22@Barcelona 2009 English

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  • 1. 22@Barcelona, the innovation district
  • 2. Index Framework 22@Barcelona: Where 22@Barcelona: History 22@Barcelona: The Innovation District 22@Barcelona: Urbanism 22@Barcelona: Economics 22@Barcelona: Social Q&A 0 1 2 3 4 5 6 7
  • 3. Framework 0
  • 4. Source: Loet Leydesdorff & Martin Meyer. 2003. Knowledge-based Economy Knowledge Knowledge Infrastructure Geography Political Economy Economy Innovation
  • 5. University Government Industry Source: Henry Etzkowitz & Loet Leydesdorff, 2000. TRIPLE HELIX . Local & Global Innovation System
  • 6. Innovation International I+I Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007. Global National Regional Local Science Technology Industry Market
  • 7. Born Global Companies University Industry Government Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.
  • 8. T-Economy Source: Tom Cannon. 2007
  • 9. 22@Barcelona: Where 1
  • 10. Among the main European capitals
  • 11. Barcelona’s Metropolitan Area
  • 12. Sagrera AVE Forum 2004 [email_address] The Barcelona’s eastern transformation
  • 13. 22@Barcelona: History 2
  • 14. 22@Barcelona, included in the Ensanche’s plan (1859)
  • 15. 1986 - 1992: the opening of the waterfront
  • 16. 1996 - 1999: the opening of Diagonal Avenue February 1999 February 1996
  • 17. 1860 - 1960: the “Catalan Manchester”
  • 18. 1960 - 1990: obsolescence and degradation
  • 19. 22@Barcelona: the innovation district 3
  • 20. 1998: the debate about the future of the industrial areas An urban renovation strategy. A new model of making city The answer to a necessity: the Knowledge Economy
  • 21. CLUSTERS & BUSINESS DEVELOPMENT TALENT INFRASTRUCTURES URBAN INTERNATIONAL DISTRICT PROMOTION DEMAND [email_address] ICT 3459 Plan MEDIA ENE BIO DIS URB ECO SOC 22@ BCN INT CAT
  • 22. Value chain Talent Attraction Retention Development Creation Company Promotion Location Monitoring Growth Innovation Science Technology Company Market Urbanism Planning Management Infrastruct. Construction
  • 23. Conceptual model Phase 2 Corporate Environment Projects Phase 1 Physical Environment Town Planning Building Infrastructure Phase 3 Personal Environment Relationship space
  • 24. The 22@ Plan, a new model of compact city Subsidized housing @ activities 7@ facilities Green spaces Industrial heritage Avanced infrastructures New mobility model Revitalization public spaces
  • 25. 22@ Barcelona: Urbanism 4
  • 26. The scale of 22@Barcelona
      • Rearrangement of 69% of the territory
      • Almost 1.500 firms and institutions recently established
    Update execution 1 S 2009: Urban Plan and new economic ceiling Infrastructures Plan and investment
      • 42% of reurbanization works finished or in process
      • Investment until 1 S 2009: 108 million euros
      • Productive Activities
      • Housing, facilities and services
    The scale of the project: Territory New gross floor space Increase in green spaces Increase in facilities Investment in infrastructures
      • 3.200.000m 2
      • 800.000 m 2
    198,26 Ha (115 city blocks) 4.000.000 m² 114.000 m² 145.000 m² 180 million €
  • 27. The urban planning process (2001-2008) Compact city, with publicly owned land, fully urbanised and offering excellent infrastructure, providing many more jobs in the field of knowledge intensive activities … 2008 … 2000 Industrial land, little used or in complete disuse, 100% privately owned, and part yet to be urbanised 2001 … Urban Planning … 2003 … Urban Management … 2004 … Infrastructures … 2004/06… Construction … 2004 … Corporate Projects, clusters
  • 28. Balance public and private benefits: Urban planning. Density Increase density: INDUSTRIAL ACTIVITIES URBAN PRODUCTIVE ACTIVITIES @ ACTIVITIES SUBSIDIZED HOUSING 2’7 - 2 - 2’2 - Build ability: m² of ceiling/m² of land CODE 22a CODE 22@
  • 29. Special infrastructures plan Public space renewal New heating and cooling system New energy networks Underground galleries New mobility plan Selective pneumatic waste collection
  • 30. 22@ Barcelona: Economics 5
  • 31. MEDIA Entrepreneurship Services for companies Internationalization Community of professionals
      • Cluster
      • strategies
    • Transversal
    • programs
    Relation between clusters Marketing ENERGY MEDTECH ICT DESIGN Urban clusters Clusters policy
  • 32. Technological centers 22@Barcelona: Clusters & activities Leadership of projects: current situation and forecast Companies Institutions Universities Incubators Residences Other services Specific spaces Dissemination spaces Entrepreneurs
  • 33. Media: Barcelona Media Park Universities Incubators Institutions Specifics spaces Technological centers Residences Dissemination Companies UPF, UB, UOC Media-TIC Building RNE, CAC, Barcelona TV… Audiovisual Production Centre (PBM) Barcelona Media-Innovation Centre Melon District / Ciutadella Media Factory MediaPro, Lavinia, Cromosoma…
  • 34. Universities Incubators Institutions Specifics spaces Technological centers Residences Dissemination Companies UB, UPC, La Salle Media-TIC building CMT, FBD, Localret Interface building, Media-TIC building Technological ICT Center Melon District ICT House T-Systems, Indra, Telef ó nica ICT: Network of R+D centres related to ICT
  • 35. Media & ICT Cluster: 2006 - 2010 VILA CASAS MUSEUM OF CONTEMPORARY ART AUDIOVISUAL PRODUCTION CENTRE BARCELONA ACTIVA IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,… T-SYSTEMS HQ. & BARCELONA DIGITAL COMMUNICATION FACULTY (UPF) BARCELONA TV MEDIA-TIC BUILDING SUBSIDIZED HOUSING INTERFACE BUILDING: IMI, Indra & ACC AGBAR TOWER RNE INDRA GREEN AREAS RBA HQ.
  • 36. Energy: Interuniversity Campus of Besòs Universities Institutions Specifics spaces Technological centers Residences Dissemination Companies UB, UPC b_TEC Incubator ITER, BCN Chamber of Commerce Campus Offices IREC b_TEC Residence Campus services Endesa, Ecot è cnia, Agbar Incubators
  • 37. Medical Technologies - MedTech Universities Institutions Specifics spaces Technological centers Residences Dissemination Companies UB, UPC, Official Nursing College Health Building CatSalut, Blood and Tissues Bank Health Building, BIO Enterprise Park 22@MedTech Laboratory Nido Health Building Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine Incubators
  • 38. Design Universities Institutions Specifics spaces Technological centers Residences Dissemination Companies University of Vic, UPC, IAAC Media-TIC, “Projecte Bressol” (textile) BCD Palo Alto, PBM, Hub Design Centre d’Innovaci ó , Barcelona Media Melon District / Ciutadella Hub Design G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design Incubators
  • 39. 22@ Spaces. Engines of transformation Media MedTech ICT Energy
  • 40. Cluster’s leader agents
  • 41. B_TEC, UPC UNIVERSITY HEALTH BUILDING SAE INSTITUTE UPF COMUNICATION IL·3 BAU EMAV UPF CIUTADELLA UOC PASADENA, ART CENTER COLLEGE OF DESIGN 10 universities: 25,000 students SCHOOL OF PROFESSIONAL & EXECUTIVE DEVELOPMENT (UPC)
  • 42. NIDO RESIDENCE CIUTADELLA RESIDENCE b_TEC RESIDENCE MELON DISTRICT RESIDENCE 4 residences: more than 800 beds
  • 43. ORANGE R+D BIOMEDICAL RESEARCH PARK IREC KIM BCN HEALTH BUILDING ALSTOM R+D TELEFONICA R+D LEITAT TECHNOLOGICAL CENTER BARCELONA MEDIA INNOVATION CENTER ICT TECHNOLOGICAL CENTER 9 R+D+i & technological centres
  • 44. New companies and new jobs at 22@Barcelona + 50% New jobs in 22@Barcelona since 2000 (Accumulated data at 12.31.2008 in number of employers) ( December 2008) Employees of companies already located or in process to be installed 42.000 No clusters 31% Clusters 69% 44’6% newly created New companies installed in the district since 2000 ( December 2008) Companies already located or in process to be installed 1.441 (Accumulated data at 12.31.2008 in number of companies)
  • 45. 22@ PLUS Bussines Services Public Financing Talent Innovation and Technology Clusters and Market access [email_address] Networking Promotion Spaces and Infrastructures
  • 46.
    • Spaces and advanced infrastructures available
    • Space search
    • 22@Barcelona landing platform
      • Weekly and Monthly Spaces
    • Information and advice on infrastructures
      • Telecommunications
      • Selective pneumatic waste collection
      • Centralized climate system
      • New power grid
    22@ PLUS: Spaces and Infrastructures
  • 47. 22@ PLUS: Networking
    • Services, sharing and consolidating the district
    • 22@Network, Association of Businesses and Institutions of 22@Barcelona
      • Welcome plan, for new companies and institutions that move to the district.
      • Work commissions, which work as networking opportunities and project generators.
      • Network workshops
    • 22@Update Breakfast
    • Symposium on Urban Clusters
    • IN22@
  • 48.
    • Attracting and developing talent
    • 22@Staying in company:
      • 22@MÁSTER / 22@DEGREE
      • [email_address]
      • [email_address]
      • MIT-SPAIN
      • [email_address]
    • Dissonances
    22@ PLUS: Talent
  • 49.
    • Supporting innovation and access to technology
    • Technology Valorization Program: KimBCN Foundation
    • Urban Lab:
      • 22@Barcelona offers a large number of opportunities for technology
      • companies that decide to move to the district, like spaces to run pilot programs
      • to test new technology.
      • 22@Barcelona = Urban Lab
    • 22@Innovation:
      • Through this program 22@Barcelona fosters innovation with specific projects to
      • generate sophisticated demand through both private and public initiatives.
      • This allows small and medium-sized companies to access new clients and markets.
    22@ PLUS: Innovation and technology
  • 50. 22@ PLUS: Innovation and technology
    • Supporting innovation and access to technology
    • 4. [email_address]
    • Business networking and work sessions at congresses or other scientific
    • or technological events that take place in Barcelona.
    • Easy access to new emerging technologies to create synergies and
    • more competitive business environment.
    • Helping to generate new business opportunities.
    • Talent’ s attraction and retention in the city of Barcelona.
  • 51. 22@ PLUS: Public and Private financing Public Financing Personalized information, advice and management The 22@Barcelona Project Aid Management Unit ( UGAP ) offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects. [email_address] Private and venture capital investment networks Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth. The program is led by professor Ken Morse, director of the MIT Entrepreneurship Center.
  • 52. 22@ Barcelona: Social 6
  • 53. 22@ Space of Personal Relation [email_address] Increase of the belonging feeling Creation of the community 22@ Pride to work/live in 22@ Space of personal relation
    • International Community : IN22@
    • Access to education
    • Relationship spaces
    • Networking: 22@Update Breakfast ,…
    • [email_address]
    • 22@Districte Digital
    • Actions of direct communication
    • Support to initiatives of the district
    • 22@Staying in company
    For the professionals For the neighbours
  • 54. Q & A 7
  • 55. Citizens Projects Sponsorship and participation in the neighborhood activities Direct communication actions Citizens needs analysis
    • Virtual Memory of the Sant Martí District’s elders
    • New multimedia classrooms
    • Computer recycling network
    • Families on line
    • Discovering Sant Martí District
    • [email_address]
    • [email_address]
    • MITSpain
    • [email_address]
    • 22@Master/22@Degree
    22@Staying in company 22@Districte Digital
  • 56. www.22barcelona.com