Your SlideShare is downloading. ×
  • Like
22@Barcelona 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

22@Barcelona 2011

  • 1,406 views
Published

 

Published in Business , Travel , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,406
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
50
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 22@Barcelona, the innovation district
    22@Barcelona – The InnovationDistrict
    Josep M. Piqué
  • 2. Agenda
    0
    1
    2
    3
    4
    5
    6
    7
    Framework
    22@Barcelona: Where
    22@Barcelona: History
    22@Barcelona: The Innovation District
    22@Barcelona: Urbanism
    22@Barcelona: Economics
    22@Barcelona: Social
    Q&A
  • 3. Framework
    0
  • 4. Knowledge
    Innovation
    Knowledge
    Infrastructure
    Knowledge-based
    Economy
    Economy
    Geography
    Political Economy
    Source: Loet Leydesdorff & Martin Meyer. 2003.
  • 5. TRIPLE HELIX. Local & Global Innovation System
    Government
    University
    Industry
    Source: Henry Etzkowitz & Loet Leydesdorff, 2000.
  • 6. I+I
    International
    Innovation
    Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007.
  • 7. Cluster Model
  • 8. Born Global Companies
    University
    Industry
    Government
    Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.
  • 9. The Ecology of Innovation
    Research Universities
    Good Business Climate
    Entrepreneurs
    Good Food, Wine and Coffee
    The RegionalEconomy
    AngelInvestors
    Highly TrainedWorkforcewith Global Access
    Venture Capital
    Good Infrastructure(Social and Physical)
    Source: The Ecology of Innovation, Tapan Munroe, 2008
  • 10. Talent: Who is your city?
    Source: Richard Florida, 2008
  • 11. STREAM
    T-Economy
    TALENT ATTRACTION
    INTERNATIONAL
    T
    T
    T
    TALENT RETENTION
    PERFORMANCE
    CREATION AND DEVELOPMENT TALENT
    LOCAL
    Source: Xavier Marcet and Roser Salvat, 2009
  • 12. 22@Barcelona: Where
    1
  • 13. Among the main European capitals
  • 14. Barcelona’s Metropolitan Area
  • 15. The Barcelona’s eastern transformation
    Sagrera AVE
    Forum 2004
    22@Barcelona
    Olympic Village 1992
  • 16. 22@Barcelona: History
    2
  • 17. 22@Barcelona, included in the Ensanche’s plan (1859)
  • 18. 1986 - 1992: the opening of the waterfront
  • 19. 1996 - 1999: the opening of Diagonal Avenue
    February 1999
    February 1996
  • 20. 1860 - 1960: the “Catalan Manchester”
  • 21. 1960 - 1990: obsolescence and degradation
  • 22. 22@Barcelona: the innovation district
    3
  • 23. An urban renovation strategy. A new model of making city
    The answer to a necessity: the Knowledge Economy
    1998: the debate about the future of the industrial areas
  • 24. Phase 1
    Phase 2
    Phase 3
    Corporate
    Environment
    Projects
    Physical
    Environment
    Town Planning
    Building
    Infrastructure
    Personal
    Environment
    Relationship space
    Conceptual model
  • 25. Value chain
    Talent
    Attraction
    Retention
    Development
    Creation
    Company
    Promotion
    Location
    Coaching
    Growth
    Innovation
    Science
    Technology
    Company
    Market
    Urbanism
    Planning
    Management
    Infrastruct.
    Construction
  • 26. The 22@ Plan, a new model of compact city
    @ activities
    Green spaces
    Industrial heritage
    Avanced infrastructures
    Social housing
    7@ facilities
    New mobility model
    Revitalization public spaces
  • 27. 22@ Barcelona: Urbanism
    4
  • 28. 198,26 Ha (115 city blocks)
    4.000.000 m²
    114.000 m²
    145.000 m²
    200 million €
    The scale of the project:
    Territory
    New gross floor space
    Increase in green spaces
    Increase in facilities
    Investment in infrastructures
    3.200.000m2
    800.000 m2
    • Productive Activities
    • 29. Housing, facilities and services
    The scale of 22@Barcelona
  • 30. … 2008 …
    2000
    2001 …
    … 2003 …
    … 2004 …
    … 2005…
    … 2006 …
    Compact city, with publicly owned land, fully urbanised and offering excellent infrastructure, providing many more jobs in the field of knowledge intensive activities
    Industrial land, little used or in complete disuse, 100% privately owned, and part yet to be urbanised
    Corporate Projects, clusters
    Urban Planning
    Urban Management
    Construction
    Infrastructures
    The urban planning process (2001-2010)
  • 31. SOCIAL HOUSING
    2’7 -
    @ ACTIVITIES
    2’2 -
    2 -
    URBAN
    PRODUCTIVE
    ACTIVITIES
    Build ability: m² of ceiling/m² of land
    INDUSTRIAL
    ACTIVITIES
    CODE 22a
    CODE 22@
    Urban planning. Density
    Increase density:
    Balance public and private benefits:
  • 32. Public space renewal
    New energy networks
    New mobility plan
    Selective pneumatic waste collection
    New heating and cooling system
    Underground galleries
    Special infrastructures plan
  • 33. 22@ Barcelona: Economics
    5
  • 34. Urban clusters
    Cluster
    strategies
    Transversal
    programs
    ICT
    MEDIA
    ENERGY
    MEDTECH
    DESIGN
    Clusters policy
    Entrepreneurship
    Services for companies
    Internationalization
    Community of professionals
    Relation between clusters
    Marketing
  • 35. Leadership of projects: current situation and forecast
    22@Barcelona: Clusters & activities
    Companies
    Entrepreneurs
    Institutions
    Specific spaces
    Universities
    Dissemination
    spaces
    Technological centers
    Residences
    Incubators
    Other services
  • 36. Media: Barcelona Media Park
    Companies
    MediaPro, Lavinia, Cromosoma…
    Institutions
    RNE, CAC, Barcelona TV…
    Specifics spaces
    Audiovisual Production Centre (PBM)
    Universities
    UPF, UB, UOC
    Technological centers
    Barcelona Media-Innovation Centre
    Incubators
    Media-TIC Building
    Residences
    Melon District / Ciutadella
    Dissemination
    Media Factory
  • 37. ICT: Network of R+D centres related to ICT
    Companies
    T-Systems, Indra, Telefónica
    Institutions
    CMT, FBD, Localret, AENOR
    Specifics spaces
    Interface building, Media-TIC building
    Universities
    UB, UPC, La Salle
    Technological centers
    Technological ICT Center
    Incubators
    Media-TIC building
    Residences
    Melon District
    Dissemination
    ICT House
  • 38. Media & ICT Cluster: 2006 - 2010
    BARCELONA ACTIVA
    AGBAR TOWER
    RBA HQ.
    IMAGINA BUILDING:
    Mediapro, CIBM, Yahoo!, TCI,…
    GREEN AREAS
    RNE
    INDRA
    AUDIOVISUAL PRODUCTION
    CENTRE
    INTERFACE BUILDING:
    IMI, Indra & AENOR
    COMMUNICATION FACULTY
    (UPF)
    T-SYSTEMS HQ. &
    BARCELONA DIGITAL
    VILA CASAS MUSEUM
    OF CONTEMPORARY ART
    BARCELONA TV
    MEDIA-TIC BUILDING
    SUBSIDIZED HOUSING
  • 39. Energy: Interuniversity Campus of Besòs
    Companies
    Endesa, Ecotècnia, Agbar
    Institutions
    ITER, BCN Chamber of Commerce
    Specifics spaces
    Campus Offices
    Universities
    UB, UPC
    Technological centers
    IREC
    b_TEC Incubator
    Incubators
    Residences
    b_TEC Residence
    Dissemination
    Campus services
  • 40. Medical Technologies - MedTech
    Companies
    Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine
    Institutions
    CatSalut, Blood Bank, BIOCAT
    Specifics spaces
    Health Building, BIO Enterprise Park
    Universities
    UB, UPC, Official Nursing College
    Technological centers
    22@MedTech
    Health Building
    Incubators
    Residences
    Nido
    Dissemination
    Health Building
  • 41. Design
    Companies
    G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design
    Institutions
    BCD
    Specifics spaces
    Palo Alto, PBM, Hub Design
    Universities
    University of Vic, UPC, IAAC
    Technological centers
    KIM BCN
    Media-TIC, “Projecte Bressol” (textile)
    Incubators
    Residences
    Melon District / Ciutadella
    Dissemination
    Hub Design
  • 42. 22@ Spaces. Engines of transformation
    MedTech
    Media
    ICT
    Energy
  • 43. Cluster’s leader agents
  • 44. 10 universities: 25,000 students
    UPF COMUNICATION
    UOC
    SAE INSTITUTE
    IL·3
    HEALTH BUILDING
    B_TEC, UPC UNIVERSITY
    EMAV
    ART CENTER COLLEGE OF DESIGN
    BAU
    UPF CIUTADELLA
    SCHOOL OF PROFESSIONAL
    & EXECUTIVE
    DEVELOPMENT (UPC)
  • 45. 4 residences: more than 800 beds
    NIDO RESIDENCE
    CIUTADELLA RESIDENCE
    b_TEC RESIDENCE
    MELON DISTRICT
    RESIDENCE
  • 46. 9 R+D+i & technological centres
    BARCELONA MEDIA
    INNOVATION CENTER
    ICT TECHNOLOGICAL
    CENTER
    KIM BCN
    IREC
    BIOMEDICAL
    RESEARCH PARK
    LEITAT TECHNOLOGICAL
    CENTER
    HEALTH BUILDING
    ORANGE R+D
    TELEFONICA R+D
    ALSTOM R+D
  • 47. New jobs in 22@Barcelona since 2000
    (Accumulated data at 12.31.2009 in number of employers)
    New companies installed in the district since 2000
    (December2009)
    (December2009)
    Employees of companies already located or in process to be installed
    Companies already located or in process to be installed
    44.600
    1.502
    41’8% newly created
    ICT
    26%
    Design
    24%
    Media
    11%
    Others
    %
    Energy
    4%
    MedTech
    5%
    New companies and new jobs at 22@Barcelona
    (Accumulated data at 12.31.2009 in number of companies)
    61,7 %
  • 48. Spaces and Infrastructures
    Innovation and Technology
    Clusters and Market access
    Public Financing
    Private Investment
    Talent
    Networking
    22@ PLUS Bussines Services
  • 49. 22@ PLUS: Spaces and Infrastructures
    Spaces and advanced infrastructures available
    • Space search
    • 50. 22@Barcelona landing platform
    Weekly and Monthly Spaces
    • Information and advice on infrastructures
    Telecommunications
    Selective pneumatic waste collection
    Centralized climate control
    New power grid
  • 51. 22@ PLUS: Networking
    Services, sharing and consolidating the district
    • 22@Network, Association of Businesses and Institutions of 22@Barcelona
    Welcome plan, for new companies and institutions that move to the district.
    Work commissions, which work as networking opportunities and project generators.
    Network workshops
    • 22@Update Breakfast
    • 52. Symposium on Urban Clusters
    • 53. IN22@
  • 22@ PLUS: Talent
    Attracting and Developing Talent
    • 22@Staying in company:
    22@MASTER / 22@DEGREE
    22@BECAT
    22@FP
    MIT-SPAIN
    22@MBA
  • 54. Led
    22@ PLUS: Innovation and technology
    Supporting innovation and access to technology
    • Technology Valorization Program: KimBCN Foundation
    • 55. Urban Lab Program:
    22@Barcelona offers a large number of opportunities for technology
    companies that decide to move to the district, like spaces to run pilot programs
    to test new technology.
    22@Barcelona = Urban Lab
    • 22@Innovation:
    Through this program 22@Barcelona fosters innovation with specific projects to
    generate sophisticated demand through both private and public initiatives.
    This allows small and medium-sized companies to access new clients and markets.
  • 56. 22@ PLUS: Innovation and technology
    Supporting innovation and access to technology
    • 22@Synergys
    • 57. Business networking and work sessions at congresses or other scientific
    or technological events that take place in Barcelona.
    • Easy access to new emerging technologies to create synergies and
    more competitive business environment.
    • Helping to generate new business opportunities.
    • 58. Talent’s attraction and retention in the city of Barcelona.
  • 22@ PLUS: Public and Private financing
    PublicFinancing
    Personalized information, advice and management
    The 22@Barcelona Project Aid Management Unit offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects.
    22@Capital
    Private and venture capital investment networks
    Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth.
    HIT Barcelona – World innovation Summit – Marketplace between Global Entrepreneurs and International Private Investors.
  • 59. 22@ Barcelona: Social and Cultural
    6
  • 60. Space of personal relation
    22@ Space of
    Personal Relation
    22@Talent
    For the professionals
    For the neighbours
    • 22@Districte Digital
    • 61. Actions of direct communication
    • 62. Support to initiatives of the district
    • 63. 22@Staying in company
    • 64. International Community: IN22@
    • 65. Access to education
    • 66. Relationship spaces
    • 67. Networking: 22@Update Breakfast,…
    • 68. 22@Voluntariat
    Increase of the belonging feeling
    Creation of the community 22@
    Pride to work/live in 22@
  • 69. Citizens Projects
    22@Talent
    22@Districte Digital
    • Virtual Memory of the Sant Martí District’s elders
    • 70. New multimedia classrooms
    • 71. Computer recycling network
    • 72. Families on line
    • 73. Discovering Sant Martí District
    • 74. CreaTalent
    • 75. 22@FP
    • 76. 22@Becat
    • 77. MITSpain
    • 78. 22@Master/22@Degree
    Sponsorship and participation in the neighbourhood activities
    Direct communication actions
    Neighbours needs analysis
  • 79. The City as Externality: Art, Culture and Technology creation
    22@ Cultural Factories
    Old Factories as Public Space for Art, Culture and Technology creation.
    www.hangar.org
    www.laescocesa.org
    La Escocesa
    Can Ricart
  • 80. Q & A
    7
  • 81. www.22barcelona.com