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Mkt 100 021 - week 4 - market planning & analysis
 

Mkt 100 021 - week 4 - market planning & analysis

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    Mkt 100 021 - week 4 - market planning & analysis Mkt 100 021 - week 4 - market planning & analysis Presentation Transcript

    • Welcome to
      MKT 100-021Week 4 - Market analysis & planning Cont’D
      Anthony
      Francescucci
      Assistant Professor, Marketing
      Please ensure all electronic devices are in “silent mode”, “vibrate mode” or “turned off”
    • Agenda for Today
      2
    • Module 2
      Market Planning & Analysis
      Continued
    • Improving Decision & Implementation Processes
      4
    • Improving Decision & Implementation Processes
      5
    • Analyzing Channels
      6
    • MKT100
      Analyzing Channels
      7
    • MKT100
      Manufacturer’s CapabilitiesQuality-value offering Customer service Push-pull marketing Physical delivery Process improvement
      Retailer’s CapabilitiesQuality-value offering Customer service Merchandising Procurement Process improvement
      How Good is the Fit?
      Marketing Mix Fit
      Manufacturer’s Customers Where do they want to shop?
      Retailer’s Customers What do they want to buy?
      Served Market Fit
      Analyzing Channels
      8
    • MKT100
      Analyzing Channels
      9
    • MKT100
      Analyzing Channels
      10
    • Competitive & channel analysis
      So Now What?
      11
    • Competitive Analysis Table
      12
    • Improving Decision & Implementation Processes
      13
    • MKT100
      Environment Scanning and Analysis
      14
    • MKT100
      Environment Scanning and Analysis
      15
    • MKT100
      Environment Scanning and Analysis
      16
    • MKT100
      Environment Scanning and Analysis
      17
    • MKT100
      Environment Scanning and Analysis
      18
    • Improving Decision & Implementation Processes
      19
    • MKT100
      Market Law and Regulation
      20
    • Improving Decision & Implementation Processes
      21
    • Planning Documents and Processes
      They are prepared and used in sequence.
      22
    • Planning Documents and Processes
      MKT100
      23
    • Improving Decision & Implementation Processes
      24
    • SWOT Analysis & Strategic Planning
      25
    • SWOT Analysis
      26
    • Controllable
      Uncontrollable
      SWOT Profile
      27
    • IN DEVELOPING SWOT ANALYSIS
      28
    • SWOT Analysis & Strategic Planning
      29
    • SWOT Analysis & Strategic Planning
      30
    • IN DEVELOPING SWOT ANALYSIS
      31
    • SWOT Analysis & Strategic Planning
      32
    • SWOT Analysis & Strategic Planning
      33
    • SWOT Continued
      34
    • SWOT example
      If you cannot state the implication for your decision/objective/ business, then it probably is not relevant in your analysis
      35
    • Ben and Jerry’s Canadian SWOT
      36
    • Now What?
      Now that we have identified our S.W.O.T.
      what do we do?
    • Prioritize for Goal & Strategy Development
      High
      Probability
      Low Impact
      High Impact
      Low Probability
      38
      1
      2
      4
      3
    • World Electric VehicleCase
      39
    • WEV Case - As the case indicates
      40
    • World Electric Vehicle
      Strengths
      Weaknesses
    • World electric Vehicle
      Opportunities
      Threats
    • Wireless Articles
      Special Office Hours
      Monday February 7th, 2011
      12:30pm – 2:30pm
      43
    • Review of SWOT for Wireless Articles
      Holding special office hours
      Monday Feb 7th from 12:30pm – 2:30pm.
      To review your SWOT points from wireless industry articles
      You must come prepared with your own points to review/discuss.
      I will give you feedback
      You must email me letting me know if you are coming and at what time during the office hours
      If I don’t receive any emails in advance, I won’t wait around.
      44
    • Assignment # 1
      Due Tuesday
      March 1st, 2011 by 11:59pm
      45
      Posted to blackboard last week
      Completed Assignment must be posted to blackboard
      &
      Peer group evaluation completed online
      See course outline for late penalties
    • Preliminary details
      Must work in groups of 4 to 5 people (you select your own groups)
      Use discussion board if you are searching for a group or need people to join your group.
      Topic is on the internet-based video streaming industry
      SWOT analysis and recommendation on whether Bell should enter this market?
      More discussion next week.
      46
    • Reminders for next week
      47
    • Before you leave today
      Hand In:
      48
    • See you next Week