20 year marketing plan andal

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Marketing Management Ateneo MBA Health Batch 2010 VCoach Class 2010

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20 year marketing plan andal

  1. 1. BLOCKBUSTER Status 20-year Marketing Plan for MANAGER Rebs Rebs C. Andal, MD 3 July 2010 Ateneo de Manila University Graduate School of Business MBA Health Batch 8
  2. 2. Phases to Conquer in order to Achieve BLOCKBUSTER! <ul><li>Drug Development involves several Phases in order to reach blockbuster status in the Market </li></ul><ul><li>Phase I </li></ul><ul><li>Pre-Launch: Prepare </li></ul><ul><li>Phase II </li></ul><ul><li>Launch: Maintain </li></ul><ul><li>Phase III </li></ul><ul><li>Post Launch: Expand </li></ul><ul><li>Phase IV </li></ul><ul><li>Blockbuster! </li></ul>
  3. 3. Phases to Conquer in order to Achieve MY BLOCKBUSTER! <ul><li>Phase I </li></ul><ul><li>Mission and Vision </li></ul><ul><li>Phase II </li></ul><ul><li>My Personal Life </li></ul><ul><li>Phase III </li></ul><ul><li>My Career </li></ul><ul><li>Phase IV </li></ul><ul><li>Rebs@2030 Blockbuster Status! </li></ul>
  4. 4. Phase I - Pre-Launch <ul><li>MISSION </li></ul><ul><li>To live a life for others. </li></ul><ul><li>Commitment to love and cherish my family and friends. Develop personally and professionally. Lead a successful career. Conquer challenges that come my way. </li></ul><ul><li>Enjoy living, loving and learning with the people I value most. </li></ul>
  5. 5. Phase I - Pre-Launch <ul><li>VISION </li></ul><ul><li>I envision myself to be complete. </li></ul><ul><li>A man who serves as a vessel of God's will. I see myself taking care of my total being - mind and body, emotion and spirit. I will make a positive change in every person who will be part of my life. </li></ul><ul><li>With this, I will be of service to others. </li></ul>
  6. 6. Phase II - Launch <ul><li>Roles and Responsibilities Personal life </li></ul><ul><li>Loving Husband </li></ul><ul><li>Best Father </li></ul><ul><li>Caring Son </li></ul><ul><li>Reliable family member </li></ul><ul><li>Faithful Friend </li></ul>
  7. 7. Phase II - Launch <ul><li>Loving Husband </li></ul>2010 2015 2020 2030 Supporting start of career Build a home for the family Share quality time Happily married 25 th Wedding Anniversary
  8. 8. Phase II - Launch <ul><li>Best Father </li></ul>2010 2015 2020 2030 Yuan, Kyan and Gwen giving all my love Teaching. Daddy being with Yuan and Kyan in their teens. Daddy showing 5-year old Gwen the beauty of life Explore the world together Full support to my kids who are now young professionals and achievers
  9. 9. Phase II - Launch <ul><li>Caring Son </li></ul>2010 2015 2020 2030 Spend more time with active parents at their sixties Accompany Mom and Dad to family and friends. Giving them Quality time vacation. Emphasis on Health consciousness and Clean living Making them proud and letting them see that the fruits of their labor – their sons and daughters happy and successful
  10. 10. Phase II - Launch <ul><li>Reliable family member </li></ul>2010 2015 2020 2030 More time for family gatherings Always ready to lend a helping hand Give medical, professional and career advice Source of pride and joy to relatives and friends
  11. 11. Phase II - Launch <ul><li>Faithful friend </li></ul>2010 2015 2020 2030 Spend time with friends Count on me…. Enduring friendship…. …… .through the years
  12. 12. Phase III – Post Launch <ul><li>B. Responsibility </li></ul><ul><li>To Self </li></ul><ul><li>To Others </li></ul><ul><li>To Country </li></ul><ul><li>To God </li></ul>
  13. 13. Phase III – Post Launch <ul><li>Responsibility to Self </li></ul>2010 2020 2030 BUILD – study, work as manager, gain experience OPERATE – successful businessman, pediatrician in practice, educator and director TRANSFER – time for relaxation. Self-generating business
  14. 14. Phase III – Post Launch <ul><li>Responsibility to Others </li></ul>2010 – Handling Medical Affairs Team 2015 – Managing a Business Unit and Private Clinics 2020 – Being an agent of change through social awareness participation 2030 – Inspiring others never stops
  15. 15. Phase III – Post Launch <ul><li>Responsibility to Country </li></ul>2010 – Exercise my right to vote Promotion of the Philippines to other countries 2020 – Law abiding citizen. Proper tax collection advocate. Environmentalist and Local Investor 2030 – Inspiration to young investors. Socially responsible and aware of local situations
  16. 16. Phase III – Post Launch <ul><li>Responsibility to God </li></ul>2010 – Daily reflections. Rearing the Kids as God-loving citizens 2015 – Keeping the family intact through prayers 2020 – Service to the community . Keeping the faith 2030 – Inspiring others through Spiritual growth . Living by example
  17. 17. Phase IV – Blockbuster @ 2030 <ul><li>End in Mind: </li></ul><ul><li>A complete well being!!! </li></ul><ul><li>Living Loving and Learning with the people I value most. </li></ul>
  18. 18. My brand TODAY… Manager Rebs Andal Dr. Rebs Andal Pediatrician Medical Affairs Manager Marie, MD, FPOGS, FPSUOG Yuan, Kyan and Gwen Ateneo MBA Health Batch 8 Leader-Manager
  19. 19. Branding Basics: What’s in a Name? The Six Essential Elements YOU Need to Know Susan A. Friedman www.marketing.about.com <ul><li>An effective name: </li></ul><ul><li>1. Tells who you are – should reflect your identity </li></ul><ul><li>2. Tells what you do – provide idea of what you are offering </li></ul><ul><li>3. Tells how you do it – convey a powerful image </li></ul>
  20. 20. Branding Basics: What’s in a Name? The Six Essential Elements YOU Need to Know Susan A. Friedman www.marketing.about.com <ul><li>An effective name: </li></ul><ul><li>4. Differentiates you from your peers – emphasize what makes you unique </li></ul><ul><li>5. Peeks Customer interest – creating interest is an art and a science </li></ul><ul><li>6. Invites further investigation – make your name “approachable” </li></ul>
  21. 21. The 20 year journey is worth it… <ul><li>Healthy 33 years old </li></ul><ul><li>Happily married </li></ul><ul><li>Good provider to kids </li></ul><ul><li>Manager in a multinational Pharmaceutical company </li></ul><ul><li>Student </li></ul><ul><li>With manageable debts </li></ul><ul><li>Environment conscious </li></ul><ul><li>Law abiding citizen </li></ul>
  22. 22. The 20 year journey is worth it… <ul><li>Healthy 53 years old </li></ul><ul><li>Happily married </li></ul><ul><li>Highly respected Professional sons and daughter </li></ul><ul><li>Entrepreneur </li></ul><ul><li>Educator and Professor </li></ul><ul><li>Financially stable </li></ul><ul><li>Environmentalist </li></ul><ul><li>Prime mover in Nation Building </li></ul>
  23. 23. The time is NOW! Blockbuster is within reach! <ul><li>By acting now, I accelerate every success phase of my life. My life is my business. With a mission and vision, as a Manager, I can lead my team to blockbuster status! My team is my family and friends who are involved and committed. Commitment is key. I owe the achievement of my life blockbuster to God, country and family. The time is now! </li></ul>My Conclusion
  24. 24. BLOCKBUSTER Status 20-year Marketing Plan for MANAGER Rebs Rebs C. Andal, MD 3 July 2010 Ateneo de Manila University Graduate School of Business MBA Health Batch 8

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