Building Social Enterprise with Ruby and Salesforce

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This was my presentation at the Oct 4th, Dallas Ruby Brigade night. It covers Lean Methodology and using DatabaseDotCom and Ruby …

This was my presentation at the Oct 4th, Dallas Ruby Brigade night. It covers Lean Methodology and using DatabaseDotCom and Ruby
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  • Il y a plus 500 milliards membres actives pour le réseau social - Facebook.


  • 1. Building Social Enterprise with Ruby and Salesforce
    Dallas Ruby Brigade, Oct 4th, 2011
    Presented by Raymond Gao
  • 2. Growth of Cloud Computing & Social Enterprise
  • 3. Growth of Cloud Computing
  • 4. Cloud Computing will be a $ 241 billion mkt by 2020
  • 5. Market Cap of Top Cloud Computing Companies
  • 6. Social Revolution
    4 hours
    per month
    Web Usage
    Rest of the Web
    Sources: Ben Elowitz, Wetpaint / comScore
  • 7. Facebook Members (Growth of Social Networking)
    More than 500 million active users
    over 900 million objects (pages, groups, events and community pages)
    About 70% of Facebook users are outside the United States
    9 Novembre, 2010
    2010 IUT Cloud Computing Seminar
  • 8. Architecture for the Real World
  • 9. User
    Classic Application Architecture
    Screens exposed to the end users
    Your business logic
    Your Data Model
  • 10. Idealized Situation
  • 11. How are your opinions?
    What do you like most?
    What do you like least?
    What kinds of difficulties have you had?
    What do you think the real world is like?
  • 12. Small Problem – Easy Fix
  • 13. Just lift the car out of water
  • 14. Initial Disappointment
  • 15. Bring on Heavier Equipment
  • 16. Whoops, That too was a surprise!
  • 17. Guess what’s next?
  • 18. An Example DB Schema
    Source: from Internet
  • 19. Another Example
    Source: from Internet
  • 20. More Examples
    Source: from Internet
  • 21. 1st attempt at reinventing the wheel
  • 22. Reinvent the wheel is tougher than you think
  • 23. Classic Approach Meets Classic Problems
    Too Simplistic
    Linear model
    Static Input / Output
    Either Quality, Time, or Cost
    Read my blog -
  • 24. Lean Approach – Smart Learning
  • 25. Data Store is everywhere
    Browsers (Chrome, Firefox, IE, Opera)
    Mobile devices (Iphone, Android, Blackberry, Windows CE, Symbian)
    Adobe Flash Applications
    Desktop Applications
    Game Consoles,
    Everywhere !!!
  • 26. Meshed Architecture (Macro View )
    Community Data Models
  • 27. Growth of No-SQL DBs
  • 28. Some Causes
    SW developers are not natural born DBAs
    Developing a good data scheme is pretty tough
    Convince your partner to use your DB scheme is tougher!
    DB administration could be a full time job
  • 29. Mesh Architecture (Micro view)
    Additional Data Sources
    High Perf
    Data Services
    (No-SQL, In-Memory
    Cached Objects)
    Data Store
    Transient Data
  • 30. Benefits of Ruby on SF
    There are lots of incentive to use Ruby
    Tools for building web-apps (ERB, HAML, Markdowns)
    Methodology (BDD – Cucumbe, Rspec, Shoulda)
    Testing (Webrat, Capybara, Unit Testing)
    Ease of Deployment & code version & collaboration (Git)
    Extensive Code libraries – Github & RubyGems
    Many more
  • 31. History of Ruby on Salesforce
    Version 0 – API era
    Version 1 + 2 (REST + SOAP) – Era
    Version 3 – (Pure REST) era
  • 32. History of Ruby / Salesforce
  • 33. Salesforce Social Platform
  • 34. Example App – Ruby Social Network Updater
  • 35. The Datbase.ComGEM
    Covers both Sobject & Chatter API
    Full CRUD on DDL side
    User-name password
    Security token
    Oauth Flow
  • 36. Basic Steps
    Use the GEMs
    Create a client with Consumer key + secret
    Authenticate (3 options)
    Materialize an Sobject + set Namespace (module name)
    CRUD operation on the object
    Form-building attributes
  • 37. Use the Gem
    gem 'databasedotcom'
    gem 'databasedotcom-rails’ (optional)
    Run bundleinstall
  • 38. Initialize the client
    # configure client id/secret explicitly # client = :client_id => "xxx", :client_secret => "yyy"
    # configure client id/secret from a YAML file # client = "databasedotcom.yml"
    # configure client id/secret from the environment # client =
  • 39. Authenticate
    # authenticate with a username and password client.authenticate(:username => "", :password => "arkham")
    # authenticate with a callback hash from Omniauthclient.authenticate(hash_from_omniauth)
    # authenticate with an externally-acquired OAuth2 access token client.authenticate(:token => "whoa-that-is-long")
  • 40. Materialize a SObject Class
    CRUD operations
    Contact.attributes#=> ["Name", "Company", "Phone"]
    ron= Contact.find("rons_id")
    puts ron["Company"] #=> "The Olde Company, Inc."
    ron["Company"] = "Some New Gig, LLC"
    ron.reload["Company"] #=> "The Olde Company, Inc."
    ron["Company"] = "Some New Gig, LLC"
    ron.reload["Company"]#=> "Some New Gig, LLC"
  • 41. Form-building attributes
    Contact.label_for("Phone”)#=> "Phone Number”
    Contact.picklist_values("Honorific") #=> ["Mr.", "Ms.", "Dr."]
  • 42. Get More Info
    Presentation -
    API doc -
    Join the Google Group ActiveSalesforce
  • 43. Q & A
  • 44. The End
    Twitter: raygao
    Github: raygao