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The Internet Generation
 

The Internet Generation

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The Internet Generation and the Delivery of Legal Services

The Internet Generation and the Delivery of Legal Services

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    The Internet Generation The Internet Generation Presentation Transcript

    • The Internet Generation and the Delivery of Legal Services Richard S. Granat CEO, DirectLaw, Inc.
    • Generations  G.I. Generation: Born 1900-1945  Baby Boomers: Born 1946-1964  Gen X: Born 1965-1977  Millennials/Gen Y: Born:1978-2000  Reclassification:  The Internet Generation: Born: 1970-2000.  First Waves- Coming of Age Now: 36 years old. e.g., Grahame and Peter.
    • What is the Internet Generation The N-Generation?  Defining characteristic of members of the generation growing with digital media.  Culture of digital interaction – e.g. myspace.  Community and relationship building on the Net.  Independence from institutions and seek autonomy.
    • Themes of N-Generation  Innovation – the better way.  Immediacy- I want it now.  Authentication and Trust  Media defines the culture-- at the heart of the N-Generation is interactivity.  N=Geners want options  High customization: services and products that fit unique needs.
    • As Consumers Generally  First Place to check for alternatives is the Net.  Seek Options and Comparison Shopping  Comparison Sites.  Try Before They Buy.  Privacy Concerns
    • What Do Consumers of Legal Services Want?  Clients are moving down the scale towards packaging and commodization.  Dislike hourly rates.  Want the benefits of technology passed on to them.  What certainty of cost.  Want a legal solution- not necessarily a lawyer.  A much lower price for legal solutions.
    • Why No Lawyers?  Consumers can’t afford lawyers; consumers can’t afford $125-$150. an hour.  Consumers afraid of lawyers. Trust issue.  Lawyers inconvenient and inefficient to use.  Dislike hourly rates.  Consumers perceive of lawyers as high risk.
    • High Value Legal Service Alternatives  Pre-Paid Legal Insurance  “Unbundled” Legal Services  Legal Solutions Delivered by Non-Lawyer Providers. E.g., desktoplawyer.co.uk and mylawyer.com.
    • The Potential of the Net as a Platform  Lower cost  Convenient  Faster and better client experience  Consistent with evolving consumer behaviors  Digitally-based legal services that can scale and have wide distribution  Interactivity  Try Before You Buy  Fixed Price – Reduce the Risk of Buying Legal Services.
    • Richard Susskind’s Theory  People will sub-optimize  People will use the solution that is “good enough”  People will substitute “legal information” for “legal services” if it solves their problem approximately.
    • What are on-legal services?  Digital solutions to solve legal problems delivered over the Net By:  By Law firms  By Legal Information Companies, e.g, MyLawyer.com, Inc., and Nolo.com  Communications and practice tools for clients through law firm Intranets.
    • Legal Digital Products  Legal Information About Common Subjects  Frequently Asked Questions Data Base  Search Engines  Diagnostic Analysis  Document Assembly Services  Automatic Calculators -e.g. child support
    • Reality checks  How much legal work can people realistically do for themselves?  Especially poor, disadvantaged, low- literacy  How much can technology realistically help?  Can we realistically build smart, highly useable, bullet-proof software?  Innate complexity  Exaggerated expectations  Great variation at “client” end  Unlimited user ingenuity
    • Things To Ponder  What will lawyering be like in a world where lots of good quality legal assistance is available free or cheap on the Web?  Will lawyers share the fate of travel agents?  How should we deal with the challenges and opportunities?
    • Break Through Innovations  Rethink the entire business model: technology, distribution, pricing, workflow, and organization.  Price dramatically less than the competition – 90% less.  World class in quality.  Produced, marketed, and used in many locales.