Born Global Companies University Industry Government Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.
The Ecology of Innovation Research Universities Good Business Climate Entrepreneurs Good Food, Wine and Coffee The RegionalEconomy AngelInvestors Highly TrainedWorkforcewith Global Access Venture Capital Good Infrastructure(Social and Physical) Source: The Ecology of Innovation, Tapan Munroe, 2008
Talent: Who is your city? Source: Richard Florida, 2008
STREAM T-Economy TALENT ATTRACTION INTERNATIONAL T T T TALENT RETENTION PERFORMANCE CREATION AND DEVELOPMENT TALENT LOCAL Source: Xavier Marcet and Roser Salvat, 2009
An urban renovation strategy. A new model of making city The answer to a necessity: the Knowledge Economy 1998: the debate about the future of the industrial areas
Phase 1 Phase 2 Phase 3 Corporate Environment Projects Physical Environment Town Planning Building Infrastructure Personal Environment Relationship space Conceptual model
Value chain Talent Attraction Retention Development Creation Company Promotion Location Coaching Growth Innovation Science Technology Company Market Urbanism Planning Management Infrastruct. Construction
The 22@ Plan, a new model of compact city @ activities Green spaces Industrial heritage Avanced infrastructures Social housing 7@ facilities New mobility model Revitalization public spaces
198,26 Ha (115 city blocks) 4.000.000 m² 114.000 m² 145.000 m² 200 million € The scale of the project: Territory New gross floor space Increase in green spaces Increase in facilities Investment in infrastructures 3.200.000m2 800.000 m2
… 2008 … 2000 2001 … … 2003 … … 2004 … … 2005… … 2006 … Compact city, with publicly owned land, fully urbanised and offering excellent infrastructure, providing many more jobs in the field of knowledge intensive activities Industrial land, little used or in complete disuse, 100% privately owned, and part yet to be urbanised Corporate Projects, clusters Urban Planning Urban Management Construction Infrastructures The urban planning process (2001-2010)
SOCIAL HOUSING 2’7 - @ ACTIVITIES 2’2 - 2 - URBAN PRODUCTIVE ACTIVITIES Build ability: m² of ceiling/m² of land INDUSTRIAL ACTIVITIES CODE 22a CODE 22@ Urban planning. Density Increase density: Balance public and private benefits:
Public space renewal New energy networks New mobility plan Selective pneumatic waste collection New heating and cooling system Underground galleries Special infrastructures plan
Urban clusters Cluster strategies Transversal programs ICT MEDIA ENERGY MEDTECH DESIGN Clusters policy Entrepreneurship Services for companies Internationalization Community of professionals Relation between clusters Marketing
Leadership of projects: current situation and forecast 22@Barcelona: Clusters & activities Companies Entrepreneurs Institutions Specific spaces Universities Dissemination spaces Technological centers Residences Incubators Other services
Media: Barcelona Media Park Companies MediaPro, Lavinia, Cromosoma… Institutions RNE, CAC, Barcelona TV… Specifics spaces Audiovisual Production Centre (PBM) Universities UPF, UB, UOC Technological centers Barcelona Media-Innovation Centre Incubators Media-TIC Building Residences Melon District / Ciutadella Dissemination Media Factory
ICT: Network of R+D centres related to ICT Companies T-Systems, Indra, Telefónica Institutions CMT, FBD, Localret, AENOR Specifics spaces Interface building, Media-TIC building Universities UB, UPC, La Salle Technological centers Technological ICT Center Incubators Media-TIC building Residences Melon District Dissemination ICT House
Media & ICT Cluster: 2006 - 2010 BARCELONA ACTIVA AGBAR TOWER RBA HQ. IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,… GREEN AREAS RNE INDRA AUDIOVISUAL PRODUCTION CENTRE INTERFACE BUILDING: IMI, Indra & AENOR COMMUNICATION FACULTY (UPF) T-SYSTEMS HQ. & BARCELONA DIGITAL VILA CASAS MUSEUM OF CONTEMPORARY ART BARCELONA TV MEDIA-TIC BUILDING SUBSIDIZED HOUSING
Medical Technologies - MedTech Companies Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine Institutions CatSalut, Blood Bank, BIOCAT Specifics spaces Health Building, BIO Enterprise Park Universities UB, UPC, Official Nursing College Technological centers 22@MedTech Health Building Incubators Residences Nido Dissemination Health Building
10 universities: 25,000 students UPF COMUNICATION UOC SAE INSTITUTE IL·3 HEALTH BUILDING B_TEC, UPC UNIVERSITY EMAV ART CENTER COLLEGE OF DESIGN BAU UPF CIUTADELLA SCHOOL OF PROFESSIONAL & EXECUTIVE DEVELOPMENT (UPC)
4 residences: more than 800 beds NIDO RESIDENCE CIUTADELLA RESIDENCE b_TEC RESIDENCE MELON DISTRICT RESIDENCE
9 R+D+i & technological centres BARCELONA MEDIA INNOVATION CENTER ICT TECHNOLOGICAL CENTER KIM BCN IREC BIOMEDICAL RESEARCH PARK LEITAT TECHNOLOGICAL CENTER HEALTH BUILDING ORANGE R+D TELEFONICA R+D ALSTOM R+D
New jobs in 22@Barcelona since 2000 (Accumulated data at 12.31.2009 in number of employers) New companies installed in the district since 2000 (December2009) (December2009) Employees of companies already located or in process to be installed Companies already located or in process to be installed 44.600 1.502 41’8% newly created ICT 26% Design 24% Media 11% Others % Energy 4% MedTech 5% New companies and new jobs at 22@Barcelona (Accumulated data at 12.31.2009 in number of companies) 61,7 %
Spaces and Infrastructures Innovation and Technology Clusters and Market access Public Financing Private Investment Talent Networking 22@ PLUS Bussines Services
22@ PLUS: Spaces and Infrastructures Spaces and advanced infrastructures available
22@Barcelona offers a large number of opportunities for technology companies that decide to move to the district, like spaces to run pilot programs to test new technology. 22@Barcelona = Urban Lab
Through this program 22@Barcelona fosters innovation with specific projects to generate sophisticated demand through both private and public initiatives. This allows small and medium-sized companies to access new clients and markets.
22@ PLUS: Innovation and technology Supporting innovation and access to technology
Business networking and work sessions at congresses or other scientific
or technological events that take place in Barcelona.
Easy access to new emerging technologies to create synergies and
more competitive business environment.
Helping to generate new business opportunities.
Talent’s attraction and retention in the city of Barcelona.
22@ PLUS: Public and Private financing PublicFinancing Personalized information, advice and management The 22@Barcelona Project Aid Management Unit offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects. 22@Capital Private and venture capital investment networks Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth. HIT Barcelona – World innovation Summit – Marketplace between Global Entrepreneurs and International Private Investors.
Sponsorship and participation in the neighbourhood activities Direct communication actions Neighbours needs analysis
The City as Externality: Art, Culture and Technology creation 22@ Cultural Factories Old Factories as Public Space for Art, Culture and Technology creation. www.hangar.org www.laescocesa.org La Escocesa Can Ricart