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Using Twitter For B2B
 

Using Twitter For B2B

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Presentation to Mass TLC on using Twitter for B2B marketing.

Presentation to Mass TLC on using Twitter for B2B marketing.

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    Using Twitter For B2B Using Twitter For B2B Presentation Transcript

    • Using Twitter to Drive Awareness
      Rachel Happe
      Principal & Co-Founder
      www.community-roundtable.com
      #MassTLC @TheCR @rhappe
    • What is The Community Roundtable?
      The Community Roundtable is a peer network for community managers and social media practitioners.
      • Annual individual memberships in private community with programs designed to promote learning, sharing, and collaborating
      • Advisory Services
      • Market Research
      Mission: To further the discipline of community management
      www.community-roundtable.com
      #MassTLC @TheCR @rhappe
    • As one of two partners, my time is very fragmented
      #MassTLC @TheCR @rhappe
    • Awareness Is a Major Goal as a New Business
      Goals
      1. Awareness
      Value creation
      Content distribution
      2. Engagement
      Conversation
      Advocacy
      3. Leads
      Exposure
      Development
      Opt-in Access
      Metrics
      1. Lurking
      Website Uniques
      Twitter RTs
      2. Engaged
      Twitter Followers/RTs
      Blog Subscribers
      Blog Comments
      3. Pro-active
      Fill out form
      Conversations
      #MassTLC @TheCR @rhappe
    • Strategy: Thought Leadership & Value Creation
      Thought Leadership
      1. Community Maturity Model
      2. Blog Posts
      3. Podcasts
      Value Creation
      1. Consolidating & curating information
      2. Partnering broadly to introduce audience to trusted resources
      3. Promoting people, events, & resources
      #MassTLC @TheCR @rhappe
    • Yielding Positive Results – Especially in Awareness Building
      #MassTLC @TheCR @rhappe
    • Yielding Positive Results – Especially in Awareness Building
      #MassTLC @TheCR @rhappe
    • Important Things You Can’t Predict
      #MassTLC @TheCR @rhappe
    • Thank You
      rachel@community-roundtable.com
      #MassTLC @TheCR @rhappe