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Cognatis 2011 (English)
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Cognatis 2011 (English)

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Describes some of the solutinos and services offered by Cognatis, a Brazilian geomarketing and analytical marketing specialized company with growing international coverage.

Describes some of the solutinos and services offered by Cognatis, a Brazilian geomarketing and analytical marketing specialized company with growing international coverage.

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    Cognatis 2011 (English) Cognatis 2011 (English) Presentation Transcript

    •  September, 2010
    • Who we are
    • We provide statistical and geomarketing intelligence tools and services with all around business applications.Expansion Territory Direct Sales Client Retention• Retail network Optimization Marketing Optimization • Anti-churn models• Service coverage • Optimal territory • Target the right • Propensity help companies• Statistical models defiition to increase markets and predictive models with large customer help predicting sales force population using help optimize sales base to identify future revenues efficiency. geodemographic campaings by most likely losses in segmentation targeting the most time to retain models. likely customers. them.
    •  We provide statistical and geomarketing intelligence tools and services with all around business applications. Analytical skills GIS processing Core IT developmentThis material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent.
    •  Differentials that make the difference. Techinical Coverage Led by Reinaldo Gregori, Ph.D. in Demography Street layers for over 2,700 thousand cities and MA in Economics from UC Berkeley and Georgetown University. in Brazil and major cities in Latin America. Senior analytical staff includes statisticians, Comprehensive and current geographers and marketing specialists all with Geodemographic data (GeoPop®) for all minimum of MA degree. cities in Brazil. Links to acclaimed academic institutions in Brazil First Latin American statndardized such as FIA/FEA, Fundação Seade and CEDEPLAR geodemographic and market information keep our team updated and constantly base (Brazil, Mexico, Argentina, Uruguay, challenged. Chile, Peru, Venezuela)This material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent.
    •  Utility Telecom Security Retail Other Infrastructure Industry Government Education Development Bank 2006 2007 2008 2009 2010 09/05/2011This material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent.
    •  • NETtool ® • GeoPop Residence ® • NETtool Prospect • GeoPop Day ® • Bússola • GeoPop Trends • Smartcoding • GeoPop Supply SOLUTIONS INFORMATION GEO- ANALYTICAL MARKETING• Data Mining • City Selection• Behavoral segmentation • Site Location• Propensity models • Ponto-a-Ponto• Retention models • Geodemographic seegmentation • Territory Optimization
    • Geopop GeoPop Day Geopop Supply Geopop TrendsResidence •Daytime population. •Business and service •Trend indicators•Residential •Available at census units by type, size, •Available at district population track or street activity, and profile. level.•Available at the level. •Available at census •Major metropolitan census track level. •All Brazilian cities track level. areas.•All Brazilian cities.
    •  Success Welldone Restructed Emergents Maturity Hardworkers Young and promissing Wealth Hopefull Blue-collar Urban poors Simple life Not haves Segments Sizes Small Median Large Life CycleThis material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent.
    • Where to locate your business units?• More thorough than Ponto-a-Ponto, this study analyzes a region or major city and identifies the ideal number of new business units and their locations.• These studies are based on geodemographic data and methods for evaluating market potential.
    •  NETtool Insight NETtool Prospects NETtool Franchising SmartCoder The power and Deliver the right Simplicity and Get most value flexibility of information to objectivity for from your client geomarketing in support your franchisers and address database your hands. field sales force retailers by standardizing find the right and mapping customers. them with this innovative toolThis material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent.