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The Social Executive: UBM Case Study
 

The Social Executive: UBM Case Study

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The Social Executive research from The Community Roundtable is designed to help better understand the level of executive engagement, how executives are setting priorities and the value they expect ...

The Social Executive research from The Community Roundtable is designed to help better understand the level of executive engagement, how executives are setting priorities and the value they expect from social business.

30+ interviews were done with CEOs, CIOs and directors of social programs from a wide range of companies (including Aetna, Del Monte, Deutsche Bank, Ford and the U.S. Department of State) to look more closely at the journey to become a fully networked executive.

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