TOP 10 Learning Questions Revised Chapter Questions   Ronald Patrick G. Wenceslao          April 29, 2011         rgwences...
TOP 10 Learning Questions for Chapter 1: Defining Marketing     for the 21st Century    Ria Abendan / Ronald Wenceslao    ...
6. If you would like an external hard drive     included when you buy a laptop, this is an     example of what type of nee...
6. The 5 types of customer needs are     stated, unstated, real, secret and _______     needs?A.   Discreet NeedsB.   Broa...
There are 5 Types of Consumer  NeedsStated   Real    Unstated   Delight   SecretNeeds    Needs    Needs      Needs    Need...
Real Needs may underlie the  Stated NeedsStated   Real    Unstated    Delight      SecretNeeds    Needs    Needs       Nee...
Unstated needs are expected  already by the customerStated   Real      Unstated   Delight    SecretNeeds    Needs      Nee...
Delight Needs ask more of the  expected outputStated   Real    Unstated   Delight   SecretNeeds    Needs    Needs      Nee...
Secret Needs may not easily be  articulated by the customerStated   Real    Unstated   Delight   SecretNeeds    Needs    N...
6. The 5 types of customer needs are     stated, unstated, real, secret and _______     needs?A.   Discreet NeedsB.   Broa...
10 QuestionsChapter 2: Developing Marketing     Strategies and Plans Steven Michael Y. Andrada / Ronald            Wencesl...
7. According to Ansof’s product – marketexpansion grid, What kind of strategy thatdevelops new markets for the currentprod...
7. According to Ansof’s product, the marketexpansion grid, product development strategyfocuses on _____ markets and _____ ...
Ansoff’s Product – MarketExpansion Grid           Current Products        New ProductsCurrent   Market-penetration   Produ...
7. According to Ansof’s product, the marketexpansion grid, product development strategyfocuses on _____ markets and _____ ...
TOP 10 Learning QuestionsCh 3: Gathering Information and  Scanning the Environment   Ma. Katrina S. Avellana / Ronald     ...
9. Which is NOT a technological aspect included in shaping the business landscape?A. Pace of changeB. Opportunities for in...
Environmental Forces Shaping the Business Landscape•Technological   •Pace of change   •Opportunities for innovation   •Var...
9. Which is NOT a technological aspect included in shaping the business landscape?A. Pace of changeB. Opportunities for in...
TOP 10 Learning Questions for    Chapter 4: Conducting    Marketing Research and     Forecasting Demand   Megha Behani / R...
#2: Autonomy, consumer satisfaction,perceived quality and freedom to fail are ____A . External marketing metricsB. Interna...
#2: Willingness to change, autonomy andfreedom to fail are part of ____ ?A . External marketing metricsB. Internal marketi...
Concept:Determine different marketing metrics to helpmarketers assess marketing performance.         EXTERNAL             ...
#2: Willingness to change, autonomy andfreedom to fail are part of ____ ?A . External marketing metricsB. Internal marketi...
TOP 10 Learning Questions for Chapter 5: Creating Customer   Value, Satisfaction, and            Loyalty    Cabunilas, Mic...
10. Customer profit rate increase due to     increased purchases, referrals, and price     premiums and _____________.A.  ...
10. Customer profit rate increase due to     ______, referrals, and price premiums and     reduced operating costs.A.   Ne...
Concept 10: Customer Dev’t.Process and Retention   Acquired new customers cost five times more than    satisfying and ret...
10. Customer profit rate increase due to     ______, referrals, and price premiums and     reduced operating costs.A.   Ne...
TOP 10 Learning Questions for   Ch6: Analyzing Consumer           Markets    Roleigh “Rolly” Tuazon / Ronald              ...
5. What does constitute a brand    personality?   A. Durability   B. Excitement   C. Competence   D. All of the above...
5. Which of the following does not    constitute brand personality?   A. Durability   B. Excitement   C. Competence   ...
Concept 6:Brand Personality  SincerityExcitementCompetenceSophisticationRuggedness                    Kotler, Keller. Mark...
5. Which of the following does not    constitute brand personality?   A. Durability   B. Excitement   C. Competence   ...
5. Which of the following does not    constitute brand personality?   A. Durability   B. Excitement   C. Competence   ...
36
3. The following roles are included in a    business buying process?   A. Sellers   B. Suppliers   C. Product   D. All...
38
3. The following roles are included in a    business buying process?   A. Sellers   B. Suppliers   C. Product   D. All...
TOP 10 Learning Questions for               Chapter 10Identifying Market Segments &Targets  Sheilanor C. Turingan / Ronald...
2. The following are levels of target     marketing, except?A.   IndividualB.   SegmentC.   LocalD.   NicheE.   Mass      ...
2. _____ is a level of target marketing     where the needs of the customers are     tailored in trading areas?A.   Indivi...
4 Levels of Target Marketing1. Individual – one-to-one/customized marketing2. Segment – customers with similar needs3. Loc...
2. _____ is a level of target marketing     where the needs of the customers are     tailored in trading areas?A.   Indivi...
TOP 10 Learning Questions for  Ch 9: Creating Brand Equity    Soleil Gan / Ronald Wenceslao              April 2011       ...
8. Which of the following is not true?A.   Memorable and meaningful are two of the six     brand element choice criteria.B...
8. Which of the following is NOT part     of brand knowledge?A.   InformationB.   ImagesC.   FeelingsD.   ThoughtsE.   Exp...
Information is not part ofbrand knowledge                   Images                                               Experienc...
8. Which of the following is NOT part     of brand knowledge?A.   InformationB.   ImagesC.   FeelingsD.   ThoughtsE.   Exp...
TOP 10 Learning Questions for           Chapter 10 Crafting the Brand Positioning    Pearl Hazelle S. Velasco / Ronald    ...
8. Quality, Feature and style are     examples of…A.   Services ModificationB.   Marketing Program ModificationC.   Produc...
8. ______ improvement aims at     increasing a product’s esthetic appealA.   QualityB.   FeatureC.   StyleD.   TechnologyE...
Product ModificationQuality Improvement – aims at increasing the product’s   functional performance.Feature Improvement – ...
8. ______ improvement aims at     increasing a product’s esthetic appealA.   QualityB.   FeatureC.   StyleD.   TechnologyE...
TOP 10 Learning Concepts for          Chapter 11:   Dealing with Competition       Lady Charmayne Hao /         Ronald Wen...
8. Which of the following is true?a.   An imitator takes the leader’s product and     adapts or improves them.b.   A clone...
8. What market follower strategy adapts or improves the leader’s products?a.   Counterfeiterb.   Clonerc.   Adapterd.   Im...
“CLONER” emulates the leader’s    products with slight variations   What?   How?Product, name, and packaging are almost ...
8. What market follower strategy adapts or improves the leader’s products?a.   Counterfeiterb.   Clonerc.   Adapterd.   Im...
TOP 10 Learning Questions for  Setting Product Strategy #28    Ivy Villamor / Ronald Wenceslao              April 14, 2011...
6. Which of the following does not fall     under “Service Differentiation?A.   Ordering easeB.   ConformanceC.   Installa...
6. Which of the following does not fall     under “Service Differentiation?A.   Ordering easeB.   Customer trainingC.   In...
Concept 10: Service    Differentiation   Ordering ease       :   call PLDT hotline   Delivery            :   1 day insta...
6. Which of the following does not fall     under “Service Differentiation?A.   Ordering easeB.   Customer trainingC.   In...
TOP 10 Learning Questions forCh 14 Developing Pricing Strategies and Programs             Zaragoza / Wenceslao            ...
1. Consumers use PRICE as an     indicator of _____________.A.   Product ComparabilityB.   Product QuantityC.   Product Su...
1. Consumers arrive at Price     Perceptions via 4 Key Points EXCEPTA.   Reference PricesB.   Price – Quality InferencesC....
Consumers arrive at PricePerceptions via 4 Key Points          Reference Prices      Price – quality Inferences           ...
1. Consumers arrive at Price     Perceptions via 4 Key Points EXCEPTA.   Reference PricesB.   Price – Quality InferencesC....
TOP 10 Learning Questions for   Chapter 16 – Managing  Retailing, Wholesaling, and           Logistics      Joseph Gabriel...
Question 1     Which of the following does not fall     under “Levels of Service”?A.     Self-ServiceB.     Self-Selection...
Question 1     This levels of service is where the customer     chooses from a given selection.A.     Self-ServiceB.     S...
Levels of Service   Self-Service       Customer serves himself (getting slurpee, hotdog        sandwich, soda)   Self-S...
Question 1     This levels of service is where the customer     chooses from a given selection.A.     Self-ServiceB.     S...
TOP 10 Learning Question forChapter 17 Designing andManaging Integrated Marketing     Yang Zhao / Wenceslao               ...
1.How many modes of marketingcommunication mix? A. 2 B. 4 C. 6 D. 8 E. 10         http://zhaointote.blogspot.com/
1.What model of the marketing communication mixdeals with face-to-face interactions with one ormore prospective purchasers...
Marketing Communication mix (8 major models of Communication)Direct MarketingUser of mail, Tel, fax, e-mail, or Internet t...
1.What model of the marketing communication mixdeals with face-to-face interactions with one ormore prospective purchasers...
TOP 10 Learning Questions for     Ch18: Managing Mass       Communications           Ira A. Ong        Ronald Wenceslao   ...
1. Which of the 5Ms refers tothe evaluation of advertisingimpact on sales?A.   MoneyB.   MissionC.   MediaD.   MessageE.  ...
1. Which of the 5Ms refers tothe evaluation of advertisingimpact on sales?A.   MoneyB.   MeasurementC.   MediaD.   Message...
How do we evaluate theresults?                 MeasurementSales Impact   Communication Impact
1. Which of the 5Ms refers tothe evaluation of advertisingimpact on sales?A.   MoneyB.   MeasurementC.   MediaD.   Message...
TOP 10 Learning Questions for  Ch 19: Managing Personal      Communications       Caroline P. Quarte       Ronald Wencesla...
Question           4. Which of the following is           true?  A.       Personal marketing refers to the use of the     ...
Question           4. _____ marketing refers to the           use of the Internet to reach           customers?  A.       ...
Interactive marketing is the use of Internetto reach customers. It provides marketersand consumers with opportunities for ...
Question           4. _____ marketing refers to the           use of the Internet to reach           customers?  A.       ...
TOP 10 Learning Questions for  Chapter 20 Introducing New       Market Offerings          Louie Mark Quizon          Ronal...
7. ________ is an individual’sdecision to become a regularuser of the productA.   AwarenessB.   InterestC.   EvaluationD. ...
7. ________ is when the consumer isstimulated to seek information aboutthe innovationA.   AwarenessB.   InterestC.   Evalu...
The consumer is stimulated toseek information about theinnovation                                               Adoption  ...
7. ________ is when the consumer isstimulated to seek information aboutthe innovationA.   AwarenessB.   InterestC.   Evalu...
TOP 10 Learning Questions for  Tapping into Global Markets 21         Sandel, Lee Aizabel L.          Ronald Wenceslao    ...
2. NAFTA is an acronym for____________.A.   North American Foreign Trade AssociationB.   North American Foreign Trade Agre...
2. The following are examples ofRegional Free Trade Zones EXCEPTfor:A.   APECB.   NAFTAC.   UFCD.   European UnionE.   ASE...
Regional Free Trade Zones   European Union   NAFTA   MERCOSUL   APEC   ASEAN              www.leeaizabelsandel.blogsp...
2. The following are examples ofRegional Free Trade Zones EXCEPTfor:A.   APECB.   NAFTAC.   UFCD.   European UnionE.   ASE...
TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The           Long Run          M...
6. The following are different types     of Marketing Control, except:A.   Annual Plan ControlB.   Efficiency ControlC.   ...
6. Which marketing control     examines whether the PLANNED     RESULTS are achieved is ______.A.   Annual Plan ControlB. ...
Different Types of       MARKETING CONTROLAnnual Plan     • Top management                                                ...
6. Which marketing control     examines whether the PLANNED     RESULTS are achieved is ______.A.   Annual Plan ControlB. ...
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Revised Chapter Questions - Wenceslao

  1. 1. TOP 10 Learning Questions Revised Chapter Questions Ronald Patrick G. Wenceslao April 29, 2011 rgwenceslao.blogspot.com
  2. 2. TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21st Century Ria Abendan / Ronald Wenceslao April 2011
  3. 3. 6. If you would like an external hard drive included when you buy a laptop, this is an example of what type of need?A. Stated NeedsB. Unstated NeedsC. Real NeedsD. Delight NeedsE. Secret Needs 3
  4. 4. 6. The 5 types of customer needs are stated, unstated, real, secret and _______ needs?A. Discreet NeedsB. Broadcasted NeedsC. Unreal NeedsD. Delight NeedsE. Exposed Needs 4
  5. 5. There are 5 Types of Consumer NeedsStated Real Unstated Delight SecretNeeds Needs Needs Needs Needs “I want an inexpensive TV.”
  6. 6. Real Needs may underlie the Stated NeedsStated Real Unstated Delight SecretNeeds Needs Needs Needs Needs “I want a TV whose maintenance cost, not initial price, is low (or zero).”
  7. 7. Unstated needs are expected already by the customerStated Real Unstated Delight SecretNeeds Needs Needs Needs Needs “I want good service from the manufacturer.”
  8. 8. Delight Needs ask more of the expected outputStated Real Unstated Delight SecretNeeds Needs Needs Needs Needs “I want it to come with a home theater system.”
  9. 9. Secret Needs may not easily be articulated by the customerStated Real Unstated Delight SecretNeeds Needs Needs Needs Needs “I want my friends to see me as a smart buyer.”
  10. 10. 6. The 5 types of customer needs are stated, unstated, real, secret and _______ needs?A. Discreet NeedsB. Broadcasted NeedsC. Unreal NeedsD. Delight NeedsE. Exposed Needs 10
  11. 11. 10 QuestionsChapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Ronald Wenceslao April 15, 2011 www.stevenandrada.blogspot.com 1/73
  12. 12. 7. According to Ansof’s product – marketexpansion grid, What kind of strategy thatdevelops new markets for the currentproducts?A. Market penetration strategyB. Product development strategyC. Market development strategyD. Diversification strategyE. None of the above www.stevenandrada.blogspot.com 40/73
  13. 13. 7. According to Ansof’s product, the marketexpansion grid, product development strategyfocuses on _____ markets and _____ products?A. Current, newB. Current, currentC. New, currentD. New, newE. None of the above www.stevenandrada.blogspot.com 40/73
  14. 14. Ansoff’s Product – MarketExpansion Grid Current Products New ProductsCurrent Market-penetration Product-developmentMarkets strategy strategy New Market-development DiversificationMarkets strategy strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com 41/73
  15. 15. 7. According to Ansof’s product, the marketexpansion grid, product development strategyfocuses on _____ markets and _____ products?A. Current, newB. Current, currentC. New, currentD. New, newE. None of the above www.stevenandrada.blogspot.com 40/73
  16. 16. TOP 10 Learning QuestionsCh 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Ronald Wenceslao April 2011 http://kavellana.blogspot.com
  17. 17. 9. Which is NOT a technological aspect included in shaping the business landscape?A. Pace of changeB. Opportunities for innovationC. Varying R&D budgetsD. Increased regulation of changeE. Innovation http://kavellana.blogspot.com 17
  18. 18. Environmental Forces Shaping the Business Landscape•Technological •Pace of change •Opportunities for innovation •Varying R&D budgets •Increased regulation of change http://kavellana.blogspot.com 18
  19. 19. 9. Which is NOT a technological aspect included in shaping the business landscape?A. Pace of changeB. Opportunities for innovationC. Varying R&D budgetsD. Increased regulation of changeE. Innovation http://kavellana.blogspot.com 19
  20. 20. TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani / Ronald Wenceslao 15th April ’2011
  21. 21. #2: Autonomy, consumer satisfaction,perceived quality and freedom to fail are ____A . External marketing metricsB. Internal marketing metricsC. Both A and BD. Either A or BE. Not a part of marketing metrics 21
  22. 22. #2: Willingness to change, autonomy andfreedom to fail are part of ____ ?A . External marketing metricsB. Internal marketing metricsC. Both A and BD. Either A or BE. Not a part of marketing metrics 22
  23. 23. Concept:Determine different marketing metrics to helpmarketers assess marketing performance. EXTERNAL INTERNAL Awareness & commitment Market share of/to goals Customer Willingness Satisfaction to change Freedom to fail No. of customers Autonomy 23
  24. 24. #2: Willingness to change, autonomy andfreedom to fail are part of ____ ?A . External marketing metricsB. Internal marketing metricsC. Both A and BD. Either A or BE. Not a part of marketing metrics 24
  25. 25. TOP 10 Learning Questions for Chapter 5: Creating Customer Value, Satisfaction, and Loyalty Cabunilas, Michelle M. / Ronald Wenceslao 15 April 2011 Kotler, Keller, Marketing Management, 13th ed. http://cabunilasmichelle.blogspot.com
  26. 26. 10. Customer profit rate increase due to increased purchases, referrals, and price premiums and _____________.A. In-active CustomersB. Reduced Operating CostsC. Disqualified ProspectsD. Only A and CE. None of the Above Kotler, Keller, Marketing Management, 13th ed. http://cabunilasmichelle.blogspot.com
  27. 27. 10. Customer profit rate increase due to ______, referrals, and price premiums and reduced operating costs.A. New suppliersB. TechnologyC. Increased purchasesD. Only A and BE. None of the Above Kotler, Keller, Marketing Management, 13th ed. http://cabunilasmichelle.blogspot.com
  28. 28. Concept 10: Customer Dev’t.Process and Retention Acquired new customers cost five times more than satisfying and retaining current customers. Average company loses 10% of its customer each year. 5% reduction in customer defect rate can increase profits by up to 85% Customer profit rate increase due to increased purchases, referrals, and price premiums and reducedd operating costs. Kotler, Keller, Marketing Management, 13th ed. http://cabunilasmichelle.blogspot.com
  29. 29. 10. Customer profit rate increase due to ______, referrals, and price premiums and reduced operating costs.A. New suppliersB. TechnologyC. Increased purchasesD. Only A and BE. None of the Above Kotler, Keller, Marketing Management, 13th ed. http://cabunilasmichelle.blogspot.com
  30. 30. TOP 10 Learning Questions for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon / Ronald Wenceslao 15 April 2011
  31. 31. 5. What does constitute a brand personality? A. Durability B. Excitement C. Competence D. All of the above E. Two of the above 31
  32. 32. 5. Which of the following does not constitute brand personality? A. Durability B. Excitement C. Competence D. Sophistication E. Sincerity 32
  33. 33. Concept 6:Brand Personality SincerityExcitementCompetenceSophisticationRuggedness Kotler, Keller. Marketing Management, 13th Edition. 33
  34. 34. 5. Which of the following does not constitute brand personality? A. Durability B. Excitement C. Competence D. Sophistication E. Sincerity 34
  35. 35. 5. Which of the following does not constitute brand personality? A. Durability B. Excitement C. Competence D. Sophistication E. Sincerity 35
  36. 36. 36
  37. 37. 3. The following roles are included in a business buying process? A. Sellers B. Suppliers C. Product D. All of the above E. None of the above 37
  38. 38. 38
  39. 39. 3. The following roles are included in a business buying process? A. Sellers B. Suppliers C. Product D. All of the above E. None of the above 39
  40. 40. TOP 10 Learning Questions for Chapter 10Identifying Market Segments &Targets Sheilanor C. Turingan / Ronald Wenceslao April 14, 2011 http://sheilanorturingan.blogspot.com 40
  41. 41. 2. The following are levels of target marketing, except?A. IndividualB. SegmentC. LocalD. NicheE. Mass http://sheilanorturingan.blogspot.com 41
  42. 42. 2. _____ is a level of target marketing where the needs of the customers are tailored in trading areas?A. IndividualB. SegmentC. LocalD. NicheE. None of the above http://sheilanorturingan.blogspot.com 42
  43. 43. 4 Levels of Target Marketing1. Individual – one-to-one/customized marketing2. Segment – customers with similar needs3. Local – tailored to needs of customers in trading areas, neighborhoods4. Niche – customers with distinct set of needs http://sheilanorturingan.blogspot.com 43
  44. 44. 2. _____ is a level of target marketing where the needs of the customers are tailored in trading areas?A. IndividualB. SegmentC. LocalD. NicheE. None of the above http://sheilanorturingan.blogspot.com 44
  45. 45. TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan / Ronald Wenceslao April 2011 http://taeyangxinyi.blogspot.com
  46. 46. 8. Which of the following is not true?A. Memorable and meaningful are two of the six brand element choice criteria.B. Logos and symbols are two of the six brand elements.C. Alliances and third-party endorsements are secondary sources of brand knowledge.D. Feelings and information are two types of brand knowledgeE. Presence and bonding are two levels of brand dynamics. http://taeyangxinyi.blogspot.com 46
  47. 47. 8. Which of the following is NOT part of brand knowledge?A. InformationB. ImagesC. FeelingsD. ThoughtsE. Experiences http://taeyangxinyi.blogspot.com 47
  48. 48. Information is not part ofbrand knowledge Images Experiences Feelings KNOWLEDGE BeliefsThoughts http://taeyangxinyi.blogspot.com
  49. 49. 8. Which of the following is NOT part of brand knowledge?A. InformationB. ImagesC. FeelingsD. ThoughtsE. Experiences http://taeyangxinyi.blogspot.com 49
  50. 50. TOP 10 Learning Questions for Chapter 10 Crafting the Brand Positioning Pearl Hazelle S. Velasco / Ronald Wenceslao April 14, 2011
  51. 51. 8. Quality, Feature and style are examples of…A. Services ModificationB. Marketing Program ModificationC. Product ModificationD. Market ModificationE. Prices Modification
  52. 52. 8. ______ improvement aims at increasing a product’s esthetic appealA. QualityB. FeatureC. StyleD. TechnologyE. None of the above
  53. 53. Product ModificationQuality Improvement – aims at increasing the product’s functional performance.Feature Improvement – aims in adding new features such as size, weight, materials, additives, and accessories that expand the product’s performance, versatility, safety, or convenience.Style Improvement – aims at increasing the product’s esthetic appeal.
  54. 54. 8. ______ improvement aims at increasing a product’s esthetic appealA. QualityB. FeatureC. StyleD. TechnologyE. None of the above
  55. 55. TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao / Ronald Wenceslao April 2011
  56. 56. 8. Which of the following is true?a. An imitator takes the leader’s product and adapts or improves them.b. A cloner emulates the leader’s products, name, and packaging but is costs less than the leader’s product.c. An adapter duplicates the leader’s product and packages and sells it to the black market.d. A cloner copies some aspects of the leader’s products but maintains a few differentiation.e. None of the above 56
  57. 57. 8. What market follower strategy adapts or improves the leader’s products?a. Counterfeiterb. Clonerc. Adapterd. Imitatore. None of the above 57
  58. 58. “CLONER” emulates the leader’s products with slight variations What? How?Product, name, and packaging are almost identical but cost less than the leader’s product! 58
  59. 59. 8. What market follower strategy adapts or improves the leader’s products?a. Counterfeiterb. Clonerc. Adapterd. Imitatore. None of the above 59
  60. 60. TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor / Ronald Wenceslao April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
  61. 61. 6. Which of the following does not fall under “Service Differentiation?A. Ordering easeB. ConformanceC. InstallationD. ReturnsE. All of the above 61
  62. 62. 6. Which of the following does not fall under “Service Differentiation?A. Ordering easeB. Customer trainingC. InstallationD. None of the aboveE. All of the above 62
  63. 63. Concept 10: Service Differentiation Ordering ease : call PLDT hotline Delivery : 1 day installation Installation : free installation Customer training : upon installation Customer consulting : thru 24/7 hotline and Customer Service Maintenance & repair: thru 24/7 hotline and Customer Service Returns : warranty coverage, returnable for defects http://www.slideshare.net/ivyvillamor
  64. 64. 6. Which of the following does not fall under “Service Differentiation?A. Ordering easeB. Customer trainingC. InstallationD. None of the aboveE. All of the above 64
  65. 65. TOP 10 Learning Questions forCh 14 Developing Pricing Strategies and Programs Zaragoza / Wenceslao April 15, 2011 meghanngettingthere.blogspot.com
  66. 66. 1. Consumers use PRICE as an indicator of _____________.A. Product ComparabilityB. Product QuantityC. Product SuperiorityD. Product QualityE. None of the Above meghanngettingthere.blogspot.com 66
  67. 67. 1. Consumers arrive at Price Perceptions via 4 Key Points EXCEPTA. Reference PricesB. Price – Quality InferencesC. Price EndingsD. Price increaseE. Price Ques meghanngettingthere.blogspot.com 67
  68. 68. Consumers arrive at PricePerceptions via 4 Key Points Reference Prices Price – quality Inferences Price Endings Price Cues meghanngettingthere.blogspot.com
  69. 69. 1. Consumers arrive at Price Perceptions via 4 Key Points EXCEPTA. Reference PricesB. Price – Quality InferencesC. Price EndingsD. Price increaseE. Price Ques meghanngettingthere.blogspot.com 69
  70. 70. TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales Ronald Wenceslao April 14, 2011
  71. 71. Question 1 Which of the following does not fall under “Levels of Service”?A. Self-ServiceB. Self-SelectionC. Limited ServiceD. Full ServiceE. Personal Service 71
  72. 72. Question 1 This levels of service is where the customer chooses from a given selection.A. Self-ServiceB. Self-SelectionC. Limited ServiceD. Full ServiceE. None of the above 72
  73. 73. Levels of Service Self-Service  Customer serves himself (getting slurpee, hotdog sandwich, soda) Self-Selection  Customer chooses from given selection Limited Service  Provides service to a certain extent Full Service  Provides service from start to end of purchase Source: Marketing Management 13 th Ed by Philip Kotler 73
  74. 74. Question 1 This levels of service is where the customer chooses from a given selection.A. Self-ServiceB. Self-SelectionC. Limited ServiceD. Full ServiceE. None of the above 74
  75. 75. TOP 10 Learning Question forChapter 17 Designing andManaging Integrated Marketing Yang Zhao / Wenceslao April. 2011 http://zhaointote.blogspot.com/
  76. 76. 1.How many modes of marketingcommunication mix? A. 2 B. 4 C. 6 D. 8 E. 10 http://zhaointote.blogspot.com/
  77. 77. 1.What model of the marketing communication mixdeals with face-to-face interactions with one ormore prospective purchasers? A. Interactive Marketing B. Direct Marketing C. Word of Mouth Marketing D. Personal Selling E. None of the above http://zhaointote.blogspot.com/
  78. 78. Marketing Communication mix (8 major models of Communication)Direct MarketingUser of mail, Tel, fax, e-mail, or Internet to communicate directly with orsolicit response or dialogue from specific, customers and prospects.Interactive MarketingOnline activities and programs designed to engaged customers orprospects and directly or indirectly raise awareness, improve image, orelicit sales of products and servicesWord- of - Mouth MarketingPeople-to-people oral, written, or electronic communications that related tomerits or experiences of purchasing or using products or services.Personal SellingFace-to-face interaction with one or more prospective purchasers for thepurpose of making presentations, answering questions, and procuringorders. http://zhaointote.blogspot.com/
  79. 79. 1.What model of the marketing communication mixdeals with face-to-face interactions with one ormore prospective purchasers? A. Interactive Marketing B. Direct Marketing C. Word of Mouth Marketing D. Personal Selling E. None of the above http://zhaointote.blogspot.com/
  80. 80. TOP 10 Learning Questions for Ch18: Managing Mass Communications Ira A. Ong Ronald Wenceslao April 2011
  81. 81. 1. Which of the 5Ms refers tothe evaluation of advertisingimpact on sales?A. MoneyB. MissionC. MediaD. MessageE. None of the above
  82. 82. 1. Which of the 5Ms refers tothe evaluation of advertisingimpact on sales?A. MoneyB. MeasurementC. MediaD. MessageE. None of the above
  83. 83. How do we evaluate theresults? MeasurementSales Impact Communication Impact
  84. 84. 1. Which of the 5Ms refers tothe evaluation of advertisingimpact on sales?A. MoneyB. MeasurementC. MediaD. MessageE. None of the above
  85. 85. TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte Ronald Wenceslao April 2011 http://carolinequarte.blogspot.com/
  86. 86. Question 4. Which of the following is true? A. Personal marketing refers to the use of the Internet to reach customers. B. Direct marketing refers to the use of the Internet to reach customers. C. Interactive marketing refers to the use of the Internet to reach customers. D. Social marketing refers to the use of the Internet to reach customers. http://carolinequarte.blogspot.com/
  87. 87. Question 4. _____ marketing refers to the use of the Internet to reach customers? A. Personal B. Direct C. Interactive D. Social marketing E. None of the above http://carolinequarte.blogspot.com/
  88. 88. Interactive marketing is the use of Internetto reach customers. It provides marketersand consumers with opportunities for greaterinteraction and individualization http://carolinequarte.blogspot.com/
  89. 89. Question 4. _____ marketing refers to the use of the Internet to reach customers? A. Personal B. Direct C. Interactive D. Social marketing E. None of the above http://carolinequarte.blogspot.com/
  90. 90. TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon Ronald Wenceslao April 15, 2011 http://louiemarkquizon.blogspot.com
  91. 91. 7. ________ is an individual’sdecision to become a regularuser of the productA. AwarenessB. InterestC. EvaluationD. TrialE. Adoption http://louiemarkquizon.blogspot.com 91
  92. 92. 7. ________ is when the consumer isstimulated to seek information aboutthe innovationA. AwarenessB. InterestC. EvaluationD. TrialE. Adoption http://louiemarkquizon.blogspot.com 92
  93. 93. The consumer is stimulated toseek information about theinnovation Adoption Trial Evaluation Interest Awareness http://louiemarkquizon.blogspot.com 93
  94. 94. 7. ________ is when the consumer isstimulated to seek information aboutthe innovationA. AwarenessB. InterestC. EvaluationD. TrialE. Adoption http://louiemarkquizon.blogspot.com 94
  95. 95. TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L. Ronald Wenceslao April 14, 2011 www.leeaizabelsandel.blogspot.com
  96. 96. 2. NAFTA is an acronym for____________.A. North American Foreign Trade AssociationB. North American Foreign Trade AgreementC. North American Free Trade AssociationD. North American Free Trade AgreementE. None of the above. www.leeaizabelsandel.blogspot.com 96
  97. 97. 2. The following are examples ofRegional Free Trade Zones EXCEPTfor:A. APECB. NAFTAC. UFCD. European UnionE. ASEAN www.leeaizabelsandel.blogspot.com 97
  98. 98. Regional Free Trade Zones European Union NAFTA MERCOSUL APEC ASEAN www.leeaizabelsandel.blogspot.com 98
  99. 99. 2. The following are examples ofRegional Free Trade Zones EXCEPTfor:A. APECB. NAFTAC. UFCD. European UnionE. ASEAN www.leeaizabelsandel.blogspot.com 99
  100. 100. TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano Ronald Wenceslao April 14, 2011 miralynnserrano.blogspot.com
  101. 101. 6. The following are different types of Marketing Control, except:A. Annual Plan ControlB. Efficiency ControlC. Cost ControlD. Profitability ControlE. Strategic Control miralynnserrano.blogspot.com 101
  102. 102. 6. Which marketing control examines whether the PLANNED RESULTS are achieved is ______.A. Annual Plan ControlB. Efficiency ControlC. Strategic ControlD. Profitability ControlE. None of the above miralynnserrano.blogspot.com 102
  103. 103. Different Types of MARKETING CONTROLAnnual Plan • Top management To examine whether the control • Middle management PLANNED RESULTS are being achievedProfitability • Marketing controller control Efficiency • Line and Staff management control • Marketing controller Strategic • Top management control • Marketing Auditor miralynnserrano.blogspot.com 103
  104. 104. 6. Which marketing control examines whether the PLANNED RESULTS are achieved is ______.A. Annual Plan ControlB. Efficiency ControlC. Strategic ControlD. Profitability ControlE. None of the above miralynnserrano.blogspot.com 104

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