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Presentation to Mass TLC on using Twitter for B2B marketing.

Presentation to Mass TLC on using Twitter for B2B marketing.

Published in Business , Technology
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Transcript

  • 1. Using Twitter to Drive Awareness
    Rachel Happe
    Principal & Co-Founder
    www.community-roundtable.com
    #MassTLC @TheCR @rhappe
  • 2. What is The Community Roundtable?
    The Community Roundtable is a peer network for community managers and social media practitioners.
    • Annual individual memberships in private community with programs designed to promote learning, sharing, and collaborating
    • 3. Advisory Services
    • 4. Market Research
    Mission: To further the discipline of community management
    www.community-roundtable.com
    #MassTLC @TheCR @rhappe
  • 5. As one of two partners, my time is very fragmented
    #MassTLC @TheCR @rhappe
  • 6. Awareness Is a Major Goal as a New Business
    Goals
    1. Awareness
    Value creation
    Content distribution
    2. Engagement
    Conversation
    Advocacy
    3. Leads
    Exposure
    Development
    Opt-in Access
    Metrics
    1. Lurking
    Website Uniques
    Twitter RTs
    2. Engaged
    Twitter Followers/RTs
    Blog Subscribers
    Blog Comments
    3. Pro-active
    Fill out form
    Conversations
    #MassTLC @TheCR @rhappe
  • 7. Strategy: Thought Leadership & Value Creation
    Thought Leadership
    1. Community Maturity Model
    2. Blog Posts
    3. Podcasts
    Value Creation
    1. Consolidating & curating information
    2. Partnering broadly to introduce audience to trusted resources
    3. Promoting people, events, & resources
    #MassTLC @TheCR @rhappe
  • 8. Yielding Positive Results – Especially in Awareness Building
    #MassTLC @TheCR @rhappe
  • 9. Yielding Positive Results – Especially in Awareness Building
    #MassTLC @TheCR @rhappe
  • 10. Important Things You Can’t Predict
    #MassTLC @TheCR @rhappe
  • 11. Thank You
    rachel@community-roundtable.com
    #MassTLC @TheCR @rhappe