22@Barcelona 2011
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    22@Barcelona 2011 22@Barcelona 2011 Presentation Transcript

    • 22@Barcelona, the innovation district
      22@Barcelona – The InnovationDistrict
      Josep M. Piqué
    • Agenda
      0
      1
      2
      3
      4
      5
      6
      7
      Framework
      22@Barcelona: Where
      22@Barcelona: History
      22@Barcelona: The Innovation District
      22@Barcelona: Urbanism
      22@Barcelona: Economics
      22@Barcelona: Social
      Q&A
    • Framework
      0
    • Knowledge
      Innovation
      Knowledge
      Infrastructure
      Knowledge-based
      Economy
      Economy
      Geography
      Political Economy
      Source: Loet Leydesdorff & Martin Meyer. 2003.
    • TRIPLE HELIX. Local & Global Innovation System
      Government
      University
      Industry
      Source: Henry Etzkowitz & Loet Leydesdorff, 2000.
    • I+I
      International
      Innovation
      Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007.
    • Cluster Model
    • Born Global Companies
      University
      Industry
      Government
      Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.
    • The Ecology of Innovation
      Research Universities
      Good Business Climate
      Entrepreneurs
      Good Food, Wine and Coffee
      The RegionalEconomy
      AngelInvestors
      Highly TrainedWorkforcewith Global Access
      Venture Capital
      Good Infrastructure(Social and Physical)
      Source: The Ecology of Innovation, Tapan Munroe, 2008
    • Talent: Who is your city?
      Source: Richard Florida, 2008
    • STREAM
      T-Economy
      TALENT ATTRACTION
      INTERNATIONAL
      T
      T
      T
      TALENT RETENTION
      PERFORMANCE
      CREATION AND DEVELOPMENT TALENT
      LOCAL
      Source: Xavier Marcet and Roser Salvat, 2009
    • 22@Barcelona: Where
      1
    • Among the main European capitals
    • Barcelona’s Metropolitan Area
    • The Barcelona’s eastern transformation
      Sagrera AVE
      Forum 2004
      22@Barcelona
      Olympic Village 1992
    • 22@Barcelona: History
      2
    • 22@Barcelona, included in the Ensanche’s plan (1859)
    • 1986 - 1992: the opening of the waterfront
    • 1996 - 1999: the opening of Diagonal Avenue
      February 1999
      February 1996
    • 1860 - 1960: the “Catalan Manchester”
    • 1960 - 1990: obsolescence and degradation
    • 22@Barcelona: the innovation district
      3
    • An urban renovation strategy. A new model of making city
      The answer to a necessity: the Knowledge Economy
      1998: the debate about the future of the industrial areas
    • Phase 1
      Phase 2
      Phase 3
      Corporate
      Environment
      Projects
      Physical
      Environment
      Town Planning
      Building
      Infrastructure
      Personal
      Environment
      Relationship space
      Conceptual model
    • Value chain
      Talent
      Attraction
      Retention
      Development
      Creation
      Company
      Promotion
      Location
      Coaching
      Growth
      Innovation
      Science
      Technology
      Company
      Market
      Urbanism
      Planning
      Management
      Infrastruct.
      Construction
    • The 22@ Plan, a new model of compact city
      @ activities
      Green spaces
      Industrial heritage
      Avanced infrastructures
      Social housing
      7@ facilities
      New mobility model
      Revitalization public spaces
    • 22@ Barcelona: Urbanism
      4
    • 198,26 Ha (115 city blocks)
      4.000.000 m²
      114.000 m²
      145.000 m²
      200 million €
      The scale of the project:
      Territory
      New gross floor space
      Increase in green spaces
      Increase in facilities
      Investment in infrastructures
      3.200.000m2
      800.000 m2
      • Productive Activities
      • Housing, facilities and services
      The scale of 22@Barcelona
    • … 2008 …
      2000
      2001 …
      … 2003 …
      … 2004 …
      … 2005…
      … 2006 …
      Compact city, with publicly owned land, fully urbanised and offering excellent infrastructure, providing many more jobs in the field of knowledge intensive activities
      Industrial land, little used or in complete disuse, 100% privately owned, and part yet to be urbanised
      Corporate Projects, clusters
      Urban Planning
      Urban Management
      Construction
      Infrastructures
      The urban planning process (2001-2010)
    • SOCIAL HOUSING
      2’7 -
      @ ACTIVITIES
      2’2 -
      2 -
      URBAN
      PRODUCTIVE
      ACTIVITIES
      Build ability: m² of ceiling/m² of land
      INDUSTRIAL
      ACTIVITIES
      CODE 22a
      CODE 22@
      Urban planning. Density
      Increase density:
      Balance public and private benefits:
    • Public space renewal
      New energy networks
      New mobility plan
      Selective pneumatic waste collection
      New heating and cooling system
      Underground galleries
      Special infrastructures plan
    • 22@ Barcelona: Economics
      5
    • Urban clusters
      Cluster
      strategies
      Transversal
      programs
      ICT
      MEDIA
      ENERGY
      MEDTECH
      DESIGN
      Clusters policy
      Entrepreneurship
      Services for companies
      Internationalization
      Community of professionals
      Relation between clusters
      Marketing
    • Leadership of projects: current situation and forecast
      22@Barcelona: Clusters & activities
      Companies
      Entrepreneurs
      Institutions
      Specific spaces
      Universities
      Dissemination
      spaces
      Technological centers
      Residences
      Incubators
      Other services
    • Media: Barcelona Media Park
      Companies
      MediaPro, Lavinia, Cromosoma…
      Institutions
      RNE, CAC, Barcelona TV…
      Specifics spaces
      Audiovisual Production Centre (PBM)
      Universities
      UPF, UB, UOC
      Technological centers
      Barcelona Media-Innovation Centre
      Incubators
      Media-TIC Building
      Residences
      Melon District / Ciutadella
      Dissemination
      Media Factory
    • ICT: Network of R+D centres related to ICT
      Companies
      T-Systems, Indra, Telefónica
      Institutions
      CMT, FBD, Localret, AENOR
      Specifics spaces
      Interface building, Media-TIC building
      Universities
      UB, UPC, La Salle
      Technological centers
      Technological ICT Center
      Incubators
      Media-TIC building
      Residences
      Melon District
      Dissemination
      ICT House
    • Media & ICT Cluster: 2006 - 2010
      BARCELONA ACTIVA
      AGBAR TOWER
      RBA HQ.
      IMAGINA BUILDING:
      Mediapro, CIBM, Yahoo!, TCI,…
      GREEN AREAS
      RNE
      INDRA
      AUDIOVISUAL PRODUCTION
      CENTRE
      INTERFACE BUILDING:
      IMI, Indra & AENOR
      COMMUNICATION FACULTY
      (UPF)
      T-SYSTEMS HQ. &
      BARCELONA DIGITAL
      VILA CASAS MUSEUM
      OF CONTEMPORARY ART
      BARCELONA TV
      MEDIA-TIC BUILDING
      SUBSIDIZED HOUSING
    • Energy: Interuniversity Campus of Besòs
      Companies
      Endesa, Ecotècnia, Agbar
      Institutions
      ITER, BCN Chamber of Commerce
      Specifics spaces
      Campus Offices
      Universities
      UB, UPC
      Technological centers
      IREC
      b_TEC Incubator
      Incubators
      Residences
      b_TEC Residence
      Dissemination
      Campus services
    • Medical Technologies - MedTech
      Companies
      Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine
      Institutions
      CatSalut, Blood Bank, BIOCAT
      Specifics spaces
      Health Building, BIO Enterprise Park
      Universities
      UB, UPC, Official Nursing College
      Technological centers
      22@MedTech
      Health Building
      Incubators
      Residences
      Nido
      Dissemination
      Health Building
    • Design
      Companies
      G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design
      Institutions
      BCD
      Specifics spaces
      Palo Alto, PBM, Hub Design
      Universities
      University of Vic, UPC, IAAC
      Technological centers
      KIM BCN
      Media-TIC, “Projecte Bressol” (textile)
      Incubators
      Residences
      Melon District / Ciutadella
      Dissemination
      Hub Design
    • 22@ Spaces. Engines of transformation
      MedTech
      Media
      ICT
      Energy
    • Cluster’s leader agents
    • 10 universities: 25,000 students
      UPF COMUNICATION
      UOC
      SAE INSTITUTE
      IL·3
      HEALTH BUILDING
      B_TEC, UPC UNIVERSITY
      EMAV
      ART CENTER COLLEGE OF DESIGN
      BAU
      UPF CIUTADELLA
      SCHOOL OF PROFESSIONAL
      & EXECUTIVE
      DEVELOPMENT (UPC)
    • 4 residences: more than 800 beds
      NIDO RESIDENCE
      CIUTADELLA RESIDENCE
      b_TEC RESIDENCE
      MELON DISTRICT
      RESIDENCE
    • 9 R+D+i & technological centres
      BARCELONA MEDIA
      INNOVATION CENTER
      ICT TECHNOLOGICAL
      CENTER
      KIM BCN
      IREC
      BIOMEDICAL
      RESEARCH PARK
      LEITAT TECHNOLOGICAL
      CENTER
      HEALTH BUILDING
      ORANGE R+D
      TELEFONICA R+D
      ALSTOM R+D
    • New jobs in 22@Barcelona since 2000
      (Accumulated data at 12.31.2009 in number of employers)
      New companies installed in the district since 2000
      (December2009)
      (December2009)
      Employees of companies already located or in process to be installed
      Companies already located or in process to be installed
      44.600
      1.502
      41’8% newly created
      ICT
      26%
      Design
      24%
      Media
      11%
      Others
      %
      Energy
      4%
      MedTech
      5%
      New companies and new jobs at 22@Barcelona
      (Accumulated data at 12.31.2009 in number of companies)
      61,7 %
    • Spaces and Infrastructures
      Innovation and Technology
      Clusters and Market access
      Public Financing
      Private Investment
      Talent
      Networking
      22@ PLUS Bussines Services
    • 22@ PLUS: Spaces and Infrastructures
      Spaces and advanced infrastructures available
      • Space search
      • 22@Barcelona landing platform
      Weekly and Monthly Spaces
      • Information and advice on infrastructures
      Telecommunications
      Selective pneumatic waste collection
      Centralized climate control
      New power grid
    • 22@ PLUS: Networking
      Services, sharing and consolidating the district
      • 22@Network, Association of Businesses and Institutions of 22@Barcelona
      Welcome plan, for new companies and institutions that move to the district.
      Work commissions, which work as networking opportunities and project generators.
      Network workshops
      • 22@Update Breakfast
      • Symposium on Urban Clusters
      • IN22@
    • 22@ PLUS: Talent
      Attracting and Developing Talent
      • 22@Staying in company:
      22@MASTER / 22@DEGREE
      22@BECAT
      22@FP
      MIT-SPAIN
      22@MBA
    • Led
      22@ PLUS: Innovation and technology
      Supporting innovation and access to technology
      • Technology Valorization Program: KimBCN Foundation
      • Urban Lab Program:
      22@Barcelona offers a large number of opportunities for technology
      companies that decide to move to the district, like spaces to run pilot programs
      to test new technology.
      22@Barcelona = Urban Lab
      • 22@Innovation:
      Through this program 22@Barcelona fosters innovation with specific projects to
      generate sophisticated demand through both private and public initiatives.
      This allows small and medium-sized companies to access new clients and markets.
    • 22@ PLUS: Innovation and technology
      Supporting innovation and access to technology
      • 22@Synergys
      • Business networking and work sessions at congresses or other scientific
      or technological events that take place in Barcelona.
      • Easy access to new emerging technologies to create synergies and
      more competitive business environment.
      • Helping to generate new business opportunities.
      • Talent’s attraction and retention in the city of Barcelona.
    • 22@ PLUS: Public and Private financing
      PublicFinancing
      Personalized information, advice and management
      The 22@Barcelona Project Aid Management Unit offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects.
      22@Capital
      Private and venture capital investment networks
      Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth.
      HIT Barcelona – World innovation Summit – Marketplace between Global Entrepreneurs and International Private Investors.
    • 22@ Barcelona: Social and Cultural
      6
    • Space of personal relation
      22@ Space of
      Personal Relation
      22@Talent
      For the professionals
      For the neighbours
      • 22@Districte Digital
      • Actions of direct communication
      • Support to initiatives of the district
      • 22@Staying in company
      • International Community: IN22@
      • Access to education
      • Relationship spaces
      • Networking: 22@Update Breakfast,…
      • 22@Voluntariat
      Increase of the belonging feeling
      Creation of the community 22@
      Pride to work/live in 22@
    • Citizens Projects
      22@Talent
      22@Districte Digital
      • Virtual Memory of the Sant Martí District’s elders
      • New multimedia classrooms
      • Computer recycling network
      • Families on line
      • Discovering Sant Martí District
      • CreaTalent
      • 22@FP
      • 22@Becat
      • MITSpain
      • 22@Master/22@Degree
      Sponsorship and participation in the neighbourhood activities
      Direct communication actions
      Neighbours needs analysis
    • The City as Externality: Art, Culture and Technology creation
      22@ Cultural Factories
      Old Factories as Public Space for Art, Culture and Technology creation.
      www.hangar.org
      www.laescocesa.org
      La Escocesa
      Can Ricart
    • Q & A
      7
    • www.22barcelona.com