Ethical trade sam's revised

619 views

Published on

Richard H Griffiths social marketing program

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
619
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ethical trade sam's revised

  1. 1. Sam’s Club & USAID Ethical Trade
  2. 2. Concept <ul><li>ON SAM’S CLUB APPROVAL </li></ul><ul><li>USAID works with the world over on projects aimed at providing a better quality of life for vulnerable populations. </li></ul><ul><li>Many of these projects aim to give the people the ability to begin sustainable livelihoods through business enterprise. </li></ul><ul><li>From these projects come incredible examples of native crafts, consumables, and desirables. </li></ul><ul><li>Ethical-trade.Org has in the last few months, together with USAID Colombia, sourced over 100 products that not only feature excellent value for Sam’s Club members, but an added compelling Social and/or environmental message. </li></ul>Ethical Trade
  3. 3. Product Criteria <ul><li>Appropriate value proposition </li></ul><ul><ul><ul><li>Market identified for the product </li></ul></ul></ul><ul><ul><ul><li>High quality </li></ul></ul></ul><ul><ul><ul><li>Scalability </li></ul></ul></ul><ul><ul><ul><li>Appropriate price point </li></ul></ul></ul><ul><ul><ul><li>Enterprise meets corporate social responsibility requirements </li></ul></ul></ul><ul><li>INVIMA certification for consumables </li></ul><ul><li>Organic certification for organic products </li></ul><ul><li>Enterprise is legally registered with the GOC </li></ul><ul><li>Product/Enterprise supported by USAID </li></ul>Ethical Trade
  4. 4. Regional Product-Fair Visits <ul><li>Micro-business have been visited and reviewed for product value statement in several different Colombian principalities from the Coffee regions of Huila in the South, to the flower fincas of the Bogotá Savannah to the crafts of Medellin. </li></ul><ul><li>Education and training about Sam’s Club process and policy given to over 100 vulnerable business owners throughout Colombia </li></ul><ul><ul><li>logos and packaging have been developed to meet Sam’s Club standards ( US market standards) </li></ul></ul><ul><ul><li>Product advancements such as switching to ORGANIC, NATURAL ingredients </li></ul></ul><ul><ul><li>Reduction in packaging and waste in process and end product </li></ul></ul><ul><ul><li>Products Quality advancements to improve value statements to consumer </li></ul></ul><ul><li>Development of additional products suitable for Sam’s Club demographic </li></ul>Ethical Trade
  5. 5. Background <ul><li>The U.S. Agency for International Development (USAID) is the principal U.S. Government Agency providing economic, social, and humanitarian assistance worldwide. In Colombia USAID supports the Government of Colombia’s efforts to achieve peace, promote economic prosperity, improve the living conditions of Colombia’s most vulnerable groups, and strengthen state presence and effectiveness. This project has been given a green light from all agencies involved and I feel this is an unprecedented opportunity for Private/ Private relationships at the highest level July 07,2008 USAID/Colombia has been working on an initiative aimed at commercialization with retailers. The focus is to launch a large-scale public-private alliance (PPA) aimed at introducing USAID/Colombia-supported products to major US retailers. This partnership will enable USAID-supported Colombian businesses that employ vulnerable populations to showcase their exceptional, socially-responsible products to buyers and executives from Sam’s Club. </li></ul>Ethical Trade
  6. 6. logo agreement <ul><li>Ethical Trade. Org has forged an agreement with USAID allowing the their logo to be printed on any product shipped to Sam’s Club that is supported directly by USAID. </li></ul><ul><li>USAID supported products may be branded with the USAID logo, only for the time that the product is receiving direct support from USAID. </li></ul><ul><li>timeline of USAID support will be clearly identified. </li></ul><ul><li>The USAID brand ensures that the enterprise is committed to socially responsible practices for the duration of USAID support. </li></ul><ul><li>USAID does not take responsibility for the quality of the product and is not liable for any damages resulting from these products. </li></ul>Ethical Trade
  7. 7. Supply Process Ethical Trade
  8. 8. Ethical Trade
  9. 9. Ethical Trade
  10. 10. Miniature Roses Ethical Trade
  11. 11. Candles Ethical Trade
  12. 12. Flowers Ethical Trade
  13. 13. Consumable Products Ethical Trade
  14. 14. Fabrics Ethical Trade
  15. 15. Wood-craft Ethical Trade
  16. 16. Ceramics Ethical Trade
  17. 17. Logistics backend <ul><li>Grower2Buyer is US registered company with a vendor agreement to Sam’s Club for fresh cut flowers. </li></ul><ul><li>Their business also contains an extensive logistics segment for Colombian and US companies, providing logistics throughout the US to major retailers, small businesses and individuals </li></ul><ul><li>Grower2buyer are forming an agreement with USAID to be a sole logistics and supply backend for all USAID supported products that are shipped to Sam’s Club. </li></ul><ul><ul><li>This firstly negates the need for every micro-business to complete a Sam’s Club vendor agreement process. </li></ul></ul><ul><ul><li>Secondly provides a uniform system and single company, simplifying the system to make it easily applicable to new ‘micro-vendors’. </li></ul></ul>Ethical Trade
  18. 18. Official Sam’s Product Fair <ul><li>The preparation and research over the last 4 months by Ethical Trade .Org and USAID Colombia have created an opportunity to present to Sam’s Club an official Colombian and Latin American product fair. </li></ul><ul><li>The basis of this fair would be to present a large and diverse range of ethically produced products that fall into one of 7 main categories; </li></ul><ul><li>The fair would see the convergence of producers from all over Colombia and Latin America </li></ul>Ethical Trade

×