Intro: Audience QuestionsWhat is your current role – product managers, PPM, BA’s, etc.?BioRobert Grupe is an experienced international business leader with a background in engineering, sales, marketing, PR, and product support in the software, digital marketing, health care, electro-optic and aerospace industries. From Fortune 100 to start-up companies, Robert has worked for industry leaders including Boeing, McAfee, Text 100 PR, and Express Scripts. Management experience includes working with and leading local, as well as internationally distributed, teams while implementing best practices to maximum organizational and market performance. Robert is a registered Certified Information Security Professional (CISSP), Certified Secure Software Lifecycle Professional (CSSLP), Professional Engineer (PE), and Product Management Professional (PMP).
Structure – I’ll introduce an area, then we can discuss
YouTube: Office Space People Skills – if all you do is write down requirements and pass them along to others, then not of much value.GOOD NEWS: That isn’t what Product Managers are primarily supposed to do.
When other organizations don’t know how, it becomes the responsibility of Product Management
Bus Admin/MBA substitution for experienceLeadership if the managers have the 1st had experience that they can mentor in othersOtherwise, Administration
Financial ModelsUsesGo/No-Go decision: Kill if too weakRanking: Resource allocation from strongest-weakest, others killed or put on hold (positive, but not enough resources)Best PracticeUse with other methodsLimitation: worst real-work performance = lack of research rigorChecklist Scoring: UsesGo/No-Go decisions, especially in early phasesRanking of resourcesBest PracticesRequires well informed management group to assessBehavior: Bringing managers to team consensus
PRD can use any categorization you think makes sense. Can also be according to corporate/strategic alignment, etc.
One page summary (charter)Problem Solution Statement[Agile] User Stories (acceptance criteria)Context DiagramWork Flow DiagramsCustomer/User PersonasMockups (screens, letters, faxes, etc.)Product Use Cases (User Scenarios)
IT Infrastructure Library (ITIL).Strategic Alignment Model Enhanced (SAME)
MOF: Microsoft Operations Framework
Remembering the two Bob’s in Office Space, if just documenting user requests, then not adding value.GOOD NEWS – skilled BA’s have a complete toolbox to add context and value.
From The DailyDrucker, 3/13
Transcript of "Red7 Introduction to Product Management"