Trends to watch out forDr. Raghavendra & Randhir Hebbar
Let’s get started …2   Confidential   12/24/2011   Global Marketing
Agenda Why are we here? Why Social Media is important? Key Social Media Trends to watch out for Key Takeaways for DELL...
Objective: Why are we here?4   Confidential   12/24/2011   Global Marketing
Why is Social    Media so    important?5   Confidential   12/24/2011   Global Marketing
Social networking sites are very popular andshowcase some big numbers …                                Almost   4,000,000 ...
Facebook, reading blogs and watchingvideos very popular online activities …                                There are now m...
The Enterprise has a significant Social Mediapresence as well today …                                • 79% of Fortune 500 ...
Trend 1: Social    Media Saturation9   Confidential   12/24/2011   Global Marketing
Social Media is nearing its saturation pointespecially in the Developed World …                                           ...
Trend 1: The saturation mandates efficient, effective &value ($?) generating customer interactions     Efficiency Tools   ...
Trend 2:     Gamification                    Social is Saturated, how can we get over this?                              W...
Trend 2: Gamification in Social Media is thenext big trend that we need to tap into …What is Gamification?       No were ...
Trend 2: Gamification is providing variablerewards at variable time intervals …14   Confidential   12/24/2011     Global M...
A few Gamification examples: Reps, Teams,Scores, Levels, Badges, Honors, Feedback                                         ...
Few more examples: Competition, Ego,Character, Entertainment, Challenges16   Confidential   12/24/2011   Global Marketing
Gamification is easy – Diverse Tools andexperienced vendors available …17   Confidential   12/24/2011     Global Marketing
Trend 3:     Convergence of     Social, Local and     Mobile                    GO LOCAL ...                    GO MOBILE....
Social is saturating in terms of number ofusers & time-spent … but usage patterns arechanging significantly               ...
Trend 3: Local & Mobile is catching on inboth the Consumer & the Business Side     More than 100 million people a month   ...
Trend 3: Big Players have a significantpresence across the SoLoMo space …                                 Social Share to ...
Trend 3: Location oriented players are alsoentering the SoLoMo space…22   Confidential   12/24/2011     Global Marketing
Convergence of Social with Life andevents … more commonplace23   Confidential   12/24/2011   Global Marketing
Trend 3: SoLoMo space is heating up in China                      China’s Facebook: 31m Users   Local Customer Website    ...
Trend 3: And India too …25   Confidential   12/24/2011   Global Marketing
The Impact on     DELL                    YOUR TAKE ...26   Confidential   12/20/2011      Global Marketing
Where is DELL today?27   Confidential   12/24/2011   Global Marketing
But, more can be done to leverage SoLoMo1. Optimize website for mobile   across the globe2. Greater Sharing on the web3. T...
We can do more in Gamification too … More and Better Apps (Quantity and Quality)    Apps for Learning about our products...
What is the Takeaway from Today’sSession?                    In ONE WORD … So Lo Ga Co Mo30   Confidential    12/24/2011  ...
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Social Media - Trends to watch out for

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A recent talk I did in my company (DELL) on trends in Social Media. I talk about three specific trends that I feel are game-changers for DELL.

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Social Media - Trends to watch out for

  1. 1. Trends to watch out forDr. Raghavendra & Randhir Hebbar
  2. 2. Let’s get started …2 Confidential 12/24/2011 Global Marketing
  3. 3. Agenda Why are we here? Why Social Media is important? Key Social Media Trends to watch out for Key Takeaways for DELL3 Confidential 12/24/2011 Global Marketing
  4. 4. Objective: Why are we here?4 Confidential 12/24/2011 Global Marketing
  5. 5. Why is Social Media so important?5 Confidential 12/24/2011 Global Marketing
  6. 6. Social networking sites are very popular andshowcase some big numbers … Almost 4,000,000 articles > 100,000,000 videos 200,000,000 blogs6 Confidential 12/24/2011 Global Marketing
  7. 7. Facebook, reading blogs and watchingvideos very popular online activities … There are now more than 800 million active facebook users, with over 200 million added in 2011 73% of active online users have read a blog 45% have started their own blog 83% have watched video clips7 Confidential 12/24/2011 Global Marketing
  8. 8. The Enterprise has a significant Social Mediapresence as well today … • 79% of Fortune 500 companies use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders • 54% of Fortune Global Companies Have Facebook Fan Pages • A significant 58% of marketers are using social media for 6 hours or more each week • 34% for 11 or more hours weekly • Two-Thirds of Fortune Global 100 companies have a presence on Twitter with an average 4 accounts8 Confidential 12/24/2011 Global Marketing
  9. 9. Trend 1: Social Media Saturation9 Confidential 12/24/2011 Global Marketing
  10. 10. Social Media is nearing its saturation pointespecially in the Developed World … When to Join Non_Use rs Probably within a month 4% Within 3 Months 7% Most likely will be in a 16% year Probably not in my life 73% time The 18-to-24 age group shows 90% of internet users on social networks in 2011 “We believe social is running out of hours. Forrester believes we are reaching the limit of hours that people can give to social,” - Forrester CEO George Colony Note : SNS includeds Facebook, MySpace, LinkedIn, or Twitter10 Confidential 12/24/2011 Global Marketing
  11. 11. Trend 1: The saturation mandates efficient, effective &value ($?) generating customer interactions Efficiency Tools Create Value SPEND OPTIMIZATION AnalyticsEfficient Processes11 Confidential 12/24/2011 Global Marketing
  12. 12. Trend 2: Gamification Social is Saturated, how can we get over this? What is the Game-Changer? GAMIFY YOUR CONTENT12 Confidential 12/24/2011 Global Marketing
  13. 13. Trend 2: Gamification in Social Media is thenext big trend that we need to tap into …What is Gamification?  No were not taking about video games.  Introduction of Game-like qualities or mechanics within social apps in your browser or mobile device13 Confidential 12/24/2011 Global Marketing
  14. 14. Trend 2: Gamification is providing variablerewards at variable time intervals …14 Confidential 12/24/2011 Global Marketing
  15. 15. A few Gamification examples: Reps, Teams,Scores, Levels, Badges, Honors, Feedback Xbox Live SalesForce.com Leaderboard HP CampusKarma Foursquare Badges Global Marketing15 Confidential 12/24/2011
  16. 16. Few more examples: Competition, Ego,Character, Entertainment, Challenges16 Confidential 12/24/2011 Global Marketing
  17. 17. Gamification is easy – Diverse Tools andexperienced vendors available …17 Confidential 12/24/2011 Global Marketing
  18. 18. Trend 3: Convergence of Social, Local and Mobile GO LOCAL ... GO MOBILE...18 Confidential 12/24/2011 Global Marketing
  19. 19. Social is saturating in terms of number ofusers & time-spent … but usage patterns arechanging significantly Approximately 40% of social media users access their accounts through mobile devices The LOCAL Segment of Social is growing at a CAGR of 33% over the next 4 years19 Confidential 12/24/2011 Global Marketing
  20. 20. Trend 3: Local & Mobile is catching on inboth the Consumer & the Business Side More than 100 million people a month NFC as a mobile payment use Google Maps to find directions and mechanism will be on 60% of information. Smartphones by 2015 30% of marketers plan to increase use of Skype would be the world’s largest geolocation services like Foursquare telecommunications carrier with 521 million registered users 38% of 500+ business and 42% of 1000+ business will increase geotargeting The fastest growing online adverstising categories is the local segment according to Borrell Associates Total online ad spend will rise 14% in 2011, but local online ad will rise 18%20 Confidential 12/24/2011 Global Marketing
  21. 21. Trend 3: Big Players have a significantpresence across the SoLoMo space … Social Share to reach Min No of People to Activate a Deal21 Confidential 12/24/2011 Global Marketing
  22. 22. Trend 3: Location oriented players are alsoentering the SoLoMo space…22 Confidential 12/24/2011 Global Marketing
  23. 23. Convergence of Social with Life andevents … more commonplace23 Confidential 12/24/2011 Global Marketing
  24. 24. Trend 3: SoLoMo space is heating up in China China’s Facebook: 31m Users Local Customer Website and partnership with Mobile with 42m Users and is Operators to offer LBS into PPC, Coupons, Group Buy, Mobile Sina Microblog – Mobile Phone200m Users, Strong Company that SoLoMo Player copied Apple’s Model 24 Confidential 12/24/2011 Global Marketing
  25. 25. Trend 3: And India too …25 Confidential 12/24/2011 Global Marketing
  26. 26. The Impact on DELL YOUR TAKE ...26 Confidential 12/20/2011 Global Marketing
  27. 27. Where is DELL today?27 Confidential 12/24/2011 Global Marketing
  28. 28. But, more can be done to leverage SoLoMo1. Optimize website for mobile across the globe2. Greater Sharing on the web3. Think mobile usability e.g. Make social sharing buttons larger4. Increase local presence (More Retail Stores, More Partner Stores where you have a kiosk/events); more customer interaction and SoLoMo opportunities5. Add a Mobile App feature: Find nearest Retail Store that sells Dell products6. Add a Mobile App feature: Find best DELL Deals (In-Store & Online)28 Confidential 12/24/2011 Global Marketing
  29. 29. We can do more in Gamification too … More and Better Apps (Quantity and Quality)  Apps for Learning about our products  Shopping  Finding Coupons  Apps By Region/Country or Geotargeted Apps (Similar to Coke)  Events with a Gaming Component (Quiz, Share, Rewards, Discounts)  Right now, there are 4-5 Streak specific apps in India More event-based or branding-oriented Gamification e.g. Recent Live Timesquare Event Leverage existing vendors / agencies with the expertise instead of starting from scratch (as we did with BigBox and Gigya)  Do not reinvent the wheel29 Confidential 12/24/2011 Global Marketing
  30. 30. What is the Takeaway from Today’sSession? In ONE WORD … So Lo Ga Co Mo30 Confidential 12/24/2011 Global Marketing

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