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How To Use Linked In Effectively
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How To Use Linked In Effectively

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a great presentation about how to set up and use Linkedin by a Raz Chorev

a great presentation about how to set up and use Linkedin by a Raz Chorev

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  • Why LinkedIn in the first place? A few good reasons: Builds your online credibility Gives you access to over 40 Million professionals around the world, who can be your customers, service providers, evangelize your services, or colleagues you can bounce ideas off. It is a FREE and Effective marketing tool. It’s fun! Let’s get into it.
  • First thing’s first: Registration – very easy: Name. Email, password, and VIOLA – you’ve created your Linkedin account! Next, let’s put some details in....
  • What’s important? First – your Name. Some people will add a description to their Last name – like this: First name: Dr Greg Last name: Nazvanov MBA │TopLinked.com So when their name come up in the search results, you’ll have as much information as possible on them. This is optional, I don’t believe it is necessary.
  • What’s important? 2. Your professional Head shot – no avatars, no picture from your webcam, or skiing holiday – a professional headshot only. Why? This is a business networking sites. People need to see that you are a professional. That’s it!
  • What’s important? 3.Tagline – what do you want to be known for? I’ll explain later when other people can see it.
  • What’s important? 4. Place and industry – when people search for service providers, or alliances, they’ll narrow the search to people in their hometown, or a place they need the service provider in. If you’re in the Paris, France, and someone from the US is looking for a service provider from France, He’ll only find the people who have put their location properly. Industry – again, for search purposes. If someone is looking for a service provider from a particular industry, you’d better show up in the search results.)
  • What’s important? 5. Status Update – What are you working on, looking for, or want people to know about? Every time you update your status, your network will know about it. Just as a side, everything you do, every group you join, every book you read, every position you add, will be updated on your connections home page. This is the opportunity to keep top-of-mind with your network. Be careful though, not to be regarded as a spammer – don’t link your status updates to your twitter feed, or facebook updates: people HATE that- and will delete you from their contact list!
  • What’s important? 5. Status Update – What are you working on, looking for, or want people to know about? Every time you update your status, your network will know about it. Just as a side, everything you do, every group you join, every book you read, every position you add, will be updated on your connections home page. This is the opportunity to keep top-of-mind with your network. Be careful though, not to be regarded as a spammer – don’t link your status updates to your twitter feed, or facebook updates: people HATE that- and will delete you from their contact list! This screen – is the first thing people see – make it interesting, to entice people to read more about you.
  • What’s important? 6. Your public profile – by default, you’ll get a string of alphanumeric characters . You should change it to have your name, or a catchy description: i.e. TheBrandGuy / CommunicationGirl, etc...
  • 7. Finally – your websites: include your own website or blog, the company you work for, or another web profile, if you have one. This is a great way to get people to know more about you.
  • Don’t stay with the default “My Company / My Website” etc. Click on Other (next slide) Once you click on Other, give a name to the website in the box on the right, and the URL in the box below.
  • Next thing is your Summary – Remember we had put on a Tagline? The summary will summarise your career, objectives, and activities. Remember – it is a summary. People can scroll down to see your education and work experience later...
  • Once you’ve completed your profile, it is time to add connection. There are two common points of view regarding connections – no right or wrong, just different views: Some people are LIONS – Linked In Open Networker : you’ll see that in their name, or tagline. These people will accept anyone to be their connection, as they see any new connection as a business opportunity. Very common to see recruiters, and network marketers as LIONs. Authors and international business people could be LIONs, as it gives them maximum exposure. Some (me included) will pick their connections. I will connect with people I had some sort of business interaction or correspondence with. I also try to create offline relationships with people I meet online, if they are in my area, or when I go to where they are. Keep in mind, there are 3 degrees of separation on LinkedIn – the more First Level Connections you have, the more people are visible to your searches. If you use the search facility on Linkedin , you will only see people in your network (up to 3 rd level connection).
  • One of the best features of LinkedIn, is the Export button. At the bottom left on your Connection page, you’ll find this link (click to bring in link)
  • One of the best features of LinkedIn, is the Export button. At the bottom left on your Connection page, you’ll find this link (click to bring in link)
  • Remember I emphasized the importance of location and industry? This is another example: You can filter your own connections, by location and industry. If you are a recruiter – you see the benefit straight away, can’t you? As a salesperson, or business owner, you could look for prospects, or even service providers within your network: Need a graphic designer? You may have one in your network – maybe you can get Mates Rates  .
  • Sort by name: Looking for someone to introduce to someone else? Go their profile, by sorting the view by choosing a letter on the left (Click).
  • Great way to connect with other professionals in your industry, your university Alumni, your corporate colleagues from around the world, etc. Also a fantastic way to group certain individuals, after an event, and communicate on a regular basis. Find groups with similar interests, qualifications, or background. Once in a group – what can I do?
  • Once joining a group, you’d be able to look in the overview area, for discussions, new members, news articles which are related to the group. Participate in discussions, offer your opinion or expertise, and share your thoughts with the other group members
  • Read or contribute news articles, relevant to the group members.
  • Search for positions advertised by other group members, or advertise a position available in your company – Did I mention : FOR FREE????
  • See group updates, who joined, new discussions, new articles, etc...
  • Look who else in your group – someone you perhaps can do business with? Potential clients, colleagues, service providers?
  • Control your settings – how often you get updates, show/hide group logo from your profile, etc.
  • Search for people or companies you’re interested in, Look for a job, search inside your own inbox, group directory, or the enormous Answers section. This is a great tool for business developers and salespeople, recruiters and HR managers, hiring personnel, and anyone running their own business. Did I mention – For FREE?
  • Box.net lets you share content on your profile, and collaborate with friends and colleagues. The  Polls  application is a market research tool that allows you to collect actionable data from your connections and the professional audience on LinkedIn. Extend your professional profile by sharing the books you’re reading with other LinkedIn members. Find out what you should be reading by following updates from your connections, people in your field, or other LinkedIn members of professional interest to you. SlideShare  is the best way to share presentations on LinkedIn! You can upload & display your own presentations, check out presentations from your colleagues, and find experts within your network. With the WordPress App, you can sync your WordPress blog posts with your LinkedIn profile, keeping everyone you know in the know. With  Blog Link , you can get the most of your LinkedIn relationships by connecting your blog to your LinkedIn profile. It also allows you to see your connections’ blog updates. See where your LinkedIn network is travelling and when you will be in the same city as your colleagues. Share your upcoming trips, current location, and travel stats with your network. Ever wonder what people are saying about your company? Company Buzz  shows you the twitter activity associated with your company. View tweets, trends and top key words. Customize your topics and share with your co-workers.
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