American Conference Institute’s 8th Annual
Paragraph IV Disputes
#ParagraphIV www.AmericanConference.com/PIVDisputesNYC
Ex...
#ParagraphIV www.AmericanConference.com/PIVDisputesNYC 1
Christopher R. Noyes
Partner
Wilmer Curler Pickering Hale and Dor...
#ParagraphIV www.AmericanConference.com/PIVDisputesNYC 2
c. Investigate and develop objective indicia of non-obviousness –...
#ParagraphIV www.AmericanConference.com/PIVDisputesNYC 3
Under 21 U.S.C. § 355(j)(5)(B)(iii), a court can extend the 30-mo...
#ParagraphIV www.AmericanConference.com/PIVDisputesNYC 4
David A. Manspeizer
Partner
Wilmer Cutler Pickering Hale and Dorr...
#ParagraphIV www.AmericanConference.com/PIVDisputesNYC 5
Paul A. Ragusa
Partner
Baker Botts L.L.P.
Pharmaceutical Product ...
#ParagraphIV www.AmericanConference.com/PIVDisputesNYC 6
Stephen R. Auten
Partner, Chair of Pharmaceutical & Life
Sciences...
DOWNLOAD FULL AGENDA: HERE
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Paragraph IV Disputes Ebook - Best Practice Tips from Speakers

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Now in its eighth iteration, American Conference Institute’s (ACI’s) Paragraph IV Disputes conference is the only event which helps both brand name and generic pharmaceutical companies make sense of changing industry dynamics precipitated by the patent cliff and other factors such as patent reform, regulatory shifts and recent and pending case law. This is the conference that not only sets the standards for Paragraph IV litigation, but also serves as the annual meeting place for the “who’s who” of pharmaceutical patent litigation.

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Transcript of "Paragraph IV Disputes Ebook - Best Practice Tips from Speakers"

  1. 1. American Conference Institute’s 8th Annual Paragraph IV Disputes #ParagraphIV www.AmericanConference.com/PIVDisputesNYC Expert Insights on Hatch-Waxman Litigation Strategies for Brand Names and Generics Best Practice Tips from Speakers April 28-29, 2014 | The Conrad – New York | New York City
  2. 2. #ParagraphIV www.AmericanConference.com/PIVDisputesNYC 1 Christopher R. Noyes Partner Wilmer Curler Pickering Hale and Dorr LLP Best Practice Tips Use of IPR and Other PTO Proceedings in A Paragraph IV Challenge: Strategies For Brand Names and Generics in Navigating PTO Proceedings in ANDA Litigation Although the ways in which generic challengers might use Inter Partes Review (“IPR”) against Orange Book listed patents are still developing, an innovator facing potential Paragraph IV litigation and/or IPR proceedings should take preemptive measures to prepare for these potential challenges: a. Identify and prepare experts – Identify and retain testifying and consulting experts well in advance of a potential IPR or Paragraph IV challenge to secure access to the best experts. Early retention also allows experts to fully investigate, among other things, the prior art of record, objective indicia of non-obviousness, and claim construction positions; b. Develop claim construction positions – Develop preliminary claim construction positions under the broadest reasonable construction standard applied by the PTAB. Given the short time to respond to an IPR petition, having claim construction positions vetted may be essential to an effective response;
  3. 3. #ParagraphIV www.AmericanConference.com/PIVDisputesNYC 2 c. Investigate and develop objective indicia of non-obviousness –Recent Federal Circuit decisions reaffirm that objective indicia of non-obviousness are important evidence in responding to an obviousness attack. Innovators should investigate and develop objective indicia early and gather a robust portfolio of evidence, particularly given the time constraints and limited discovery available in IPR proceedings; d. Investigate prior art of record – Investigate the prior art of record and work with experts to develop novelty and non-obviousness defenses. Given the applicable disclosure standard (relevant information that is inconsistent with a position advanced under 37 C.F.R. 42.51(b)(1)(iii)), innovators should think carefully before investigating potential prior art that is not in the file history. After Paragraph IV litigation begins, innovators should consider the following when addressing or anticipating parallel IPR proceedings: a. Evidence and potential estoppel – When taking positions in either proceeding, keep in mind that arguments made during IPR proceedings may be introduced as evidence in district court litigation, for example, during claim construction; and PTAB decisions may be relied upon to invoke estoppel; b. Prosecution Bars – Draft any prosecution bar in a protective order or Offer of Confidential Access to ensure that your counsel for the IPR proceedings are not precluded from reviewing confidential information in the district court litigation, or that counsel who had access to a generic’s confidential information are not precluded from participating in the IPR proceeding; c. Motion to Stay Paragraph IV litigation pending IPR – If an IPR is filed during Paragraph IV litigation, innovators should consider how and if the 30-month stay of FDA approval would be tolled.
  4. 4. #ParagraphIV www.AmericanConference.com/PIVDisputesNYC 3 Under 21 U.S.C. § 355(j)(5)(B)(iii), a court can extend the 30-month stay if “either party of the action failed to reasonably cooperate in expediting the action.” Courts have held that seeking a motion to stay alone is failing to “reasonably cooperate in expediting the action.” Depending on the desired outcome, innovators should tailor their response or opposition to any motion to stay with the potential impact on the 30-month stay in mind; d. Consider intersection of Section 103 and 112 – Arguments to overcome obviousness attacks in an IPR proceeding may, at least in certain circumstances, appear inconsistent with responses to written description, enablement and utility challenges in district court litigation. Develop and put forth positions that take into account any potential inconsistencies.
  5. 5. #ParagraphIV www.AmericanConference.com/PIVDisputesNYC 4 David A. Manspeizer Partner Wilmer Cutler Pickering Hale and Dorr LLP The Law on Damages In Generic Drug Launches Remains Vague It was a stunning number, purportedly the largest patent settlement in history. During trial, defendants Teva ($1.6billion) and Sun ($550 million) agreed to pay plaintiffs Wyeth and Nycomed a combined $2.15 billion to settle litigation stemming from their “at-risk” launches of generic versions of Wyeth and Nycomed’s Protonix product. At-risk launches have become a popular tactic by generic companies over the last 10 years. As a result, counsel for branded and generic companies are increasingly litigating highly complex damages issues. However, the law on patent damages as applied to the interactions between generic and branded products in the pharmaceutical marketplace remains largely undeveloped. Before 2002, the idea that a generic company would begin selling its product before a favorable decision from the U.S. Court of Appeals for the Federal Circuit seemed only a theoretical possibility. The risk that a product launch would result in damages exceeding its profits, together with the purpose of the Hatch-Waxman Act itself, appeared to mean that no generic company would launch before such certainty (generic drugs are typically sold at a substantial discount to the brand). For the complete article click here
  6. 6. #ParagraphIV www.AmericanConference.com/PIVDisputesNYC 5 Paul A. Ragusa Partner Baker Botts L.L.P. Pharmaceutical Product Switching: Antitrust Pitfalls The terms “product switching,” “product hopping” and “line extension” are often used to describe the strategy of protecting market share by reformulating or otherwise modifying an existing branded pharmaceutical product in a manner which requires approval from the U.S. Food and Drug Administration. Under this approach a pharmaceutical company introduces a product line extension to a branded drug product before generic entry, and promotes the extension product instead of the old product. In some instances, the company also removes the old product from the market, and/or changes the product’s National Drug Data File (NDDF) code to “obsolete.” State drug product selection (DPS) laws often permit a physician to substitute a so-called “AB-rated” generic for a branded drug, resulting in a reduced market share for the branded product. However, a company can reduce or delay the impact of generic entry to a branded product by product switching, since any approved generic will likely be AB-rated only as to the old product, and therefore can not be substituted for the new line extension product.[1] If the market shifts in favor of the new line extension product by the time generics enter the market with a generic of the old branded product, the impact on the company’s sales will thus be reduced. However, antitrust issues can arise for certain product switching scenarios, as further discussed below. For the complete article click here
  7. 7. #ParagraphIV www.AmericanConference.com/PIVDisputesNYC 6 Stephen R. Auten Partner, Chair of Pharmaceutical & Life Sciences Litigation Taft Stettinius & Hollister LLP Best Practice Tips Join Mr. Austen's Hatch-Waxman ANDA Litigation Forum Group • Understanding the business motivation of clients, as the litigation budget has to be prepared in view of the internal value of the project. • Knowing the interplay between FDA regulations and how a patent design around may delay or ultimately doom final product approval.
  8. 8. DOWNLOAD FULL AGENDA: HERE

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