Presented by: <br />Sally Truong<br />Senior Marketing Coordinator<br />University Marketing and Communications<br />
What is the new UMSL Network?<br />Compilation of all official University pages of offices, departments, and units at face...
Growth of UMSL Network<br />
How will we use the network?<br />Target prospective students and stakeholders<br />Marketing to our fans’ friends and fri...
Future for UMSL & facebook?<br />Additional Applications <br />Twitter & Foursquare/FB places<br />Deals/Coupons with ever...
Future for UMSL & social media?<br />Fall campaign includes:<br />Promotions for giveaways<br />Scavenger hunts for Louie<...
Questions?<br />Do you want to join the network?<br />Need help setting up your page?<br />Need ideas for content?<br />Id...
Using your facebook fanpage?<br />Market UMSL brand by being the voice for your page<br />Do this by “Using Facebook as Pa...
More about fanpages …<br />Remember:<br />Student participation on your page is voluntary <br />Pages are not responsible ...
Best Practices for Facebook Fanpages<br />Be transparent about who you are<br />Be consistent, provide fresh, relevant and...
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UMSL Facebook Network

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Sally Truong's overview of the UMSL Facebook Network presented to the Marketers' Forum on June 8, 20011.

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  • On Wednesday, April 27, Jon Hinderliter launched the new application as the third link on our fanpage menu.
  • The top 15 leaders in the network are listed to the right and is charted over the course of 6 weeks.The network began with 9608 fans (9 thousand, 6 hundred and 8 fans) across 32 pages.Since then we have grown 26.5 percent, with Monday’s total of 12,154 fans. 12 thousand, 100 and 54 fans in 38 pages. Week over week, all the pages within the network are growing the total number of fans. Once several months go by, we will be able to chart larger period of time.40 percent of the pages have under 100 fans. Most of those pages just created their page and I hope to bring them up to the hundreds by the end of August.
  • We really want those friends who are not in the networkFacebook ads are demographically targeted text and image ads that can target users based on a variety of variables including likes, age, sex, schooling and much more. To grow our reach and solidify our brand and our message of serious education, serious value
  • In April, I started thinking about our fall campaign. Currently they include… Any other ideas you would like to try or want to see?
  • By doing so, we not only communicate our new branding message of Serious Education, Serious Value but we are reinforcing it with relevant news, information, and content. The message also resonances and will help transform the UMSL commuter mentally into a more positive and substantial image. Demonstration with facebook.com Answer questions about privacy, liking your own page, fans vs. friends, profile vs. page
  • Connect facebook to your twitter, you tube, linked in, flicker, etc. Closing the communication circle so it’s intertwined.
  • UMSL Facebook Network

    1. 1. Presented by: <br />Sally Truong<br />Senior Marketing Coordinator<br />University Marketing and Communications<br />
    2. 2. What is the new UMSL Network?<br />Compilation of all official University pages of offices, departments, and units at facebook.com/umsl.edu<br />Directed the landing page allows you to see who likes what pages and the total fans we have in our network<br />On Monday, we have 12,154 in our network<br />What pages are in the network?<br />
    3. 3. Growth of UMSL Network<br />
    4. 4. How will we use the network?<br />Target prospective students and stakeholders<br />Marketing to our fans’ friends and friends’ friend<br />Live demonstration of advertising<br />Potential reach over 130,000,000 facebook users<br />
    5. 5. Future for UMSL & facebook?<br />Additional Applications <br />Twitter & Foursquare/FB places<br />Deals/Coupons with every check in<br />Pushing network pages content up through the main page via tags<br />Growing the number of world wide fans<br />Student Ambassadors<br />Goal of 15,000 world wide fans by September 1<br />
    6. 6. Future for UMSL & social media?<br />Fall campaign includes:<br />Promotions for giveaways<br />Scavenger hunts for Louie<br />Wednesday’s where is this photo<br />Thursday’s UMSL trivia<br />Friday’s picture of the week<br />More Videos<br />UMSL Social Media’s Guide to Best Practices<br />
    7. 7. Questions?<br />Do you want to join the network?<br />Need help setting up your page?<br />Need ideas for content?<br />Ideas for more fans?<br />Contact:<br />Sally at socialmedia@umsl.edu<br />Jon at hinderliterj@umsl.edu<br />
    8. 8. Using your facebook fanpage?<br />Market UMSL brand by being the voice for your page<br />Do this by “Using Facebook as Page”<br />Like other UMSL pages, comment on links and pages’ attend events<br />New Fans Feature<br />How many LIKES?<br />Reciprocate likes from other pages<br />
    9. 9. More about fanpages …<br />Remember:<br />Student participation on your page is voluntary <br />Pages are not responsible for what is posted by users<br />Comments are always notified by e-mail <br />Offensive or negative comments can be deleted<br />Connect and share with your audience<br />Events, updates, link to campus news, etc.<br />Looping the communication circle<br />
    10. 10. Best Practices for Facebook Fanpages<br />Be transparent about who you are<br />Be consistent, provide fresh, relevant and up-to-date content<br />Use best judgment with negative posts, feedbacks and comments <br />Find a balance for posts and set goals<br />Connect facebook to your other social media <br />

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