Unergy Greenchallenge Web


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Unergy develops and finances a vast network of small scale wind energy generators, decentrally producing durable energy. It gives back power to the consumer, removing barriers to become an energy producer themselves.
Entry Picnic Postcodeloterij Greenchallenge 2007

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Unergy Greenchallenge Web

  1. 1. UNERGY united energy
  2. 2. Unergy in a nutshell <ul><li>Unergy develops and finances a vast network of small scale wind energy generators, decentrally producing durable energy </li></ul><ul><li>It gives back power to the consumer, removing barriers to become an energy producer themselves </li></ul><ul><li>As a whole, the network will be generating more energy than is needed by its clients, surplus renewable energy will be sold on the renewable energy marketplace </li></ul>
  3. 3. Vision <ul><li>Energy belongs to eveybody </li></ul>
  4. 4. Mission <ul><li>To become the world’s first large-scale network of decentrally produced durable energy </li></ul>
  5. 5. Proposition <ul><li>Generate the energy you need yourself </li></ul>
  6. 6. The brand name <ul><li>Unergy is a contration of ‘united’ and ‘energy‘ and is registred trademark in the Benelux </li></ul>
  7. 7. What is Unergy?
  8. 8. What is Unergy? (1) <ul><li>Unergy finances the infrastructure, wind turbines, costs of installation, required hard- and software, maintanance and customer service </li></ul><ul><li>In return, clients will commit long-term to pay a lower than average market price for the electricity they generate themselves, and will get a kickback on the energy they feed back to the grid </li></ul>
  9. 9. What is Unergy? (2) <ul><li>Clients that use less energy than they generate, have a so-called surplus </li></ul><ul><li>The combined network surplus will be either sold to other Unergy clients or traded on the energy market </li></ul><ul><li>Revenues will be shared </li></ul>
  10. 10. What is Unergy? (3) <ul><li>Clients that use more energy than they produce, have a shortage </li></ul><ul><li>They will buy extra energy from Unergy, for an average market price </li></ul><ul><li>Total energy bill will still be lower </li></ul>
  11. 11. Target audience <ul><li>Individuals who feel they want to be independant from (foreign) electricity companies and want to take matters into their own hands </li></ul><ul><li>People that feel a responsibility to help reduce CO2 emissions </li></ul>
  12. 12. Why wind? <ul><li>Large parts of the Netherlands are very suitable for generating wind energy </li></ul><ul><li>Note: Any other (new) technology that proves to be more suitable should be the choice for the Unergy network </li></ul>
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  19. 19. Marketing <ul><li>Small pilot following targeted campaign </li></ul><ul><li>Results generate PR </li></ul><ul><li>Internet as a lead generator </li></ul><ul><li>Succes stories/testimonials </li></ul><ul><li>Member get member program </li></ul>
  20. 20. Financing Unergy
  21. 21. Market factors ‘07-’20 <ul><li>The cost of reducing CO2 by 2020 will amount to billions per year in NL alone </li></ul><ul><li>Price of high-carbon generated energy is likely to go up, because of ever-increasing international demand </li></ul><ul><li>Strong political focus on domestic generation (reliability/indepence) is a cost driving factor </li></ul>
  22. 22. Financing Unergy <ul><li>Unergy will be the less expensive alternative amongst increasing cost of energy production and CO2 emission reduction (cost saver) </li></ul><ul><li>Domestic renewable energy wholesale price will be higher towards 2020, bringing in profits in the long run </li></ul><ul><li>Additional revenue streams will be substantial </li></ul>
  23. 23. Value of Unergy <ul><li>The value of Unergy lies in: </li></ul><ul><ul><li>it’s network structure </li></ul></ul><ul><ul><li>long-term customer contracts </li></ul></ul><ul><ul><li>it’s (future) revenue and profits </li></ul></ul><ul><ul><li>it’s added services </li></ul></ul><ul><li>And in it’s knowledge: </li></ul><ul><ul><li>consultancy </li></ul></ul><ul><ul><li>custom technology (by productizing) </li></ul></ul>
  24. 24. Additional revenue streams <ul><li>Products & services for consumers: </li></ul><ul><ul><li>Premium services such as security installations </li></ul></ul><ul><ul><li>Selling/installing other energy producing products </li></ul></ul><ul><li>Consultancy on decentral durable energy networks, products and implementation for: </li></ul><ul><ul><li>(International) gouvernments </li></ul></ul><ul><ul><li>Urban planners, Architects </li></ul></ul><ul><ul><li>Real estate developers, builders </li></ul></ul><ul><ul><li>Large corporations </li></ul></ul>
  25. 25. Succes factors
  26. 26. Why will Unergy be a success? <ul><li>Unergy will clear the way to become an energy producer yourself (No big investments in time and money) </li></ul><ul><li>Guaranteed revenue share (lower energy costs) </li></ul><ul><li>Rewarding efficient use of energy </li></ul><ul><li>Operational excellence </li></ul><ul><li>The best client relationship management and service in the market today (Positive consumer experiences that people will want to share) </li></ul>
  27. 27. Unique to Unergy <ul><li>There are more renewable energy co-operations (like WindUnie in the netherlands) </li></ul><ul><li>No no other network actually owns and finances the infrastructure itself </li></ul><ul><li>This is where Unergy will have it’s succes: the economy of scale, the flexibiltiy of a network </li></ul>
  28. 28. Appendix
  29. 29. Hardware <ul><li>Newly developed ‘small wind’ turbines turn the tide for wind energy: they are smaller, longer lasting, quiet and more efficient then ever </li></ul><ul><li>For example: Quiet Revolution QR2.5 generates between 3,000 and 4,500kWh per annum </li></ul>
  30. 30. Hardware <ul><li>Clients get an intelligent information system (such as Qbox ) that provides realtime insight in energy consumption and turbine performance </li></ul><ul><li>Studies show this has positive effects on energy consumption behaviour </li></ul>
  31. 31. Author
  32. 32. About the author <ul><li>Rik Heijmen (1972) </li></ul><ul><li>Stadionweg 210 </li></ul><ul><li>1077 TE Amsterdam </li></ul><ul><li>Netherlands </li></ul><ul><li>[email_address] </li></ul><ul><li>+31654705384 </li></ul>