Mkt 100 021 - week 4 - market planning & analysis
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Mkt 100 021 - week 4 - market planning & analysis Mkt 100 021 - week 4 - market planning & analysis Presentation Transcript

  • Welcome to
    MKT 100-021Week 4 - Market analysis & planning Cont’D
    Anthony
    Francescucci
    Assistant Professor, Marketing
    Please ensure all electronic devices are in “silent mode”, “vibrate mode” or “turned off”
  • Agenda for Today
    2
  • Module 2
    Market Planning & Analysis
    Continued
  • Improving Decision & Implementation Processes
    4
  • Improving Decision & Implementation Processes
    5
  • Analyzing Channels
    6
  • MKT100
    Analyzing Channels
    7
  • MKT100
    Manufacturer’s CapabilitiesQuality-value offering Customer service Push-pull marketing Physical delivery Process improvement
    Retailer’s CapabilitiesQuality-value offering Customer service Merchandising Procurement Process improvement
    How Good is the Fit?
    Marketing Mix Fit
    Manufacturer’s Customers Where do they want to shop?
    Retailer’s Customers What do they want to buy?
    Served Market Fit
    Analyzing Channels
    8
  • MKT100
    Analyzing Channels
    9
  • MKT100
    Analyzing Channels
    10
  • Competitive & channel analysis
    So Now What?
    11
  • Competitive Analysis Table
    12
  • Improving Decision & Implementation Processes
    13
  • MKT100
    Environment Scanning and Analysis
    14
  • MKT100
    Environment Scanning and Analysis
    15
  • MKT100
    Environment Scanning and Analysis
    16
  • MKT100
    Environment Scanning and Analysis
    17
  • MKT100
    Environment Scanning and Analysis
    18
  • Improving Decision & Implementation Processes
    19
  • MKT100
    Market Law and Regulation
    20
  • Improving Decision & Implementation Processes
    21
  • Planning Documents and Processes
    They are prepared and used in sequence.
    22
  • Planning Documents and Processes
    MKT100
    23
  • Improving Decision & Implementation Processes
    24
  • SWOT Analysis & Strategic Planning
    25
  • SWOT Analysis
    26
  • Controllable
    Uncontrollable
    SWOT Profile
    27
  • IN DEVELOPING SWOT ANALYSIS
    28
  • SWOT Analysis & Strategic Planning
    29
  • SWOT Analysis & Strategic Planning
    30
  • IN DEVELOPING SWOT ANALYSIS
    31
  • SWOT Analysis & Strategic Planning
    32
  • SWOT Analysis & Strategic Planning
    33
  • SWOT Continued
    34
  • SWOT example
    If you cannot state the implication for your decision/objective/ business, then it probably is not relevant in your analysis
    35
  • Ben and Jerry’s Canadian SWOT
    36
  • Now What?
    Now that we have identified our S.W.O.T.
    what do we do?
  • Prioritize for Goal & Strategy Development
    High
    Probability
    Low Impact
    High Impact
    Low Probability
    38
    1
    2
    4
    3
  • World Electric VehicleCase
    39
  • WEV Case - As the case indicates
    40
  • World Electric Vehicle
    Strengths
    Weaknesses
  • World electric Vehicle
    Opportunities
    Threats
  • Wireless Articles
    Special Office Hours
    Monday February 7th, 2011
    12:30pm – 2:30pm
    43
  • Review of SWOT for Wireless Articles
    Holding special office hours
    Monday Feb 7th from 12:30pm – 2:30pm.
    To review your SWOT points from wireless industry articles
    You must come prepared with your own points to review/discuss.
    I will give you feedback
    You must email me letting me know if you are coming and at what time during the office hours
    If I don’t receive any emails in advance, I won’t wait around.
    44
  • Assignment # 1
    Due Tuesday
    March 1st, 2011 by 11:59pm
    45
    Posted to blackboard last week
    Completed Assignment must be posted to blackboard
    &
    Peer group evaluation completed online
    See course outline for late penalties
  • Preliminary details
    Must work in groups of 4 to 5 people (you select your own groups)
    Use discussion board if you are searching for a group or need people to join your group.
    Topic is on the internet-based video streaming industry
    SWOT analysis and recommendation on whether Bell should enter this market?
    More discussion next week.
    46
  • Reminders for next week
    47
  • Before you leave today
    Hand In:
    48
  • See you next Week