2013 State of Community Management Prospectus
 

2013 State of Community Management Prospectus

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The 2013 State of Community Management (SOCM) will look at two key questions: ...

The 2013 State of Community Management (SOCM) will look at two key questions:
1. What do business communities look like and what is their value.
2. What does community management look like and what is the value of community management

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2013 State of Community Management Prospectus 2013 State of Community Management Prospectus Document Transcript

  • 2013  State  of  Community  Management   INVESTMENT  |  PERFORMANCE  |  RESULTS     Partner  Prospectus   TheCR  Research  –  Winter  2013   WWW.COMMUNITY-­‐ROUNDTABLE.COM  ©The  Community  Roundtable  -­‐  2013  
  • Comprehensive  Market  Exposure  and  EducaIon  The  Community  Roundtable  is  dedicated  to  advancing  the  business  of  community.    We  provide  community  and  social  business  leaders  with  research,  networking,  training,  access  to  resources,  educaPon  and  professional  development  services.  Our  members  are  community,  social  media  and  social  business  leaders  focused  on  the  challenges  of  making  their  organizaPons  more  human  and  collaboraPve.  Our  members  are  director-­‐level  and  above  and  have  responsibility  for  operaPonalizing  social  iniPaPves  across  a  funcPon  or  an  enPre  enterprise.    Our  members  include  the  following  organizaPons:  The  Community  Roundtable  publishes  an  annual  report,  The  State  of  Community  Management,  a  50+  page  compilaPon  of  the  best  pracPces  and  lessons  learned  from  our  membership  over  the  previous  year.    This  report  is  widely  distributed  to  both  members  and  our  broader  networks.  Our  2010,  2011  and  2012  ediPons  were  well  received  by  the  industry  and  received  tens  of  thousands  of  downloads.    Sponsors  of  The  2013  State  of  Community  Management  report  receive  exposure  to  a  targeted  audience  acPvely  involved  in  the  buying  process  for  social  soWware  and  services.  Whether  you  are  an  agency,  consultancy  or  technology  provider,  the  members  and  friends  of  The  Community  Roundtable  are  those  individuals  tasked  with  researching,  assessing  and  recommending  soluPons.    Report  sponsorship  gives  you:     Brand  RecogniIon  –  PosiPon  your  brand  as  a  thought  leader  in  a  rapidly  growing  discipline.       Lead  GeneraIon  –  Influence  key  decision  makers  early  in  the  buying  process.       Lead  Development  –  Provide  valuable  content  to  prospects  to  speed  their  learning.       Client  Success  –  Support  valuable  clients  with  access  to  TheCR  Network’s  knowledge  &  resources.  
  • The  2013  State  of  Community  Management  The  Community  Roundtable  is  in  a  unique  posiPon  to  understand  the  social  business  transformaPon  going  on  within  organizaPons  through  our  work  with  companies  like  SAP,  Aetna,  CSC,  AT&T,  Google,  Walgreens,  CA  Technologies,  Autodesk,  BASF,  Ernst  &  Young,  Johnson  Controls,  PWC,  Amica,  Nike  and  many  more.  The  State  of  Community  Management  report  is  published  each  year  to  highlight  advances  and  trends  in  the  business  of  community  management.  Previous  reports  addressed  how  the  competencies  and  maturity  stages  in  the  Community  Maturity  Model  are  pracPced  by  our  member  organizaPons  –  highlighPng  leading  pracPces,  arPfacts  and  milestones.    The  2013  State  of  Community  Management  report  will  build  on  this  cumulaPve  learning  to  quanPfy  –  with  metrics  –  the  performance  of  communiPes.  This  year’s  report  aims  to  answer  two  criPcal  quesPons:      1.  What  do  business  communiPes  look  like  and  what  is  the  value  of  community?    2.  What  does  community  management  look  like  and  what  is  the  value  of  community              management?  We  will  answer  these  quesPons  by  collecPng  the  following  types  of  data:  
  • Study  Methodology  In  evolving  the  research  from  qualitaPve  to  quanPtaPve,  we  will  also  transiPon  our  research  approach  to  one  that  is  more  collaboraPve.  This  year  TheCR  Network  members  will  collaborate  to  co-­‐produce  the  research,  driven  by  a  member  advisory  board.  This  advisory  board  will  help  us  develop  and  prioriPze  the  research  approach,  idenPfy  and  recruit  parPcipants  and  contribute  research  analysis.  This  is  an  exciPng  evoluPon  and  ensures  we  can  bring  the  voice  of  the  pracPPoner  to  the  market  in  a  way  that  contributes  to  secng  standard  approaches  for  collecPng  community  performance  data.  We  expect  the  organizaPons  below  to  parPcipate  in  this  research,  as  well  as  many  others:   Aetna   CA   H&R  Block   RSA   Amica   Cerner   Humana   SAP   AT&T   CSC   Johnson  Controls   Verizon   Autodesk   Ford   Lowe’s   Vistaprint   BASF   Google   Mercer   Walgreens   Blue  Cross/Blue  Shield   Grundfos   Rackspace   ZipCar  The  State  of  Community  Management  report  will  compile  the  results  of  a  survey  distributed  to  an  audience  including  industry,  government  and  non-­‐profit  organizaPons.    Research  Timeline   February  -­‐  April   Secure  partner  commitments   February   Survey  preparaPon   March   Survey  fielded   April   Analysis   May   Report  released