What is CloudSpokes?
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  • The context for this entire discussion is the accelerating enterprise adoption of the cloud. 2009 saw dramatic growth from the leaders in cloud computing– 2M subscribers to salesforce, 2M companies on Google, and over 25M servers spun up on Amazon. But where is all this going? Analysts say that cloud computing is the #1 strategic priorty for CIOs and that every enterprise should be roadmapping their adoption of the cloud.
  • GoldCorp – 100M to 9B in market cap$575K in prize money110 sites identified, 80% produced gold (80M oz of gold were found)
  • Optimize for output and creativity – hard to structure challenges. Same with video requirements. Stiffle creativity.Identify blueprintInputs/OutputsSample Audience ( description & how is it used)
  • Devs are weird. Want to be collaborative and competive as the same tiem. I’ll tell you how to solve this code but I’ll do it better. So you have to be as responsive on the BB. You’ll also see devs helping out or talking some trash. Scorecards and announcements with blog posts. Developers post their videos or we do it for sometime we do it for them.
  • The test presents the participant with the following task: how to fix a lit candle on a wall (a cork board) in a way so the candle wax won't drip onto the table below.[3] To do so, one may only use the following along with the candle:a book of matchesa box of thumbtacksThe solution is to empty the box of thumbtacks, put the candle into the box, use the thumbtacks to nail the box (with the candle in it) to the wall, and light the candle with the match.[3] The concept of functional fixedness predicts that the participant will only see the box as a device to hold the thumbtacks and not immediately perceive it as a separate and functional component available to be used in solving the task.
  • Remove force.comTalk up admin

Transcript

  • 1. CloudSpokesThe Industry’s First Community for Crowdsourcing Enterprise Cloud Development
  • 2. CloudSpokes: Bringing Together Enterprise Cloud Challenges with a World of (Aspiring) Cloud Developers
    1
    Community of specialist cloud developers across platforms
    Companies who need cloud development
    Contests
    Forums | Networking
    Other
  • 3. Why - The Combination of Two Massive Transformations Has Exponential Potential
    2
    Cloud
    For the first time ever, all it takes is expertise and an internet connection to contribute
    Crowd
  • 4. Enterprise Cloud Adoption is Accelerating
    3
    Momentum to Date
    “It’s our belief that these cloud technology solutions will help us differentiate ourselves from competitors. The key is the speed with which we can move because we're cloud-based. It’s not just a growth strategy, it’s the transformation of our company.”
    Dick Escue, CIO RehabCare
    $1.6B+ revenue
    82K+ companies
    3M+ companies
    3K every day
    170 enterprises
    400K+ users
    490,000 developers
    102B objects on S3
  • 5. Open Global Communities Are Driving New Innovation Through “the Crowd”
    4
    And Much Much More…
    Marketing Analytics
    Mining
    1906 – Weighing Oxen
    NetFlix– Beat us in predicting movies and win $1M
    Goldcorp – Help us find gold…and not go bankrupt !
    Francis Galton and the “wisdom of the crowd”
    • 2000 Submissions
    • 6. ~10 Beat NetFlix
    • 7. 14K Scientists
    • 8. Market Cap from 100M to 9B
    • 9. Wisdom of the Crowd or Market as a broadly applicable rule
  • Today’s Development Reality: Not right for “The Cloud” OR “The Crowd”
    Cloud
    Community Development
    On-Premise
    In-House + Offshore R&D
    • Elastic, pay as you go
    • 10. All variable costs
    • 11. Pay for results
    • 12. Pay upfront for fixed capacity
    • 13. High fixed costs
    • 14. Pay for inputs
    Why hasn’t the development process?
    The technology has changed….
    Why hasn’t the development process itself?
    5
  • 15. Bringing the Crowd to the Cloud Requires a New Type of Community
    6
    Performance Based
    • Pay for performance – values output vs. hours
    • 16. Market to match supply and demand
    Social Networking
    100% Cloud
    • Let developers connect with peers
    • 17. Let developers connect with potential employers
    • 18. 100% focused on CIO’s #1 priority
    ChallengeFocused
    • “Game-ified” experience, with contests and badges
  • How it Works: Sponsoring a Challenge
    7
    Sponsor posts a challenge – define a task or project and set a price for it
    2. Challenges appear on a list for the developer community to see
    3. Community participants submit their answers to the challenge
    4. Submissions are peer reviewed and a winner is selected
    5. Sponsor pays out the winner
  • 19. How it Works: Developer Experience
    8
    Come to the home page to sign up
    2. Create a public profile
    3. Connect with other members
    4. Participate in a challenges / Win $
    5. End up on a leaderboard!
  • 20. What Makes CloudSpokesDifferent than Other Developer Communities?
    9
    Technology Community Types
    CloudSpokes is…
    • Neutral, not tied to a particular product or standard
    • 21. Focused on a single topic: Cloud Computing
    • 22. Offers a combination of networking/forums AND challenges/contests
    • 23. Both competitive and collaborative
    Contests/Asset Creation
    Forums/ Q&A / Networking
    Single product / standard
    Topic focused
    Broad / Generic
  • 24. Seems cool but why?
    10
  • 25. Launching CloudSpokes Was Just the First Shot in a Multi-Year War With the Status Quo
    11
    ‘This revolution won’t be complete until the current business models of the global Sis – Accenture, Deloitte, IBM and others – are as comprehensively undermined as those of the software vendors they’ve traditionally worked with.’
  • 26. Age of Hyperspecialization
    12
    “The point is: there are already huge opportunities for companies to engage hyper-specialist knowledge workers, and for these highly specialized workers to make money. The potential quality, speed, and cost advantages virtually guarantee that this model will become more prevalent.”
    Thomas Malone, MIT – Collective Intelligence
  • 27. What does it mean for me?
    13
  • 28. CloudSpokes History
    14
  • 29. CloudSpokes Contest Examples
    15
    Google Reminder Bot Reminds You To Be #Awesome! ($1000)
    Superfell Builds Super Android Salesforce.com Admin App! ($1500)
    Webcam + Twilio API = Homemade alarm system ($<500)
    Omniauth for Heroku and Force.com($1500)
    Network Detection Javascript Library ($500)
    Simple Geolocation Toolkit ($1000)
    iPadCheckin App for SFDC ($2000)
  • 30. CloudSpokesDreamforce
  • 31. I’m in, but how?
    17
  • 32. Digital Assembly
    18
  • 33. Structure
    19
  • 34. Discussion and Feedback
    20
  • 35. Candle Problem applied to Technology
    21
  • 36. Examples
    22
  • 37. CloudSpokes Architecture
    23
  • 38. Happy Meal but no fries!
    Application integration and scale
    Application design, development,
    Declarative, configuration, reporting
  • 39. Environments
  • 40. David Messinger
    Community Architect
    @dmessing
    http://blog.cloudspokes.com
    http://www.cloudspokes.com
    @CloudSpokes
    Come and compete where the rubber meets the code