       CAE/METI Human Patient Simulation Network (HSPN) – 28 Feb 2012 Tampa FL
       Accreditation Council Graduate Med Education Conference – 1 Mar 2012 Orlando
       Laerdal Simulation User Network (SUN) – 10 April 2012 Mashantucket, CT
       Medical Technology, Training & Treatment (MT3) – 9 May 2012 Orlando
       Patient Safety Conference – 23 May 2012 Washington DC
       AUSA Medical Symposium – July 2012 San Antonio TX
       Adv. Tech. Applications for Combat Casualty Care (ATACCC) – 13 Aug St Pete Bch
       American College of Surgeons Annual Clinical Congress – 30 Sept Chicago
       MODSIM (Healthcare Track) – 11 Oct 2012 Virginia Beach
       EMS World – 29 Oct 2012 New Orleans
       IITSEC 2012 – 3 Dec 2012 Orlando
       Other Professional Society Conferences – Too many to list

     1/19/12                    Medical Simulation Associates                           18
Various “How To” Courses

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           From the Ground Up:
                                                                                                                                                                                                                                            !
           Simulation Center Building Blocks                                                                                                                                                                        !
                                                                                                            "                           !
           Creating a Simulation Center                                                                             "
                                                                                                                        "
                                                                                                                                                !
                                                                                                                                                                    !

                                                                                                                        "                           !
                                                                                                            "                           !
                                                                                                    "                       !
                                                                                                        "                                       !

           Course Description:                                                                                                                                                                                                                  !
           The purpose of this course is to provide the opportunity for participants to gain                                                                                                                                            !
           knowledge and skill in planning and designing.
                                                                                                                                                                !
           Course Topics:                                                                                                                                                                                               !
                                                                                                                                                                                            "           !
                                                                                                                                                                                "               !
                                                                                                                                                                                                                                                    !
                                                                                                                "                   !
                                                                                                                                                                                                                                                            !
                                                                                                    "                           !
                                                                                                                "           !
           Intended Audience:
                                                                                                                                                                                                                                                        !
                                                                                                                    "                           !
                                                                                                                    "                           !

           Course Directors:                                                                                                                                                                                                                        !
           William Dunn, MD                                                                                                                                                 !
           Greg Coltvet, MBA, MHSM
                                                                                                    !
           Course Faculty:                                                                                                                                                                          !
           Jacqueline Arnold, MSN, RN                                                               "                                                                               !
           Thomas Belda, BA, RRT                                                                    "                                                                                                                       !
           Brian Brost, MD
           Donny Dreyer, MBA, BBA, CPM                                                                                                                                                                                                                  !
           Roger Nelson, BArch, AIA, LEED, AP                                                                                                               !
           Matt Morgen, BA
                                                                                                                                                        !
           Course dates and registration deadlines are listed on the                                                                                                                                                !
           Web site at:                                                                                                                                                                                                                                             !
           Log on to:                                                                                                                                                                   !
                                                                                                                                                                                                            "                   !
           http://www.mayo.edu/simulationcenter/
                                                                                                                                                                                                                "                   !
                                                                                                                                !
                                                                                                                                                                                                                                                                    !
                                                                                                                                                            "                       !
                                                                                                                                            "                           !
                                                                                                                                                                                                                                                                !




          Mayo Clinic#                                                                             Harvard Center for
                                                                                                   Medical Simulation#


                                                                                                                                                                                                                                                                        WISER Center#
                                                                                                                                                                                                                                                                           (U Pitt)

1/19/12                                                                                        Medical Simulation Associates                                                                                                                                                            19
Useful References
        Documents
            VA SimLEARN compendium
            AAMC Survey of Medical Simulation in Medical Education
            MedSim Magazine
            SSiH Journal
            Professional Society Journals



                                       Medical Simulation in Medical Education:
                                       Results of an AAMC Survey


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1/19/12                                                 Medical Simulation Associates               20
Useful References

     On the Web
            ACS Education Division
            Medical Modeling and Simulation Database (EVMS/
             ACS)
            Harvard Center for Medical Simulation (1048 papers)
            Bristol Medical Sim Center (UK)
            Vendor White Papers & webinars (e.g., ems-works.com)
            Websurg
            iTunes!!


1/19/12                  Medical Simulation Associates              21
Business Opportunities




1/19/12      Medical Simulation Associates   22
Joint Program Committee

     JPC-1
            Chair: COL Karl Friedl, PhD
            Tri-Service Programmatic Committee
            TATRC is primary execution agent (tatrc.org)
     JPC-1a Medical Simulation & Training
            Grew from Orlando/NCS supported JMST-IPT
            Efforts spawned AFSIM
  JPC-1b Health Information Technology
  JPC-1c Decision Support Tools & Modeling
  JPC-8 Clinical and Rehabilitative Medicine


1/19/12                  Medical Simulation Associates      23
JPC-1a Voting Members
     US Army – PEOSTRI
     US Air Force - Air Education Training Command
     US Army - Central Simulation Committee
     USUHS – Nat’l Capital Area Medical Simulation Center
     AMEDD C&S - Directorate, Combat Medic Training
     AMEDD C&S - US Army EMS Office
     US Navy - Office of Naval Research
     US Air Force - Air Education Training Command
     US Army - RDECOM / STTC
     DARPA
     Medical Education and Training Campus (METC)
     Office of Naval Research
1/19/12               Medical Simulation Associates          24
JPC-1a Structure


  Combat Casualty                              Medical Practice
  Training Initiative                             Initiative


                          AFSIM

    Developer Tools
                                               Patient Focused
      for Medical
                                                   Initiative
       Education
1/19/12        Medical Simulation Associates                      25
                                    UNCLASSIFIED
1/19/12   Medical Simulation Associates   26
FY 10 Combat Casualty Training Initiative

  Live tissue / sim - metrics research - $370K
  BCT-3 live tissue / sim study - $250K
  Multiple Amputee Trauma Trainer - $756K
  Rapid trauma skills - $498K
  COMETS improved capabilities - $450K
  Maxillofacial & Ophthalmology Trauma Trainer -
   $3.1M

         Award TOTAL:~$ 5,550,000

1/19/12              Medical Simulation Associates   27
FY 11 Combat Casualty Training Initiative
     Awardees:
            Univ of Minnesota (PI: Rob Sweet, MD) -
             $11.0M
            Univ of Missouri (PI: Stephen Barnes, MD) -
             $5.3M
            Critical Research Areas
            ○  Trauma Airway
            ○  Hemorrhage
            ○  Emergency Medical Skills (Nerve Agent Casualty)
            Goals
             ○  Live Animal/Simulator Comparative Research
             ○  Curriculum Development
             ○  Simulator System Gap Analysis


1/19/12                   Medical Simulation Associates          28
Medical Practice Initiative
Strategic Building Blocks (MPI)
Development of medical training
systems & competency
assessment for sustained military
medical readiness.                                                              Advanced
                                                                                  Doctor
                                                                                Education
                                                                                                                 PFI
Continuous Observation of Medical                                                 System                         DTME
                                                                                (COMRAD
Records for Advanced Doctor Education                                               E)
(COMRADE)                                                                         Virtual
                                                                                  Human
                                                                                Standardiz
Real-time specialty specific evaluation for                                     ed Patients
loss of skills & knowledge                                          JPC-1b
                                           CCTI                      EHR
                                                                   Education
                                                                                                 JPC-1c
                                                                                                Decision
Real world benefits:                                                   &                         Support
-Reduced cost for training                                        Reference
                                                                  Integration   Educational
                                                                                               Integration

-Reduced liability                                                               Content        Military
                                                                   Serious                      Medical
-Cost savings by replacing expensive                              Games for                    Lifecycle
standardized live patient teaching                                 Training                    Counselor
cases with reusable virtual human                                                               (DKO)
                                                     Loss of                     Common
patients                                              Skills.                    Curricula                    Military
-Improved Tri-Service medical                       Retraining                   & Metrics                    Medical
interoperability                                        &                       (Tri Service                 Simulation
                                                    Competenc                   Consortium                    Masters
-Leverages Electronic Health Record                     e                             )
system as training portal
      -Can use AHLTA or another EHR


   1/19/12                            Medical Simulation Associates                                                       29
                                                          UNCLASSIFIED
FY10 Medical Practice Initiative Projects
     Medical Training Evaluation and Review (MeTER) -
      $515K
     Training Outcomes Research Metrics - $450K
     Hospital disaster simulator – CBRNE Based – $2.6M
     Redeployment skills evaluation -$800K
     Tri Service Medical Simulation Training Consortium -
      $2.5M
     Anesthesia and Anaphylaxis for Physicians $1.9M
     Virtual Sick Call - $773K

     Total: $9.6M

1/19/12               Medical Simulation Associates          30
FY 11 Medical Practice Initiative Projects
     Navy Redeployment Skills Degradation
     Multiple Amputee Trainer (MATT) final year
     Olfaction training device & study
     Medical Simulation Training Consortium Years 2-3
     Simulation for Futuristic Surgery (VR Urology)
     CBRNE Hospital Incident Management Radiological
      Scenarios
     Ocular Craniofacial Manikin Advanced Development
     Medical Simulation Master’s Degree Program
     Student Innovations in Medical Simulation (Skunk Works)
     Unfunded request for large web portal hosted by Air Force
     Total ~$13.5 Million
1/19/12               Medical Simulation Associates               31
FY 12 Medical Practice Initiative
Program Announcements
     Breadth of Medical Practice & Disease Frequency Exposure
      (MPI-BMP) W81XWH-12-JPC1-MPI-BMP - $8.0M
            Cognitive Skill Focused
     Procedural Skill Decay and Maintenance (MPI-PSD)
      W81XWH-12-JPC1-MPI-PSD - $4.0M
            Psychomotor and Procedural Skill Focused
     Scope
            1) Identify when and why degradation of cognitive/psychomotor and
             procedural clinical skills occurs.
            2)Create validated analytical tools that can predict the probable onset of
             skills degradation and determine, with specificity, when skills have
             degraded or will be likely to degrade
            3)Propose methods and tools which will enable physicians or surgeons
             to preemptively refresh the expected psychomotor/procedural
             competencies for their specialty or to preemptively refresh knowledge
             and maintain familiarity and fluency across the expected competencies
             for their specialty.


1/19/12                        Medical Simulation Associates                              32
Patient Focused Initiative
Strategic Building Blocks (PFI)
Advanced user interface and
interactive technologies for
healthy living, medical practice ,
patient rehabilitation & training                                                     Advanced
                                                                                    Virtual Reality
                                                                                                                                 MPI
                                                                                    & Augmented
                                                                                        Reality                                  CCTI
Advanced technology for training                                                       Training
                                                                                     Technology
applications leveraging investments of
DoD and Government Partners
                                                                                    Virtual Human
                                                                                      Patients &
                                                                                       Coaches
Adapts therapeutic technology targeting
warfighter readiness and mental health
                                                                      Mobile
                                                                                                       Physical &
                                                                   Technology
                                                                                                      Neurocognitiv
                                                                  Integration for
Real world benefits:                                                                                   e Therapy
                                                                     Health &
                                                                                                      Applications
                                                                     Training
-High impact development at reduced
costs, especially for VR-based training                                                                  JPC-8
                                                                  NIH – Virtual                       Rehabilitation,
-Technology highly adaptable to                                    Reality for
                                                                   Obesity &
                                                                                                      Physical and
                                                                                                      Neurocognitiv
training                                                           Diabetes                                e
                                                                                                      Rehabilitation
-Direct injured warfighter benefit
     -Traumatic Brain Injury                                                                                            ICT simCoach
                                                      DARPA –                          Game
     -Psychological Health (PTSD, Suicide)                                                                              & Emotionally
                                                       Healing                        Industry
                                                                                                                          Expressive
                                                       Heroes                        Technology
     -Physical Therapy                                                                                                    Characters

-Adaptation of mobile and tele-health
technology                                                                    PARTNERSHIPS



    1/19/12                           Medical Simulation Associates                                                                     33
                                                          UNCLASSIFIED
FY10 Patient Focused Initiatives

  Vitalize Game Based Wellbeing (Kinect-
   based Physical Therapy Coach) $4.3M
  Refining medical outcomes deployment
   $500K
  TBI Rehabilitation Surface -$1.4M
  Olfaction & Resilience Research - $4.0M


     TOTAL:$10.2M


1/19/12         Medical Simulation Associates   34
FY11/12 Patient Focused Initiatives

     FY11
            Natural Language Processing for Virtual Humans
            3D motion tracking for rehabilitation
            DARPA: Healing Heroes
            TOTAL: ~$5.0M
     FY 12 Possibilities (stay tuned)
            Virtual Humans for Coaching
            Assessment of off the shelf and easily hacked
             technology for the rehabilitation, assessment and
             therapy environments
            Mobile Technology
            ○  Constantly proposing SBIR topics in this area


1/19/12                      Medical Simulation Associates       35
Developer Tools for Medical Education
Strategic Building Blocks (DTME)
Transformational open source
advanced developer tools to reduce
development costs and democratize
access to technology.
                                                                                 Affordable                       MPI
                                                                                  Training
Based on the need to greatly reduce the                                           Content
                                                                                  Creation
                                                                                                                  CCTI
burden to develop interactive medical &
surgical training content.
                                                 CCTI
                                                                                Character AI
Open Source (OS) promotes low cost and
innovation
                                                                 Surgical VR
                                                                                               Advanced
                                                                   Training
Real world benefits:                                               System
                                                                                               Displays &
                                                                                               Interfaces
-Greatly reduced development costs                                Standards
                                                                                  Online
-Saves development time                                                           Portal
-Facilitates content creation                                    OS Practical
                                                                 Physiology
                                                                                               OS Speech
                                                                                                & Motion
     -Greatest need as program matures                             Engine                      Recognition
-Opens development to a more diverse
and wider community                                                              OS VR
                                                    OS Natural                                               OS Medical
-Reduced system procurement costs                   Language
                                                                                Anatomy &
                                                                                  Haptic
                                                                                                               Asset
                                                    Processing                                                Library
-Reduces redundant development                                                   Platform




     1/19/12                         Medical Simulation Associates                                                        36
                                                         UNCLASSIFIED
Developer Tools for Medical Education

  FY 10
     Dynamic Holographic Displays & 3D in medical
      education - $2.0M
     Tri-Service Open Platform for Simulation $3.0M
     FY 11
            Advanced VR Eyewear Display - $4 Million
     FY 12
            Public Physiology Research Platform (DTME-PRP)
           W81XWH-12-JPC1-DTME-PRP - $7.0M
            ○  Creation of publicly accessible, free, open-license,
              and/or open-source physiology platform


1/19/12                    Medical Simulation Associates              37
Army and VHA Opportunities

     Medical Simulation                     VA SimLEARN
      Training Centers                        Program Support
            TC3  MedCenters                www.SimLearn.va.gov
                                              ww.simlearn.va.gov/
                                              index.asp




1/19/12                 Medical Simulation Associates               38
Navy Opportunities

     U.S. Navy is developing an R&D Agenda
      and Roadmap for Medical Modeling
      Simulation and Training
            The approach included a series of facilitated
             workshops and a literature review completed in
             2011
            Findings to be briefed to senior leadership over
             next couple months
     Stay tuned for resulting initiatives
     ICF supported initiative; similar to previous
      USAF efforts

1/19/12                   Medical Simulation Associates         39
Air Force Opportunities

     Virtual Medical Center
            Request For Information (RFI) (Aug 11)
            Solicitation #:
             N65236_SNOTE_00025EBE
            Agency: SPAWAR
  AF Medical Modeling and
   Simulation Training Portal
  Other VW Efforts
            Uses an IDIQ w/Dept of Ag.
     POC is LtCol Dominquez
             ○  manny.dominguez1@us.army.mil
             ○  407-208-5663


1/19/12                        Medical Simulation Associates   40
Other MedSim Opportunities
     SBIRs – Write a topic and pursue it!#
     BAAs#
            USAF AFRL BAA 11-01-HPW
             ○  Aerospace Medicine, Clinical Research, Human
                Performance Research, and Expeditionary Medicine
            USA, ARL W91CRB-08-R-0073, Amdt 5, Topic 6B
             ○  A--Virtual Patient technology with Virtual Worlds
                technology Sources Sought - $1.6M #
     Commercialization of SBIR developments#
            Many good solutions donʼt transition for lack of a solid
             business approach and investment#
            Buying the IP may be a good market entry strategy….


1/19/12                     Medical Simulation Associates               41
Simulation Market Drivers
     Sim Center access mandatory requirement

      for program accreditation and physician
      certification#
            http://mountsinai.academia.edu/EthanBryson/Papers/1289874/
            Role_of_Simulation_in_US_Physician_Licensure_and_Certificati
            on#
     Rapid expansion in simulation centers#
            Growing need for simulation center services#
            Sim Center sustainability business models#
     HR 855/S616?????
            Proposal to allocate $50M/yr for medical simulation
            assets #


1/19/12                      Medical Simulation Associates                42
Simulation Research Opportunities

     Overarching Architecture
      and Systems Engineering
      Approach
     Standards and
      Interoperability (vs. Open
      Source??)
     Modular Design Concepts
      (enabling a market for
      sub components)
                                            Graphic Presented by Dr Roger Smith at MT3 June 2011
     VV&A Concepts                         http://www.modelbenders.com/papers/
                                            RSmith_MT3_Interop_Panel.pdf

     Common Definitions and
      Enumerations
1/19/12              Medical Simulation Associates                                                 43
Simulation R&D Opportunities

     Smart Integration
      between
      Simulation,
      Electronic Health
      Records &
      Telemedicine
     Integration of
      Virtual Worlds/
      Games with other
      systems


1/19/12             Medical Simulation Associates   44
Collaboration Opportunities
  EDGE Innovation Network
  Sponsored (facilitated vs. controlled) by GDC4S
            Not a profit center for GD
            Members collaborate amongst themselves at will
     Open, Virtual, Collaborative Network of Industry &
      Academia
            Many GD competitors are members; over 200 members
            $0 full mbrship for academia/non-profits/$0 limited industry
            Not a funding source, no contracts or obligation with government
     EDGE has multiple domain foci
            Currently establishing a Healthcare domain focus and recruiting
             members (~50 to date)
            Kickoff meeting coming soon
1/19/12                      Medical Simulation Associates                      45
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                         EDGE Innovation Network                                                                                                                     End Users & Customers
                                                                                                                                                                                                  EDGE® Innovation Network
                                                                                                                                                                                                    Knowledge Management System

                                                                                                                                                                                                    EDGE® Innovation Centers (EIC)                      Network Members
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                                                                                                                                                                       Gaps                        Reception and Gathering Areas                      Academia
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                                                                                                                                                                  Identifying Needs & Providing    Worldwide Network of Innovation                      Vast Network of
                                                                                                                                                                    Feedback on Innovations       Centers to Facilitate Collaboration                Technology Providers
                      The EDGE process happens off-program, ahead of the deliberate acquisition process to
                          integrate and demonstrate innovations. This enables rapid adoption & fielding.




                                                                                                                                                                    www.edge-innovation.com
                                                                                                                                                                                                                                                                                             !!
                                                                                        c. 2010 General Dynamics. All Rights Reserved   !                                                                                                    c. 2010 General Dynamics. All Rights Reserved




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                          1/19/12                                                     Medical Dynamics. All Rights Reserved
                                                                                       c. 2010 General
                                                                                                       Simulation Associates            !"                                                                                                                                        46
                                                                                                                                                                                                                                             c. 2010 General Dynamics. All Rights Reserved
                                                                                                                                                                                                                                                                                             GH
Summary
     Significant medical and healthcare simulation, training and education
      industry exists (~200 US entities), plus foreign#
     Lots of applications, customers, needs to be filled#
         We have a lot of existing capability to focus on the market#
     Many diverse and disconnected players#
         Many small mom & pops (or Drʼs and Engineers)#
         Lots of academic players (grant vs. mentality)#
         Some academic business spinoffs#
         No medical simulation industry coordination/organization#
     Simulation is by and large an accepted method for medical education,
      but…#
         Diverse customer base with multiple constituents and drivers#
         Fragmented market makes business pursuits challenging#
         No civilian Government regulating agency (no FAA equivalent) driving
          the requirements#

1/19/12                    Medical Simulation Associates                         47
Summary
     Simulation in Healthcare/Medicine where DoD simulation was 25
      years ago#
            Point solutions & stovepipes#
            Lack of integration, limited to no interoperability#
            No standardization in design concepts#
            Limited standardized curriculum#
     Lots of opportunity to apply DoD M&S lessons learned to
      medical#
            If theyʼll listen and let us!#
            We must learn to speak and understand the language of the customer!#
            Realize medical IS different! (although much is the same!!)
     Orlando is a late bloomer in medical simulation#
            But we can make a HUGE difference in moving the timeline to the left!#




1/19/12                           Medical Simulation Associates                       48
Questions?




                    Bob Heinlein

            Medical Simulation Associates
         Rheinlein@MedSimAssociates.com
                    407-719-6212
http://www.linkedin.com/company/medical-simulation-
                       associates

1/19/12          Medical Simulation Associates        49

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Medical Simulation Industry Overview (TechNet 2012)

  • 1. Bob Heinlein Medical Simulation Associates 20 Jan 2012 TechNet
  • 2. Speaker Background   Education   BS Engineering (Mechanical)   Masters Business Administration   Master Science (Acquisition) Logistics Management   Doctoral Work at UCF, Industrial Engineering (M&S), ABD   Military   USAF (Ret O-5) Experience in Flight Ops, Acquisition, OT&E, Simulation   Last USAF Liaison in Orlando prior to AFAMS standup   Industry   Experience in Immersive VR, Simulation, Logistics, IT, Program Management and Business Development   Independent consulting since 2008   MedSim total focus since 2010   No Clinical Background 1/19/12 Medical Simulation Associates 2
  • 3. About Medical Simulation Associates   Specializing in connecting the medical simulation industry with the defense simulation industry to rapidly advance the state of the art and the use of simulation technology in healthcare.   Business Development & Marketing Support   Medical & Technical SME Support   Proposal & Program Development Support   Related Services 1/19/12 Medical Simulation Associates 3
  • 4. Disclosures   Recent MedSim Clients   General Dynamics Information Technologies, Health Solutions Division, Frederick MD   Hudson Simulation Services, Delmar NY   CHI Systems, HapMed R&D, Ft Washington PA   National Center for Simulation, Orlando FL 1/19/12 Medical Simulation Associates 4
  • 5. Presentation Context   Defense simulation & training solution provider with interest in Medical Simulation   FAQ   Where do I start?   Where are the customers?   Who are the players?   Where is the $$?   Where can I play?   MedSim Business Development for dummies   Based in my experience and perceptions as a newbie to medical simulation 1/19/12 Medical Simulation Associates 5
  • 6. What is Medical Simulation? (Some Definitions)   …a training and feedback method in which learners practice tasks and processes in lifelike circumstances.   …a cross-disciplinary effort that brings together providers, including nurses, physicians, and allied health professionals across a variety of disciplines with computer scientists, researchers, educators, and human factors engineers.   …an interactive way to further educate and train medical or health professionals.   ...an all-purpose term covering everything from using a block of resin or wood for would-be surgeons to get the feel of handling a drill to a surgical simulation so sophisticated that it reproduces an individual patient's anatomy perfectly 1/19/12 Medical Simulation Associates 6
  • 7. Many Application Areas   Schoolhouse, Refresher, Skills Maintenance, Re-qualification, Certification, Assessment, Training, Education, Practice, Warm-up, Rehearsal   New Equipment, Product Procedure, Process   FDA Approval, Research and Development, Training   Architecture and Design of Facilities, People Orientation, HR   Medical IT applications, Medical Records, Telemedicine   Medical Scenarios and Simulated Illness   Team Training and Group Exercises   Develop & Practice Interview Skills, Cultural Training, Empathy Training   Doctor-Patient Interaction Skills   Triage/Trauma/Disaster Response   Rehabilitation/Therapy   Patient Education & Patient Actor Training 1/19/12 Medical Simulation Associates 7
  • 8. Many Users & Domains   Anesthesia, Radiology, Neurology, Cardiology, Audiology, Opthamology, Orthopedics, Urology, Obstetrics and Gynecology, Oncology, Proctology…..+++   Surgeons, Physicians, Nursing, Dental, Pharmacy, Allied Health…   Emergency Medicine, First Responders, Veterinarians….   Therapy, Rehabilitation, Psychology, Psychiatry, Mental Health   Medical Teams & Patient Actors   Medical Equipment Vendors   Substance Abuse Education & Rehab   Special Needs Children/Families   General Public, Patient, Care Providers, Patient Educators   Office Staff, Human Resources, Utilization Reviewers, Insurers 1/19/12 Medical Simulation Associates 8
  • 9. Multiple Customer Groups   151 Medical Schools plus many more education programs   90 Professional Societies   400 Teaching Hospitals   98 Health Systems (National, Regional, Local)   68 VA Medical Centers, 173 Military Medical Facilities   Individual Hospitals (hundreds)   Military Units (medics, combat life savers, etc.) – (thousands)   First Responder Units – Fire, Police, EMS – (millions)   Clinicians & Specialists – (millions)   Commercial Training Providers – (tens)   Medical Equipment Vendors (hundreds)   Patients/Consumers – (hundreds of millions) 1/19/12 Medical Simulation Associates 9
  • 10. Medical Simulation Clusters Seattle U Wash ISIS, Simulab, Red Llama, Mimic, Boston Swedish MC, Madigan AMC CIMIT Minnesota Harvard Mass Gen CREST (U Minn) Brigham Womens Mayo Beth Isreal, MIT City Health Boston Medical, San Franisco Partners IME Draper et.al. UC Davis, Travis AFB Ohio Pittsburg Sutter Health Phoenix Cleveland Clinic, WISER (U Pitt.) DC Area AZTEC (Uof AZ) Simbionix, SiTEL, USUHS, SimMedical Banner Health Surgical Theater, Johns Hopkins Stanford CISL Mayo Case Western NC Va Duke EVMS Goodman Sim Center Palo Alto VA Sim Group ARA ODU CAPE Texas Therasim NH Portsmouth USC MITIE (Methodist) RTI Childrens Texas A&M HSC CAMLS – Tampa Mayo, UF CoM - Jacksonville Gordon Center (UM), Ryder Trauma, ATTC- Miami NCSA, VA SimLearn, UCF – Orlando Nemours, PEO STRI - Orlando Apologies to anyone that didn’t make the slide! 1/19/12 Medical Simulation Associates 10
  • 11. Multiple Solutions and Technologies   Human Patient Actors   Virtual Worlds (standardized patients)   Immersive Virtual Reality   Virtual Patient Avatars   Haptic-enabled Devices   Human Cadavers (whole   Interactive Courseware to individual parts/organs)   Web Based Training   Live Animals/Animal   Mobile Devices Cadavers (organs)   Serious Games   Human Patients   Video Recording   Virtual Patients   Video   Part task trainers Training,Teletraining,   Mannequins Telementoring, Live   Human Patient Simulators broadcasts, etc.   Surgical Simulators   Learning Management Systems 1/19/12 Medical Simulation Associates 11
  • 12. Multiple Solutions and Technologies   Synthetic Cadavers/Tissue   Projection and Display   Synthetic Tissue Systems   Virtual Tissue   Wearable Displays and   Moulage Devices   Wearable Cut Suits   Scenario and Simulation Control Systems   Bleed Simulations   Curriculum Development Tools   Environmental / Special   Courseware/ISD Development Effects Tools   Imaging   Electronic Classrooms   Video/Data Recording Systems   Interactive 3D   Performance Assessment   Instructor Control Systems Applications   Simulation Centers   After Action Review/Debrief   Transportable/Mobile Units Systems 1/19/12 Medical Simulation Associates 12
  • 13. Broad Base of Solution Providers   Human Patient Actors (standardized patients) -- Usually contracted directly with individuals   Virtual Patient Avatars - Universities (UCF, USC/ICT, UF, etc.) Industry - VCom3D, ECS, Breakaway LTD, ARA, Kognito, etc.   Human Cadavers – Science Care or direct donation to academic or research organizations   “Living” Cadavers - Connecting Cadavers to fluid pumps to simulate a living human or animal   Live Animals/Animal Cadavers – Limited use in medical education now, except for combat medics and vets   Human Patients – Yikes, me and you!   Virtual Patients - Therasim, Innovation in Learning, Healthstream, Decision Simulation, Medbiquitous.org 1/19/12 Medical Simulation Associates 13
  • 14. Broad Base of Solution Providers   Part task trainers - Limbs & Things, Simquest, Simulab, Nasco, CHI Systems, CAE, etc.   Specialty trainers - IngMar Medical (respiratory), Ventrioloscope (cardiac), MedSim (Ultrasound), CAE (Ultrasound), HAL (UM/Laerdal) (cardiac), etc., etc.   Mannequins - Simulaids, Gaumard, Laerdal, KGS, etc.   Surgical Trainers - Simbionix, Mentice, Medical Simulation Corp, Surgical Science, CAE, Red Llama, Simulated Surgicals, Mimic   Human Pt. Simulators - CAE/METI, Laerdal, Guamard, Simulaids,   Virtual Worlds - ECS, VCom3D, Breakaway, ARA, Innovation in Learning, SAIC, MYMIC, Kognito   Immersive Virtual Reality - UCF/IST, Siemens, USUHS   Haptic-enabled Devices - CHI Systems, Touch of Life, Simbionix, Mentis, CAE, Immersion, Medical Simulation Corp, Simulab 1/19/12 Medical Simulation Associates 14
  • 15. Broad Base of Solution Providers   Interactive Courseware/Web Based training – Healthstream, Medical Curriculum Technologies, Medical Simulation Corp, Interact Medical, Websurg   Mobile Devices & Apps - VCom3D, ECS, Interact Medical, Websurg… + 4700 apps on iTunes!   Serious Games - ECS, VCom3D, Breakaway, ARA, Innovation in Learning, SAIC, MYMIC, 360Ed   Video/Data Recording/AAR- Education Management Solutions, B-Line Medical, KbPort, CAE, IVIR   Video Training, Teletraining, Telementoring, Live broadcasts, etc. – Websurg, NCSA (FL Hosp), Universities & Hospital Systems, Websurg, iTunes (Yale Health and Medicine, UC Davis Medical School (UCTV), Univ of Arizona, Stanford)   Learning Management Systems – Syberworks, Interact Medical, Medical Research Management Healthstream   Performance/Assessment Applications - IVIR, Design Interactive, Kronos 1/19/12 Medical Simulation Associates 15
  • 16. Broad Base of Solution Providers   Synthetic Cadavers/Tissue - Syndaver Labs, Operative Experience, ASTEC (Univ of AZ), CIRS (imaging)   Virtual Cadavers/Tissue - U Minn (CREST), Red Llama, Touch of Life, Cyber Anatomy, Elsevier, BioDigital   Moulage – Skedco, Enasco, Military Moulage, Moulage Sciences…   Wearable Cut Suits – Strategic Operations   Bleed Simulations – Skedco (wearable), embedded in other products   Simulated Blood – HPS vendors, multiple sources and varying fidelity   Environmental / Special Effects – Strategic Ops, KBZfx, Military Wraps….   Imaging – Digital Art Forms, GE Healthcare, Able Software, Simbionix & Surgical Theater (pt. specific), Siemens, Phillips, MedicVision   Display Systems - Barco, Intevac, VDC, RGB, DP, Panasonic   Scenario, Instructor and Simulation Control Systems – METI, CAE, B-Line Medical, EMS, GDIT, Laerdal   Curriculum Development – SimMedical, Medical Sim Corp, MCT… 1/19/12 Medical Simulation Associates 16
  • 17. How do I get smarter? 1/19/12 Medical Simulation Associates 17
  • 18. Multiple Conferences   Int’l Meeting on Simulation in Healthcare (IMSH) – 27 Jan 12 San Diego (ORL 2013)   Military Health System Conference (MHS) – 30 Jan 2012 Washington DC   Medicine Meets Virtual Reality (MMVR) – 9 Feb 2012 Newport Beach CA   Healthcare Information & Mgmt Systems (HIMSS) – 20 Feb 2012 Las Vegas   CAE/METI Human Patient Simulation Network (HSPN) – 28 Feb 2012 Tampa FL   Accreditation Council Graduate Med Education Conference – 1 Mar 2012 Orlando   Laerdal Simulation User Network (SUN) – 10 April 2012 Mashantucket, CT   Medical Technology, Training & Treatment (MT3) – 9 May 2012 Orlando   Patient Safety Conference – 23 May 2012 Washington DC   AUSA Medical Symposium – July 2012 San Antonio TX   Adv. Tech. Applications for Combat Casualty Care (ATACCC) – 13 Aug St Pete Bch   American College of Surgeons Annual Clinical Congress – 30 Sept Chicago   MODSIM (Healthcare Track) – 11 Oct 2012 Virginia Beach   EMS World – 29 Oct 2012 New Orleans   IITSEC 2012 – 3 Dec 2012 Orlando   Other Professional Society Conferences – Too many to list 1/19/12 Medical Simulation Associates 18
  • 19. Various “How To” Courses
 !"#$%$&$'()*+(,'-%./0(1%2&0/$%*"( 1%2&0/$%*"(!"#$+&.$*+(3+/%"%"4( 567785675(9./-'2%.(:'/+( From the Ground Up: ! Simulation Center Building Blocks ! " ! Creating a Simulation Center " " ! ! " ! " ! " ! " ! Course Description: ! The purpose of this course is to provide the opportunity for participants to gain ! knowledge and skill in planning and designing. ! Course Topics: ! " ! " ! ! " ! ! " ! " ! Intended Audience: ! " ! " ! Course Directors: ! William Dunn, MD ! Greg Coltvet, MBA, MHSM ! Course Faculty: ! Jacqueline Arnold, MSN, RN " ! Thomas Belda, BA, RRT " ! Brian Brost, MD Donny Dreyer, MBA, BBA, CPM ! Roger Nelson, BArch, AIA, LEED, AP ! Matt Morgen, BA ! Course dates and registration deadlines are listed on the ! Web site at: ! Log on to: ! " ! http://www.mayo.edu/simulationcenter/ " ! ! ! " ! " ! ! Mayo Clinic# Harvard Center for Medical Simulation# WISER Center# (U Pitt) 1/19/12 Medical Simulation Associates 19
  • 20. Useful References   Documents   VA SimLEARN compendium   AAMC Survey of Medical Simulation in Medical Education   MedSim Magazine   SSiH Journal   Professional Society Journals Medical Simulation in Medical Education: Results of an AAMC Survey "#$%&'(#)*!+,-'(./!! ! 0!1.2#.3!)4!"#$%&'(#)*56'7.-! "(8'(.9#.7!4)8!:.'&(;<'8.=! >-%<'(#)*!'*-!?8'#*#*9! ! @%*.!ABCB! ! September 2011 Learn ! Serve Lead ! ! Association of American Medical Colleges 1/19/12 Medical Simulation Associates 20
  • 21. Useful References   On the Web   ACS Education Division   Medical Modeling and Simulation Database (EVMS/ ACS)   Harvard Center for Medical Simulation (1048 papers)   Bristol Medical Sim Center (UK)   Vendor White Papers & webinars (e.g., ems-works.com)   Websurg   iTunes!! 1/19/12 Medical Simulation Associates 21
  • 22. Business Opportunities 1/19/12 Medical Simulation Associates 22
  • 23. Joint Program Committee   JPC-1   Chair: COL Karl Friedl, PhD   Tri-Service Programmatic Committee   TATRC is primary execution agent (tatrc.org)   JPC-1a Medical Simulation & Training   Grew from Orlando/NCS supported JMST-IPT   Efforts spawned AFSIM   JPC-1b Health Information Technology   JPC-1c Decision Support Tools & Modeling   JPC-8 Clinical and Rehabilitative Medicine 1/19/12 Medical Simulation Associates 23
  • 24. JPC-1a Voting Members   US Army – PEOSTRI   US Air Force - Air Education Training Command   US Army - Central Simulation Committee   USUHS – Nat’l Capital Area Medical Simulation Center   AMEDD C&S - Directorate, Combat Medic Training   AMEDD C&S - US Army EMS Office   US Navy - Office of Naval Research   US Air Force - Air Education Training Command   US Army - RDECOM / STTC   DARPA   Medical Education and Training Campus (METC)   Office of Naval Research 1/19/12 Medical Simulation Associates 24
  • 25. JPC-1a Structure Combat Casualty Medical Practice Training Initiative Initiative AFSIM Developer Tools Patient Focused for Medical Initiative Education 1/19/12 Medical Simulation Associates 25 UNCLASSIFIED
  • 26. 1/19/12 Medical Simulation Associates 26
  • 27. FY 10 Combat Casualty Training Initiative   Live tissue / sim - metrics research - $370K   BCT-3 live tissue / sim study - $250K   Multiple Amputee Trauma Trainer - $756K   Rapid trauma skills - $498K   COMETS improved capabilities - $450K   Maxillofacial & Ophthalmology Trauma Trainer - $3.1M   Award TOTAL:~$ 5,550,000 1/19/12 Medical Simulation Associates 27
  • 28. FY 11 Combat Casualty Training Initiative   Awardees:   Univ of Minnesota (PI: Rob Sweet, MD) - $11.0M   Univ of Missouri (PI: Stephen Barnes, MD) - $5.3M   Critical Research Areas ○  Trauma Airway ○  Hemorrhage ○  Emergency Medical Skills (Nerve Agent Casualty)   Goals ○  Live Animal/Simulator Comparative Research ○  Curriculum Development ○  Simulator System Gap Analysis 1/19/12 Medical Simulation Associates 28
  • 29. Medical Practice Initiative Strategic Building Blocks (MPI) Development of medical training systems & competency assessment for sustained military medical readiness. Advanced Doctor Education PFI Continuous Observation of Medical System DTME (COMRAD Records for Advanced Doctor Education E) (COMRADE) Virtual Human Standardiz Real-time specialty specific evaluation for ed Patients loss of skills & knowledge JPC-1b CCTI EHR Education JPC-1c Decision Real world benefits: & Support -Reduced cost for training Reference Integration Educational Integration -Reduced liability Content Military Serious Medical -Cost savings by replacing expensive Games for Lifecycle standardized live patient teaching Training Counselor cases with reusable virtual human (DKO) Loss of Common patients Skills. Curricula Military -Improved Tri-Service medical Retraining & Metrics Medical interoperability & (Tri Service Simulation Competenc Consortium Masters -Leverages Electronic Health Record e ) system as training portal -Can use AHLTA or another EHR 1/19/12 Medical Simulation Associates 29 UNCLASSIFIED
  • 30. FY10 Medical Practice Initiative Projects   Medical Training Evaluation and Review (MeTER) - $515K   Training Outcomes Research Metrics - $450K   Hospital disaster simulator – CBRNE Based – $2.6M   Redeployment skills evaluation -$800K   Tri Service Medical Simulation Training Consortium - $2.5M   Anesthesia and Anaphylaxis for Physicians $1.9M   Virtual Sick Call - $773K   Total: $9.6M 1/19/12 Medical Simulation Associates 30
  • 31. FY 11 Medical Practice Initiative Projects   Navy Redeployment Skills Degradation   Multiple Amputee Trainer (MATT) final year   Olfaction training device & study   Medical Simulation Training Consortium Years 2-3   Simulation for Futuristic Surgery (VR Urology)   CBRNE Hospital Incident Management Radiological Scenarios   Ocular Craniofacial Manikin Advanced Development   Medical Simulation Master’s Degree Program   Student Innovations in Medical Simulation (Skunk Works)   Unfunded request for large web portal hosted by Air Force   Total ~$13.5 Million 1/19/12 Medical Simulation Associates 31
  • 32. FY 12 Medical Practice Initiative Program Announcements   Breadth of Medical Practice & Disease Frequency Exposure (MPI-BMP) W81XWH-12-JPC1-MPI-BMP - $8.0M   Cognitive Skill Focused   Procedural Skill Decay and Maintenance (MPI-PSD) W81XWH-12-JPC1-MPI-PSD - $4.0M   Psychomotor and Procedural Skill Focused   Scope   1) Identify when and why degradation of cognitive/psychomotor and procedural clinical skills occurs.   2)Create validated analytical tools that can predict the probable onset of skills degradation and determine, with specificity, when skills have degraded or will be likely to degrade   3)Propose methods and tools which will enable physicians or surgeons to preemptively refresh the expected psychomotor/procedural competencies for their specialty or to preemptively refresh knowledge and maintain familiarity and fluency across the expected competencies for their specialty. 1/19/12 Medical Simulation Associates 32
  • 33. Patient Focused Initiative Strategic Building Blocks (PFI) Advanced user interface and interactive technologies for healthy living, medical practice , patient rehabilitation & training Advanced Virtual Reality MPI & Augmented Reality CCTI Advanced technology for training Training Technology applications leveraging investments of DoD and Government Partners Virtual Human Patients & Coaches Adapts therapeutic technology targeting warfighter readiness and mental health Mobile Physical & Technology Neurocognitiv Integration for Real world benefits: e Therapy Health & Applications Training -High impact development at reduced costs, especially for VR-based training JPC-8 NIH – Virtual Rehabilitation, -Technology highly adaptable to Reality for Obesity & Physical and Neurocognitiv training Diabetes e Rehabilitation -Direct injured warfighter benefit -Traumatic Brain Injury ICT simCoach DARPA – Game -Psychological Health (PTSD, Suicide) & Emotionally Healing Industry Expressive Heroes Technology -Physical Therapy Characters -Adaptation of mobile and tele-health technology PARTNERSHIPS 1/19/12 Medical Simulation Associates 33 UNCLASSIFIED
  • 34. FY10 Patient Focused Initiatives   Vitalize Game Based Wellbeing (Kinect- based Physical Therapy Coach) $4.3M   Refining medical outcomes deployment $500K   TBI Rehabilitation Surface -$1.4M   Olfaction & Resilience Research - $4.0M   TOTAL:$10.2M 1/19/12 Medical Simulation Associates 34
  • 35. FY11/12 Patient Focused Initiatives   FY11   Natural Language Processing for Virtual Humans   3D motion tracking for rehabilitation   DARPA: Healing Heroes   TOTAL: ~$5.0M   FY 12 Possibilities (stay tuned)   Virtual Humans for Coaching   Assessment of off the shelf and easily hacked technology for the rehabilitation, assessment and therapy environments   Mobile Technology ○  Constantly proposing SBIR topics in this area 1/19/12 Medical Simulation Associates 35
  • 36. Developer Tools for Medical Education Strategic Building Blocks (DTME) Transformational open source advanced developer tools to reduce development costs and democratize access to technology. Affordable MPI Training Based on the need to greatly reduce the Content Creation CCTI burden to develop interactive medical & surgical training content. CCTI Character AI Open Source (OS) promotes low cost and innovation Surgical VR Advanced Training Real world benefits: System Displays & Interfaces -Greatly reduced development costs Standards Online -Saves development time Portal -Facilitates content creation OS Practical Physiology OS Speech & Motion -Greatest need as program matures Engine Recognition -Opens development to a more diverse and wider community OS VR OS Natural OS Medical -Reduced system procurement costs Language Anatomy & Haptic Asset Processing Library -Reduces redundant development Platform 1/19/12 Medical Simulation Associates 36 UNCLASSIFIED
  • 37. Developer Tools for Medical Education   FY 10   Dynamic Holographic Displays & 3D in medical education - $2.0M   Tri-Service Open Platform for Simulation $3.0M   FY 11   Advanced VR Eyewear Display - $4 Million   FY 12   Public Physiology Research Platform (DTME-PRP) W81XWH-12-JPC1-DTME-PRP - $7.0M ○  Creation of publicly accessible, free, open-license, and/or open-source physiology platform 1/19/12 Medical Simulation Associates 37
  • 38. Army and VHA Opportunities   Medical Simulation   VA SimLEARN Training Centers Program Support   TC3  MedCenters   www.SimLearn.va.gov ww.simlearn.va.gov/ index.asp 1/19/12 Medical Simulation Associates 38
  • 39. Navy Opportunities   U.S. Navy is developing an R&D Agenda and Roadmap for Medical Modeling Simulation and Training   The approach included a series of facilitated workshops and a literature review completed in 2011   Findings to be briefed to senior leadership over next couple months   Stay tuned for resulting initiatives   ICF supported initiative; similar to previous USAF efforts 1/19/12 Medical Simulation Associates 39
  • 40. Air Force Opportunities   Virtual Medical Center   Request For Information (RFI) (Aug 11)   Solicitation #: N65236_SNOTE_00025EBE   Agency: SPAWAR   AF Medical Modeling and Simulation Training Portal   Other VW Efforts   Uses an IDIQ w/Dept of Ag.   POC is LtCol Dominquez ○  manny.dominguez1@us.army.mil ○  407-208-5663 1/19/12 Medical Simulation Associates 40
  • 41. Other MedSim Opportunities   SBIRs – Write a topic and pursue it!#   BAAs#   USAF AFRL BAA 11-01-HPW ○  Aerospace Medicine, Clinical Research, Human Performance Research, and Expeditionary Medicine   USA, ARL W91CRB-08-R-0073, Amdt 5, Topic 6B ○  A--Virtual Patient technology with Virtual Worlds technology Sources Sought - $1.6M #   Commercialization of SBIR developments#   Many good solutions donʼt transition for lack of a solid business approach and investment#   Buying the IP may be a good market entry strategy…. 1/19/12 Medical Simulation Associates 41
  • 42. Simulation Market Drivers   Sim Center access mandatory requirement
 for program accreditation and physician certification#   http://mountsinai.academia.edu/EthanBryson/Papers/1289874/ Role_of_Simulation_in_US_Physician_Licensure_and_Certificati on#   Rapid expansion in simulation centers#   Growing need for simulation center services#   Sim Center sustainability business models#   HR 855/S616?????   Proposal to allocate $50M/yr for medical simulation assets # 1/19/12 Medical Simulation Associates 42
  • 43. Simulation Research Opportunities   Overarching Architecture and Systems Engineering Approach   Standards and Interoperability (vs. Open Source??)   Modular Design Concepts (enabling a market for sub components) Graphic Presented by Dr Roger Smith at MT3 June 2011   VV&A Concepts http://www.modelbenders.com/papers/ RSmith_MT3_Interop_Panel.pdf   Common Definitions and Enumerations 1/19/12 Medical Simulation Associates 43
  • 44. Simulation R&D Opportunities   Smart Integration between Simulation, Electronic Health Records & Telemedicine   Integration of Virtual Worlds/ Games with other systems 1/19/12 Medical Simulation Associates 44
  • 45. Collaboration Opportunities   EDGE Innovation Network   Sponsored (facilitated vs. controlled) by GDC4S   Not a profit center for GD   Members collaborate amongst themselves at will   Open, Virtual, Collaborative Network of Industry & Academia   Many GD competitors are members; over 200 members   $0 full mbrship for academia/non-profits/$0 limited industry   Not a funding source, no contracts or obligation with government   EDGE has multiple domain foci   Currently establishing a Healthcare domain focus and recruiting members (~50 to date)   Kickoff meeting coming soon 1/19/12 Medical Simulation Associates 45
  • 46. &,-'(./(0 1234-556 ,-./0102-3/4'03'/56'(78(9: ;<3361/03=';>4/<?6.4@'A46.4'-3B'C6?D6.',.<E0B6.4 (7-489-:'%,-;:'3<'.-=>?-2;9-'%4@8>5>9>3A'1234-55 EDGE Innovation Network End Users & Customers EDGE® Innovation Network Knowledge Management System EDGE® Innovation Centers (EIC) Network Members !""#$%&!#"'"(&)#*+ !""#$%&!#"'"(&)#*+ Industry Gaps Reception and Gathering Areas Academia TG'!:-A9><B'L5-2NJ-A92>4 UG'!AA3I;9>3A'"-9D32M RG'J8593K-25'S;M-'!A<32K-:' Requirements Visioneering & Collaboration Facilities Non-Profits %:3F9>3A'.-4>5>3A5 Needs Prototyping & Integration Labs "--:5';A:'/;F5 J3==;?32;9-5'93'H>=='/;F5 Business Services Feedback Demonstration Areas & Tech Shelves (7-24>5-';AB'C';=='D;B5'93' J3A:849'F23939BF>AE'C' N E;9,-2'A--:5';A:'E;F5G -7F-A5-G H359-2':--F'=-I-='3<' (A;?=-5'8A:-259;A:>AEO'5F-4><>4;9>3AO' 43==-49>I-'8A:-259;A:>AEG %FF=B'K;982-'9-4,A3=3E>-5';A:' ;A:'2;F>:';:3F9>3A'3<'9,-'E33:N ,8K;A'4-A9-2-:':-5>EAG -A38E,'A3D'I5G'9,-'F-2<-49'=;9-2G 123I>:-'3FF3298A>9B'<32'J8593K-2' P9>=='-A;?=-5';=='A32K;=';I-A8-5'<32' C'L5-2'H--:?;4M';9'"3'#?=>E;9>3A J8593K-2';4@8>5>9>3AQ;:3F9>3AG Identifying Needs & Providing Worldwide Network of Innovation Vast Network of Feedback on Innovations Centers to Facilitate Collaboration Technology Providers The EDGE process happens off-program, ahead of the deliberate acquisition process to integrate and demonstrate innovations. This enables rapid adoption & fielding. www.edge-innovation.com !! c. 2010 General Dynamics. All Rights Reserved ! c. 2010 General Dynamics. All Rights Reserved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edical Dynamics. All Rights Reserved c. 2010 General Simulation Associates !" 46 c. 2010 General Dynamics. All Rights Reserved GH
  • 47. Summary   Significant medical and healthcare simulation, training and education industry exists (~200 US entities), plus foreign#   Lots of applications, customers, needs to be filled#   We have a lot of existing capability to focus on the market#   Many diverse and disconnected players#   Many small mom & pops (or Drʼs and Engineers)#   Lots of academic players (grant vs. mentality)#   Some academic business spinoffs#   No medical simulation industry coordination/organization#   Simulation is by and large an accepted method for medical education, but…#   Diverse customer base with multiple constituents and drivers#   Fragmented market makes business pursuits challenging#   No civilian Government regulating agency (no FAA equivalent) driving the requirements# 1/19/12 Medical Simulation Associates 47
  • 48. Summary   Simulation in Healthcare/Medicine where DoD simulation was 25 years ago#   Point solutions & stovepipes#   Lack of integration, limited to no interoperability#   No standardization in design concepts#   Limited standardized curriculum#   Lots of opportunity to apply DoD M&S lessons learned to medical#   If theyʼll listen and let us!#   We must learn to speak and understand the language of the customer!#   Realize medical IS different! (although much is the same!!)   Orlando is a late bloomer in medical simulation#   But we can make a HUGE difference in moving the timeline to the left!# 1/19/12 Medical Simulation Associates 48
  • 49. Questions? Bob Heinlein Medical Simulation Associates Rheinlein@MedSimAssociates.com 407-719-6212 http://www.linkedin.com/company/medical-simulation- associates 1/19/12 Medical Simulation Associates 49