Wednesday, June 8, 2011
Managing App Development                          Managing Innovation with Project Management                          Ric...
In 1983, the first commercial                          wireless call was placed with                          a Motorola Dy...
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Goals of Session                           Learn how to identify your distribution options and register as a              ...
Goals of Session                           Discover multiple methods for authoring applications including software        ...
Richard Harrington                            RHED Pixel (www.RHEDpixel.com)                            Adobe Certified Exp...
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What is RHED Pixel?Wednesday, June 8, 2011
What is RHED Pixel?                            Company founded in 1999                            70% Full Service Clients...
Services Offered                            Preproduction Planning                            Field Production            ...
The Internet in America                              Just what’s going on online?Wednesday, June 8, 2011
Internet Access is Everywhere                                               % With Internet Access From Any Location (12+)...
Internet Access is Everywhere                                               % With Internet Access From Any Location (12+)...
High-Speed Access at Home                                    % Who Have Broadband/Dial-Up Internet Access at Home       10...
High-Speed Access at Home                                         % Who Have Broadband/Dial-Up Internet Access at Home    ...
2001 Digital Platform Landscape                     % of Americans Aged 12 and Older Who Use/Own Platform/Devices         ...
2001 Digital Platform Landscape                     % of Americans Aged 12 and Older Who Use/Own Platform/Devices         ...
2011 Digital Platform Landscape                     % of Americans Aged 12 and Older Who Use/Own Platform/Devices         ...
2011 Digital Platform Landscape                     % of Americans Aged 12 and Older Who Use/Own Platform/Devices         ...
The Global Internet                          Just what’s going on around the globe?Wednesday, June 8, 2011
Top 10 Countries by Number of Internet Users                              Rank                 Country   Internet Users   ...
Top 10 Countries by Percentage of Internet Users                              Rank                 Country   Internet User...
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The Rise of Mobile Computing                                    The Internet is in the PocketWednesday, June 8, 2011
Smartphone Ownership Tripled Since 2009                                          % Who Have a Smartphone (12+)     100%   ...
Smartphone Ownership Tripled Since 2009                                          % Who Have a Smartphone (12+)     100%   ...
Nearly Half of 18-34s Have Smartphones                                               % by Age Group Who Own a Smartphone  ...
Nearly Half of 18-34s Have Smartphones                                               % by Age Group Who Own a Smartphone  ...
Top Smartphone Platforms                3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011 (Subscribers Ages ...
Apple iOS vs. Android OS Across Media Devices                                      3 Month Avg. Ending February 2011 (Subs...
Own an iOS or Other Portable MP3 Player                                                                               Tota...
Own an iOS or Other Portable MP3 Player                                                                                  T...
Age Demographic Profile for Apple iPad Owners                              3 Month Avg. Ending February 2011 (Subscribers A...
Passion for a Platform                                           % Who “Love” Platform/Device                 iPhone      ...
Passion for a Platform                                                              % Who “Love” Platform/Device          ...
The Internet is Essential                          How Users View the Mobile Computing ExperienceWednesday, June 8, 2011
Smartphone Owners Use Features          % Who (Item) on a (Cell Phone/Smartphone) Several Times per Day or More           ...
Smartphone Owners Use Features          % Who (Item) on a (Cell Phone/Smartphone) Several Times per Day or More           ...
Mobile Content Usage                3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011 (Subscribers Ages 13+)...
Internet is Most Essential Delivery Vehicle                          % Saying the Internet Is the Most Essential Medium to...
Internet is Most Essential Delivery Vehicle                          % Saying the Internet Is the Most Essential Medium to...
Internet is Most Essential Delivery Vehicle                          % Saying the Internet Is the Most Essential Medium to...
Internet is Most Essential Delivery Vehicle                          % Saying the Internet Is the Most Essential Medium to...
98       MillionWednesday, June 8, 2011
Online Video Watching                                 % Who Have Watched Online Video in Last Week     100%      75%      ...
Online Video Watching                                 % Who Have Watched Online Video in Last Week     100%      75%      ...
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YouTube Video Watching                          % Who Have Watched Internet Video Programming From YouTube      50%      3...
YouTube Video Watching                           % Who Have Watched Internet Video Programming From YouTube      50%      ...
Wednesday, June 8, 2011
Give Up TV Before Smartphones                          TV or Smartphone – Which would you be more willing to eliminate?   ...
Give Up TV Before Smartphones                          TV or Smartphone – Which would you be more willing to eliminate?   ...
Give Up TV Before Smartphones                          TV or Smartphone – Which would you be more willing to eliminate?   ...
Give Up TV Before Smartphones                          TV or Smartphone – Which would you be more willing to eliminate?   ...
Give Up TV Before Smartphones                          TV or Smartphone – Which would you be more willing to eliminate?   ...
Give Up TV Before Smartphones                          TV or Smartphone – Which would you be more willing to eliminate?   ...
Give Up TV Before Smartphones                          TV or Smartphone – Which would you be more willing to eliminate?   ...
Wednesday, June 8, 2011
Have a Profile on a Social Networking Site                          % Who Currently Have a Personal Profile Page on Facebook...
Have a Profile on a Social Networking Site                          % Who Currently Have a Personal Profile Page on Facebook...
Social Networking on Mobile Phones               % Who Access Social Networking Sites or Services Using a Cell Phone     1...
Social Networking on Mobile Phones               % Who Access Social Networking Sites or Services Using a Cell Phone     1...
Distribution Options                          How to Identify your Distribution OptionsWednesday, June 8, 2011
Mobile Application Marketplaces                           Apple App Store                           Android Marketplace   ...
Apple App Store                          available through iTunesWednesday, June 8, 2011
Developing for iOS                           Sign up at http://developer.apple.com/devcenter/ios/index.action             ...
Android Marketplace                          https://market.android.com/Wednesday, June 8, 2011
Developing for Android                           Details at http://developer.android.com/sdk/index.html                   ...
Amazon Appstore for Android                          http://www.amazon.com/mobile-apps/b?                          ie=UTF8...
Selling apps through Amazon                           Sign up at https://developer.amazon.com/welcome.html                ...
BlackBerry App World                          http://appworld.blackberry.com/webstore/Wednesday, June 8, 2011
Developing for Blackberry                           Sign up at http://us.blackberry.com/developers/                       ...
Windows Marketplace for Mobile                          http://marketplace.windowsphone.comWednesday, June 8, 2011
Developing for Windows Phone                           Sign up at http://create.msdn.com/en-US/                           ...
A Snapshot of the iOS App Store                                     Understanding the Big PictureWednesday, June 8, 2011
Count of Active Applications in the App Store                           Total Active Apps (currently available for downloa...
Count of Submissions to the App Store                           This Month (Games): 2,720 (91/day)                        ...
Popular Categories in the App Store                          1. Games (59602 active)                          2. Books (54...
App Store Approval Process                           95% of apps are approved within 14 days of submission                ...
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http://www.mobclix.com/appstore/1Wednesday, June 8, 2011
http://www.appannie.com/matrix/ipad/overall/Wednesday, June 8, 2011
Stay on Target                          Select an audience and refine the functional goalsWednesday, June 8, 2011
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INSPIRATIONWednesday, June 8, 2011
NEED                          INSPIRATIONWednesday, June 8, 2011
CONTEXT                                NEED                          INSPIRATIONWednesday, June 8, 2011
STRATEGY                                 CONTEXT                                NEED                          INSPIRATIONW...
DEVICES                                    STRATEGY                                 CONTEXT                               ...
DESIGN                                        DEVICES                                    STRATEGY                         ...
PROTOTYPE                                           DESIGN                                        DEVICES                 ...
DEVELOP                                            PROTOTYPE                                           DESIGN             ...
TEST                                                  DEVELOP                                            PROTOTYPE        ...
OPTIMIZE                                                      TEST                                                  DEVELO...
PORT                                                        OPTIMIZE                                                      ...
Exploring Context                           Who are the users?                              Where are the users?          ...
Features   MeaningWednesday, June 8, 2011
Features    Meaning                            GPS      Location-AwareWednesday, June 8, 2011
Features    Meaning                            GPS      Location-Aware                                      Intimate and  ...
Features         Meaning                              GPS         Location-Aware                                          ...
Features         Meaning                              GPS         Location-Aware                                          ...
Features           Meaning                              GPS          Location-Aware                                       ...
Medium Matrix                          Device                    User                  Offline    Device     Initial   Long...
Neurolinguistic Programming                          Understand the relationship between behavior and experiencesWednesday...
Learning Type:                          Auditory                            20% of all people connect with others verbally...
Learning Type:                          Visual                            35% of all people                            See...
Learning Type:                          Kinesthetic                            45% of all people                          ...
Application Context                          Different Apps for Different SituationsWednesday, June 8, 2011
Utility                          A simple at-a-glance tool.Wednesday, June 8, 2011
Locale                          An application based on                          the physical contextWednesday, June 8, 2011
Informative                          An application meant to                          inform.Wednesday, June 8, 2011
Productivity                          Meant to increase our                          available time.Wednesday, June 8, 2011
Immersive                          An application meant to                          distract or entertain.Wednesday, June ...
Context Matrix                           User Experience Type       Task Type        Task Duration   Combine with         ...
When to Make a Native Application                                When is building an app the right choice?Wednesday, June ...
When to Make a Native Application?                           Charging Money            Accelerometers                     ...
Hot Trends in App Development                           Sensoring             Image Recognition                           ...
Location Awareness                              people want to get realWednesday, June 8, 2011
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Social MediaWednesday, June 8, 2011
Social Media Growth                            Social media is a global phenomenon                             Happening i...
Social Media Growth                            Blogs are a mainstream media world-wide and a collective rival to tradition...
Social Media and Government Policy                            GSA Recommendations                              Use technol...
Live Video Streaming                                a more intimate chatWednesday, June 8, 2011
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The Economic Reality                            The prices are still pretty lowWednesday, June 8, 2011
Average Prices in the iOS App Store                           Current Average App Price: $2.26                           C...
Popular Categories in the iOS App Store                           1 - Games (59,602 active)                           2 - ...
Trends in Android Market                           App numbers reached almost 295,000                           Paid app s...
Trends in Android Market                           Games was the fastest growing category (will become #1 in July 2011)   ...
http://android.appstorehq.com/Wednesday, June 8, 2011
Managing the Project                          Understanding Triple ConstraintWednesday, June 8, 2011
The Bottom Line                           Project Management is a collection business                           practices ...
Wednesday, June 8, 2011
Triple Constraint                           Scope:                            What is the work that must be completed?    ...
Triple Constraint                           Learning to balance these is essential to your                           succe...
Characteristics of a Project                                     How to Identify a ProjectWednesday, June 8, 2011
Characteristics                           Purpose                 Interdependencies                           Temporary   ...
Project Objectives                           Schedule                           Performance                           Cost...
The Process of Project Management                                         What are the Steps to Take?Wednesday, June 8, 2011
The Process                           Develop concept                           Select the PM                           Id...
The Process                           Select team members                           Estimate time                         ...
The Process                           Coordinate efforts                           Measure and evaluate progress          ...
The Process                           Analyze the work and process                           Archive resources            ...
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PORT                                                        OPTIMIZE                                                      ...
Estimating Time and Money                                 The Two are Closely RelatedWednesday, June 8, 2011
Time Estimates                           Historical Data                            Time Logs Similar Projects            ...
Peer Review                           Number Checking                           Forgotten Charges                         ...
External Review                           Peers in different market                           Strategic partners          ...
Work Breakdown Structure                           Key to budgeting                           Identify major tasks to be c...
www.distractable.net/      tech/tools/printable-        work-breakdown-     structure-planner-pdf/Wednesday, June 8, 2011
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Identify RSS Feeds                                       RSS Feeds     10                                                 ...
Scoping / Contracts                             Put the Details in WritingWednesday, June 8, 2011
Scoping the Project                           Will take 2–16 hours to complete                           Document 2–10 pag...
Wednesday, June 8, 2011
Scoping Document                           Project Name                           Executive Summary                       ...
Success Factors                           Right people at meeting                           Commitment from company       ...
Knowledge is                          Happiness                           Clear definition of work to be performed         ...
The Joy of Contracts                           Fundamental to the Business Relationship                           Minimize...
Managing Employees & Contractors                                 Keeping the Team Happy and ProductiveWednesday, June 8, 2...
Successful Team                          Start Up                           Agree on the Team Purpose                     ...
Managing                          Contractors                           Clear Expectations                           Job r...
Managing Projects Online                                 The Benefits of BasecampWednesday, June 8, 2011
Basecamp                           Also called Project Path                           Online project management tools     ...
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Nadav Savio | Giant Ant Design | www.giantant.com  This work is licensed under the Creative Commons Attribution 2.5 Licens...
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Nadav Savio | Giant Ant Design | www.giantant.com  This work is licensed under the Creative Commons Attribution 2.5 Licens...
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INSPIRATIONWednesday, June 8, 2011
NEED                          INSPIRATIONWednesday, June 8, 2011
CONTEXT                                NEED                          INSPIRATIONWednesday, June 8, 2011
STRATEGY                                 CONTEXT                                NEED                          INSPIRATIONW...
DEVICES                                    STRATEGY                                 CONTEXT                               ...
DESIGN                                        DEVICES                                    STRATEGY                         ...
PROTOTYPE                                           DESIGN                                        DEVICES                 ...
DEVELOP                                            PROTOTYPE                                           DESIGN             ...
TEST                                                  DEVELOP                                            PROTOTYPE        ...
OPTIMIZE                                                      TEST                                                  DEVELO...
PORT                                                        OPTIMIZE                                                      ...
Brian Fling | www.pinchzoom.comWednesday, June 8, 2011
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INSPIRATION                          Come up with the spark that inspires                                                 ...
INSPIRATION                          Come up with the spark that inspires                            Examine problems othe...
NEED                          Identify a basic need for the desired user                                                  ...
NEED                          Identify a basic need for the desired user                            The circumstances in w...
CONTEXT                          The circumstances where information adds value                                           ...
CONTEXT                          The circumstances where information adds value                            Circumstances t...
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STRATEGY                          How can the application add value                                                       ...
STRATEGY                          How can the application add value                            What makes you different?  ...
Getting Real:                          The smarter, faster, easier way to                          build a successful web ...
STRATEGY                          How can the application add value                            Build software for yourself...
DEVICES                          Choose the devices that best serves the target audience                                  ...
DEVICES                          Choose the devices that best serves the target audience                            Start ...
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DESIGN                          Create a user experience based around needs of the target                                 ...
DESIGN                          Create a user experience based around needs of the target                            www.b...
HALF                          Half, not half-assed means a better design                            Build half a product, ...
HOLD THE MAYO                          Ask people what they dont want                            Most software surveys are...
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PROTOTYPE                          Evaluate the experience within the context                                             ...
INTERFACE                          Start with the user interface                            Design the interface before yo...
INTERFACE                          Start with the user interface                            Design is relatively light. A ...
INTERFACE                          Start with the user interface                            The interface is your product ...
PROTOTYPEWednesday, June 8, 2011
PROTOTYPE                          Evaluate the experience within the context                            Mobile GUI — www....
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PROTOTYPEWednesday, June 8, 2011
PROTOTYPE                          Evaluate the experience within the context                            OmniGraffle – www....
PROTOTYPE                          Evaluate the experience within the context                            Freshbooks iPhone...
iOS Human Interface Guidelines                  http://bit.ly/higpdfWednesday, June 8, 2011
iOS Design According to Apple                           Great iOS Apps Embrace the Platform and HI Design Principles      ...
The Display Is Paramount,                          Regardless of Its Size                           The comfortable minimu...
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Managing App Development

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Managing App Development - Richard Harrington, CEO, RHED Pixel

With the increase in mobile computing the use of apps has significantly risen. Whether you're targeting mobile phones or tablets, an app can be a cost-efficient way to reach your audience. In this workshop, you'll learn the major steps involved and how to manage application development(even if you're not a programmer yourself).

Join Richard Harrington, a certified project management professional as he unlocks the development process.

Learn how to identify your distribution options and register as a developer.
You'll also learn how to target your audience and refine the functional goals of your application.
Learn how to assemble your development team and efficiently develop graphic and video assets.
Discover multiple methods for authoring applications including software as a service, authoring tools, and programming.
Learn how to test your apps then submit them to marketplaces for distribution or use ad hoc methods for small groups.
You'll also learn practical approaches for marketing your application to your target audience.

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Managing App Development

  1. 1. Wednesday, June 8, 2011
  2. 2. Managing App Development Managing Innovation with Project Management Richard Harrington - RHED Pixel | www.RHEDPixel.com | www.RichardHarringtonBlog.com twitter.com/ facebook.com/ youtube.com/ rhedpixel RichHarringtonStuff rhedpixeltvWednesday, June 8, 2011
  3. 3. In 1983, the first commercial wireless call was placed with a Motorola DynaTac. The phone cost $3,995, weighed over 2.5 pounds, and was 10 inches tall (without the antenna).Wednesday, June 8, 2011
  4. 4. Wednesday, June 8, 2011
  5. 5. Wednesday, June 8, 2011
  6. 6. Goals of Session Learn how to identify your distribution options and register as a developer. Youll also learn how to target your audience and refine the functional goals of your application. Learn how to assemble your development team and efficiently develop graphic and video assets.Wednesday, June 8, 2011
  7. 7. Goals of Session Discover multiple methods for authoring applications including software as a service, authoring tools, and programming. Learn how to test your apps then submit them to marketplaces for distribution or use ad hoc methods for small groups. Youll also learn practical approaches for marketing your application to your target audience.Wednesday, June 8, 2011
  8. 8. Richard Harrington RHED Pixel (www.RHEDpixel.com) Adobe Certified Expert & Trainer Apple Certified Trainer Project Management Professional Teach courses on digital media production and web content Personal blog – www.RichardHarringtonBlog.com Social media – rhedpixelWednesday, June 8, 2011
  9. 9. Wednesday, June 8, 2011
  10. 10. Wednesday, June 8, 2011
  11. 11. What is RHED Pixel?Wednesday, June 8, 2011
  12. 12. What is RHED Pixel? Company founded in 1999 70% Full Service Clients 30% Support to Other Professionals Winner of a Ciné Award Offers variety of video, interactive, and multimedia services Recognized authority for video and multimedia industriesWednesday, June 8, 2011
  13. 13. Services Offered Preproduction Planning Field Production Nonlinear Editing Motion Graphics Photo Restoration & Motion Control DVD & Blu-ray Authoring Podcast Distribution/Consultation Application and E-learning DevelopmentWednesday, June 8, 2011
  14. 14. The Internet in America Just what’s going on online?Wednesday, June 8, 2011
  15. 15. Internet Access is Everywhere % With Internet Access From Any Location (12+) 100 75 50 25 0 1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  16. 16. Internet Access is Everywhere % With Internet Access From Any Location (12+) 100 88 83 85 84 81 81 82 75 75 72 62 50 55 50 25 0 1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  17. 17. High-Speed Access at Home % Who Have Broadband/Dial-Up Internet Access at Home 100 75 50 25 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Dial-Up Broadband http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  18. 18. High-Speed Access at Home % Who Have Broadband/Dial-Up Internet Access at Home 100 84 86 82 75 78 76 68 69 60 58 50 48 48 37 38 25 28 28 21 20 15 13 8 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Dial-Up Broadband http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  19. 19. 2001 Digital Platform Landscape % of Americans Aged 12 and Older Who Use/Own Platform/Devices Television AM/FM Radio Cell Phone Broadband Internet Online Radio Online Video Facebook YouTube Digital Video Recorder Video on Demand iPod Smartphone Audio Podcasts 0 25 50 75 100 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  20. 20. 2001 Digital Platform Landscape % of Americans Aged 12 and Older Who Use/Own Platform/Devices Television 98 AM/FM Radio 96 Cell Phone 54 Broadband Internet 20 Online Radio 28 Online Video 23 Facebook 0 YouTube 0 Digital Video Recorder 0 Video on Demand 20 iPod 0 Smartphone 0 Audio Podcasts 0 0 25 50 75 100 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  21. 21. 2011 Digital Platform Landscape % of Americans Aged 12 and Older Who Use/Own Platform/Devices Television 98 AM/FM Radio 93 Cell Phone 84 Broadband Internet 70 Online Radio 56 Online Video 54 Facebook 51 YouTube 49 Digital Video Recorder 36 Video on Demand 35 iPod 31 Smartphone 31 Audio Podcasts 25 0 25 50 75 100 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  22. 22. 2011 Digital Platform Landscape % of Americans Aged 12 and Older Who Use/Own Platform/Devices Pandora 24 MP3 Player 23 Video Podcasts 22 Hulu 20 MySpace 17 Android OS 13 Satelite Radio 12 Blackberry OS 11 iPhone 9 LinkedIn 9 Twitter 8 iPad 4 Location Services 4 0 25 50 75 100 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  23. 23. The Global Internet Just what’s going on around the globe?Wednesday, June 8, 2011
  24. 24. Top 10 Countries by Number of Internet Users Rank Country Internet Users Population % 1 China 420,000,000 31.8% 2 United States 234,372,000 76.3% 3 Japan 95,979,000 75.5% 4 India 81,000,000 7.0% 5 Brazil 72,027,700 36.2% 6 Germany 61,973,100 75.3% 7 United Kingdom 46,683,900 76.4% 8 Russia 45,250,000 32.3% 9 France 43,100,134 69.3% 10 South Korea 37,475,800 77.3%Wednesday, June 8, 2011
  25. 25. Top 10 Countries by Percentage of Internet Users Rank Country Internet Users Population % 1 Iceland 285,700 93.2% 2 Norway 4,235,800 90.9% 3 Greenland 52,000 90.3% 4 Sweden 8,085,500 89.2% 5 Netherlands 14,304,600 85.6% 6 Denmark 4,629,600 84.2% 7 Finland 4,382,700 83.5% 8 New Zealand 3,500,000 83.1% 9 Australia 17,033,826 80.1% 10 Luxembourg 387,000 78.7%Wednesday, June 8, 2011
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  27. 27. The Rise of Mobile Computing The Internet is in the PocketWednesday, June 8, 2011
  28. 28. Smartphone Ownership Tripled Since 2009 % Who Have a Smartphone (12+) 100% 75% 50% 25% 0% 2009 2010 2011 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  29. 29. Smartphone Ownership Tripled Since 2009 % Who Have a Smartphone (12+) 100% 75% 50% 31 25% 14 10 0% 2009 2010 2011 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  30. 30. Nearly Half of 18-34s Have Smartphones % by Age Group Who Own a Smartphone 100% 75% 50% 25% 0% 12–17 18–24 25–34 35–44 45–54 55–64 65+ http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  31. 31. Nearly Half of 18-34s Have Smartphones % by Age Group Who Own a Smartphone 100% 75% 50 50% 45 39 33 24 25% 19 6 0% 12–17 18–24 25–34 35–44 45–54 55–64 65+ http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  32. 32. Top Smartphone Platforms 3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011 (Subscribers Ages 13+) Share (%) of Smartphone Subscribers Jan-11 Apr-11 Point Change Total Smartphone 100.0% 100.0% N/A Subscribers Google 31.2% 36.4% 5.2 Apple 24.7% 26% 1.3 RIM 30.4% 25.7% -4.7 Microsoft 8% 6.7% -1.3 Palm 3.2% 2.6% -0.6 Source: comScore MobiLensWednesday, June 8, 2011
  33. 33. Apple iOS vs. Android OS Across Media Devices 3 Month Avg. Ending February 2011 (Subscribers Ages 13+) Total Installed Base (000) Share (%) of Mobile Subscribers Total Subscribers 234,000 100% Apple iOS 37,868 16.2% Android OS 23,763 10.2% Source: comScore MobiLensWednesday, June 8, 2011
  34. 34. Own an iOS or Other Portable MP3 Player Total Population (12+) 100 75 50 25 0 2005 2006 2007 2008 2009 2010 2011 iPod Only Multipl iOS Non iPod http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  35. 35. Own an iOS or Other Portable MP3 Player Total Population (12+) 100 75 50 13 14 14 12 10 25 12 9 9 8 11 5 27 8 3 17 20 21 2 13 4 8 0 2005 2006 2007 2008 2009 2010 2011 iPod Only Multipl iOS Non iPod http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  36. 36. Age Demographic Profile for Apple iPad Owners 3 Month Avg. Ending February 2011 (Subscribers Ages 13+) Total Mobile Smartphone iPad Total Subscribers 100% 100% 100% Age 13-17 7.1% 6.3% 7.6% Age 18-24 12.5% 16.9% 15.2% Age 25-34 17.6% 27.4% 27.0% Age 35-44 16.8% 22.1% 20.3% Age 45-54 17.8% 15.3% 16.4% Age 55-64 14.1% 7.4% 7.3% Age 65+ 14.0% 4.6% 6.2% Source: comScore MobiLensWednesday, June 8, 2011
  37. 37. Passion for a Platform % Who “Love” Platform/Device iPhone iPad Android Phone iPod Blackberry Cell Phone 0 25 50 75 100 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  38. 38. Passion for a Platform % Who “Love” Platform/Device iPhone 66 iPad 53 Android Phone 49 iPod 46 Blackberry 36 Cell Phone 32 0 25 50 75 100 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  39. 39. The Internet is Essential How Users View the Mobile Computing ExperienceWednesday, June 8, 2011
  40. 40. Smartphone Owners Use Features % Who (Item) on a (Cell Phone/Smartphone) Several Times per Day or More Smartphone Cell Phone Calls Text Messages Internet Social Networking Music Games Video Purchase Apps 0 25 50 75 100 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  41. 41. Smartphone Owners Use Features % Who (Item) on a (Cell Phone/Smartphone) Several Times per Day or More Smartphone Cell Phone 87 Calls 70 76 Text Messages 53 40 Internet 18 27 Social Networking 12 19 Music 9 14 Games 6 8 Video 1 3 Purchase Apps 2 0 25 50 75 100 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  42. 42. Mobile Content Usage 3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011 (Subscribers Ages 13+) Share (%) of Smartphone Subscribers Jan-11 Apr-11 Point Change Total Mobile Subscribers 100.0% 100.0% N/A Sent text message to 68.1% 68.8% 0.7 another phone Used browser 37% 39.1% 2.1 Used downloaded apps 35.4% 37.8% 2.4 Accessed social 25.3% 28% 2.7 networking site or blog Played Games 23.7% 26.2% 2.5 Listened to music on 16.5% 18% 1.5 mobile phone Source: comScore MobiLensWednesday, June 8, 2011
  43. 43. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives 100% 75% 50% 25% 0% 2002 2007 2011 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  44. 44. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives 100% 75% 50% 45 33 25% 20 0% 2002 2007 2011 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  45. 45. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives 100% 75% 50% 25% 0% 12–34 35+ http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  46. 46. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives 100% 75% 62 50% 34 25% 0% 12–34 35+ http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  47. 47. 98 MillionWednesday, June 8, 2011
  48. 48. Online Video Watching % Who Have Watched Online Video in Last Week 100% 75% 50% 25% 0% 2006 2011 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  49. 49. Online Video Watching % Who Have Watched Online Video in Last Week 100% 75% 50% 38 25% 12 0% 2006 2011 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  50. 50. Wednesday, June 8, 2011
  51. 51. YouTube Video Watching % Who Have Watched Internet Video Programming From YouTube 50% 38% 25% 13% 0% Last Month Last Week http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  52. 52. YouTube Video Watching % Who Have Watched Internet Video Programming From YouTube 50% 41 38 38% 34 31 28 25% 23 21 14 13% 12 7 0% Last Month Last Week http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  53. 53. Wednesday, June 8, 2011
  54. 54. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  55. 55. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate iPhone or TV 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  56. 56. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate iPhone or TV 36% 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  57. 57. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate iPhone or TV 6% 36% 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  58. 58. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate iPhone or TV Eliminate Smartphone or TV 6% 36% 58% 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  59. 59. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate iPhone or TV Eliminate Smartphone or TV 6% 40% 36% 58% 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  60. 60. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate iPhone or TV Eliminate Smartphone or TV 6% 2% 40% 36% 58% 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  61. 61. Wednesday, June 8, 2011
  62. 62. Have a Profile on a Social Networking Site % Who Currently Have a Personal Profile Page on Facebook, MySpace, LinkedIn or Any Other Social Networking Web Site 100% 75% 50% 25% 0% 12–17 18-24 25-34 35-44 45-54 55-64 65+ http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  63. 63. Have a Profile on a Social Networking Site % Who Currently Have a Personal Profile Page on Facebook, MySpace, LinkedIn or Any Other Social Networking Web Site 100% 80 76 75% 68 63 50% 45 31 25% 15 0% 12–17 18-24 25-34 35-44 45-54 55-64 65+ http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  64. 64. Social Networking on Mobile Phones % Who Access Social Networking Sites or Services Using a Cell Phone 100% 75% 50% 25% 0% 2010 2011 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  65. 65. Social Networking on Mobile Phones % Who Access Social Networking Sites or Services Using a Cell Phone 100% 75% 50% 43 32 25% 0% 2010 2011 http://www.edisonresearch.com/Infinite_Dial_2011.pdfWednesday, June 8, 2011
  66. 66. Distribution Options How to Identify your Distribution OptionsWednesday, June 8, 2011
  67. 67. Mobile Application Marketplaces Apple App Store Android Marketplace Amazon Appstore for Android BlackBerry App World Windows Marketplace for MobileWednesday, June 8, 2011
  68. 68. Apple App Store available through iTunesWednesday, June 8, 2011
  69. 69. Developing for iOS Sign up at http://developer.apple.com/devcenter/ios/index.action Gain access to Dev Center Cost is $99 or $299 per year (with free option as well – limited) Access to SDK as well as testing tools Online library with training resourcesWednesday, June 8, 2011
  70. 70. Android Marketplace https://market.android.com/Wednesday, June 8, 2011
  71. 71. Developing for Android Details at http://developer.android.com/sdk/index.html Free program to join Access to SDK as well as testing tools Online library with training resources View sample codeWednesday, June 8, 2011
  72. 72. Amazon Appstore for Android http://www.amazon.com/mobile-apps/b? ie=UTF8&node=2350149011Wednesday, June 8, 2011
  73. 73. Selling apps through Amazon Sign up at https://developer.amazon.com/welcome.html Cost is $99 per year (current offer of free) Currently available for customers in the United States only Online library with training resources Amazon Appstore Distribution Agreement is non-exclusiveWednesday, June 8, 2011
  74. 74. BlackBerry App World http://appworld.blackberry.com/webstore/Wednesday, June 8, 2011
  75. 75. Developing for Blackberry Sign up at http://us.blackberry.com/developers/ Must pass an exam Gain access to Dev Center Cost varies (includes points system for maintaining relationship) Access to SDK as well as testing tools Online library with training resources and videoWednesday, June 8, 2011
  76. 76. Windows Marketplace for Mobile http://marketplace.windowsphone.comWednesday, June 8, 2011
  77. 77. Developing for Windows Phone Sign up at http://create.msdn.com/en-US/ Gain access to App Hub Cost is $99 per year Access to developer tools Online library with training resourcesWednesday, June 8, 2011
  78. 78. A Snapshot of the iOS App Store Understanding the Big PictureWednesday, June 8, 2011
  79. 79. Count of Active Applications in the App Store Total Active Apps (currently available for download): 398,845 Total Inactive Apps (no longer available for download): 106,058 Total Apps Seen in US App Store: 504,903 Number of Active Publishers in the US App Store: 87,147 http://148apps.biz/app-store-metrics/Wednesday, June 8, 2011
  80. 80. Count of Submissions to the App Store This Month (Games): 2,720 (91/day) This Month (Non-Games): 16,566 (552/day) This Month (Total): 19,286 (643/day) http://148apps.biz/app-store-metrics/Wednesday, June 8, 2011
  81. 81. Popular Categories in the App Store 1. Games (59602 active) 2. Books (54888 active) 3. Entertainment (43123 active) 4. Education (34965 active) 5. Lifestyle (30107 active) http://148apps.biz/app-store-metrics/Wednesday, June 8, 2011
  82. 82. App Store Approval Process 95% of apps are approved within 14 days of submission Apple has 40 full-time reviewers who study new apps 20% are rejected , but sent back for tweaks and changes There is an App Store executive review board Determines procedures Sets policy for the review process Reviews applications that are escalated to the board because of new or complex issues http://techcrunch.com/2009/08/21/apples-response-to-the-fcc-we- didnt-reject-the-google-voice-app-were-still-looking-at-it/Wednesday, June 8, 2011
  83. 83. Wednesday, June 8, 2011
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  93. 93. http://www.mobclix.com/appstore/1Wednesday, June 8, 2011
  94. 94. http://www.appannie.com/matrix/ipad/overall/Wednesday, June 8, 2011
  95. 95. Stay on Target Select an audience and refine the functional goalsWednesday, June 8, 2011
  96. 96. Wednesday, June 8, 2011
  97. 97. INSPIRATIONWednesday, June 8, 2011
  98. 98. NEED INSPIRATIONWednesday, June 8, 2011
  99. 99. CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  100. 100. STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  101. 101. DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  102. 102. DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  103. 103. PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  104. 104. DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  105. 105. TEST DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  106. 106. OPTIMIZE TEST DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  107. 107. PORT OPTIMIZE TEST DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  108. 108. Exploring Context Who are the users? Where are the users? What do you know about them? Are they in a public space or a private space? What type of behavior can you predict? Why will they use your app? What is happening? What value will they gain? How will users best absorb the content? How are they using their mobile device? When will they interact? Is it held in their hand or in their pocket? Are they at home with large amounts of time? How are they holding it? Are they at work with shorter periods? Portrait or landscape?Wednesday, June 8, 2011
  109. 109. Features MeaningWednesday, June 8, 2011
  110. 110. Features Meaning GPS Location-AwareWednesday, June 8, 2011
  111. 111. Features Meaning GPS Location-Aware Intimate and Touch InteractiveWednesday, June 8, 2011
  112. 112. Features Meaning GPS Location-Aware Intimate and Touch Interactive Physical Sensors (A/V) IntelligenceWednesday, June 8, 2011
  113. 113. Features Meaning GPS Location-Aware Intimate and Touch Interactive Physical Sensors (A/V) Intelligence Personal and Contacts SocialWednesday, June 8, 2011
  114. 114. Features Meaning GPS Location-Aware Intimate and Touch Interactive Physical Sensors (A/V) Intelligence Personal and Contacts Social Relevant at Point of Portability ConsiderationWednesday, June 8, 2011
  115. 115. Medium Matrix Device User Offline Device Initial Long Term Support Complexity Experience Language Support Features Cost Cost Mobile All Simple Limited HTML No None Low Low Websites Mobile HTML, Web Some Medium Great CSS, Limited Limited Medium Low Application JS Native All Complex Excellent Various Yes Yes High Medium ApplicationWednesday, June 8, 2011
  116. 116. Neurolinguistic Programming Understand the relationship between behavior and experiencesWednesday, June 8, 2011
  117. 117. Learning Type: Auditory 20% of all people connect with others verbally This is all they need to feel connected and productive with others Are easily distracted by noise Like music more than art Have problems with projects that involve visualization, such as cutting pieces that fit together www.mobiledesign.org & www.new-oceans.co.ukWednesday, June 8, 2011
  118. 118. Learning Type: Visual 35% of all people Seeing concepts illustrated as diagrams or graphics is helpful for this learning type Are appearance-oriented Remember what was seen, rather than heard Usually are not distracted by noise Are strong, fast readers www.mobiledesign.org & www.new-oceans.co.ukWednesday, June 8, 2011
  119. 119. Learning Type: Kinesthetic 45% of all people Incorporate muscle memory and hand-eye movement to process and retain information Learn by manipulating and doing Like involved games Gesture a lot www.mobiledesign.org & www.new-oceans.co.ukWednesday, June 8, 2011
  120. 120. Application Context Different Apps for Different SituationsWednesday, June 8, 2011
  121. 121. Utility A simple at-a-glance tool.Wednesday, June 8, 2011
  122. 122. Locale An application based on the physical contextWednesday, June 8, 2011
  123. 123. Informative An application meant to inform.Wednesday, June 8, 2011
  124. 124. Productivity Meant to increase our available time.Wednesday, June 8, 2011
  125. 125. Immersive An application meant to distract or entertain.Wednesday, June 8, 2011
  126. 126. Context Matrix User Experience Type Task Type Task Duration Combine with Utility At-a-Glance Information Recall Very Short Immersive Contextual Locale Location-based Quick Immersive Information Informative Content-based Seek Information Quick Locale Content Productivity Task-based Long Utility Management Immersive Full Screen Entertainment Long Utility, LocaleWednesday, June 8, 2011
  127. 127. When to Make a Native Application When is building an app the right choice?Wednesday, June 8, 2011
  128. 128. When to Make a Native Application? Charging Money Accelerometers Game Device Filesystem Location-based Services Offline Access Cameras http://148apps.biz/app-store-metrics/Wednesday, June 8, 2011
  129. 129. Hot Trends in App Development Sensoring Image Recognition Biometrics Augmented Reality Transactions Mobile Connected Games Lifestreaming Location-based Social Media Recommendation Retail Proximity Consumption http://148apps.biz/app-store-metrics/Wednesday, June 8, 2011
  130. 130. Location Awareness people want to get realWednesday, June 8, 2011
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  138. 138. Social MediaWednesday, June 8, 2011
  139. 139. Social Media Growth Social media is a global phenomenon  Happening in all markets regardless of economic, social and cultural development Asian markets are participation leaders, creating more content than any other region 57% have joined a Social Network, making it the number one platform for creating and sharing content 55% of users have uploaded photos 22% of users have uploaded videosWednesday, June 8, 2011
  140. 140. Social Media Growth Blogs are a mainstream media world-wide and a collective rival to traditional media 184m bloggers world-wide China has the largest blogging community in the world with 42m bloggers 73% have read a blog, 45% have started a blog Social media has strong impacts on reputation 34% post opinions about products and brands on their blog 36% think more positively about companies that have blogsWednesday, June 8, 2011
  141. 141. Social Media and Government Policy GSA Recommendations Use technologies in your life Start where you can Use examples to show it can be done Develop & borrow interim policies. Keep flexible ProceedWednesday, June 8, 2011
  142. 142. Live Video Streaming a more intimate chatWednesday, June 8, 2011
  143. 143. Wednesday, June 8, 2011
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  145. 145. Wednesday, June 8, 2011
  146. 146. The Economic Reality The prices are still pretty lowWednesday, June 8, 2011
  147. 147. Average Prices in the iOS App Store Current Average App Price: $2.26 Current Average Game Price: $1.04 Current Average Overall Price: $2.10 http://148apps.biz/app-store-metrics/Wednesday, June 8, 2011
  148. 148. Popular Categories in the iOS App Store 1 - Games (59,602 active) 2 - Books (54,888 active) 3 - Entertainment (43,123 active) 4 - Education (34,965 active) 5 - Lifestyle (30,107 active) http://148apps.biz/app-store-metrics/Wednesday, June 8, 2011
  149. 149. Trends in Android Market App numbers reached almost 295,000 Paid app share remained constant at 36%. Amongst the major app platforms Android Market is still the one with the highest share of free apps Average selling price was $ 3.23 in April 2011 research2guidance and AndroidPITWednesday, June 8, 2011
  150. 150. Trends in Android Market Games was the fastest growing category (will become #1 in July 2011) Top category is Entertainment Growing faster than Apple’s App store Android Market may overtake Apple’s App Store within 3-4 months research2guidance and AndroidPITWednesday, June 8, 2011
  151. 151. http://android.appstorehq.com/Wednesday, June 8, 2011
  152. 152. Managing the Project Understanding Triple ConstraintWednesday, June 8, 2011
  153. 153. The Bottom Line Project Management is a collection business practices and it works It is not a fad, it is not new, it is just getting the attention it deserves As pace quickens, budget and workforce are shrinking By employing an organized, tactical approach you can thrive in a changing industry You can never be too busy to manage a project © RHED PixelWednesday, June 8, 2011
  154. 154. Wednesday, June 8, 2011
  155. 155. Triple Constraint Scope: What is the work that must be completed? Schedule: What are the time constraints for the project? Budget: What are the financial constraints of the project?Wednesday, June 8, 2011
  156. 156. Triple Constraint Learning to balance these is essential to your success. There is a fourth force at work that holds all three together, QUALITY. Simply put, Good, Fast, Cheap… Pick Two!Wednesday, June 8, 2011
  157. 157. Characteristics of a Project How to Identify a ProjectWednesday, June 8, 2011
  158. 158. Characteristics Purpose Interdependencies Temporary Life Cycle – Tasks Unique Conflict Resources Risk Cost/Time ConstraintsWednesday, June 8, 2011
  159. 159. Project Objectives Schedule Performance CostWednesday, June 8, 2011
  160. 160. The Process of Project Management What are the Steps to Take?Wednesday, June 8, 2011
  161. 161. The Process Develop concept Select the PM Identify resources needed Define goals Create Work Breakdown Structure (WBS) Match workers to workWednesday, June 8, 2011
  162. 162. The Process Select team members Estimate time Create schedule Finalize Budget Build Project Plan Execute WorkWednesday, June 8, 2011
  163. 163. The Process Coordinate efforts Measure and evaluate progress Take corrective action Test product Obtain sign off Transfer project to clientWednesday, June 8, 2011
  164. 164. The Process Analyze the work and process Archive resources Have a debrief (client and/or internal) Create internal report or notesWednesday, June 8, 2011
  165. 165. Wednesday, June 8, 2011
  166. 166. PORT OPTIMIZE TEST DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  167. 167. Estimating Time and Money The Two are Closely RelatedWednesday, June 8, 2011
  168. 168. Time Estimates Historical Data Time Logs Similar Projects Past Budgets Analysis (1O+4M+1P)÷6 Used by GovernmentWednesday, June 8, 2011
  169. 169. Peer Review Number Checking Forgotten Charges Plausibility “Second Opinion”Wednesday, June 8, 2011
  170. 170. External Review Peers in different market Strategic partners Subject matter expertsWednesday, June 8, 2011
  171. 171. Work Breakdown Structure Key to budgeting Identify major tasks to be completed Keep breaking the job down into smaller pieces until you can accurately budget it and create time estimates Get input from client and teamWednesday, June 8, 2011
  172. 172. www.distractable.net/ tech/tools/printable- work-breakdown- structure-planner-pdf/Wednesday, June 8, 2011
  173. 173. Wednesday, June 8, 2011
  174. 174. Identify RSS Feeds RSS Feeds 10 Register Feeds with FeedBurner Sketches Photoshop Comps UI Design 20 Button Design Icon Design Additional 15 Artwork Splash Screen Design Mommycast Create Video Intro App Additional Compress Video Assets 15 Video Assets Upload Video to Hosting Site Test in Emulator Programming 30 Test on Target Devices & Testing Assemble Project Team Project Manage Project Team 10 Management Submit App for ApprovalWednesday, June 8, 2011
  175. 175. Scoping / Contracts Put the Details in WritingWednesday, June 8, 2011
  176. 176. Scoping the Project Will take 2–16 hours to complete Document 2–10 pages Will become the charter Get all key players to attend Quiet room/no distractions Get sign offWednesday, June 8, 2011
  177. 177. Wednesday, June 8, 2011
  178. 178. Scoping Document Project Name Executive Summary Background Project Scope (High Level) Key Roles Signature Lines - Sign Off “Charter”Wednesday, June 8, 2011
  179. 179. Success Factors Right people at meeting Commitment from company Clear scope and objectives Clear understanding of constraints Buy in from employeesWednesday, June 8, 2011
  180. 180. Knowledge is Happiness Clear definition of work to be performed Clear expectation on acceptance criteria Identification of deadlines to be achieved Team established Leadership identifiedWednesday, June 8, 2011
  181. 181. The Joy of Contracts Fundamental to the Business Relationship Minimize Conflict Identifies Risk Allows for Smart Growth © Paul MaguireWednesday, June 8, 2011
  182. 182. Managing Employees & Contractors Keeping the Team Happy and ProductiveWednesday, June 8, 2011
  183. 183. Successful Team Start Up Agree on the Team Purpose Identify the Project Stakeholders Identify the Team Roles Agree on the Ground Rules Decide on Team LogisticsWednesday, June 8, 2011
  184. 184. Managing Contractors Clear Expectations Job rate vs. hourly rate Reporting frequency SupervisionWednesday, June 8, 2011
  185. 185. Managing Projects Online The Benefits of BasecampWednesday, June 8, 2011
  186. 186. Basecamp Also called Project Path Online project management tools Widely used Supports common media types ScaleableWednesday, June 8, 2011
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  214. 214. Nadav Savio | Giant Ant Design | www.giantant.com This work is licensed under the Creative Commons Attribution 2.5 License. To view a copy of this license, visit www.creativecommons.org/licenses/by/2.5/Wednesday, June 8, 2011
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  219. 219. Nadav Savio | Giant Ant Design | www.giantant.com This work is licensed under the Creative Commons Attribution 2.5 License. To view a copy of this license, visit www.creativecommons.org/licenses/by/2.5/Wednesday, June 8, 2011
  220. 220. Wednesday, June 8, 2011
  221. 221. Wednesday, June 8, 2011
  222. 222. INSPIRATIONWednesday, June 8, 2011
  223. 223. NEED INSPIRATIONWednesday, June 8, 2011
  224. 224. CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  225. 225. STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  226. 226. DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  227. 227. DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  228. 228. PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  229. 229. DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  230. 230. TEST DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  231. 231. OPTIMIZE TEST DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  232. 232. PORT OPTIMIZE TEST DEVELOP PROTOTYPE DESIGN DEVICES STRATEGY CONTEXT NEED INSPIRATIONWednesday, June 8, 2011
  233. 233. Brian Fling | www.pinchzoom.comWednesday, June 8, 2011
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  235. 235. INSPIRATION Come up with the spark that inspires www.mobiledesign.orgWednesday, June 8, 2011
  236. 236. INSPIRATION Come up with the spark that inspires Examine problems others are having Engage your target audience through blogging and social media Get hands on with the tools and tasks Go on walkaboutWednesday, June 8, 2011
  237. 237. NEED Identify a basic need for the desired user www.mobiledesign.orgWednesday, June 8, 2011
  238. 238. NEED Identify a basic need for the desired user The circumstances in which something becomes necessary This leads to a course of action by the user Discuss with support desk personnel Look at inquiries from customers or constituentsWednesday, June 8, 2011
  239. 239. CONTEXT The circumstances where information adds value www.mobiledesign.orgWednesday, June 8, 2011
  240. 240. CONTEXT The circumstances where information adds value Circumstances that form a setting for an event, statement, or idea Terms in which the setting can be fully understood and assessed Context is how a user will derive value from something The mode, medium, or environment in which we perform a task or the circumstances of understandingWednesday, June 8, 2011
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  243. 243. STRATEGY How can the application add value www.mobiledesign.orgWednesday, June 8, 2011
  244. 244. STRATEGY How can the application add value What makes you different? How do you want to be perceived? What design approach will you undertake?Wednesday, June 8, 2011
  245. 245. Getting Real: The smarter, faster, easier way to build a successful web application By 37signals http://gettingreal.37signals.comWednesday, June 8, 2011
  246. 246. STRATEGY How can the application add value Build software for yourself Start out by solving your own problems If youre having this problem, its likely thousands of others are having the same problem too Solving problems leads to passion about a tool Passion means you’ll truly use it and care about it http://gettingreal.37signals.comWednesday, June 8, 2011
  247. 247. DEVICES Choose the devices that best serves the target audience www.mobiledesign.orgWednesday, June 8, 2011
  248. 248. DEVICES Choose the devices that best serves the target audience Start with your primary target Identify additional rollout options Keep the listed as targeted as possible Look for similaritiesWednesday, June 8, 2011
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  250. 250. DESIGN Create a user experience based around needs of the target www.mobiledesign.orgWednesday, June 8, 2011
  251. 251. DESIGN Create a user experience based around needs of the target www.buildingiphoneapps.com/p/designs-i-like.html www.fromideatoapp.com www.buildingiphoneapps.com/search/label/prototypingWednesday, June 8, 2011
  252. 252. HALF Half, not half-assed means a better design Build half a product, not a half-ass product Avoid the “Everything but the kitchen sink” approach You want to build half a product that kicks ass Stick to what’s truly essential Whatever you think it should be, cut it in half Pare features until you’re left with the most essential http://gettingreal.37signals.comWednesday, June 8, 2011
  253. 253. HOLD THE MAYO Ask people what they dont want Most software surveys are centered around what people want “What feature do you think is missing?” “What would make this product more useful for you?” Why not ask people what they dont want? “If you could remove one feature, what would it be?” “What gets in your way the most?” The biggest favor you can do for customers is to leave something out http://gettingreal.37signals.comWednesday, June 8, 2011
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  282. 282. PROTOTYPE Evaluate the experience within the context www.mobiledesign.org & www.uistencils.comWednesday, June 8, 2011
  283. 283. INTERFACE Start with the user interface Design the interface before you start programming Programming is the heaviest component of building an app It’s the most expensive and hardest to change http://gettingreal.37signals.comWednesday, June 8, 2011
  284. 284. INTERFACE Start with the user interface Design is relatively light. A paper sketch is cheap and easy to change Designing first keeps you flexible Programming first fences you in and sets you up for additional costs http://gettingreal.37signals.comWednesday, June 8, 2011
  285. 285. INTERFACE Start with the user interface The interface is your product What people see is what you’re selling Slap an interface on at the end and the gaps will show Does it make sense? Is it easy to use? Does it solve the problem at hand? http://gettingreal.37signals.comWednesday, June 8, 2011
  286. 286. PROTOTYPEWednesday, June 8, 2011
  287. 287. PROTOTYPE Evaluate the experience within the context Mobile GUI — www.mobilegui.net UI Stencils — www.uistencils.com Mobile Sketchbook — www.mobilesketchbook.com Pocket Sketches — www.pocketsketches.com App Cooker — www.appcooker.comWednesday, June 8, 2011
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  289. 289. PROTOTYPEWednesday, June 8, 2011
  290. 290. PROTOTYPE Evaluate the experience within the context OmniGraffle – www.omnigroup.com/products/omnigraffle Ultimate iPhone Stencil – www.graffletopia.com/stencils/413 Patrick Crowley Stencil – www.graffletopia.com/stencils/392 iPhone 3G Stencil – www.graffletopia.com/stencils/495 iPad and iPhone Design – www.graffletopia.com/stencils/570Wednesday, June 8, 2011
  291. 291. PROTOTYPE Evaluate the experience within the context Freshbooks iPhone Application GUI — developers.freshbooks.com/blog/view/freshbooks_iphone_application_gui/ iPhone UI Vector elements — www.mercuryintermedia.com/blog/index.php/2009/03/iphone-ui-vector-elements iPad GUI Design template — www.teehanlax.com/blog/2010/02/01/ipad-gui-psd/ iPad Design Vector elements — http://iconlibrary.iconshock.com/icons/ipad-vector-gui-elements-tabs-buttons-menus-icons/Wednesday, June 8, 2011
  292. 292. iOS Human Interface Guidelines http://bit.ly/higpdfWednesday, June 8, 2011
  293. 293. iOS Design According to Apple Great iOS Apps Embrace the Platform and HI Design Principles Great App Design Begins with Some Clear Definitions A Great User Experience Is Rooted in Your Attention to Detail People Expect to Find iOS Technologies in the Apps They Use All Apps Need at Least Some Custom ArtworkWednesday, June 8, 2011
  294. 294. The Display Is Paramount, Regardless of Its Size The comfortable minimum size of tappable UI elements is 44 x 44 points. The quality of app artwork is very apparent. The user’s focus is on the content.Wednesday, June 8, 2011

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