Research is one of the most important and valuable steps in the development of any communications initiative. Nonprofits shy away from conducting research out of concern that it will be two costly and/or complicated, but it doesn’t have to be!
Step 2: Where do you want to go? If you know where you are going and what you hope to accomplish for your organization through your communication efforts, it becomes easier to plan the most efficient and appropriate route.
The indispensable first step to getting the things you want out of life is this: DECIDE what you want!!! author and comedian Ben Stein
I don’t know the key to success, but the KEY to failure is trying to please everybody!!! comedian Bill Cosby
Targeting your audience!!! Cops, Law and Order, JAG Late Show, Judge Judy, Ellen DeGeneres 2004 Presidential Election
Branding Your Organization is Essential A brand is a living ENTITY, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. Michael Eisner Disney CEO
Storytelling Child Advocacy Centers do important and meaningful work that has the ability to change lives and improve our world. Take the time to harvest stories that demonstrate the impact your organization has on those it serves. By telling stories of how individuals are affected by the issue you are working to solve, you personalize your mission and goals and make them more memorable.
Your Organizational identity is a key component of your brand. Develop is strategically and protect it vigorously.
Frame your messages to ensure relevance to your audiences and make sure your message are memorable.
Use storytelling as a technique to inspire your audience.
Step 3: How do we get there? This is great but what about the money???? How much is this going to cost and how are we going to get it done?
71% of you described your communications budget as “no budget”
Lessons From the Corporate Sector Corporations typically devote a significant percentage of their overall budget to marketing and communications. Why? Because it pays to do so. The nonprofit world is timid about funding communications. But investing in communications can have a powerful impact on the bottom line, from expanding your nonprofit’s donor base to developing goodwill and name recognition.
Build a budget for communications. Maybe you won’t get 5% of your organization’s total budget, but organizations need to start budgeting for communications the same way they include payroll and rent. Start small and build on your success.