Welcome to<br />MKT 100-021Week 4 -  Market analysis & planning Cont’D<br />Anthony<br />Francescucci<br />Assistant Profe...
Agenda for Today<br />2<br />
Module 2 <br />Market Planning & Analysis<br />Continued<br />
Improving Decision & Implementation Processes<br />4<br />
Improving Decision & Implementation Processes<br />5<br />
Analyzing Channels<br />6<br />
MKT100<br />Analyzing Channels<br />7<br />
MKT100<br />Manufacturer’s CapabilitiesQuality-value offering              Customer service                      Push-pull...
MKT100<br />Analyzing Channels<br />9<br />
MKT100<br />Analyzing Channels<br />10<br />
Competitive & channel analysis<br />So Now What?<br />11<br />
Competitive Analysis Table<br />12<br />
Improving Decision & Implementation Processes<br />13<br />
MKT100<br />Environment Scanning and Analysis<br />14<br />
MKT100<br />Environment Scanning and Analysis<br />15<br />
MKT100<br />Environment Scanning and Analysis<br />16<br />
MKT100<br />Environment Scanning and Analysis<br />17<br />
MKT100<br />Environment Scanning and Analysis<br />18<br />
Improving Decision & Implementation Processes<br />19<br />
MKT100<br />Market Law and Regulation<br />20<br />
Improving Decision & Implementation Processes<br />21<br />
Planning Documents and Processes<br />They are prepared and used in sequence.<br />22<br />
Planning Documents and Processes<br />MKT100<br />23<br />
Improving Decision & Implementation Processes<br />24<br />
SWOT Analysis & Strategic Planning<br />25<br />
SWOT Analysis<br />26<br />
Controllable<br />Uncontrollable<br />SWOT Profile<br />27<br />
IN DEVELOPING SWOT ANALYSIS<br />28<br />
SWOT Analysis & Strategic Planning<br />29<br />
SWOT Analysis & Strategic Planning<br />30<br />
IN DEVELOPING SWOT ANALYSIS<br />31<br />
SWOT Analysis & Strategic Planning<br />32<br />
SWOT Analysis & Strategic Planning<br />33<br />
SWOT Continued<br />34<br />
SWOT example<br />If you cannot state the implication for your decision/objective/ business, then it probably is not relev...
Ben and Jerry’s Canadian SWOT<br />36<br />
Now What?<br />Now that we have identified our S.W.O.T. <br />what do we do?<br />
Prioritize for Goal & Strategy Development<br />High<br />Probability<br />Low Impact<br />High Impact<br />Low Probabilit...
World Electric VehicleCase<br />39<br />
WEV Case - As the case indicates<br />40<br />
World Electric Vehicle<br />Strengths<br />Weaknesses<br />
World electric Vehicle<br />Opportunities<br />Threats<br />
Wireless Articles<br />Special Office Hours<br />Monday February 7th, 2011<br />12:30pm – 2:30pm<br />43<br />
Review of SWOT for Wireless Articles<br />Holding special office hours <br />Monday Feb 7th from 12:30pm – 2:30pm.<br />To...
Assignment # 1<br />Due Tuesday<br />March 1st, 2011 by 11:59pm<br />45<br />Posted to blackboard last week<br />Completed...
Preliminary details<br />Must work in groups of 4 to 5 people (you select your own groups)<br />Use discussion board if yo...
Reminders for next week<br />47<br />
Before you leave today<br />Hand In:<br />48<br />
See you next Week<br />
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Mkt 100 021 - week 4 - market planning & analysis

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Mkt 100 021 - week 4 - market planning & analysis

  1. 1. Welcome to<br />MKT 100-021Week 4 - Market analysis & planning Cont’D<br />Anthony<br />Francescucci<br />Assistant Professor, Marketing<br />Please ensure all electronic devices are in “silent mode”, “vibrate mode” or “turned off”<br />
  2. 2. Agenda for Today<br />2<br />
  3. 3. Module 2 <br />Market Planning & Analysis<br />Continued<br />
  4. 4. Improving Decision & Implementation Processes<br />4<br />
  5. 5. Improving Decision & Implementation Processes<br />5<br />
  6. 6. Analyzing Channels<br />6<br />
  7. 7. MKT100<br />Analyzing Channels<br />7<br />
  8. 8. MKT100<br />Manufacturer’s CapabilitiesQuality-value offering Customer service Push-pull marketing Physical delivery Process improvement <br />Retailer’s CapabilitiesQuality-value offering Customer service Merchandising Procurement Process improvement <br />How Good is the Fit?<br />Marketing Mix Fit<br />Manufacturer’s Customers Where do they want to shop?<br />Retailer’s Customers What do they want to buy? <br />Served Market Fit<br />Analyzing Channels<br />8<br />
  9. 9. MKT100<br />Analyzing Channels<br />9<br />
  10. 10. MKT100<br />Analyzing Channels<br />10<br />
  11. 11. Competitive & channel analysis<br />So Now What?<br />11<br />
  12. 12. Competitive Analysis Table<br />12<br />
  13. 13. Improving Decision & Implementation Processes<br />13<br />
  14. 14. MKT100<br />Environment Scanning and Analysis<br />14<br />
  15. 15. MKT100<br />Environment Scanning and Analysis<br />15<br />
  16. 16. MKT100<br />Environment Scanning and Analysis<br />16<br />
  17. 17. MKT100<br />Environment Scanning and Analysis<br />17<br />
  18. 18. MKT100<br />Environment Scanning and Analysis<br />18<br />
  19. 19. Improving Decision & Implementation Processes<br />19<br />
  20. 20. MKT100<br />Market Law and Regulation<br />20<br />
  21. 21. Improving Decision & Implementation Processes<br />21<br />
  22. 22. Planning Documents and Processes<br />They are prepared and used in sequence.<br />22<br />
  23. 23. Planning Documents and Processes<br />MKT100<br />23<br />
  24. 24. Improving Decision & Implementation Processes<br />24<br />
  25. 25. SWOT Analysis & Strategic Planning<br />25<br />
  26. 26. SWOT Analysis<br />26<br />
  27. 27. Controllable<br />Uncontrollable<br />SWOT Profile<br />27<br />
  28. 28. IN DEVELOPING SWOT ANALYSIS<br />28<br />
  29. 29. SWOT Analysis & Strategic Planning<br />29<br />
  30. 30. SWOT Analysis & Strategic Planning<br />30<br />
  31. 31. IN DEVELOPING SWOT ANALYSIS<br />31<br />
  32. 32. SWOT Analysis & Strategic Planning<br />32<br />
  33. 33. SWOT Analysis & Strategic Planning<br />33<br />
  34. 34. SWOT Continued<br />34<br />
  35. 35. SWOT example<br />If you cannot state the implication for your decision/objective/ business, then it probably is not relevant in your analysis<br />35<br />
  36. 36. Ben and Jerry’s Canadian SWOT<br />36<br />
  37. 37. Now What?<br />Now that we have identified our S.W.O.T. <br />what do we do?<br />
  38. 38. Prioritize for Goal & Strategy Development<br />High<br />Probability<br />Low Impact<br />High Impact<br />Low Probability<br />38<br />1<br />2<br />4<br />3<br />
  39. 39. World Electric VehicleCase<br />39<br />
  40. 40. WEV Case - As the case indicates<br />40<br />
  41. 41. World Electric Vehicle<br />Strengths<br />Weaknesses<br />
  42. 42. World electric Vehicle<br />Opportunities<br />Threats<br />
  43. 43. Wireless Articles<br />Special Office Hours<br />Monday February 7th, 2011<br />12:30pm – 2:30pm<br />43<br />
  44. 44. Review of SWOT for Wireless Articles<br />Holding special office hours <br />Monday Feb 7th from 12:30pm – 2:30pm.<br />To review your SWOT points from wireless industry articles<br />You must come prepared with your own points to review/discuss. <br />I will give you feedback<br />You must email me letting me know if you are coming and at what time during the office hours<br />If I don’t receive any emails in advance, I won’t wait around.<br />44<br />
  45. 45. Assignment # 1<br />Due Tuesday<br />March 1st, 2011 by 11:59pm<br />45<br />Posted to blackboard last week<br />Completed Assignment must be posted to blackboard<br />&<br />Peer group evaluation completed online<br />See course outline for late penalties<br />
  46. 46. Preliminary details<br />Must work in groups of 4 to 5 people (you select your own groups)<br />Use discussion board if you are searching for a group or need people to join your group.<br />Topic is on the internet-based video streaming industry<br />SWOT analysis and recommendation on whether Bell should enter this market?<br />More discussion next week.<br />46<br />
  47. 47. Reminders for next week<br />47<br />
  48. 48. Before you leave today<br />Hand In:<br />48<br />
  49. 49. See you next Week<br />
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