Strategic Use of Circulation Data: Moving Beyond the Basics
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Note: This presentation includes notes with some of the slides. Click on the "Speaker Notes" tab below the slides to see them or download the presentation to view them in PowerPoint. ...
Note: This presentation includes notes with some of the slides. Click on the "Speaker Notes" tab below the slides to see them or download the presentation to view them in PowerPoint.
Tightening materials budgets and physical space constraints have intensified the focus on usage data for decision making purposes. For print books, circulation is the most trusted indicator of use. Circulation data can drive decisions about everything from acquisitions and weeding to staffing levels and hours of operation. Modern integrated library systems record and maintain a rich and detailed array of circulation data, yet decisions are often based upon only the most rudimentary measures, such as total circulation, or average circulation per volume.
Taking advantage of the time and location data within circulation transactions, and combining it with demographics, acquisitions, and holdings data can provide a basis for more sophisticated analysis of book circulation that is better suited to strategic planning needs. This presentation examines some of the issues with the gathering and analysis of circulation data and also looks at different ways to measure circulation. It includes examples of time series and ratio analysis that can be applied to circulation data, and how the data and analysis can be used for decision making.
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