Distributing Video to
     the Masses
   Richard Harrington - RHED Pixel
        www.RHEDPixel.com
         www.RHEDPixel....
Session Description

The cost of creating video for the Web has
plummeted, but it is still one of the most expensive
eleme...
Session Description

In this session you’ll learn how to become a
hyper-syndicator, publishing your video to devices
inclu...
Richard Harrington, PMP
   RHED Pixel (www.rhedpixel.com)
   Adobe Certified Expert & Trainer
   Apple Certified Trainer
   ...
Author of Several Books
Agenda
Agenda

State of Internet usage & Web video
Driving the costs of Web video down
Hyper-syndication
Branding your video
Prom...
RHED Pixel
Web Video
Experience
Web Video Experience

Understanding Adobe Photoshop
Creative Cow’s Final Cut Help
Creative Cow’s Photoshop for Video
Apert...
Web Video Experience

Secrets of Style with Kim Foley
Peachpit Press Author Tips
The Moment it Clicks
Inside the Digital M...
Web Video Experience

OnMicrosoft
OnNetworking
OnOpenSource
OnSecurity
OnSoftware
Google Web Toolkit
Web Video Experience

Layers TV (guest & consult)
Inside Mac TV (guest & consult)
Photoshop User TV (guest & consult)
MacB...
State of the Internet
Internet for the Masses
                                                                                     100%


      ...
Residential Broadband
          78%                                                                                       ...
People Who’ve Watched
                   Internet Video Last Week
                                                        ...
All Adults Who Have a
                   Social Networking Profile
                       2009


                         ...
12–24 Year Olds Who Have a
               Social Networking Profile
                       2009


                        ...
Teen Viewing/Listening?

 92% of all teens own a
 portable media player
 86% own an iPod
 100% new purchase plans iPod
 97...
Have Heard of Podcasting
       2006                            2009

                                 22%


             ...
Have Tried Podcasting
               2006               2007   2008   2009
                                               ...
Podcasting Demographics

                                       8%
                                             21%
      ...
The Future is Downloads

“We can expect to see (podcast downloading)
become increasingly popular as portable
content media...
Driving the Costs of
 Web Video Down
Budgeting
Guidelines
 Treat more like ENG style shoot
 Consider spending money to
 save money
   Multitalented Crew & Mult...
Balancing
Production
Carefully choose acquisition
format
Select talent carefully
Keep it short
Rehearse during changeovers...
The
Simple Truth
It’s all about project
management
You must scale production
to meet the budget and
client needs
You need ...
Multiple Screens
Multiple
Screens
 Desktop & Laptop
 Portable Media Player
 Television
 Mobile Phones
Desktop & Laptop
Video Sharing
Websites
YouTube    Howcast
Adobe TV   Blip.tv
Revver     Dailymotion
Vimeo      Veoh
Google     Facebook
Video Sharing
Websites
Important to Hyper-syndicate
Tube Mogul
Volatile market
Read terms of service
Look for integration ...
Portable Media Player
What is Podcasting?

Podcasting is distributing highly targeted, syndicated
programs (shows) over the Internet in an audio...
In Order to be
a Podcast...
Multiple Occurrences/
Serialized
Ability to Subscribe
Uses RSS Feed
Can be Joined/Left at
End ...
Podcasting Benefits

Opt-in audience
Subscribers can watch or listen at their convenience
Emerging technology with little ...
Submit the Feed
iTunes –                   www.odeo.com/
www.Apple.com/iTunes       iPodder.org –
Podcast Alley –         ...
Podcast Hosting

MobileMe             Archive.org (CC)
PodHoster            GoDaddy
mDialog              CacheFly
Libsyn  ...
Television
The Path to TV

 Apple TV
 TiVo
 Western Digital TV
 Windows Media Center
 Adobe Media Player
Mobile Phones
iPhone
16,500,000+ iPhone owners in
50 countries
Apple second largest mobile phone
company in the world
80% of iPhone owne...
mDialog
Developing Content
Relevant Visuals
 Video based content should
 add to the broadcast by
 delivering information that
 cannot be relayed in a...
Develop for
  Portability
Content must be kept brief,
engaging and to the point.
If content is not intended to be
viewed o...
Develop for
  Portability
Shooting, graphics, and editing
must be designed
appropriately for intended
purpose: superior au...
Leveraging
    Content
Existing content must be
evaluated for web delivery.
Can also be used as B-roll for
newly developed...
Web Video
Graphic Needs
Flexibility
Clean
Match Style of Show
Consistency in Style
Easy to update
Tests to Perform
Contrast Test
 Check Graphics in Black and
 White
 Affects how easy the viewer
 can comprehend the
 information
Compression Test
Check Graphics on intended
player or device
View at different scales
Do a “LCD” test
Readability Test
 More about style of graphics
 Business of background to
 foreground
 Be sure to address type on pattern
...
Read Time
Being able to read the
graphics before they animate
off the screen
Balancing speed and style with
viewer comfort
Brand Throughout
Some Useful Tools
Feed Validator
Use Feed Validator
www.feedvalidator.org/
Identifies errors and
recommends solution
More on
Compression


http://www.apple.com/itunes/
store/podcaststechspecs.html
FeedBurner
Ideal for streamlining and
republishing content
www.feedburner.com
Provides detailed user and
item usage statis...
Lijit
 Makes it easy to incorporate
 powerful searches into blogs
 www.lijit.com
 Provides detailed information
 about wha...
WidgetBox
Allows blog or podcast to be
turned into a headline widget
www.widgetbox.com
Easily integrates with other
sites ...
Animoto
High-End Slideshows
Easy to Use
Allows for Tight Musical
Integration
Can Save as Stand-Alone File
Pro membership l...
Searchable FLV
Allows for Flash Video to be
indexed
Improves Accessibility
Allows for Search Engine
findings
Questions &
 Answers
Resources
Resources
www.RHEDPixel.com           www.CreativeCow.net
www. RHEDPixel.tv           www.FocalPress.com
www.PhotoshopForV...
Author of Several Books
After Effects for Flash
Flash for After Effects

 Just released
 Searchable video
 Explores CS4 features
 Emphasis on inte...
Producing
Video Podcasts
Explores entire process
Offers best practices
Good for those new to video
Companion website is
ww...
Resource Websites
www.RasterVector.com               www.FinalCutHelp.com                www.RHEDPixel.tv




            ...
Podcasts        Understanding
               Adobe Photoshop
                       Digital Imaging Essentials



        ...
Richard Harrington
  RHED Pixel (www.rhedpixel.com)
  Technical Questions via
  Creative Cow
  All Resources link from
  w...
Contract# GS-07F-0053V
  541–1

 Advertising Services
  541–4B
 Video/Film Production
  541–5

 Integrated Marketing Servi...
Resources
www.RHEDPixel.com           www.CreativeCow.net
www. RHEDPixel.tv           www.FocalPress.com
www.PhotoshopForV...
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
Distributing Video To The Masses
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Distributing Video To The Masses

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The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.

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Distributing Video To The Masses

  1. 1. Distributing Video to the Masses Richard Harrington - RHED Pixel www.RHEDPixel.com www.RHEDPixel.tv www.VidPodcaster.com www.RasterVector.com
  2. 2. Session Description The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site.
  3. 3. Session Description In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
  4. 4. Richard Harrington, PMP RHED Pixel (www.rhedpixel.com) Adobe Certified Expert & Trainer Apple Certified Trainer Avid Certified Instructor & Master Editor Project Management Professional Teach courses on digital media production and web content
  5. 5. Author of Several Books
  6. 6. Agenda
  7. 7. Agenda State of Internet usage & Web video Driving the costs of Web video down Hyper-syndication Branding your video Promoting your video
  8. 8. RHED Pixel Web Video Experience
  9. 9. Web Video Experience Understanding Adobe Photoshop Creative Cow’s Final Cut Help Creative Cow’s Photoshop for Video Aperture 2 Quick Tip Photoshop CS4 Sneak Peak Producing Video Podcasts
  10. 10. Web Video Experience Secrets of Style with Kim Foley Peachpit Press Author Tips The Moment it Clicks Inside the Digital Media Classroom Health Matters at Work American Chemistry Society
  11. 11. Web Video Experience OnMicrosoft OnNetworking OnOpenSource OnSecurity OnSoftware Google Web Toolkit
  12. 12. Web Video Experience Layers TV (guest & consult) Inside Mac TV (guest & consult) Photoshop User TV (guest & consult) MacBreak Work (guest) MommyCast (production) Diet Coke – Red Dress Campaign (production)
  13. 13. State of the Internet
  14. 14. Internet for the Masses 100% 82% 83% 85% 80% 81% 81% 72% 75% 62% 60% 55% 50% 40% 20% 1999 2001 0% 2002 2003 2004 2005 2006 2007 2008 2009 Arbitron/Edison Research Media
  15. 15. Residential Broadband 78% 80% 82% 68% 76% 69% 60% 60% 58% 48% 48% 40% 37% 38% 28% 21% 28% 20% 20% 2002 2003 2004 15% 0% 2005 2006 2007 2008 2009 Arbitron/Edison Research Media Dial-Up Broadband
  16. 16. People Who’ve Watched Internet Video Last Week 69 30% million 27% 25% 20% 18% 15% 15% 12% 10% 7% 8% 5% 3% 2003 2004 0% 2005 2006 2007 2008 2009 Arbitron/Edison Research Media
  17. 17. All Adults Who Have a Social Networking Profile 2009 34% 66% Arbitron/Edison Research Media Yes No
  18. 18. 12–24 Year Olds Who Have a Social Networking Profile 2009 36% 64% Arbitron/Edison Research Media Yes No
  19. 19. Teen Viewing/Listening? 92% of all teens own a portable media player 86% own an iPod 100% new purchase plans iPod 97% purchases at iTunes Store Piper Jaffray's 17th bi-annual teen survey
  20. 20. Have Heard of Podcasting 2006 2009 22% 43% 57% 78% Arbitron/Edison Research Media Yes No
  21. 21. Have Tried Podcasting 2006 2007 2008 2009 30 20 10 11% 13% 18% 22% 0 Arbitron/Edison Research Media
  22. 22. Podcasting Demographics 8% 21% 17% 12-17 19-24 25-34 35-44 12% 45-54 55+ 22% 20% Arbitron/Edison Research Media
  23. 23. The Future is Downloads “We can expect to see (podcast downloading) become increasingly popular as portable content media players proliferate.” Michael Lanz Nielsen/NetRatings
  24. 24. Driving the Costs of Web Video Down
  25. 25. Budgeting Guidelines Treat more like ENG style shoot Consider spending money to save money Multitalented Crew & Multi-Cam Hard Disk Recorders Look to pack day/schedule Maximize locations
  26. 26. Balancing Production Carefully choose acquisition format Select talent carefully Keep it short Rehearse during changeovers Use shot list & keep shot ratio very low
  27. 27. The Simple Truth It’s all about project management You must scale production to meet the budget and client needs You need to think more like local news than feature film
  28. 28. Multiple Screens
  29. 29. Multiple Screens Desktop & Laptop Portable Media Player Television Mobile Phones
  30. 30. Desktop & Laptop
  31. 31. Video Sharing Websites YouTube Howcast Adobe TV Blip.tv Revver Dailymotion Vimeo Veoh Google Facebook
  32. 32. Video Sharing Websites Important to Hyper-syndicate Tube Mogul Volatile market Read terms of service Look for integration with social media sites
  33. 33. Portable Media Player
  34. 34. What is Podcasting? Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.
  35. 35. In Order to be a Podcast... Multiple Occurrences/ Serialized Ability to Subscribe Uses RSS Feed Can be Joined/Left at End User’s Discretion
  36. 36. Podcasting Benefits Opt-in audience Subscribers can watch or listen at their convenience Emerging technology with little competition Can target and track niche markets Provides “walk away” brand extension Viral communications medium... Good content is shared freely
  37. 37. Submit the Feed iTunes – www.odeo.com/ www.Apple.com/iTunes iPodder.org – Podcast Alley – www.ipodder.org/ www.podcastalley.com/ Podcast Pickle – Zune Marketplace – www.podcastpickle.com/ www.zune.net MeFeedia – Podcast Directory – www.mefeedia.com/ www.podcastdirectory.com digg – Podcast Alley – www.digg.com www.podcastalley.com Adobe Media Player – Odeo.com – www.adobe.com
  38. 38. Podcast Hosting MobileMe Archive.org (CC) PodHoster GoDaddy mDialog CacheFly Libsyn SwitchPod HipCast
  39. 39. Television
  40. 40. The Path to TV Apple TV TiVo Western Digital TV Windows Media Center Adobe Media Player
  41. 41. Mobile Phones
  42. 42. iPhone 16,500,000+ iPhone owners in 50 countries Apple second largest mobile phone company in the world 80% of iPhone owners watch video daily iPhone owners watch video 4x more often than other smart phone owners
  43. 43. mDialog
  44. 44. Developing Content
  45. 45. Relevant Visuals Video based content should add to the broadcast by delivering information that cannot be relayed in an audio only format.
  46. 46. Develop for Portability Content must be kept brief, engaging and to the point. If content is not intended to be viewed on a portable device, larger frame sizes can be used.
  47. 47. Develop for Portability Shooting, graphics, and editing must be designed appropriately for intended purpose: superior audio for small speakers, content designed for smaller window with lower frame rates.
  48. 48. Leveraging Content Existing content must be evaluated for web delivery. Can also be used as B-roll for newly developed content. Existing content can be re-edited into an episodic format for Podcast delivery.
  49. 49. Web Video Graphic Needs Flexibility Clean Match Style of Show Consistency in Style Easy to update
  50. 50. Tests to Perform
  51. 51. Contrast Test Check Graphics in Black and White Affects how easy the viewer can comprehend the information
  52. 52. Compression Test Check Graphics on intended player or device View at different scales Do a “LCD” test
  53. 53. Readability Test More about style of graphics Business of background to foreground Be sure to address type on pattern issues Use backgrounds or shadows/glows
  54. 54. Read Time Being able to read the graphics before they animate off the screen Balancing speed and style with viewer comfort
  55. 55. Brand Throughout
  56. 56. Some Useful Tools
  57. 57. Feed Validator Use Feed Validator www.feedvalidator.org/ Identifies errors and recommends solution
  58. 58. More on Compression http://www.apple.com/itunes/ store/podcaststechspecs.html
  59. 59. FeedBurner Ideal for streamlining and republishing content www.feedburner.com Provides detailed user and item usage statistics
  60. 60. Lijit Makes it easy to incorporate powerful searches into blogs www.lijit.com Provides detailed information about what readers are looking for
  61. 61. WidgetBox Allows blog or podcast to be turned into a headline widget www.widgetbox.com Easily integrates with other sites including facebook
  62. 62. Animoto High-End Slideshows Easy to Use Allows for Tight Musical Integration Can Save as Stand-Alone File Pro membership level available
  63. 63. Searchable FLV Allows for Flash Video to be indexed Improves Accessibility Allows for Search Engine findings
  64. 64. Questions & Answers
  65. 65. Resources
  66. 66. Resources www.RHEDPixel.com www.CreativeCow.net www. RHEDPixel.tv www.FocalPress.com www.PhotoshopForVideo.com www.Peachpit.com www.FinalCutHelp.com www.LayersMagazine.com www.RasterVector.com www.FMCtraining.com www.VidPodcaster.com www.ProVideoCoalition.com www.KelbyTraining.com www.CSFour.com
  67. 67. Author of Several Books
  68. 68. After Effects for Flash Flash for After Effects Just released Searchable video Explores CS4 features Emphasis on interaction between Flash and AE
  69. 69. Producing Video Podcasts Explores entire process Offers best practices Good for those new to video Companion website is www.vidpodcaster.com
  70. 70. Resource Websites www.RasterVector.com www.FinalCutHelp.com www.RHEDPixel.tv www.PhotoshopforVideo.com www.VidPodcaster.com
  71. 71. Podcasts Understanding Adobe Photoshop Digital Imaging Essentials Photoshop for Video Essentials for Digital Video Photoshop CS4 Sneak Peek A Close Look at the New Features of CS4 Final Cut Help Training for Apple’s Final Cut Studio Aperture 2 Quick Tip Using Aperture for Professional Results Producing Video Podcasts The Podcast for Video Podcasters
  72. 72. Richard Harrington RHED Pixel (www.rhedpixel.com) Technical Questions via Creative Cow All Resources link from www.RHEDPixel.tv Available for consultation Feel free to grab a business card
  73. 73. Contract# GS-07F-0053V 541–1 Advertising Services 541–4B Video/Film Production 541–5 Integrated Marketing Services Contract# GS-07F-0054V 541–4E Commercial Photography 541–4B Commercial Art and Graphic Design
  74. 74. Resources www.RHEDPixel.com www.CreativeCow.net www. RHEDPixel.tv www.FocalPress.com www.PhotoshopForVideo.com www.Peachpit.com www.FinalCutHelp.com www.LayersMagazine.com www.RasterVector.com www.FMCtraining.com www.VidPodcaster.com www.ProVideoCoalition.com www.KelbyTraining.com www.CSFour.com
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