Apptentive at IndieDevLab - Grow your App Business


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Are you an app developer with an app in the iTunes app store, Android Market or Mac App Store? Do you want to talk with your customers and grow your business?

We make that easy. Developers who use our tools get more and better ratings and reviews, have happier customers with higher retention and see more downloads and revenues.

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Apptentive at IndieDevLab - Grow your App Business

  1. 1. @apptentive RobiGanguly
  2. 2. App Stores: Amazing for Distribution >500,000 >500mm Developers People
  3. 3. BUT: App Stores Are Horrible for Communication WELL, YOU RUINED THIS ONE! …fun factor is gone. So is this app and developer!
  4. 4. APP stores are very NOISY >75 Apps Per Person1,000,000 500,000 0 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2008 2008 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 Android apps iOS apps
  5. 5. App retention is abysmal Retention - Months after Acquisition 100% 38% 29% 24% 20% 16% 14% 11% 9% 0% 7% 6% 5% 4% 0 1 2 3 4 5 6 7 8 9 10 11 12Credit: Flurry Analytics
  6. 6. The App Funnel Is Simple Download Ratings Listen & Retain Engage Research, Cross- $$ sell, Personalize
  7. 7. In-App Prompt to Increase Ratings Prompt & Qualify the people using your App Only those who answer yes are taken to the app store to rate
  8. 8. Feedback and Consumer Catharsis Apptentive solicits feedback Those who click “No” immediately give you feedback. Are there app problems? Is the service you provide not working? All feedback goes directly to you, instead of being broadcast in the app store.
  9. 9. The Dashboard: A Quick & Powerful Overview
  10. 10. Manage Feedback & View Context An intuitive inbox See all messages, contact information, respond, track the thread and get contextual details
  11. 11. Manage & Optimize Ratings ActivityChange Ratings Prompts On the FlyModify all ratings prompt activities on the server, ensuring that apps can beoptimized in real-time
  12. 12. In-app surveys for Research & Engagement Ask people about their experience How did the staff perform? Would the customer return often? Are they liking the app? What would they change? With in-app surveys, real-time research is easy.
  13. 13. Result: MORE RATINGS “So how well does it work? I have seen an improvement in ratings, with about twice as many written reviews per day as there were a year ago.”Increased review volume (50%+)
  14. 14. Result: BETTER RATINGS "We saw a huge boost in the number of reviews, overall rating, and sales when we started to solicit users (went from 3.5 to 4.5 stars)."Ratings improvements of 1 full starDownload gain from 1 star increase: ~30%
  15. 15. Result: INTERCEPT NEGATIVE FEEDBACKInterception Rate: ~20%
  16. 16. How to get these results for yourself1) Go to www.apptentive.com2) Sign up3) Send Robi a note ( or a tweet (@rganguly) and mention IndieDevLab4) We’ll hook you up with 3 months of Pro for free5) PS: We LOVE FEEDBACK. So, if you give us feedback, tweet about us or to us (@apptentive) or even blog about us, we tend to give out even more stuff 