Developing the travel career approach to tourist motivation

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Article by:- PhilipL.Pearce & UK-IL LEE

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  • Survey & interview
  • Novelty- having fun, escape:- resting and relaxing. Relationship- doing things wz my companion. Autonomy : being independent, nature viewing the scenery, selfdevt: learning new things, stimulation exploring z unknown, self devt-personaldevt: develop my personal interestsRelationship security: felling personally safe and secure, self actualization: gaining a new perspectieve on life, isolation : experiancing the peace and calm, Nostalgia:- thinking about good times, romance: having romantic relationship, being with pplpf the oposite sex, recognition: sharing skill and knowledge wz others
  • Developing the travel career approach to tourist motivation

    1. 1. PhilipL.Pearce & UK-IL LEE DEVELOPING THE TRAVEL CAREER APPROACH TO TOURIST MOTIVATION Rahel Hailu HMBA
    2. 2. Purpose of Study It lies in the conceptual adjustment of Travel Career Ladder (TCL) approach to travel motivation  TCL is based on maslow’s needs hierarchy theory of motivation, describes tourist motivation as consisting of five different levels:  Relaxation needs, safety/security needs, relationship needs, self- esteem and development needs and self-actualization/ fulfillment needs.  From this approach, people may have travel career, that is pattern of travel motives that change according to their life span and accumulated travel experiences. Examined relationship between patterns of travel motivation and travel experience
    3. 3. Research Objectives Identify a broad range of travel motive items for pleasure travel in general Chart the underlying factors defining travel motivations Measure travel experiences Relate travel motivation patterns to travel experiences Theoretically readjust the TCL theory into a more comprehensive travel motivation theory
    4. 4. Research Approach Interview  Generally explore and obtain a broad overview regarding the TCP approach  2 paged structured question  38 travel motive items Major survey study  4 page self administered questionenaries  74 motives when generally thinking about the travel they take for pleasure,
    5. 5. Interview Result: Dominantmotives for overseasholidays were Novelty Self development, including cultural experience, relationship, and escape In International travel tended to start their initial travel experiences from western countries. Such as Europe and North America, then traveled to Asian countries (so called exotic destination)
    6. 6. Survey Result:-14 Resulted motivation factors:-  Novelty  Escape/relax  Relationship (strengthen)  Autonomy  Nature  Self-development (personal development)  Relationship (security)  Self-actualization  Isolation  Nostalgia  Romance  Recognition
    7. 7.  Most important factors  Least important ones Novelty  Nostalgia Escape/relax  Romance Relationship  Recognition (strengthen)
    8. 8. Travel experience levelAnalysis Travel motivational factors are influenced by different level of travel experience Three variable  Domestic travel experience  International travel experience  Age
    9. 9.  Insignificant difference  Significant Difference  Nature  Novelty  Self-development  Escape/relax (personal development)  Relationship  Stimulation (strengthen)  Relationship (security)  Autonomy  Self-actualization  Isolation  Romance  Nostalgia  Recognition
    10. 10. Travel motivational factors:Emphasized more for lower travelexperience  Stimulation  Personal development  Relationship (security)  Self-actualization  Romance  Recognition  Nostalgia  Romance
    11. 11. Three Most importantmotivational factors: Novelty Escape/Relax Relationship (strengthen) Self-development
    12. 12. Implications from myperspectives
    13. 13. Ethiopia
    14. 14. ETHIOPIA tourist Attraction
    15. 15. Ethiopia
    16. 16. Travel motivational factorsImportant to higher travelexperience levels Nature and host site involvement motivation factor Novelty Escape/Relax Relationship (strengthen) Self-development
    17. 17. Is Ethiopia tourism potential country? Its tourism potential is diversified  Traditions with fascinating The jaggedly carved stela, churches and castles Simien Mountains, one of  An attractive cultural UNESCOs World Heritage diversity of about 80 Sites - and some of the nations and nationalities; lowest, such as the hot but and various ceremonies fascinating Danakil and rituals of the Depression are there.  Immense wild life including Natural attractions that some endemic ones; a very include some of the old and well preserved highest and lowest places historical in Africa along with
    18. 18. Ethiopia is the right place for higher travel experience level tourist:- Nature and host site Area  Escape/Relax  The jaggedly carved Simien  Lake Tane, Blue Nile Mountains, one of UNESCOs World Heritage Sites - and  Self- Development  An attractive cultural Novelty- Something new and diversity of about 80 nations unusual & an innovation. and nationalities  some of the lowest, such as the  Relationship (strengthen) hot but fascinating Danakil Depression  Many places who enjoy with your companions:- Traditions with fascinating monument & wild life
    19. 19. Blue Nile-Ethiopia

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