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  • 1. Zoo Charlotte It’s time to explore! 1
  • 2. Brand Philosophy Our philosophy is to always feed exploration and sicovry. The more you know about your current environment the better you can help protect it. We encourage everyone to learn about different animals and thier habitats. It’s time to explore! Brand Idenity Here at Zoo Charlotte we strive to provide a natural habitat for animals in the region and help educate people about the wildlife around them. We are more than a typical zoo, doing our best for fuel curiosity and exploration. Primary font: Helvetica Neue Secondary font: Gabrielle
  • 3. Logos...4 Signage...5-6 Transportation...7-8 Uniforms...9 Cafe...10 Gift Shop...11 Advertisments...12-15 Pantone CMYK 0001 RGB 000 HEX #000000 Pantone 315 U CMYK 76-30-0-53 RGB29-84-120 HEX 1D5478 Pantone 641 U CMYK 87-9-0-36 RGB29-84-120 HEX 1695A3 Pantone 209U CMYK29-1-0-5 RGB 172-240-242 HEX ACF0F2 Pantone 121U CMYK 0-46-100-8 RGB235-127-0 HEX EB7F00
  • 4. Zoo Charlotte Latta Farms Carolina Raptor Center Zoo Charlotte Foundation
  • 5. Carolina Raptor Center Zoo Charlotte Latta Farms Entrance Sign Exhibt Display Type: Mammal Diet: Herbivore Average life span in the wild: Up to 24 years Size: Head and body, 23 to 39; Tail, 7.75 to 12 in Weight: 60 lbs (27 kg) http://www.ncwildlife.org/Learning/Species/Mammals/Beaver2.aspx
  • 6. Restroom Signs Reptiles Mammal Reptiles Raptor Center Insect House Aquatic Insect House Raptor Center Mammal Aquatic
  • 7. Mouse Snake Monarail
  • 8. Vehicles Zoo Charlotte Latta Farms Carolina Raptor Center
  • 9. Uniforms Zoo Charlotte Latta Farms Carolina Raptor Center Zoo Charlotte Cafe Gift Shop SUSAN ZOOKEEPER FARMHAND REHABILITATION COORDINATOR Zoo Charlotte JACK 9
  • 10. 10 Cafe Zoo Charlotte Cafe Cafe Zoo Charlotte Cafe on objects to keep them at aaanageable length. Zoo Charlotte Because beavers’ teeth never stop growing they must constantly gnaw
  • 11. Latta Farms Carolina Raptor Center Zoo Charlotte Foundation Zoo Charlotte Zoo Charlotte Gift Shop Zoo Charlotte Zoo Charlotte 11
  • 12. Advertisments 12
  • 13. Magazine Ad There is more than just bluebirds in your back yard. Its time to explore! Zoo Charlotte 13
  • 14. Zoo Charlotte Billboards 14
  • 15. Zoo Charlotte 15
  • 16. 16 Rebecca garber rgarber0@email.cpcc.edu GRD241-01 Fall 2013 Kenn Compton