Using Twitter For B2B

Using Twitter to Drive Awareness
Rachel Happe
Principal & Co-Founder
www.community-roundtable.com
#MassTLC @TheCR @rhappe

What is The Community Roundtable?
The Community Roundtable is a peer network for community managers and social media practitioners.

Annual individual memberships in private community with programs designed to promote learning, sharing, and collaborating
Advisory Services
Market Research

Mission: To further the discipline of community management
www.community-roundtable.com

As one of two partners, my time is very fragmented

Awareness Is a Major Goal as a New Business
Goals
1. Awareness
Value creation
Content distribution
2. Engagement
Conversation
Advocacy
3. Leads
Exposure
Development
Opt-in Access
Metrics
1. Lurking
Website Uniques
Twitter RTs
2. Engaged
Twitter Followers/RTs
Blog Subscribers
Blog Comments
3. Pro-active
Fill out form
Conversations

Strategy: Thought Leadership & Value Creation
Thought Leadership
1. Community Maturity Model
2. Blog Posts
3. Podcasts
Value Creation
1. Consolidating & curating information
2. Partnering broadly to introduce audience to trusted resources
3. Promoting people, events, & resources

Yielding Positive Results – Especially in Awareness Building

Important Things You Can’t Predict

Thank You
rachel@community-roundtable.com