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Gentle Intro to Search Engine Optimisation
Gentle Intro to Search Engine Optimisation
Gentle Intro to Search Engine Optimisation
Gentle Intro to Search Engine Optimisation
Gentle Intro to Search Engine Optimisation
Gentle Intro to Search Engine Optimisation
Gentle Intro to Search Engine Optimisation
Gentle Intro to Search Engine Optimisation
Gentle Intro to Search Engine Optimisation
Gentle Intro to Search Engine Optimisation
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Gentle Intro to Search Engine Optimisation

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Covering the basics of SEO - keywords, page and site optimisation, writing content and a few useful tools

Covering the basics of SEO - keywords, page and site optimisation, writing content and a few useful tools

Published in: Technology, Design
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  1. Search Engine Optimization Keywords Page Optimization Site Optimization Ninja ToolkitCognimatic Limitedcognimatic.com Custom websites and web applications to manage your product, team or entire business.
  2. Keywords The words or phrases typed into search engine: Keywords define market and organizes audienceCognimatic Limitedcognimatic.com Custom websites and web applications to manage your product, team or entire business.
  3. Keyword Research Market: who is your intended audience, and what is the competition. Purpose: what does your site do? Brand – product, organization, pedigree Conversion – transactions, leadsCognimatic Limitedcognimatic.com Custom websites and web applications to manage your product, team or entire business.
  4. Finding Keywords Look at own site search statistics Look at competitors’ sites and keywords Monitor trends (Google Trends and Zeitgeist) Try out keywords in Google, Yahoo, Bing, Wikipedia and real people …and paid tools and services Cognimatic Limitedcognimatic.com Custom websites and web applications to manage your product, team or entire business.
  5. Page Optimzation Write interesting contentCognimatic Limitedcognimatic.com Custom websites and web applications to manage your product, team or entire business.
  6. Page Structure Semantic URL My3Great3Page3|3Cognima-c3 h"p://cognima-c.com/page0-tle3 Menu system adds context Home3|3About3|3Calendar3|3Maps3 H1-H6 for titles and sections Title! (only one H1 tag/page) Keywords!! Important text first Meaningful filenames Link to stuff (more juice) W3C/508 compliance Interesting, fresh contentCognimatic Limitedcognimatic.com Custom websites and web applications to manage your product, team or entire business.
  7. Pages – Technical Stuff META: Keywords Description Copyright Geo/ICBM Robots Canonical URL <TITLE> tag Redirects Cognimatic Limitedcognimatic.com Custom websites and web applications to manage your product, team or entire business.
  8. Advanced Page Metadata Dublin Core – describe digital media and more thorough tagging system for each page. Semantic Markup: Relating information and adding semantic value to text. •  RDFa (Resource Description Framework) •  Microdata – Google’s preferred method •  Microformats – Adds attributes to HTML tags Short URLs <link rel="shorturl" href="http://ucla.in/1234" />Cognimatic Limitedcognimatic.com Custom websites and web applications to manage your product, team or entire business.
  9. Site Optimization HTML5 – microdata robots.txt - www.robotstxt.org sitemap.xml - www.sitemaps.org Speed [of page load] - ranking and humans Opcode/page caching Yslow for other tips Redirects – HTTP 301 for page moves HTTP 403/404 Error pages – for humans Google AnalyticsCognimatic Limitedcognimatic.com Custom websites and web applications to manage your product, team or entire business.
  10. Ninja’s Tools of Choice Google account and toolbar http://toolbar.google.com Yahoo https://siteexplorer.search.yahoo.com/ Bing www.bing.com/webmaster Google Analytics www.google.com/analytics Google Webmaster Tools www.google.com/webmasters/tools Google Adwords Keyword Tool https://adwords.google.com/select/KeywordToolExternal SEO Plugin for Firefox http://tools.seobook.com/firefox/seo-for-firefox.html W3C et al validators http://validator.w3.org + Firefox Web Developer toolbarCognimatic Limitedcognimatic.com Custom websites and web applications to manage your product, team or entire business.

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