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Social Networking EDUCAUSE
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Social Networking EDUCAUSE


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  • 1. Social eLearning?Social Networking Meets eLearning
    Rob Gibson, Ed.D.
    Emporia State University
  • 2. Social eLearning?
    Contact information…
    Robert Gibson, Ed.D.
    Associate CIO, Academic Technology
  • 3. Social eLearning?
    What you will learn today:
    Understand current social media utilization growth metrics
    Understand how social network applications are utilized in both elearning and traditional environments
    Understand the implications of using social media in academia
  • 4. Social eLearning?
  • 5. Social eLearning?
    Boyd and Ellison (2007) define social networks as:
    “…web-based services that allow individuals to….
    1) construct a public or semi-public profile within a bounded system
    2) articulate a list of other users with whom they share a connection
    3) view and traverse list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.”
  • 6. Social eLearning?
    The first officially recognized social network was (1997 -2000). According to the Wharton School of Business, as of October 2008 social networks impacted more than 230 million people worldwide.
  • 7. Social eLearning?
    Social Networking Factoids (Nielson Global Faces and Networked Places)
    Social networks are growing 3x the rate of overall Internet growth (2009)
    Social networking sites are growing 47% annually, reaching 45% of total web users (2006)
    Social networking and blogging are now the 4th most popular online activities - ahead of personal Email (2009)
    Member sites now account for 1 in every 11 minutes online
  • 8. Social eLearning?
    Social Networking Factoids (Nielson Global Faces and Networked Places)
    67% of the global online population now visit a social network site - this sector accounts for 10% of all Internet time (Germany, Switzerland, Great Britain, and Italy are the fastest growing segments)
  • 9. Social eLearning?
    Social Networking Factoids (Nielson Global Faces and Networked Places) in Brazil (operated by Google) has the largest domestic online reach (70%) of any social network anywhere in the world, whereas Facebook has the highest average time per visitor among the 75 most popular brands online worldwide. However, the amount of time spent on increased by more than 566% in only one year. (Nielsen, 2009)
  • 10. Social eLearning?
    According the 2007 report from the National School Boards Association entitled Creating and Connecting: Research and Guidelines on Social and Educational Networking some interesting data emerges regarding social networks and online students (Grunwald Associates LLC survey )
  • 11. Social eLearning?
    Message Posting
    59% of online students discuss education topics, including college/college planning; learning outside of school; news; careers or jobs; politics; ideas; religion; morals; and school work
    50% of online students talk specifically about schoolwork
    21% post comments on message boards daily (7% in 2002)
    41% post comments weekly (17% in 2002)
  • 12. Social eLearning?
    Music Sharing
    32% of online students say they download music or audio that other users uploaded at least once a week
    29% of online students upload third party music or audio themselves
    12% of online students say they upload music or podcasts of their own creation at least weekly
  • 13. Social eLearning?
    Video Sharing
    30% of online students download and view videos uploaded by other users at least once weekly
    9% upload videos of their own creation once weekly
    22% have uploaded videos they’ve created at some point
  • 14. Social eLearning?
    Video Sharing
    30% of online students download and view videos uploaded by other users at least once weekly
    9% upload videos of their own creation once weekly
    22% have uploaded videos they’ve created at some point
  • 15. Social eLearning?
    Photo Sharing
    24% of online students post photos of art created by others at least once weekly
    22% post photos or art of their own creation
    50% have uploaded photos or artwork at some point
  • 16. Social eLearning?
    17% of online students add content to blogs at least weekly
    30% have their own blogs (up from nearly 0% in 2002)
  • 17. Social eLearning?
    Popular Social Networking Activities Among Online Students (K-12)
    41% post messages
    32% download music and videos
    29% upload music
    25% update personal web sites or online profiles
    24% post photos
    17% blog
    16% create and share virtual objects
    14% create new characters
    10% participate in collaborative projects and send suggestions to web sites
    9% submit articles to web sites; participate in quizzes, polls, or surveys
  • 18. Social eLearning?
  • 19. Social eLearning?
    Def. According to the web site Social Media Defined, Twitter is a microblogging application that is more or less a combination of instant messaging and blogging.
  • 20. Social eLearning?
    Back-channel chat (Mullings, 2009)
    Class chatter (Parry, 2008)
    Follow subject matter experts (Kuhlmann, 2009)
    Writing assignments (Parry, 2008)
    Collaboration with other students
    Storytelling(Parry, 2008)
  • 21. Social eLearning?
    “Track” a word (Parry, 2009)
    Storytelling (Parry, 2009)
    Track geo-politics
    History lessons
    Hook into podcasts
  • 22. Social eLearning?
    Type in a keyword (e.g., Iranelections) and watch the results in real time
    Twittervision and Twittervision 3D allow you to GeoTag users and their posts to know where certain topics are being discussed
  • 23. Social eLearning?
    Type in a keyword and watch the results in real time
    Learn what it may have been like for historical figures to tweet
  • 24. Social eLearning?
    Create “groups” of students
    YouTube or twiddeo
    Link to video files from Twitter
  • 25. Social eLearning?
    Poll students; add video/audio
    Connect Flickr to Twitter
  • 26. Social eLearning?
    Share PowerPoint and Word files
    Publish podcasts through Twitter
  • 27. Social eLearning?
    Twitter-based polls
    Twitter-based screen casting
  • 28. Social eLearning?
    Caveats and implications of using Twitter in academia
    Unwanted “followers”
    Trending topics
    Torrent of tweets
    URLs must be shortened
    Retweets lose context
  • 29. Social eLearning?
  • 30. Social eLearning?
    Student-student networking (Damron, 2009)
    Quasi Course Management System (Drummond, 2009)
    Specialized curricular groups
    Backchannel Chat (Online College, 2009)
    Poll students (Parry, 2008)
    Classroom Page (Hart, 2009)
    Track politicians (Online College, 2009)
  • 31. Forbes allows users to track company stocks and access related financial information, along with business headlines
    Blackboard Sync allows students to check Blackboard course content and grades directly from Facebook
    Booklist allowsusers to share their library or favorite books
    Worldcatallows users to search for books through Facebook
    Washingtonpost.NewsweekInteractive offers two political applications built on the Facebook platform, giving Facebook users more access to current political affairs
    SlideShareallows user to post presentations to their Facebook profile
    Podcast Player allows user to post podcasts to their Facebook profile
    Xmindcombined with Facebook, provides a way to enable both team brainstorming and personal mind mapping
    Social eLearning?
  • 32. Social eLearning?
    Facebook-like application
    Facebook Groups
    Create a class-centric group
  • 33. Social eLearning?
    Analysis of how social networks are formed
    LMS replacement
  • 34. Social eLearning?
    Academic Networking
    Create a networkedblog
    • 35.
    • 36.
    • 37.
    • 38.
    • 39.
  • 40. Social eLearning?
    Caveats and implications of using Facebook in Academia
    Friending students
    Students do not want to use FB as an academic tool
    Information is not private
    Facebook owns the data
    Institutional policies
    Faculty ethics
    English was only option
  • 41. Social eLearning?
  • 42. Social eLearning?
    Def.Ning provides a software platform (the "Ning Platform") that enables you to create, join or browse Social Networks (
    Ning includes some interesting and useful tools out-of-the-box, including a blog, discussion board, groups, and video and photo uploading capabilities
  • 43. Social eLearning?
    Advantages of Ning
    Includes multiple built-in tools (blog, discussion, group tool)
    Granular security controls (Email invites)
    Includes multiple built-in templates
    Supports multiple languages
  • 44. Social eLearning?
    Personal Learning Networks (Howard, 2007)
    Customized social networks specifically targeting curricular interest areas, such as
    ePortfolio deployment (Ivanova, 2008)
    ESL/EFL application (Molero de Martins, 2009)
    Composition application (Ettzevoglou & McBribe, 2009)
    Virtual Learning Network (Brooks-Young, 2009)
    Xmindcombined with Ning, provides a way to enable both team brainstorming and personal mind mapping
  • 45. Social eLearning?
    Custom social networks
  • 46. Social eLearning?
    Caveats and implications of using Ning in Academia
    While useful as a community resource, it should probably not be used as a replacement for a campus course management system for reasons related to FERPA
    Operates outside the domain of the institutional network
  • 47. Social eLearning?
    Scholarly Citations