Big Social Data Analysis: Using location & Twitter to explore the tragic aftermath of the Sandy Hook Elementary School shooting. The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. However, analyzing this ever-growing pile of data is quite tricky and, if done erroneously, could lead to wrong inferences. In this webinar you will gain, by example insights to mining social media data and exposing underlying latent structures relating to ideology and sentiment as well as space and time.