Five Canons ofRhetoric•invention deciding what to say•arrangement timing or structure•style graphic/information design•memory contextual messages•delivery interaction design
Don’t Lose theMessageRhetoric. Rhetoric. RhetoricNeed structure and rules tofree ourselves from the page
Content for Robots• Group similar content• Look for common chunktypes:• Files/media• Addresses• Lists• Product data• Pull quotes,asides etc...• Sketch out content types• Identify relationshipsBookAuthorPublisherFormatGenre
Chunks of Content•Think structure and markup:• ♡ Friendly ﬁelds• ☠ Death to WYSIWYG•Use of taxonomy•Context: data reuse and transport
Lego-time• Pane content very flexible• Render different fields• But:don’t punish mobile• Views could also give usrelated content:• Similar books within genre• Books by same author• Customers also purchased...• Keep pane contentappropriate to context...
Adaptive Layout•Device detection allows us toadapt layouts & content.•Change visual hierarchy withadaptive selection.•Responsive design changes ﬂoatof containers for accessibility.