Preview: The State of Community Management Toolkit
 

Preview: The State of Community Management Toolkit

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This toolkit includes downloads of all of TheCR's SOCM research, more details and definitions for the Community Maturity Model, research slides to use internally and new 2013 research on the value of ...

This toolkit includes downloads of all of TheCR's SOCM research, more details and definitions for the Community Maturity Model, research slides to use internally and new 2013 research on the value of communities.

The toolkit is $99 and can be purchased here: http://ow.ly/rFEux

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    Preview: The State of Community Management Toolkit Preview: The State of Community Management Toolkit Presentation Transcript

    • BUY  &   DOWNLOAD   for  $99       The State of Community Management Toolkit www.communityroundtable.com  
    • BUY  &   Introducing: DOWNLOAD   The State of Community Management Toolkit for  $99   The Community Roundtable’s Toolkits are intended to help individuals map out the next phase of their community journey – from laying the foundations for a successful program to organizing, assessing and reporting on their community efforts to truly transforming their organization into a networked business to gaining the knowledge needed to effectively coach executives in social. The State of Community Management Toolkit explores the value of communities over time by defining the competencies of the Community Maturity Model and how surveyed organizations performed in certain areas. Included are questions to ask and recommendations to consider when assessing your organization’s community program. Included: ü  The Community Maturity Model, TheCR’s framework for establishing a community program roadmap [Graphic] ü  The Community Maturity Model: Defining Enterprise Wide Maturity - a reference guide that defines how to use the CMM to assess and plan enterprise-wise social and community maturity [Reference Guide] ü  The 2013 State of Community Management: Moving Toward Maturity - newly released data and research about the value of community [Research] ü  The 2013 State of Community Management: Value of Community Management that looks at how community management contributes to the success of communities, including slides for your use [Research] ü  The 2012 State of Community Management Report that looks at how organizations mature [Research] ü  The 2011 State of Community Management Report that consolidated the best practices related to the competencies in the Community Maturity Model [Research] www.communityroundtable.com  
    • Included PDFs of TheCR’s research: 2011 State of Community Management: From Exploration to Execution Perspectives from TheCR Network on building community competencies 2012 State of Community Management: From Exploration to Evolution Organizational patterns and lessons learned in the stages of community maturity   2013 State of Community Management: The Value of Community Management A quantitative look at the impact of active community management   www.communityroundtable.com   BUY  &   DOWNLOAD   for  $99   2011 State of Community Management: Moving Toward Maturity A quantitative look at community maturity The Community Maturity Model: Defining Enterprise Level Maturity Definitions of maturity levels and competencies
    • BUY  &   DOWNLOAD   for  $99   2013 State of Community Management Moving Toward Maturity
    • BUY  &   DOWNLOAD   Measuring value through community maturity for  $99   For TheCR Network members and clients we work with, research about community management is becoming increasingly important as community programs grow. Both community managers themselves and their executive stakeholders have a lot of questions about how to make sound business decisions about communities. We explored the communities profiled in the 2013 State of Community Management survey by aligning results with the Community Maturity Model – a framework TheCR developed to help organizations understand, plan for and assess the performance of community and social business initiatives – to identify opportunities for growing community programs that achieve value over time. This deck defines the competencies of the Community Maturity Model and how organizations surveyed performed in certain areas. We’ve included questions to ask when exploring how your organization’s community program compares and could grow, too. By providing quantitative evidence of trends, our hope is that this research supports good business decisions regarding online communities and accelerates their success. Use this research to: ☐ Understand the components and competencies of business communities. ☐ Compare the maturity of your organization’s community program vs. the survey set. ☐ Ask questions and explore options about ways to grow your community program. www.communityroundtable.com   5  
    • Tools BUY  &   DOWNLOAD   for  $99   A suite of options The tools competency considers the networked architecture of an organization and how social technologies fit into its business application landscape. Organizations surveyed used a combination of many public social media channels and platforms for internal social networking and collaboration. As organizations mature, they tend to consolidate their use of social platforms while enabling functions like gamification or content curation through niche tools. Most used social media platforms YouTube Twitter LinkedIn Google + Facebook 0 20 40 60 80 100 Perecentage of survey respondents using the platform The level of how socially networked organizations are   Ask yourself: Developing q  How consolidated is the use of social technology platforms at your organization? q  How are tools integrated? q  What tools, integrations or functionalities are missing? 17% Internally networked 43% 22% 18% Externally networked Fully networked www.communityroundtable.com   6  
    • BUY  &   DOWNLOAD   for  $99   The Community Maturity Model Defining Enterprise Level Maturity
    • Using this Resource: Navigation Guide Click a box to learn more about any competency at a specific maturity level. Click   CMM on any page to return to this menu. www.communityroundtable.com   BUY  &   DOWNLOAD   for  $99  
    • Tools Stage 1: Hierarchy Consumer tools used by individuals BUY  &   DOWNLOAD   for  $99   The tools competency considers the technical and work architecture of an organization and how social technologies and tools fit into it. Tools can be anything that provides efficiencies or leverage. Tools require investment both for the tool itself and for the training, behavior change and changes to the environment needed to use the tool effectively. Before an organization begins implementing a community program, employees may be using social tools for work and/or personal use, but they do not have any explicit approval from the organization. As a common first step to start a community program, a limited set of individuals get approval to pilot and experiment with social tools.   As these efforts progress, organizations typically move from experimentation to requirements development and roadmap planning – as well as rationalizing various initiatives and tools that have been adopted by different groups across the organization. They may evaluate vendors for pilot projects and re-engage with them to respond to the requirements for a wider deployment.     Common Artifacts q    q  q  Ad hoc use of social technologies by different groups with the organization, both internally and externally Corporate social media accounts (sometimes hundreds) on the major networks (Facebook, Twitter, LinkedIn) No documented inventory of tools and usage www.communityroundtable.com   CMM
    • Interested in learning more? BUY  &   DOWNLOAD   for  $99   Buy & download The State of Community Management Toolkit here: www.communityroundtable.com/Toolkits/ Included: ü  The Community Maturity Model, TheCR’s framework for establishing a community program roadmap [Graphic] ü  The Community Maturity Model: Defining Enterprise Wide Maturity - a reference guide that defines how to use the CMM to assess and plan enterprise-wise social and community maturity [Reference Guide] ü  The 2013 State of Community Management: Moving Toward Maturity - newly released data and research about the value of community [Research] ü  The 2013 State of Community Management: Value of Community Management that looks at how community management contributes to the success of communities, including slides [Research] ü  The 2012 State of Community Management Report that looks at how organizations mature [Research] ü  The 2011 State of Community Management Report that consolidated the best practices related to the competencies in the Community Maturity Model [Research]