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Learning to Hug a Porcupine, Relationship Advocacy That Stands Out and Gets Results

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  • Started my career by taking a duties as assigned job at a nonprofit,
  • Understanding a little about the people we are trying to influence
  • Have to learn the process of how a bill becomes a law, how the committees and systems work, buried under new diverse information
  • People you trust, experts, lobbyists, advocates?
  • 17 years of mistakes….
  • So physicians, you take a history. Right? What are you looking for??? What cues are you watching?
  • What motivates people???Jared Story – picking up his room…. Taking away his car.
  • Big Brothers Big Sisters story – stllouis raising money – why he is involved
  • What are you passionate about????
  • Story of Jared using the microwave
  • What committees are they on? What clubs are they in, what church do they go to? It can tell you a lot.
  • You don’t have to be an expert on TORT reform, you just have to be able to clearly explain your experiences around the issue, not only that but you are the tip of the sword, you can tell your legislator how it impacts their district but also, your part of a vast network of experts, your membership with the Missouri State Medical Association provides you stronger credibility.
  • Remember the definition of advocacy??? To change “what is” into “what should be”There are a lot of different opinions about exact numbers, but this is what some of the studies say
  • What don’t commercials just use pictures and music, why do they place so much emphasis on the verbal script?
  • Rebecca is still catching her breath after a busy fall travel schedule, she and Joe are looking forward to our projects in 2014 – logos for Missouri Healthcare for All, Nonprofit Services Center, Children Trust Fund, Missouri Retired Teachers Association
  • Rebecca is still catching her breath after a busy fall travel schedule, she and Joe are looking forward to our projects in 2014 – logos for Missouri Healthcare for All, Nonprofit Services Center, Children Trust Fund, Missouri Retired Teachers Association
  • Successful asks can be cosponsoring a bill, sponsoring a letter, or agreeing to attend an event. Even, if you have a question about Tort reform give me a call
  • Tell a story from TORT reform
  • What motivates people???Jared Story – picking up his room…. Taking away his car.
  • Back to Lansing a couple week later to teach at the Society of Michigan EMS Instructor Coordiantors to teach then about Generational Communication! http://www.slideshare.net/rgordongor6
  • Rebecca is still catching her breath after a busy fall travel schedule, she and Joe are looking forward to our projects in 2014 – logos for Missouri Healthcare for All, Nonprofit Services Center, Children Trust Fund, Missouri Retired Teachers Association
  • Rebecca is still catching her breath after a busy fall travel schedule, she and Joe are looking forward to our projects in 2014 – logos for Missouri Healthcare for All, Nonprofit Services Center, Children Trust Fund, Missouri Retired Teachers Association
  • Rebecca is still catching her breath after a busy fall travel schedule, she and Joe are looking forward to our projects in 2014 – logos for Missouri Healthcare for All, Nonprofit Services Center, Children Trust Fund, Missouri Retired Teachers Association
  • Transcript

    • 1. Learning to Hug a Porcupine……Relationship Advocacy That Stands Out and Gets Results @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 2. Let’s Get To Know Each Other What is your name? Where are you from? What do you want to get out of this day? What are you passionate about?@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 3. A little bit background… @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 4. What is your definition ofadvocacy????
    • 5. @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 6. Under The Dome…@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 7. Understanding Missouri’s Legislative DNA • 34 – members in the Missouri Senate • 163 – members in the Missouri House • Missouri Legislators are limited to serving 8 years in the House and 8 years in the Missouri Senate. • Representatives are limited to four two-year terms. • Senators are limited to two four-year terms. • The average age of those currently serving in the Missouri Senate is approximately 49. The youngest Senator is 36. Yeah? So what is the point??@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 8. When out of your element, where do you go for good information?@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 9. A Day of “ADVOCACY” at Missouri’s Capitol@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 10. Breaking Through The Noise Relationship Advocacy@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 11. 5 Strategies for Success 1. Learn about the person you want to influence. 1. Become a RELIABLE expert 1. Communicate Frequently 1. Have a specific “ask” 1. Tell YOUR story@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 12. Learning to Hug a Porcupine……Part 2Relationship Advocacy That Stands Out and Gets Results @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 13. Learning Advocacy The EASY WAY From MY Mistakes@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 14. At the end of the day….. It’s about the relationships, relationships are built on effective communication.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 15. What is Communications? The act of transferring information from one person to another. Verbal Non-Verbal Written Visual@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 16. “The single biggest problem incommunication is the illusion that it has taken place” George Bernard Shaw
    • 17. Rebecca’s Easy Theory – Path to Communications AIDA Attention Attention Interest Interest Desire Desire Action Action@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 18. The Single Best Way To Communicate? Identify What Motivates People@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 19. This Leads Us To Step #1 Learn About the People You Want to Influence………@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 20. Understanding Generations Helps Identify Motivations The events and conditions each of us experience during our formative years help define who we are and how we view the world. The generation we grow up in is just one of the influences on adult behavior.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 21. What is a Generation?• A generation is a subdivision of population grouped in time intervals of approximately 18-20 years.• Each generation‟s attitudes and beliefs are formed by the cultural shifts, influential public personalities, technological changes, and the major events during their formative years.
    • 22. “Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.”@rgordongroup facebook.com/RebeccaGordonGroup - www.rebeccagordongroup.org
    • 23. Why is this important?Do you remember when Kennedy died?
    • 24. @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 25. Technology1. “Anything that is in the world when you were born is normal and ordinary and is just a natural way the world works.”2. “Anything that is invented between the time when you are 15 to 35 is new, revolutionary and exciting, and you can possibly get a career in it.”3. „Anything invented after you are 35 is against the natural order of things.” *According to the late author Douglas Adams (The Hitchhiker’s Guide to the Galaxy.)
    • 26. In America Today This is the first time in history that we have four generations in the workplace. Traditionalists Baby Boomers Gen Xer‟s Gen Yer‟s@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 27. Where are you on the timeline?GENERATIONAL TIMELINE 1922-1945 1946-1964 1965-1980 1981-2000 Veterans, Silent, Baby Boomers Generation X Generation Y, Gen Yers, Traditionalists Millennials, Echo Boomers CupsersAges 66 - 89 Ages 47 - 65 Ages 31 - 46 Ages 11 - 30
    • 28. PERSONAL AND LIFESTYLE CHARACTERISTICS 1922-1945 1946-1964 1965-1980 1981-2000 Veterans, Silent, Baby Boomers Generation X Generation Y, Gen Years, Traditionalists Millennials, Echo BoomersCore Values Respect for authority Optimism Skepticism Realism Conformers Involvement Fun Confidence Discipline Informality Extreme Fun SocialFamily Traditional Disintegrating Day Care/Latch Key Merged Families Nuclear Friend FamiliesEducation A dream A birthright A way to get there An incredible expense GI Bill Not a choiceCommunication Rotary phones Touch-tone phones Cell phones InternetMedia One-on-one Call me anytime Only work at work Smart phones Write a memo Email Email/TextingDealing with Put it away Buy now, pay later Cautious Earn to spendMoney Pay cash Conservative Depend on parents (except kids)
    • 29. WORKPLACE CHARACTERISTICS - Part 2 1922-1945 1946-1964 1965-1980 1981-2000 Veterans, Silent, Baby Boomers Generation X Generation Y, Gen Yers, Traditionalists Millennials, Echo BoomersCommunications Formal In person Direct - immediate Email Memo Meetings Email Texting PostingsFeedback & No news is good Dont appreciate it Sorry to interrupt, I want it when I want it.Rewards news Money but how am I doing? Positive feedback Satisfaction in a Title recognition Freedom is the best Meaningful work job well done rewardMessages that Your experience You are needed Do it your way You will work with otherMotivate is respected You are valued Forget the rules bright and creative peopleWork & Never the twain No balance Balance BalanceFamily shall meet Work to live Non-traditional okay Non-traditional okay Spouses work
    • 30. Traditionalist’s Major Influences• Affected by the Great Depression• Franklin Roosevelt (New Deal)• Introduction of TV and TV dinners• World War II, Korean War• Many are Veterans – GI Bill• Commercial Air Travel• Civic Organizations, Lodges• Big Band Era, Jazz
    • 31. Baby Boomer’s Major Influences • Civil Rights Movements • Birth Control • Moon Landing • Cuban Missile Crisis • Assassination of Kennedys and MLK • Inflation • Nixon and the Watergate Scandal • Vietnam • Height of the Cold War • Women in the work place • Divorce • Rock and Roll - Woodstock
    • 32. Baby Boomers Events & Experiences Civil Rights Space Travel Cold War Sexual Revolution Assassinations
    • 33. Gen Xer’s Major Influences• Challenger Disaster• Berlin Wall• Desert Storm• Star Wars - Reagan• Latch Key Kids and Daycare kids• Skyrocketing Divorce Rate• Scandals• Personal Computers• Cable TV• HIV• Video Games
    • 34. Generation X Events & Experiences Fall of Berlin Wall Women’s Liberation Watergate Energy Crisis Cynical
    • 35. Gen Yer’s• Oklahoma City Bombing• High School Shootings• Era of Natural Disasters• Desert Storm, Iraq and Afghanistan• 9/11 Terrorism• Reality TV• Computer/net/cell - instant information• Lowest Parent/Child ratio in U.S. History• Helicopter parents and friend parents• Have been protected• Generation of self esteem
    • 36. Unique characteristics of the Gen Y• 1 out of 4 lives in a single parent house-hold, 3 out of 4 with working moms.• The child is the center of the household• Loose family structure, Merged families• Coddled and protected kids• Value individuality yet are immersed in aglobal environment• Extremely diverse segment of the population(est. 50% are immigrants or children ofimmigrants.)•Surrounded by digital media.
    • 37. “YES, MOTHER. I TOLD YOU, I’M DOING FINE ON MY OWN AT COLLEGE… HEY, COULD YOU LOG ON AND FIND MY SCHEDULE, ORDER MY BOOKS AND CALL ME WHEN IT’S TIME FOR CLASS?” The generation of the helicopter parents…
    • 38. #1 Learn about the person you want to influence. • Understanding your generational difference is only half the battle. • Get some information. • DO YOU GOOGLE?@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 39. #2 Become a RELIABLE Expert@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 40. An Individual Expert with a RELIABLE Network All elected officials rely on individuals with unique knowledge about how issues affect communities. Especially THEIR communities. You may not feel like an expert, by you are because you can communicate how policies impact people’s lives – and that’s incredibly more valuable than the best research report. *Borrowed from Branford Fitch, President and CEO of the Congressional Management Foundation@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 41. #3 Communicate Frequently@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 42. Consistency, Consistency, Consist ency This is sales….so it’s important to communicate your message frequently. In sales it’s called the RULE OF 151 • It takes 7 to 9 times for a message to be heard through direct mail. • It takes 56 times for a message to be hear through advertising. • And it takes 151 times for a message to be heard through conversation.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 43. • The first 50 times people don’t hear you. • The second 50 times they don’t understand you • The third 50 times they don’t believe you • And it isn’t until they’ve heard it for the 151st time that they finally hear, understand and think, “Well, there must be something to this.” • Ask anyone who speaks or runs for office how many times they say the same things in order to get their points across. And aren’t you glad they do? Otherwise, how would you remember what each of your favorite gurus stands for? *from Marcia Hoeck, Author of the 5 Power Shifts You Can’t Succeed in Business Without.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 44. #3 Communicate Frequently So tell them. Then tell them again. And then tell them again. If you message is a good one, it will only get stronger with time.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 45. #4 Have a specific “ASK”@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 46. Strong advocacy efforts have a specific “ask”…. Ask for what you want.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 47. #5 Tell YOUR Story Stories motivate people to action While the relationship will give you credibility and authority, the story will motivate them to act. If they believe the story you are telling them, and it touches them at a relevant, deep level; only then will you have success.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 48. @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 49. Rebecca’s Easy Theory – Path to Communications AIDA Attention Attention Interest Interest Desire Desire Action Action@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 50. Get Their Attention #1 – Learn about the person you want to influence. - Understand where they come from. - Break through the noise at the Capitol and reach out to them in their district. - Everyone who comes to see them wants, something – offer to help them.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 51. Interest #2 Become a RELIABLE expert • Offer your expertise, help them understand that you are an individual connected to a large group of experts that is there to help them understand how these issues impact their home district. • Communicate frequently, meet with them in person, follow-up with a note, keep your message simple.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 52. DESIRE #4 – Have a specific “ask” • Don’t overwhelm them with tons of information, be specific and ask for what you want.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 53. ACTION #5 – Tell YOUR story • Now that you have a relationship with your legislator, tell them how their policy decisions will directly impact you. Stories connect and a deep level and move people to ACT.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    • 54. Learning to Hug a Porcupine……Relationship Advocacy That Stands Out and Gets Results @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org

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