Product presentation

Content Brussels Waffle vs. Sweet Belgian waffle The Sweet Belgian waffle Business environment Strategy Conclusion

Brussels Waffle vs. Sweet Belgian waffle

The Sweet Belgian waffle

Business environment

Strategy

Conclusion

Brussels w affle vs. Sweet Belgian waffle Rectangle Round

Brussels Waffle vs. Sweet Belgian waffle Brussels Waffle Manufacturing Prepared from a yeast-leavened batter gives a light, crispy waffle Consumption Usually served as breakfast, topped with butter and various syrups

Manufacturing

Prepared from a yeast-leavened batter

gives a light, crispy waffle

Consumption

Usually served as breakfast, topped with butter and various syrups

Brussels Waffle vs. Sweet Belgian waffle Sweet Belgian Waffle History The Liège waffle was invented by a cook of the prince-bishop of Liège (Belgium) in the 18th century It got its form in AD 1200 when a smith invented a new baking tin Looked like a honeycomb, he called it “wafel” (= waffle) because “waffle” in French meant “honeycomb” Now they are sold in numerous outlets all over the world, from Europe over Asia to South America.

History

The Liège waffle was invented by a cook of the prince-bishop of Liège (Belgium) in the 18th century

It got its form in AD 1200 when a smith invented a new baking tin

Looked like a honeycomb, he called it “wafel” (= waffle) because “waffle” in French meant “honeycomb”

Now they are sold in numerous outlets all over the world, from Europe over Asia to South America.

Sweet Belgian waffle Form & taste Smaller, sweeter and denser than "Belgian Waffles“ The last-minute addition of thick sugar to the dough produces a caramelized sugar coating Consumption Can be served warm & cold with toppings like fruits, creams, and chocolate

Form & taste

Smaller, sweeter and denser than "Belgian Waffles“

The last-minute addition of thick sugar to the dough produces a caramelized sugar coating

Consumption

Can be served warm & cold with toppings like fruits, creams, and chocolate

Sweet Belgian waffle Versions

Business environment Sweet Waffle market totally new in America the possibilities are countless Research on-the go consumption will continue to grow increase from 126 billion in 2008 to 140 billion in 2010

Sweet Waffle market

totally new in America

the possibilities are countless

Research

on-the go consumption will continue to grow

increase from 126 billion in 2008 to 140 billion in 2010

Business environment According to statistics, the usual three meals a day are no longer standard procedure. Instead, Americans are now eating an average of FOUR meals a day, the fourth being “the Afternoon Snack. Americans consume approximately $19 billion worth of chips, pretzels and candy a year. Additionally, the current dietary trend of “everything in moderation,” instead of abstinence, will only help the snack market. Research also shows that the snack and the candy market will show up to a three percent increase each year , over the next four years . So in 2010, the market will be worth about $24.2 billion! Great opportunity for the Sweet Belgian Waffle!!

According to statistics, the usual three meals a day are no longer standard procedure. Instead, Americans are now eating an average of FOUR meals a day, the fourth being “the Afternoon Snack. Americans consume approximately $19 billion worth of chips, pretzels and candy a year. Additionally, the current dietary trend of “everything in moderation,” instead of abstinence, will only help the snack market.

Research also shows that the snack and the candy market will show up to a three percent increase each year , over the next four years . So in 2010, the market will be worth about $24.2 billion!

Business environment Competitive advantages sweet Belgian Waffle is a new product differentiates from all its competitors A new taste, a new smell, a new form and a new look There’s nothing like our product on the American market You’ll have an Unique Selling Proposition!

Competitive advantages

sweet Belgian Waffle is a new product

differentiates from all its competitors

A new taste, a new smell, a new form and a new look

There’s nothing like our product on the American market

You’ll have an Unique Selling Proposition!

Strategy 3 possibilities for consuming the Sweet Belgian Waffle: Cold Shops defrost the waffles themselves and sell them cold to the customer. The waffles are defrosted the day before they are sold, and have a shelf life of 12 days Can be sold in super markets, hyper markets, price clubs,… Warm The shops buy the frozen waffles, defrost the waffles the day before they sell them, and warm them up for 30 seconds when the customer orders them Frozen Specialty shops of only frozen food Consumers can defrost, and warm the waffles them selves

Cold

Shops defrost the waffles themselves and sell them cold to the customer.

The waffles are defrosted the day before they are sold, and have a shelf life of 12 days

Can be sold in super markets, hyper markets, price clubs,…

Warm

The shops buy the frozen waffles, defrost the waffles the day before they sell them, and warm them up for 30 seconds when the customer orders them

Frozen

Specialty shops of only frozen food

Consumers can defrost, and warm the waffles them selves

Strategy 2 concepts of selling the waffles: Brand name “ Sweet Belgian Waffle” White Label The shops can put their own label on the packaging

2 concepts of selling the waffles:

Conclusion New product in a fairly new market Numerous advantages A real money-maker which will increase your sales Act quickly and the competitive advantage will be yours!

New product in a fairly new market

Numerous advantages

A real money-maker which will increase your sales

Thank you for your interest in the Sweet Belgian Waffle